Samsung Australia

Part
01
of three
Part
01

Samsung Australia - Company Data

According to Samsung Australia's business website, the company has 1 office in Sydney and 501-1,000 employees. Details of our findings can be found in the attached spreadsheet as well as listed below.

Findings

  • Company Data:
  • Company History:
    • Samsung was founded in 1969 and almost immediately gained a 50% stake in the Korean market and began exporting.
    • Between 1994 and 1996 the company reached a top 5 ranking of products in the global market spurring the expansion of offices on a global scale.
    • By 1997 the global market took a hit, however, Samsung continued growing.
    • Since 2000 Samsung has managed to compete in the rapidly expanding market by providing innovative technologies.
    • Today, the company is now recognized as a top 10 global brand.
Part
02
of three
Part
02

Samsung Australia - C-Suite Executives

Holly Adams is the Group Marketing Manager — Mobile Portfolio at Samsung Australia. Lee SangChul is the president and CEO of Samsung Australia. Josh Grace is the Chief Marketing officer at Samsung Australia.
All requested data has been entered in the attached spreadsheet.

OVERVIEW OF FINDINGS

1. Mr. Lee SangChul (Steve)

Executive's title
Experience
  • Mr. SangChul Lee was appointed to the role of President and CEO of Samsung Electronics South East Asia & Oceania in May 2017.
  • Prior to his appointment, he served as the head of Strategic Marketing Office, Mobile Communications Business of Samsung Electronics, during which he successfully led the global sales, product strategy, marketing and enterprise segments of the company's mobile business.

2. Josh Grace

Executive's title

3. Anna Howarth

Executive's title

4. Garry McGregor

Executive's title

5. Holly Adams

Research Strategy:

In order to find the members of the senior management team for Samsung Australia, we began by looking of pre-compiled data on the company website. We were able to find data on only the President and CEO of Samsung Australia. We then proceed to look for the company's annual report but we were only able to find the annual report of the parent company Samsung Electronics. We, therefore, tried to find the information on company profiling sites such as Bloomberg and Crunchbase. These search on these databases also prove unsuccessful because the data was not specific to Samsung Australia. Next, we searched for individual management position on Linkedln, which provided us with a list of management positions at Samsung Australia.
Part
03
of three
Part
03

Samsung Australia - Products

Key Samsung products sold in Australia are the Galaxy A70, the Galaxy A50, the Galaxy A30, the Galaxy A20, the Galaxy Fold, the Galaxy S10+, the Galaxy S10, and the Galaxy S10E. Unfortunately, there was no information available on the revenue for each key product. On the attached spreadsheet in columns A-B, the information found is presented and below are some helpful findings.

HELPFUL FINDINGS

  • Samsung Australia ended their fiscal year 2018 with "a net profit of AU$38 million."
  • In 2018, Samsung Australia had a total revenue of $2,638,062,000, which included sales and other types of revenue.
  • Samsung Australia is launching three new phones this year which are the Samsung Galaxy S10e/Samsung Galaxy S10 Lite, Samsung Galaxy S10, and Samsung Galaxy S10+.
  • Samsung announced the Galaxy S10 5G smartphone would be sold from May 28, 2019, on, making it the first 5G smartphone to be sold in Australia. In the U.S., the price of the phone starts at US$1,299 (AU$1,888).
  • Samsung Electronics made KRW 52.4 trillion in consolidated quarterly revenue and its quarterly operating profit in the first quarter of 2019 was KRW 6.2 trillion.
  • The new Samsung Galaxy S10 smartphone "logged solid sales" in the first quarter of 2019.
  • Samsung Electronics Co. has sold over one million units of the Galaxy S10 in South Korea. This product passed the one million unit mark the fastest.

RESEARCH STRATEGY

We began our research by looking for information on Samsung Australia key products and their revenue, specifically on Australian based news organization sites (such as The Sydney Morning Herald), sites providing industry analysis (such as Finder), and industry associations (such as ZDNet). Through these websites, we were able to find some key products which include the Samsung S10e, Samsung Galaxy Lite, Samsung Galaxy S10, and Samsung Galaxy S10+. On ZDNet, we found that the Galaxy S10 5G smartphone, launched in May of this year. Next, we searched for and reviewed Samsung Australia's annual report for the fiscal year 2018, however, this report did not provide information specific to the key products. Last, we searched for sales figures or total unit figures in Australia. There is no information available that lists the specific revenue for key products for Samsung Australia. We were able to triangulate an answer using the price for the Galaxy S10 (AU$1,888) and multiplying it by units sold (1,000,000) in South Korea in April 2019. The triangulated amount is AU$1,888,000,000.


Sources
Sources

From Part 03
Quotes
  • "Samsung's Australian subsidiary has revealed making a net profit of AU$38 million for the year ended December 31, 2018"
Quotes
  • "In 2018 the company generated total revenue of $2,638,062,000 including sales and other revenue"
Quotes
  • "The undeniable star of the show in terms of phones you'll be able to buy soon will be a trio of new phones: Samsung Galaxy S10e/Samsung Galaxy S10 Lite Samsung Galaxy S10 Samsung Galaxy S10+"
Quotes
  • "Samsung has announced that its Galaxy S10 5G smartphone will go on sale next Tuesday, May 28, making it the first 5G smartphone available in Australia."
  • " In the US the phone starts at $US1299 ($1888)."
Quotes
  • "Samsung Electronics posted KRW 52.4 trillion in consolidated quarterly revenue and KRW 6.2 trillion in quarterly operating profit."
  • " The newly launched Galaxy S10 smartphone logged solid sales."
Quotes
  • "Samsung Electronics Co. said Friday it has sold more than 1 million units of its new flagship smartphone, the Galaxy S10, in South Korea, with the product becoming the fastest Galaxy device to surpass the mark."