Salary Guide: US, Part 3

Part
01
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Part
01

Salary Guide: US Part 3

Currently, there are 11,786 marketing manager jobs available on Indeed. The lowest salary for this position is $40,000 while the highest is $105,000.

The link to the spreadsheet is here. Some of the findings have been presented below.

1. Digital MARKETING MANAGER

Indeed

  • 990 jobs are currently posted for this position.
  • Variations of the job title include digital marketing associate and associate marketing manager.
  • Low salary is $55,000 and high salary is $95,200.

Glassdoor

  • 818 jobs are currently posted for this position.
  • The only variation of the job title found was senior digital marketing manager.
  • Low salary is $24,000 and high salary is $155,200.

LinkedIn

  • 1517 jobs are currently posted for this position.
  • Variations of the job title include manager digital marketing, manager of digital marketing, ecommerce/digital marketing manager, associate manager of digital marketing, and digital insights manager.

2. SEO ANALYST

Indeed

  • 112 jobs are currently posted for this position.
  • Variations of the job title include SEO specialist, SEO Outreach Specialist, and professional services SEO analyst.
  • Low salary is $50,100 and high salary is $80,300.

Glassdoor

  • 99 jobs are currently posted for this position.
  • Variations of the job title include senior SEO analyst and lead SEO analyst.
  • Low salary is $23,000 and high salary is $81,400.

LinkedIn

  • 170 jobs are currently posted for this position.
  • Variations of the job title include senior SEO analyst, SEO & personalization analyst, analyst SEO & growth, and search engine optimization analyst.

Your research team applied the following strategy:

In order to identify the requested data, we visited Indeed, Glassdoor, and LinkedIn and made use of each website's advanced search tools. Specifically, we narrowed each site's results to include only those positions marked as Full-Time. Additionally, for LinkedIn and Glassdoor, we limited the search results to positions posted within the past month. On each site, we searched through the listed positions to find those meeting the exact job titles as well as equivalent job titles with the same experience level requirements.
In order to provide the requested salary data, we reviewed each individual job posting for each of the job titles in Washington, D.C. on both Indeed and Glassdoor. This was done to ensure that the salary data provided focused solely and specifically on full-time positions with the exact and equivalent job titles requested. Once all salary data had been collected, the lowest and highest amounts were added to the spreadsheet.
Part
02
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Part
02

Salary Guide: Australia Part 1

Based on the search results from Indeed, Glassdoor, and LinkedIn, there is currently an average of 19 open positions for full-time directors of marketing with a salary range of AUD 149,194—AUD 215,663; 15 open positions for full-time SEO managers with a salary range of AUD 117,700—AUD 181,414; three open positions for full-time content directors; and two open positions for full-time SEO analysts in Australia.
The requested data points have been entered in rows 4, 10, 12, and 13, columns B-M in the Australia tab of the attached spreadsheet.

SIMILAR TITLES

DIRECTOR OF MARKETING:

  • Product Marketing Director, Datorama — APAC
  • Director, Solutions Marketing, Service, APAC
  • Regional Director of Sales and Marketing
  • Regional Director of Sales and Marketing — Asia-Pacific
  • Marketing Director — Pharmaceutical
  • Director of Marketing & Communications
  • Director of Marketing Asia Pacific
  • Marketing Director
  • Regional Marketing Director
  • Marketing Director APAC
  • Marketing Director, Australia
  • Director — Marketing and Commercial ANZ
  • Director, Marketing, APAC — ANZ, SE Asia, Greater China & Korea
  • Marketing Director, IMG Culinary
  • In-licensing Marketing Director
  • Marketing Director — Property Developer

SEO MANAGER

  • Mindshare | SEO Manager
  • Wavemaker | SEO Manager
  • SEO Account Manager
  • Website & SEO Manager
  • SEO Specialist & SEO Manager Jobs
  • SEO/SEM Account Manager
  • Search Engine Optimization Manager
  • SEO and CRO Manager — Media Agency
  • SEO Content and Outreach Manager

CONTENT DIRECTOR:

SEO ANALYST:

RESEARCH STRATEGY:

In searching for the requested data for Australia on Indeed, Glassdoor, and LinkedIn, we used each website's advanced search tools to narrow the results to include only those positions marked as Full-Time for Job Type, Anytime and Last Month for Job Age, and Entire Country (Australia) for Distance. For each site, we searched through the listed positions to find job titles with similar seniority levels as those requested; positions that did not match the requested job titles or level were excluded from the findings. We have also provided "Similar Titles" in the for each job titles above.

We reviewed each job posting for each of the job titles in Australia on both Indeed and Glassdoor to provide the requested salary data to make sure that the salary data provided focused specifically on full-time positions. We collected all the salary data and entered the lowest and highest amounts into the spreadsheet for the salary range, which are in AUD.

Please note that the appropriate cells for salary information of the following job titles on Indeed and Glassdoor were left blank.
1) INDEED:
  • Content Director: no open positions could be found with that exact job title
  • SEO Analyst: No bracket available as the data provided for full-time positions averages USD 126,800 or AUD 184,025. Hence, we indicated this salary data on the "high end" column.
2) GLASSDOOR:
  • SEO Manager, Content Director, and SEO Analyst: When we clicked the job titles, the available salary information was applicable for "other roles/ titles" in the company.
The cells assigned for Annual Salary Range have been left blank to make sure that the calculations on the spreadsheet were not altered. Note as well that in searching for job titles for SEO Manager and SEO Analyst, we tried to expand the job title to include "Search Engine Optimization" Manager and Analyst on the count of job postings.

Part
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Part
03

Salary Guide: Australia / UK

As requested, the number of open positions and salary ranges for Digital Marketing Manager, Director of Marketing Content Marketing Specialist, and SEO Analysts in Australia and the UK have been provided for each of the requested sites, this is, Indeed, Glassdoor, and Linkedln. We have also entered this information on this attached spreadsheet.

Digital Marketing Manager, Australia


DIRECTOR OF MARKETING, UK

CONTENT MARKETING SPECIALIST, UK

  • There are two Content Marketing Specialist positions posted on Indeed.
  • There are six Content Marketing Specialist positions posted on Glassdoor.
  • There are three Content Marketing Specialist positions posted on Linkedin.

SEO Analyst, UK

  • There are 16 SEO Analyst positions posted on Indeed.
  • There are 25 SEO Analyst positions posted on Glassdoor.
  • There are 25 SEO Analyst positions posted on Linkedin.

EQUIVALENT JOB TITLES USED

  • Some equivalent job titles for Digital Marketing Manager include; Marketing Manager/ Digital marketing manager, Digital Marketing Agency Manager, Manager, and Digital Experience Manager.
  • Equivalent job titles for Director of Marketing include Marketing Director, Director, Corporate Marketing, City Sales & Marketing Director, Director Of Marketing And Business Development, Director of Sales & Marketing, and Complex Director of Sales & Marketing.
  • Some equivalent job titles included in the tallies for SEO Analysts include SEO and Communications Analysts; SEO and Social Media Analyst; and Social Media Analyst (in cases where SEO was included among the job duties), among others.
  • Some equivalent job titles for Content Marketing Specialist include Content Specialist, Social, Media, and Content Specialist, Marketing Copywriting and Content Specialist, Bilingual Content Specialist, Social Media Coordinator & Content Specialist, Digital Content, and Copywriting Specialist.

Research Strategy:

In searching for the requested data for Australia and the UK on Indeed, Glassdoor, and LinkedIn, we made use of each website's advanced search tools. Specifically, we narrowed each site's results to include only those positions marked as Full-Time. Additionally, for LinkedIn and Glassdoor, we limited the search results to those positions posted within the past month. For each site, we searched through the listed positions to find those meeting the exact job titles as well as equivalent job titles with the same experience level requirements.
In order to provide the requested salary data, we reviewed each individual job posting for each of the job titles in Australia and the UK on both Indeed and Glassdoor. This was done to ensure that the salary data provided focused solely and specifically on full-time positions with the exact and equivalent job titles requested. Once all salary data had been collected, the lowest and highest amounts were input into the spreadsheet as requested, for most of the job titles there were no salaries posted, in such cases, we left the row in spreadsheet blank.

We manually counted when we noticed some job titles were not related or equivalent to the listed job titles.
Part
04
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Part
04

Salary Guide: Canada, Part 1

Salary guide data for the Director of Marketing, Marketing Manager and Digital Marketing Manager positions (including their comparable titles) have been provided in the Canada tab, rows 3-6, columns B-M of the attached spreadsheet.

AVERAGE JOB POSITIONS

AVERAGE SALARIES

COMPARABLE JOB TITLES

  • Examples of comparable job titles included in the tally of Director of Marketing job openings are Director of Product Marketing, Director of Customer Marketing, Director of Marketing and Communications, Director of Growth Marketing, Director of Digital Marketing, and Director of Sales and Marketing.
  • Some comparable job titles used in the tallying the Marketing Manager job positions are Product Marketing Manager, Segments; Product Manager Marketing; Marketing and Brand Manager; Integrated Marketing Manager; Content Marketing and Communications Manager; and Business Development and Marketing Manager.
  • Examples of comparable job titles included in tallying the Digital Marketing Manager job openings are Manager, Digital Marketing and Social Media; Account Manager or Digital Marketing Specialist; Social Media and Digital Marketing Manager; and Digital Marketing and E-Commerce Manager.

RESEARCH STRATEGY:

In order to unearth salary guide data for the Director of Marketing, Marketing Manager and Digital Marketing Manager positions in Canada, your research team leveraged the advanced search features on Indeed, Glassdoor and LinkedIn job portals. Specifically, the team ensured that only full-time job positions were reviewed by setting the job type feature to full-time. Also, we set the distance filter to the exact location to guarantee that only job openings with Canada were output. Moreover, we narrowed our search to only those job posts within the last month (on Glassdoor and LinkedIn) and set the job age filter to anytime (on Indeed). Similarly, to ensure that we received job search results that offered their salary in CAD$ (Canadian dollars) we conducted our search on the local (Canadian) websites of Indeed and Glassdoor.

Once we had completed the above steps, we proceeded to search for the exact and comparable job titles (that is, those that were similar to and in the same job level) as the Director of Marketing, Marketing Manager and Digital Marketing Manager positions on Indeed, Glassdoor and LinkedIn. As we did this, we took note of each qualifying job opening's low and high-end salary range. Next, we compared the gathered salary data and input the lowest and highest salary range in the appropriate cells of the attached spreadsheet.
Part
05
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Part
05

Salary Guide: Canada, Part 2

There are 120 SEO Specialist jobs, 38 Content Marketing Specialist jobs, and 88 Social Media Manager jobs currently open on Indeed, Glassdoor, and LinkedIn. The average annual salary range in Canada for the following jobs are as follows: SEO Specialist — CAD $49,778 to $129,420; Content Marketing Specialist — CAD $49,767 to $124,090 ; and Social Media Manager — CAD $27,997 to $91,853 CAD.

The link to the spreadsheet is here.

Number of jobs available

1. SEO SPECIALIST

2. CONTENT MARKETING SPECIALIST

3. SOCIAL MEDIA MANAGER

SALARY DATA

1. SEO SPECIALIST

  • Indeed : $26,547 CAD to $165,919 CAD annually
  • Glassdoor: $73,010 CAD to $92,922 CAD annually
  • Average Salary Range: $49,778 CAD to $129,420 CAD annually

2. CONTENT MARKETING SPECIALIST

  • Indeed : $26,545 CAD to $155,286 CAD annually
  • Glassdoor: $72,989 CAD to $92,895 CAD annually
  • Average Salary Range: $49,767 CAD to $124,090 CAD annually

3. SOCIAL MEDIA MANAGER

  • Indeed: $27,997 CAD to $91,853 CAD annually
  • Glassdoor: No information available
  • Average Salary Range: $27,997 CAD to $91,853 CAD annually

your Research team applied the following Strategy:

During our research, identifying the annual salary for Social Media Manager was tricky, because it was specified in hourly rate on Indeed which shows a minimum of $10.15/hour and a maximum of $33.30/hour in USD.
Equivalent in CAD is calculated to be: $13.46 to $44.16 (XE Currency Converter)

On Glassdoor, the salary of a Social Media Manager is not available.

ANNUAL SALARY

FORMULA:

Minimum and Maximum Hourly Wage x 40 hours (weekly full-time work hours) = Weekly Full Time Salary (40 hours a week) x # of weeks in a year = Annual Salary Rate

CALCULATIONS:

$13.46 to $44.16 x 40 hours = $538.40 to $1,766.40/week x 52 weeks = $27,996.80 to $91,852.8 annual salary in CAD for Social Media Manager Jobs

Also, we obtained the average salary range of a job using the =AVERAGE formula on the spreadsheet.
Part
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Part
06

Salary Guide: Canada, Part 3

Salary guide data for SEO Manager, Content Manager, Content Director and SEO Analyst positions (and their comparable titles) in Canada have been provided in the attached spreadsheet.

Average jobs

Average Salary

Comparable job titles

  • Examples of comparable job titles included in the tallies for the SEO Manager position are Product Manager — SEO, SEO or SEM Manager, and Search Engine Optimization (SEO) Account Manager.
  • Some comparable job titles included in the tallies for the Content Manager position include Strategic Partner Manager, Content Partnerships and Entertainment; Digital Content Manager, Content Marketing Program Manager, Content Marketing Manager, Social Media and Digital Content Manager, Product Content Strategy Manager, Web Content Manager, Content Marketing and Communications Manager, and Technical Content Manager.
  • Examples of comparable job titles included in the tallies for the Content Director position are Director, Enterprise Content Management; Creative Director, Content; and Director of Content and Growth Marketing.
  • Examples of comparable titles included in the tallies of SEO Analyst position are Business Data Analyst — SEO and Search Engine Optimization Lead

Research strategy:

In order to identify salary guide information, your research team utilized advanced search features on LinkedIn, Indeed and Glassdoor. For example, the team restricted the job searches to only include Canada (the whole country — without including neighboring countries) by setting the distance feature to the 'exact location'. Also, the team set the job type feature to 'full time' as a way of ensuring that only these types of jobs would be included in the search results. Similarly, the job age filter on Indeed was set to anytime while LinkedIn and Glassdoor's job age feature were set to only include job positions within the last one month. Furthermore, the team conducted job searches on the localized (Canadian) websites of Indeed and Glassdoor to ensure that the salary data was provided in Canadian dollars (CAD$).

Once all the above parameters were set, the team reviewed job positions results for SEO Manager, Content Manager, Content Director and SEO Analyst. In reviewing these results, the team also considered comparable job titles that were in the same job group as the requested positions.

Having implemented the above strategies, we reviewed each qualifying job position and noted down its low and high end salary ranges (where available). Next, we compared these salary ranges and indicated each job category's lowest and highest salary in the appropriate cell of the attached spreadsheet. Where salary data was unavailable, the team left the respective cell blank in the attached spreadsheet. We were unable to calculate average salary range for the SEO Analyst positions (including their comparable titles). This was due to the fact that all the exact titles and their comparable titles did not have the any data regarding their set salaries on both Indeed and Glassdoor. We tried expanding the distance radius up to 100 kilometers but we still could not get any suitable position that had salary data.

Part
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Part
07

UK Top Cities, Part 2

The average annual salary range for a Director of Marketing in London SW1X according to Indeed is £70,000-£120,000 while £65,000-£104,000 on Glassdoor. We have filled our key findings for the top 10 UK cities in the attached spreadsheet.

Indeed

LONDON SW1X

MANCHESTER

BIRMINGHAM

CITIES WITH NO SALARY DATA

Glassdoor

LONDON SW1X

MANCHESTER

MILTON KEYNES

CITIES WITH NO SALARY DATA

Research Strategy:

To provide the average salary range for Directors of Marketing in each of the top 10 UK Cities, we utilized the advanced job search engine of Indeed and Glassdoor. We filtered the result to get those open jobs that are full time on both sites and set the job age to "last month" on Glassdoor. We initially performed the filtered results within a 10-mile radius for each of the assigned city. If the salary data is available only for fewer than 5 jobs, we increased it to 25 miles. It is also important to note that most of the available full-time job posts for the top cities were Marketing Manager which we excluded. For all the job posts yielded with our filtered search, we selected the positions that have a comparable or equivalent title as Director of Marketing on Indeed and Glassdoor as listed below:

  • Marketing Director
  • Marketing Director (EMEA)
  • Regional Marketing Director
  • Director of Marketing and Communications
  • Director of Sales & Marketing
  • Director of Global Marketing
  • Director Marketing
  • Product Marketing Director
  • Associate Director of Marketing
  • Digital Marketing Director
  • Performance Marketing Director
  • Director of Marketing and Admissions
  • Sales and Marketing Director
  • Director of International Marketing
  • Group Director Of Marketing

Next, we manually checked each open job post to look for the salary range. However, on Indeed, only London SW1X, Manchester and Birmingham have full-time open positions for Director of Marketing or the comparable titles even after changing the distance radius to 25 miles. On the other hand, we only found salary data for London, SW1X and Milton Keynes on Glassdoor. Also, the high-end salary data was found only in Manchester based on one full-time open job we found that has presented the salary data as "up to £95k".

For some cities that have less than 3 salary data presented on the job post, we opted to provide the lowest salary as low-end and highest salary as high-end salary. However, we calculated the salary range data we found for London SW1X in Glassdoor since we found multiple salary data available and get the average salary range annually.

Salary ranges we found for London SW1X:
  • £60,000-£80,000
  • Up to £120,000
  • Up to £70,000
  • Up to £150,000
  • £45,000-£65,000
  • £80,000-£100,000
  • £80,000
  • £60,000-£65,000

Calculation:
Low-end salary
= [60,000+45,000+80,000+80,000+60,000] / 5
= £65,000

High-end salary
= [80,000+120,000+70,000+150,000+65,000+100,000+65,000] / 7
= £93,000

Part
08
of fourteen
Part
08

UK Top Cities, Part 3

The average salary range for marketing managers and digital marketing managers in London SW1X, Newbury, Reading, Newquay TR7, Manchester, Leeds, Belfast, Bristol, and Milton Keynes have been entered in the UK top cities tab of the attached spreadsheet.

MARKETING MANAGERS

LONDON SW1X

  • According to Indeed, the low-end average salary for a Marketing Manager is £27,000 while the high-end salary is £80,000 for job openings within a 10-mile radius.
  • According to Indeed, some of the comparable job titles include Marketing Programs Manager, Marketing and Communications Manager, Customer Marketing Manager, Marketing and Transformation Manager, Campaign Marketing Manager, Integrated Marketing Manager, Channel Marketing Manager, Restaurant Marketing Manager, Product Marketing Manager, Digital Marketing Manager and Social Marketing Manager.
  • According to Glassdoor, the low-end average salary for a Marketing Manager is £26,000 while the high-end salary is £65,000 for job openings within a 10-mile radius.
  • According to Glassdoor, some of the comparable job titles include Marketing Operations Manager, Global Marketing Manager, Digital Marketing Manager, Marketing Programs Manager, Consumer Marketing Manager, Marketing and Communications Manager and Product Marketing Manager.

NEWBURY

  • According to Indeed, the low-end average salary for a Marketing Manager is £32,000 while the high-end salary is £75,000 for job openings within a 10-mile radius.
  • According to Indeed, some of the comparable job titles include Marketing Manager UCC, Marketing and Communications Manager, Regional Marketing Manager, Digital Marketing Manager and Marketing campaigns Manager.
  • According to Glassdoor, the low-end average salary for a Marketing Manager is £27,000 while the high-end salary is £50,000 for job openings within a 10-mile radius.
  • According to Glassdoor, some of the comparable job titles include Product Marketing Manager, Marketing Manager UCC and Marketing Account Manager.

READING

  • According to Indeed, the low-end average salary for a Marketing Manager is £25,000 while the high-end salary is £75,000 for job openings within a 10-mile radius.
  • According to Indeed, some of the comparable job titles include Marketing Manager — Brand & Digital Communications, Marketing Campaings Manager, Marketing and Operations Manager, Field Marketing Manager, Digital Marketing Manager, Digital Marketing Strategy Manager, Regional Sales Manager, Digital Campaign Manager, Product Marketing Manager, Content Marketing Manager and Marketing Account Manager.
  • According to Glassdoor, the low-end average salary for a Marketing Manager is £25,000 while the high-end salary is £55,000 for job openings within a 10-mile radius.
  • According to Glassdoor, some of the comparable job titles include Marketing and Communication Manager, Partner Marketing Manager, Channel Marketing Manager, Digital Marketing Manager, Product Marketing Manager, Brand Marketing Manager, Marketing Campaing Manager, Content Marketing Manager, Field Marketing Manager and Marketing Operations Manager.

NEWQUAY TR7

  • According to Indeed, the low-end average salary for a Marketing Manager is £22,000 while the high-end salary is £55,000 for job openings within an expanded 25-mile radius.
  • According to Indeed, some of the comparable job titles include Marketing and Sales Manager, ICT Sales and Marketing Manager, Sales and Marketing Manager and Digital Marketing Manager.
  • According to Glassdoor, the low-end average salary for a Marketing Manager is £25,000 while the high-end salary is £50,000 for job openings within an expanded 25-mile radius.
  • According to Glassdoor, some of the comparable job titles include Marketing and Sales Manager, Sales and Marketing Manager, ICT Sales and Marketing Manager and Marketing & Communications Manager.

DIGITAL MARKETING MANAGERS

LONDON SW1X

  • According to Indeed, the low-end average salary for a Digital Marketing Manager is £24,500 while the high-end salary is £65,000 for job openings within a 10-mile radius.
  • According to Indeed, some of the comparable job titles include Digital Sales Manager, Social Marketing Manager, Brand Marketing Manager — Social & Digital, Growth Digital Marketing Manager, Marketing Manager Digital, Digital Communications Manager, Manager Digital Marketing, Digital Product Manager and Digital Performance & Campaign Manager.
  • According to Glassdoor, the low-end average salary for a Marketing Manager is £30,000 while the high-end salary is £70,000 for job openings within a 10-mile radius.
  • According to Glassdoor, some of the comparable job titles include Digital Marketing Manager — Social Media and Manager & Digital Marketing.

MANCHESTER

  • According to Indeed, the low-end average salary for a Digital Marketing Manager is £19,000 while the high-end salary is £60,000 for job openings within a 10-mile radius.
  • According to Indeed, some of the comparable job titles include Digital Marketing Manager — E-commerce, Digital Markting Manager — Data & Campaigns, Manager Digital Marketing, Digital Marketing Account Manager, Manager and Digital Marketeer, Digital Marketing Strategist and Digital Marketing Manager — Cloud Software.
  • According to Glassdoor, the low-end average salary for a Marketing Manager is £21,000 while the high-end salary is £50,000 for job openings within a 10-mile radius.
  • According to Glassdoor, some of the comparable job titles include Digital Marketing Manager - Ecommerce, Digital Account Manager, Digital Marketing Performance Manager, Digital Marketing Account Manager and Digital Marketing Manager — Cloud Software Company.

NEWBURY

  • According to Indeed, the low-end average salary for a Digital Marketing Manager is £30,000 while the high-end salary is £75,000 for job openings within an expanded 25-mile radius.
  • According to Indeed, some of the comparable job titles include Digital Marketing Strategy Manager — FMCG, Digital Performance Manager/Acquisition Marketing Manager, Outreach Manager — Digital Marketing, Digital Media Solutions Manager and Digital Campaign Manager.
  • According to Glassdoor, the low-end average salary for a Marketing Manager is £21,000 while the high-end salary is £60,000 for job openings within an expanded 25-mile radius.
  • According to Glassdoor, some of the comparable job titles include Digital Marketing Strategist, Digital Campaigns Manager, Digital Marketing & Communications Manager and Digital Marketing & Content Manager.

LEEDS

  • According to Indeed, the low-end average salary for a Digital Marketing Manager is £22,000 while the high-end salary is £35,000 for job openings within a 10-mile radius.
  • According to Indeed, some of the comparable job titles include Digital Account Manager, Social Media Manager and Digital Marketing Manager — Agency.
  • According to Glassdoor, the low-end average salary for a Marketing Manager is £22,000 while the high-end salary is £47,000 for job openings within a 10-mile radius.
  • According to Glassdoor, some of the comparable job titles include Digital Marketing Manager — Talent Attraction & Engagement, Digital Marketing Delivery Manager and Digital Marketing Strategist.

BRISTOL

  • According to Indeed, the low-end average salary for a Digital Marketing Manager is £18,000 while the high-end salary is £35,000 for job openings within an expanded 25-mile radius.
  • According to Indeed, some of the comparable job titles include Brand & Digital Manager, Digital Account Manager, Digital Marketing Manager / Website Admin B2C Jewelry & Accessories and Digital Marketing and Student Recruitment Manager.
  • According to Glassdoor, the low-end average salary for a Marketing Manager is £18,000 while the high-end salary is £45,000 for job openings within an expanded 25-mile radius.
  • According to Glassdoor, some of the comparable job titles include Digital Campaign Manager, Digital Marketing and Student Recruitment Manager, Digital Marketing Coordinator, Digital Marketing Manager Cornwall, Digital Content Manager/Editor and Digital Marketing Manager — Healthcare.

MILTON KEYNES

  • According to Indeed, the low-end average salary for a Digital Marketing Manager is £30,000 while the high-end salary is £55,000 for job openings within an expanded 25-mile radius.
  • According to Indeed, some of the comparable job titles include Digital Manager and Digital Marketing Manager for Ecommerce Retailer.
  • According to Glassdoor, the low-end average salary for a Marketing Manager is £25,000 while the high-end salary is £55,000 for job openings within an expanded 25-mile radius.
  • According to Glassdoor, some of the comparable job titles include Digital Marketing Strategist, Digital Manager, Digital Marketing Coordinator, Digital Marketing Account Manager, Digital Content Editor and Digital Marketing Strategist.

BELFAST

  • According to Indeed, the low-end average salary for a Digital Marketing Manager is £24,000 while the high-end salary is £35,000 for job openings within an expanded 25-mile radius.
  • According to Indeed, there are no comparable job titles in the same seniority level.
  • According to Glassdoor, the low-end average salary for a Marketing Manager is £25,000 while the high-end salary is £47,000 for job openings within an expanded 25-mile radius.
  • According to Glassdoor, some of the comparable job titles include E-Commerce & Digital Managers, Digital Marketing Manager Private Bank, Digital Account Manager and Digital Marketing Strategist.

Research Strategy:

We began our research by looking into Indeed and Glassdoor. We used the websites' advanced search tools to include only those positions marked as full-time. Additionally, for Glassdoor, we limited the search results to those positions posted within the past month. For each site, we searched through the listed positions to find those meeting the exact job titles as well as its equivalent job titles with the same seniority level requirements.

In order to provide the requested salary data, we reviewed each individual job posting for the Marketing Manager and Digital Marketing Managers in different cities on both Indeed and Glassdoor. This was done to ensure that the salary data provided focused solely and specifically on full-time positions with the exact and equivalent job titles requested.

With the initial 10-mile radius search giving very few hits for Newbury in regard to Marketing Managers, we expanded the search to cover a 25-mile radius around the city. This was able to give us the salary data for Marketing Managers in Newbury while the 10-mile radius gave us salary details for London SW1X, Reading and Newquay TR7. We expanded the search for Digital Marketing managers to cover a 25-mile radius for Newbury, Bristol, Milton Keynes and Belfast as the Initial 10-Mile radius gave no salary results.
Part
09
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Part
09

UK Top Cities, Part 5

The annual salary range for an SEO Specialist in Newbury according to Indeed is £30,000-£40,000; the same range was found on Glassdoor. On the other hand, no salary range was found for Social Media Manager in Newbury both on Indeed and Glassdoor. Other findings on the salary range for the selected UK cities are provided in the attached spreadsheet.

SEO Specialist

A. MANCHESTER
B. NEWBURY
  • Indeed: One job with the title of 'SEO/SEM Specialist' was found with a salary range of £30,000-£40,000 a year.
  • Glassdoor: One relevant job (among 26 listed) found with the title of 'SEO/SEM Specialist' at HalalBooking.com with a salary range of £30,000-£40,000 a year.
C. READING
  • Indeed: Two jobs found with a salary range of £25,000-£40,000 a year.
  • Glassdoor: One relevant job (among 9 listed) was found with the title of 'SEO/SEM Specialist' with a salary range of £30,000-£40,000 a year.
D. BRISTOL
E. NEWQUAY TR7

F. MILTON KEYNES
  • Indeed: Two jobs found with a salary range of £40,000-£60,000 a year.
  • Glassdoor: Two relevant jobs (among 17 listed) was found with the title of 'SEO/SEM Specialist' with a salary range of £23,000-£60,000 a year.

G. BELFAST

Social Media Manager

A. NEWBURY
  • Indeed: One relevant job within the 25-mile radius from the company WHSmith but it has no salary range provided.
  • Glassdoor: Two relevant jobs within the 25-mile radius from the companies WHSmith and Time to Prosper but none of them has a salary range provided.

B. READING
  • Indeed: Three relevant jobs, one of them from the company Only Way Online - Harefield depicting the salary range of £25,000-£30,000 a year. The other two did not have any salary data provided.
  • Glassdoor: Five relevant jobs within the 25-mile radius but none of them has provided a salary range. One of the jobs provide a daily range but the position is on a contract basis and not a permanent full-time job and hence, it was not considered.
C. NEWQUAY TR7
D. BELFAST

Research Strategy:

To provide the average salary range for SEO Specialist and Social Media Manager in each of the UK top cities, we utilized the advanced job search engine of Indeed and Glassdoor. We filtered the result to get those open jobs that are full-time, job age was set to "Anytime" on Indeed and "Last month" on Glassdoor. We initially performed the filtered results within 10-mile radius then if lower than 5 jobs provide salary data, we increased it into 25 miles for each of the assigned city. Kindly note that the Indeed links with filters added strangely redirect to the unfiltered results. Hence, we have also provided the snapshots of the page.

For all the job posts yielded with our filtered search, we selected those job that has a comparable or equivalent title to SEO Specialist and Social Media Manager. The alternative titles that were considered include:
  • SEO/SEM Specialist
  • SEO/Digital Marketing Specialist
  • Global SEO Specialist
  • Global SEO/SEM Specialist
  • Digital Marketing/Social Media Manager
  • Paid Social Media Manager

Part
10
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Part
10

UK Top Cities, Part 6

According to Indeed, in Manchester, the low-end average salary for Content Marketing Specialist is £29,000 while the high-end salary is £30,000 for job openings within a 25-mile radius.

The link to the spreadsheet is here. Some of the findings have been presented below.

London SW1X

  • According to Indeed, the low-end average salary for Content Marketing Specialist is £18,000 while the high-end salary is £25,000 for job openings within a 25-mile radius.
  • Some of the comparable job titles include Content Specialist and Search and Content Marketing Specialist.
  • According to Glassdoor, the low-end average salary for Content Marketing Specialist is £25,000 while the high-end average salary is £30,000 within a 25-mile radius.
  • Some of the comparable job titles include Content specialist, Copywriter/Content Marketing Specialist, Search and Content Marketing Specialist, and Content & Campaign Strategy Specialist.

Manchester

  • According to Indeed, the low-end average salary for Content Marketing Specialist is £29,000 while the high-end salary is £30,000 for job openings within a 25-mile radius.
  • There were no comparable job titles in Manchester for this position.
  • On Glassdoor, there are no job openings for Content Marketing Specialist and no comparable job titles within a 25-mile radius.

Birmingham

  • According to Indeed, the low-end average salary for a Content Marketing Specialist is £30,000 while the high-end salary is £35,000 for job openings within a 25-mile radius.
  • There is only one comparable job title Content Specialist — Marketing & PR.
  • On Glassdoor, the low-end average salary for Content Marketing Specialist is £30,000 while the high-end salary is £35,000 for job openings within a 25-mile radius.
  • The comparable job titles are Content Specialist — Marketing & PR and Content Specialist.

Your Research team applied the following Strategy:

We began our research by looking into Indeed and Glassdoor and used the websites' advanced search tools. Specifically, we narrowed each site's results to include only those positions marked as full-time. Additionally, for Glassdoor, we limited the search results to those positions posted within the past month. For each site, we searched through the listed positions to find those meeting the exact job titles as well as its equivalent job titles with the same seniority level requirements.

In order to provide the requested salary data, we reviewed each individual job posting for each of the job titles in different cities on both Indeed and Glassdoor. This was done to ensure that the salary data provided focused solely and specifically on full-time positions with the exact and equivalent job titles requested.

With the initial 10-mile radius search giving very few to zero hits for all the cities in regard to Content Marketing Specialist jobs, we expanded the search to cover a 25-mile radius around each city. However, even with this revised parameter, we did not find salary data for Newquay TR7, Milton Keynes, Belfast, Reading, and Newbury on both Indeed and Glassdoor. Also, Glassdoor did not return any salary data for Manchester, Leeds, and Bristol while Indeed provided the details. Once all the available salary data had been collected, the lowest and the highest amounts were input into the attached spreadsheet.​
Part
11
of fourteen
Part
11

UK Top Cities, Part 7

The average salary being offered for an SEO Manager is between £31,500 and £52,950 in London SW1X, while an SEO Manager in Manchester can receive a salary in the range from £37,250 to £45,000 per year. Our findings have been presented in the attached spreadsheet "UK Top Cities" tab.

London SW1X

Manchester

Birmingham

Newbury

Leeds

Reading

Bristol


Research Strategy:


Compatible Titles Used

  • Compatible job titles included for SEO Managers are: Search Engine Optimization Manager, Technical SEO Manager, Content and SEO Manager, and Website and SEO Manager.

RESEARCH STRATEGY

We have utilized the advanced search settings on Indeed platform using the following filters: Job-type: Full-time, Distance: within 10 miles to look for open positions for SEO Managers and its comparable titles. There are no salary data found for Birmingham, Newquay TR7, Milton Keynes and Belfast even after expanding the mile radius to 25 miles as per research criteria. For Bristol and Leeds, while there were 2 jobs found, only one job on each city's provided salary data, thus, we have used that as a basis.
Next, we searched for an SEO Manager and comparable job titles on Glassdoor. We used filters such as: Job-type: Full-time, Posted: Last Month, Distance: 10 miles. We couldn’t find salary data found for Newbury, Reading, Newquay TR7, Milton Keynes and Belfast even after expanding the mile radius to 25 miles as per research criteria. Additionally, We only found SEO Manager salary range for London with a 10-mile radius because we couldn't set the filters to London SW1X. For each city with open positions that matched the criteria 100% and have salary data, we had to check and review each posts to determine the low end and high-end each of data found.


Part
12
of fourteen
Part
12

UK Top Cities, Part 8

The average salary being offered for a Content Manager is between £26,500 and £51,886 in London SW1X, while an SEO Manager in Manchester can receive a salary in the range of £29,000 to £40,000 per year. Our findings have been presented in the attached spreadsheet in the "UK Top Cities" tab.

LONDON SW1X

MANCHESTER

BIRMINGHAM

NEWBURY

LEEDS

READING

BRISTOL

Newquay TR8

  • No salary data was found for Content Manager or comparable titles in Newquay TR7 on Indeed or Glassdoor.

MILTON KEYNES

BELFAST

Comparable TITLES USED

Some examples of comparable job titles included in the results for Content Manager are eBusiness Data and Content Manager, Sports Content Manager, Content Social Media Manager, Content Marketing Manager, Content & Digital Manager, Editorial Content Manager, Content and Copywriting Manager.

RESEARCH STRATEGY

We have utilized Indeed's advanced search parameters, filtering results to include only those positions classified as full-time and within a 10-mile radius of the indicated location for Content Managers and comparable titles. There was no salary data found on Indeed for Birmingham, Newbury, Newquay TR7, and Milton Keynes, even after expanding the radius to 25 miles as per research criteria. For Reading and Bristol, there was only one job found with salary information.

Next, we searched for Content Manager and comparable job titles on Glassdoor. We used the advanced filters to only include full time positions, within a 10-mile radius of the indicated locations. We couldn’t find salary data for Reading, Bristol, and Newquay TR7, even after expanding the radius to 25 miles as per research criteria. Additionally, we only found Content Manager salary range for London with a 10-mile radius because we couldn't set the filters to London SW1X. For each city with open positions that matched the criteria 100% and have salary data, we had to check and review each posts to determine the low end and high-end each of data found.

Part
13
of fourteen
Part
13

UK Top Cities, Part 9

The low end salary for Content Director in Reading is £40,000 and in London SW1X it is £55,000. On the other hand, the high end salary for Content Director in Reading is £45,000 while in London SW1X it is £100,000. We have summarized the data in the attached spreadsheet.

Reading

  • On Indeed, the low end salary for Content Director is £40,000.
  • The high end salary for Content Director on Indeed is £45,000.

London SW1X

  • The low end salary for Content Director on Glassdoor is £55,000.
  • The high end salary for Content Director on Glassdoor is £100,000.

Your Research Team applied the following Strategy:

First, we searched for Content Director and comparable job titles such as Director of Content, Digital Content Director etc on Indeed. We had set the filters as follows Job-type: Full-time, Distance: within 10 miles. We could only find salary range for Reading on the platform. These remaining cities either had no full time jobs under the title 'Content Director' or its equivalent or the listed jobs did not show the salary range. We then increased the radius to 25 miles, however no additional salary range under relevant job titles were identified.
After that, we searched for Content Director and comparable job titles such as Director of Content, Digital Content Director etc on Glassdoor. We had set the filters as follows: Job-type: Full-time, Distance: within 10 miles. We could only find salary range for London SW1X on the platform. These remaining cities either had no full time jobs under the title 'Content Director' or its equivalent or the listed jobs did not show the salary range. We then increased the radius to 25 miles, however no additional salary range under relevant job titles were identified.


Part
14
of fourteen
Part
14

UK Top Cities, Part 10

Average salary being offered for SEO Analysts is between £25,000 and £40,000 in London SW1X, from £25,000 to £40,000 in Leeds, while SEO Analysts in Reading can receive a salary in the range from £25,000 to £30,000 per year. Our findings have been presented in the attached spreadsheet "UK Top Cities" tab.

findings

LONDON SW1X

LEEDS

READING

EQUIVALENT JOB TITLES USED

  • Some equivalent job titles included in the tallies for SEO Analyst are SEO Digital Marketing Analyst, Digital Marketing and SEO Specialist, SEO Analyst / SEO Senior Account Executive.

RESEARCH STRATEGY:

We couldn't find salary ranges for the following UK Top Cities: Manchester, Birmingham, Newbury, Bristol, Newquay TR7, Milton Keynes and Belfast.

First, we searched for SEO Analysts and comparable job titles on Indeed. We have set the filters in the following way: Job-type: Full-time, Distance: within 10 miles. We couldn't find salary ranges for any of the cities in the UK. These cities had less than 5 jobs listed: London SW1X had 4 jobs listed, Manchester had 1 job, Birmingham and Leeds also had 1, while Newbury, Reading, Bristol, Newquay TR7, Milton Keynes and Belfast had no SEO Analyst job listed, so we increased distance radius to 25 miles, as listed in the RC. We were only able to find the salary range for London SW1X, Leeds and Reading. Newbury, Bristol, Newquay, Milton Keynes and Belfast had no SEO Analyst or comparable job titles listed even after increasing the distance radius.

After that, we searched for an SEO Analyst and comparable job titles on Glassdoor. We have set the filters in the following way: Job-type: Full-time, Posted: Last Month, Distance: 10 miles. We only found SEO Analyst salary range for London with a 10-mile radius because we couldn't set the filters to London SW1X. These cities had less than 5 jobs listed: Manchester and Leeds had 1 job listed, while Birmingham, Newbury, Reading, Bristol, Newquay, Milton Keynes and Belfast had no jobs postings, so we increased distance radius to 25 miles, as listed in the RC. This approach didn't provide us with salary ranges for the other top UK cities. Birmingham, Newbury, Reading, Bristol, Newquay, Milton Keynes and Belfast had no SEO Analyst or comparable job titles listed even after increasing the distance radius.
Sources
Sources

From Part 07
From Part 08
From Part 09
From Part 10
From Part 11