Sales Training Competitors

Part
01
of six
Part
01

Lobster Ink

Lobster Ink was founded in 2007 and is headquartered in Geneva, Switzerland. Details on the company have been updated on column C of the attached spreadsheet.

Company Overview

  • Lobster Ink is a leading online training company that "assists multinational organizations to accelerate transformative change by building workforce capability."
  • The company has between 201 – 500 employees with offices in Amsterdam, Geneva, and Cape Town.
  • Lobster Ink's line of business involves delivering training in brand initiatives, cultural orientation, employee onboarding, corporate compliance, skills transformation, system training, service excellence, and risk management.
  • Marriott International, Hilton, Mandarin Oriental Hotel Group, Lux Resort and Hotel, Raddison Hotel Group, Kempinski, Accor Hotels, Mövenpick Hotels & Resorts, Belmond, Four Seasons Hotel and Resort, Hotel Okura, and Viceroy Hotel and Resort are Lobster Ink's clients from the hospitality industry.
  • Lobster Ink's curriculum design is powered by technology to provide solutions to the needs and context of deskless employees. Their methodology involves blending "innovative instructional design techniques with the latest in multimedia and multilingual content production".
  • The company's learning library features more than 250 industry-accredited courses in multiple languages, developed with leading subject matter experts. "From course design to production, translation, distribution and committed customer service, Lobster Ink provides an unrivaled end-to-end training solution that is proven to reduce “seat-time” while improving learning outcomes for leading global brands."
Part
02
of six
Part
02

Richardson

Richardson is a global sales training and performance improvement company, operating across 50 countries with a team of 100+ expert facilitators. In column D of the attached project spreadsheet, requested details for the company Richardson has been provided. A summary has also been provided below.

Richardson

  • Richardson offers market-proven sales and custom active learning methodologies to enhance the sales team's performance and develop long-term customer relationships.
  • The company was established in 1978 and is headquartered in Philadelphia, PA.
  • The company has an industry experience of 40+ years, and it has worked with 55% of Global 500, trained over 2 million professionals, operates in 50 countries, and provides training in 23 languages.
  • Richardson claims to increase client revenue by 12%. Additionally, the training increases the participants' knowledge proficiency by 35% and skill proficiency by 24%.
  • The company delivers training services through workshops, webinars, instructors, and digital tools.
  • Richardson caters to industries like insurance, finance, banking, professional services, software, IT, CPG, healthcare, manufacturing, pharmaceutical, industrial, media, retail, advertising, and others.
  • The link to the website is here, and the link to the company brochure can be found here.
Part
03
of six
Part
03

Performance Methods

Performance Management Incorporated (PMI) is a sales consulting and training company located in Atlanta, Georgia. All information has been added to column E of the attached spreadsheet.
  • The company was founded in 1999 and has 11-50 employees.
  • PMI's competitive advantage is its a robust staff of extremely experienced and successful consultants with their own proven history in sales and sales management. They have also won awards from Training Industry every year since 2008.
  • Some of PMI's hospitality clients include airline Airswift and Hilton Worldwide.
  • One of PMI's consultants published a thought piece in Training Industry Magazine about effective sales training.
Part
04
of six
Part
04

Huthwaite

Huthwaite International specializes in training professionals in the art of sales, negotiation, and communication techniques. More details on this company can be found in the attached spreadsheet.

Summary

Research Strategy

To find information about Huthwaite International, we depended mostly on the information provided on their website and also on websites such as Linkedin. Most searches, including for press releases and proposals and presentations were straightforward. For the global offices, we realized that there was a large list of countries that they operated in. We found that when they were clicked on, many pages only had a button to contact the global office. This included the US. However, there were others such as Austria, Belgium, Germany, etc. which only had a single person of contact. One example is Marco Weijers, who was a contact for several countries. Finally, the rest of the countries showed people to contact, but showed the name of a company and sometimes an address. This was seen for countries such as China, India, South Africa, Saudi Arabia, Taiwan, United Arab Emirates, etc. These companies either had different names that Huthwaite registered under or were partners that represented Huthwaite in those countries. We updated the global offices' information accordingly.

Part
05
of six
Part
05

Wilson Learning

Wilson Learning is headquartered in Tokyo, Japan (global headquarters), and was first established in the year 1965. The requested information on Wilson Learning is available in the attached spreadsheet.

Overview

  • Since its inception, Wilson Learning has collaborated with various global entities to maintain, develop, consult, deliver, evaluate, and strengthen learning solutions. It offers learning solutions that assist in handling human performance requirements. The industries that Wilson Learning primarily serves include industrial, shipping, media, chemical, aviation, and retail and distribution.

Year Founded

  • According to Bloomberg, the Wilson Learning Corporation was founded in the year 1965.

Employee Count

  • Wilson Learning employs between 201 to 500 individuals globally, as listed on its official LinkedIn profile.

Headquarters Location

Wilson Learning's Offices

  • Wilson Learning has offices in North and South America, Japan, Asia Pacific, and the EMEA.
  • In the United States, Wilson Learning's offices are located in Minneapolis, Minnesota, and Oviedo, Florida, and the company employs local representatives in 30 different states in the country. The company's other offices in North and South America are in 1) Mexico City, Mexico, 2) Bogotá, Colombia, 3) Santiago, Chile, 4) Quito, Ecuador, 5) São Paulo, Brazil, and 6) Buenos Aires, Argentina.
  • The company has four offices in Japan (all are listed in Japanese on its website). Using Google Translate, the offices are located in Tokyo, Osaka, Nagoya City, and Fukuoka City.
  • Its offices in the Asia Pacific are located in 1) Haryana, India, 2) Bangalore, India, 3) Sydney, Australia, 4) Shanghai, China, 5) Tsim Sha Tsui, Hong Kong, 6) Beijing, China, 7) Seoul, South Korea, 8) Subang Jaya, Malaysia, 9) Singapore, and 10) Bangkok, Thailand.
  • Its offices in the EMEA are located in 1) Beaconsfield, United Kingdom, 2) Nicosia, Cyprus, 3) Rueil Malmaison, France, 4) Moscow, Russia, 5) Johannesburg, South Africa, and 6) Istanbul, Turkey.

Specialties/Lines of Business/Capabilities

  • As listed on its LinkedIn profile, Wilson Learning's specialties include organizational development, leadership training, sales effectiveness, performance improvement, workforce development, sales training, competency and performance standards, leadership effectiveness, and leadership development.
  • Wilson Learning also provides several sales and leadership training program solutions that supply the education, tools, and abilities to help reach strategic goals and accelerate business results.

Competitive Advantage

  • One of the company's competitive advantages is that it operates in more than 30 different nations, as well as 30 distinct languages, assisting its overall global reach.
  • Wilson Learning utilizes its intellectual property to generate "double-digit percentage performance improvement in salesforces, workforces, and leadership ranks."
  • Another competitive advantage of the company is that it strives to become a part of the culture in the countries it operates in, employing individuals that reside within the nation they represent. According to the company, its employees "speak the language, they live the customs, they are part of the culture, and they know what it takes to run a successful business in their part of the world."

Articles/Video Links

  • Here is a link to a recent article on Wilson Learning being recognized at the Training Magazine Network Choice Awards in 2019 in the custom content/program development segment.
  • Here is a link to an article on Wilson Learning's inclusion among the "Top 20 Sales Training Companies" of 2019.
  • Here is a link to an article on Wilson Learning's e-book.

Research Strategy:

Although the majority of the requested information was readily available, we were unable to find any mention of Wilson Learning's clients in the hospitality industry. An outline of the research strategy we employed to find this missing information is available.

Our research for the missing information began by searching through Wilson Learning's official website, including its About, Client Center, news and press, and blog sections, to see if the company partners with businesses operating in the hospitality industry. We also utilized its search feature to explore for such companies. We used this strategy as a company's website typically lists its clients and the industry in which they operate. However, we were unable to find any that work in the hospitality market. Although we found an article published by Wilson Learning centered on the topic of hospitality, but it did not include the company's work with specific businesses in that specific industry.

Next, we explored its social media channels, such as LinkedIn, Twitter, etc. to see if it mentioned any of its clients in the hospitality industry. Companies tend to use their social media accounts to discuss their clients. Nevertheless, we did not find any mention of Wilson Learning's hospitality clients. We only found advice, statements, and links to reports/articles published by Wilson Learning, among other unrelated information.

Afterward, we searched for recent articles and reports from credible publications discussing Wilson Learning, including PRNewswire, Digital Journal, Newswire, etc. We also searched for company reports from Wilson Learning, which could include a listing of its clients, including those in the specified industry. This research strategy did not yield the results we were seeking. Most of the articles we came across only addressed the market it operates in and awards and honors bestowed to the company. None of them listed any of its clients in the hospitality industry.

Due to the lack of information, we concluded that Wilson Learning has not released information on their collaborations with specific companies in the hospitality industry.
Part
06
of six
Part
06

Imparta

Imparta provides sales training to clients in several industries, using its unique "3D Advantage Change Process" methodology, and a "cutting-edge modular sales". In column H of the attached project spreadsheet, requested details for the company Imparta has been provided. A summary has also been provided below.

Imparta

  • Imparta was founded in 1997.
  • The company is headquartered in London and has offices in New York and Melbourne.
  • It has over 150 employees which include trainers and associate trainers, delivering trainers in 60 countries.
  • The company's capabilities include negotiation, sales management, seal coaching, core sales skills, and prospecting.
  • Imparta has worked with notable clients such as Radisson Hotel Group, Barclays, Virgin Money, Tommy Hilfiger, Schindler, Continental, Thompson Reuters, Ogilvy, and Swarovski.
Sources
Sources

From Part 04