Sales Content Management and Buyer Engagement Platforms, Pt. 1

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Part
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Sales Content Management and Buyer Engagement Platforms, Pt. 1

Key Takeaways

Introduction

This research brief contains helpful insights into the possible costs, fee strategy, and pricing models for Seismic and MindTickle. The companies do not disclose any pricing for their products and services, as both companies employ the quotation-based/subscription model. Various analytical tools and ranking sites attempt to gauge the possible costs of products/services offered by these companies, but only 2 proffer actual values. Further details on our approach can be found in the Research Strategy section.

Seismic

  • Finances Online, Get App, and SaaS Worthy all agree that Seismic employs a quotation-based or subscription pricing model, where potential clients must contact the company for a custom quotation for their services.
  • It Qlick agrees, further asserting that Seismic offers flexible pricing options to its clients, and believes that a basic license from the company may start from $20 per month.
  • Weighing in on Seismic's possible pricing models, It Qlick adds that it believes that Seismic may operate under two pricing models; the subscription or Software-As-A-Service model, or the perpetual license. Content Camel, on the other hand, asserts that Seismic may charge anywhere between $384 and $780 per user annually.
  • Seismic posted a vacancy for a Senior Director of pricing and packaging on LinkedIn, and parts of their role potentially point to some strategies the company employs in deciding product pricing. A candidate for this position will be required to "perform pricing and packaging experiments to optimize strategy across Seismic features and functions", as well as carry out market research through surveys and interviews, presumably to inform pricing strategy.

MindTickle

  • Similarly, another review by Saas Worthy and eLearning Industry also believes that MindTickle offers a quotation-based pricing model. It Qlick's analysis also notes that like Seismic, this model or the perpetual license model is also "relevant" for MindTickle.
  • Source Forge and eLearning Industry assert that MindTickle offers a free trial. Trust Radius differs, however, noting that not only does the company not offer free trials, it also does not offer free versions or integration services.
  • It Qlick notes that when it comes to pricing, MidTickle has a 6.2 rating (out of 10). This rating, the analytics site asserts, denotes the potentially high cost of MindTickle's offerings, as it may be more "expensive than the average Cloud LMS software cost".

Research Strategy

For this research on sales content management and buyer engagement platforms, we leveraged the most reputable sources of information that were available in the public domain, including a review of Seismic and MindTickle websites. Since official pricing and any fee structure (i.e. available on the company websites) was limited, we expanded our scope to include third-party sources. Insights from various analysis tools and sites such as Finances Online, GetApp, SaaS Worthy, It Qlick, Content Camel, Sourceforge, eLearning Industry, LinkedIn, and Trust Radius, provided the bulk of the findings given above, as they were the only sources to shed a bit of light on the possible pricing, fee strategy, and pricing models of the two companies.


Sources
Sources