Sales of non-confectionary candy by month in the US

Part
01
of one
Part
01

Sales Of Non-Confectionery Candy by Month - 2018: United States

Americans consumed the most non-chocolate candy during the month of October in 2015. In 2016, Easter, among other holidays/events, accumulated the highest total candy sales.

NON-CHOCOLATE CONFECTIONERY CANDY SALES IN THE US

  • In 2017, non-chocolate confectionery candy sales reached $7.9 billion, over half of which is represented by chewy candy sales alone.
  • In 2018, non-chocolate candy sales reached $11 billion.
  • In 2016, Easter received the highest total candy sales at $3.48 billion, followed by Valentine's Day at $2.79 billion.
  • In 2015, Americans consumed the most non-chocolate candy in the month of October, reaching its peak around Halloween, followed by April, reaching its peak on Easter.

Research Strategy:

We first searched for this information through credible databases such as Nielsen, however, we were only able to find information on the total number of non-chocolate confectionery sales from 2018 to 2017. We also found that, according to data from Nielsen, Americans consumed the most non-chocolate candy during the month of October, however, this data is from 2015.

To find the monthly sale numbers in 2018 and 2017, we searched for information through credible databases such as Statista, Forbes and PRNewswire. We found a report that shows the total candy sales in the US by holiday in 2016 and candy sales in the US by category in 2018. We also found that non-confectionery sales in the US reached around $6.9 billion between May 2015 and May 2016 and that in 2016, non-chocolate chewy candy made up over half of the total non-chocolate candy segment. However, we were unable to find relevant datapoints related to the monthly sales for 2017 and 2018.

Next, we attempted to triangulate the total monthly sales of non-confectionery candy in the US by looking at the monthly sales data of the companies with the largest share in the US non-confectionery candy market. We were able to find that Mars holds the largest non-chocolate market share in the US. We found that the subsidiary of Mars that handles confectionery products is Mars Wrigley Confectionery. We then looked for financial reports that may give us insight into the monthly sales of Mars Wrigley Confectionery, however, such reports were unavailable on the official website of Mars. We then looked through credible databases such as AnnualReports.com and found that Mars Wrigley Confectionery has an estimated annual revenue of $94.21 million. However, we were unable to find any financial reports that may reveal data on the monthly sales of the company. We found that Mars, the parent company of Mars Wrigley Confectionery, is a private company and, as such, is under no obligation to publicly reveal their financials.

We were able to identify financial reports from the Hershey Company, which holds the second largest share in the US non-chocolate market. These reports, however, did not contain data on the monthly sales of the company. We searched through news releases from credible sites such as GlobeNewswire for insights regarding the monthly sales of the Hershey Company. We only found that the net sales of the Hershey Company in North America reached $1,807 million.

Finally, we were able to identify industry/market reports that contain data on the US non-chocolate candy market, however, it was locked behind a paywall. We have included links to both reports in case the client chooses to delve more into these reports.

We have placed all graphs in a Google document for easier access.
Sources
Sources

Quotes
  • "Non-chocolate confectionery dollar sales reached an impressive $7.9 billion in 2017. Chewy candy alone grew 32% between 2012-2017. In fact, chewy confectionery represented over half of the sugar confectionery dollar sales in 2017."