Salesforce - Brand Marketing
Salesforce's brand marketing team focuses on its product development and layout, vision, and go-to-market strategy worldwide. Three of the main executives for Salesforce's brand marketing include Bret Taylor, Shane Tapp, and Nicole Granucci.
Roles of Salesforce's Brand Marketing
- The brand marketing team of Salesforce concentrates on its worldwide product development and design, go-to-market approach, and vision.
- Salesforce's brand marketing team institutes cross-product marketing operations, content, campaigns, and messaging.
- The team creates fresh content methods and film techniques to promote core marketing operations.
- They are also tasked with continuous supervision of the 'Product Demo Video' team and program.
- They present brand-new product concepts to different executives.
- Salesforce's brand marketing team concentrates on managing its digital marketing strategy.
- The team primarily consists of photographers, web developers, and designers.
- They develop and carry out different advertising approaches to enhance awareness of the employer brand at Salesforce. Moreover, they help produce a targeted prospect pipeline for fundamental talent divisions. The team also magnifies basic activities through paid advertising on niche channels such as Indeed, LinkedIn, and Glassdoor.
- Furthermore, the team employs Equality Recruitment Marketing initiatives throughout the world using niche and social profiles, event marketing, website production, and paid advertising.
- Team members organize, create, and support content exhibiting the company's workers throughout the world.
- Meanwhile, some members of Salesforce's brand marketing team arrange and implement an award promotion strategy through both paid and organic social advertising.
- Additionally, members of the team are responsible for propelling the generation of candidates and improving brand awareness using distinct email marketing campaigns.
C-level or Directors of Salesforce's Brand Marketing
- Bret Taylor - President and Chief Product Officer
- Shane Tapp - Senior Director of Global Brand & Cross-Product Marketing
- Nicole Granucci - Senior Director of Product Marketing, Service Cloud
- The global revenue of Salesforce for 2018 was approximately $10.5 billion.
To describe what Salesforce's brand marketing team does, we first reviewed employee positions with brand marketing titles. We searched through LinkedIn profiles and identified some employees with brand marketing titles at Salesforce. From there, we then analyzed the roles they serve at the company to provide insights on the team's responsibilities.
Next, to list at least three of the main executives (c-level or directors) for this business unit. We first determined the definition of brand marketing. By definition, it is "the process of marketing products and services in a way that supports the brand and helps consumers understand the mission of the company." Then, we focused our research on those executives (c-level or directors) responsible for marketing products or with brand marketing titles. We successfully identified at least three of the main executives (c-level or directors).
During our research, we were unable to find the global revenue specific to Salesforce's Brand Marketing business unit. We first looked for existing information on the global revenue specific to Salesforce's Brand Marketing business unit. We explored through Salesforce's recent annual report hoping to find a breakdown of there global revenue by business unit. We also searched through Bloomberg, Crunchbase, etc. The information we found was only limited to the company’s overall global revenue. There was also data on its quarterly revenue. We found no information specifically addressing the revenue of Salesforce's brand marketing business unit.
We then searched for any data points we can use to triangulate an answer like the percentage share of the company’s brand marketing business unit to the overall global revenue of the company. To find this data, we searched through the company website, media articles, company analysis and reports, etc. such as ZD Net, CNBC, and Forbes, among others. Also, we examined the company's SEC filings, hoping to find any data points we can use to triangulate the global revenue specific to Salesforce's brand marketing business unit. However, we only found the global revenue of the company. Other information we came across was not relevant to the request, such as recent updates and news about its subscription.
Finally, we attempted to triangulate an answer by using the global revenue of Salesforce's other business units such as campaigns/DemandGen, tech and product, finance, legal, HR, and real estate, etc. We searched through sources such as FinancialForce, NASDAQ, PRNewswire, and Yahoo Finance, among others. Nevertheless, we only found an overview of each business unit, and no revenue information was available for the other business units. Due to the lack of available data on the revenue generated from Salesforce's brand marketing business unit specifically, we presented the global revenue of the company.