Salary Guide: San Jose, Part 1

Part
01
of fourteen
Part
01

Salary Guide: SF/LA

As requested, the number of available jobs and associated salaries for Content Marketing Specialists on Los Angeles, and SEO Specialists and SEO Managers in San Francisco have been provided in the attached spreadsheet. Los Angeles Data has been provided in row 8, columns B through M of the Los Angeles tab of the spreadsheet, while San Francisco data has been provided in rows 7 and 10, columns B through M of the San Francisco tab of the spreadsheet.

los Angeles

  • There are an average of 38 Content Marketing Specialist positions (and equivalent titles) currently available in Los Angeles, California, based on listings from Indeed, Glassdoor, and LinkedIn.
  • The average salary being offered for Content Marketing Specialists (and equivalent titles) in Los Angeles, California is between $36,500 and $105,254 based on estimated data from Indeed and Glassdoor.
  • Some of the equivalent job titles included in the search results for this report included Marketing Specialist; Content Specialist; Digital Content Specialist; and Digital Marketing Specialist.

San Francisco

  • There are an average of eight SEO Specialist positions (and equivalent titles) currently available in San Francisco, California, based on listings from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 29 SEO Manager positions (and equivalent titles) currently available in San Francisco, California, based on listings from Indeed, Glassdoor, and LinkedIn.
  • The average salary being offered for SEO Specialists (and equivalent titles) in San Francisco, California is between $37,000 and $123,000 based on data from Glassdoor. Despite expanding from a 10-mile to a 25-mile radius, salary data could not be found for this position on Indeed.
  • The average salary being offered for SEO Managers (and equivalent titles) in San Francisco, California is between $47,000 and $126,000 based on data from Indeed and Glassdoor. In order to obtain a minimum of five salary listings from Indeed, we expanded the location radius from 10 to 25 miles.
  • Some of the equivalent job titles included in the search for SEO Specialists included SEM, SEO & Performance Media Specialist; SEO Strategist; and Search Engine Optimization Consultant.
  • Some of the equivalent job titles included in the search for SEO Managers included SEO Program Manager; Web SEO Content & Merchandising Manager; SEO Account Manager; and Marketing Manager, SEO.

Your research team applied the following search strategy

In order to obtain the requested job listing and salary data for Los Angeles and San Francisco, we relied on the advanced search filters for Indeed, Glassdoor, and LinkedIn. Specifically, we began by searching within a 10-mile radius for full-time positions with the listed job titles as well as equivalent job titles. For Glassdoor and LinkedIn, the time range was set to include those positions posted within the past month, while on Indeed we searched for those positions posted at any time.

If and when salary data was not available for a minimum of five job listings, we expanded the location search to a 25-mile radius. In the case of SEO Specialist positions in San Francisco, even this did not provide any salary results on Indeed (despite providing us with one additional job listing) and, as a result, those cells have been left blank. For the SEO Manager position in San Francisco, expanding the location radius on Indeed to 25 miles provided us with an additional 12 positions and enough salary data to complete the attached spreadsheet appropriately. Where relevant, the number of open positions listed on the attached spreadsheet are those available with a 25-mile radius applied to the search parameters.
Part
02
of fourteen
Part
02

Salary Guide: San Jose, Part 1

The number of open positions for Director of Marketing, Marketing Manager, and Digital Marketing Manager in San Jose, CA have been provided from Indeed, Glassdoor, and LinkedIn. The requested data points have been entered into rows 4-6, columns B-M in the San Jose Tab of the attached spreadsheet.

OPEN POSITIONS

  • There are an average of 45 open positions for Director of Marketing in San Jose, CA based off of data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 72 open positions for Marketing Manager in San Jose, CA based off of data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 22 open positions for Digital MarketingManager in San Jose, CA based off of data from Indeed, Glassdoor, and LinkedIn.

SALARY RANGES

  • The average salary for a Director of Marketing in San Jose, CA is $120,000-$216,000 based off of data from Indeed and Glassdoor.
  • The average salary for a Marketing Manager in San Jose, CA is $68,000-$231,00 based off of data from Indeed and Glassdoor.
  • The average salary for a Digital Marketing Manager is $74,000-$181,000 based off of data from Indeed and Glassdoor.

EQUIVALENT JOB TITLES

  • Some equivalent job titles found for Director of Marketing include Marketing Director, Director of Marketing and Communications, and Head of Marketing.
  • Some equivalent job titles for Marketing Manager include Senior Marketing Manager, Global Marketing Manager, and Regional Marketing Manager.
  • Some equivalent job titles for Digital Marketing Manager include Digital Channel Marketing Manager, and Senior Digital Marketing Manager

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

We leveraged the advanced search features of Indeed, Glassdoor and LinkedIn to find full-time job listings in San Jose, CA within a 10-mile radius for the requested titles. For Glassdoor and LinkedIn, we narrowed the search to those listed within the last month. For each site, we searched through the listings to find the exact job titles, as well as equivalent titles that meet the same experience level and full-time status.

In order to provide salary data, we searched through each listing to find published salary data. If salary data was not available for the listings or under 5 listings posted salary data, we expanded our search to a 25-mile radius of San Jose. On Indeed, despite expanding our criteria to a 25-mile radius, there were no listings with salary data for the Director of Marketing position. There was one listing with a salary range posted for the Marketing Manager position and one listing with salary data posted for the Digital Marketing Manager position on Indeed. That data was input into the high and low columns of the spreadsheet. Salary data was published for all three positions within a 10-mile radius of San Jose on Glassdoor.

Part
03
of fourteen
Part
03

Salary Guide: San Jose, Part 2

The number of open positions and salary ranges for SEO Specialist, Content Marketing Specialist, and Social Media Manager in San Jose, California has been provided for each of the requested sites. The requested data points have been input in rows 7 through 9, columns B through M of the "San Jose" tab of the attached spreadsheet.

SEO Specialist

  • Indeed: there is no job opening for SEO Specialist within a 10-mile radius around San Jose, California while there is no comparable version of the job as Search Engine Marketing Specialist role has a different job description.
  • Indeed: there is 1 job opening for SEO specialist when the radius is expanded to 25 miles around San Jose, California and we have used a comparable version of the job title called Marketing Content & SEO Specialist.
  • Glassdoor: there is no job opening for SEO Specialist within a 10-mile radius around San Jose, California.
  • Glassdoor: there is no job opening for SEO specialist when the radius is expanded to 25 miles. Additionally, there is no comparable version of the job.
  • Glassdoor: there is no comparable version of the job in the same level of Seniority within a 10-mile radius around San Jose, California.
  • LinkedIn: there is no job opening for SEO Specialist in San Jose, California.
  • LinkedIn: there is no comparable version of the job title as the Search Engine Marketing Specialist role has a different job description.

Content Marketing Specialist

  • Indeed: there is 1 job opening for Content Marketing Specialist within a 10-mile radius around San Jose, California.
  • Indeed: there are 3 job openings for Content Marketing Specialist when the radius is expanded to 25 miles around San Jose and the following comparable versions of the job with the same Seniority are used, Content/Social Media Specialist and Marketing Content Specialist.
  • Glassdoor: there are 2 job openings for Content Marketing Specialist within a 10-mile radius around San Jose, California when we have also used comparable versions of the job such as Marketing Content Specialist.
  • Glassdoor: there are 5 job openings for Content Marketing Specialist when the radius is expanded to 25 miles around San Jose and the comparable versions of the job such as Marketing Content Specialist and Content/Social Media Specialist are used.
  • LinkedIn: there is only 1 opening for Content Marketing Specialist in San Jose California while the only comparable version of the job in the same seniority level is Marketing Content Specialist.

Social Media Manager

  • Indeed: there are 9 job openings for Social Media Manager within a 10-mile radius around San Jose, California.
  • Indeed: there are 17 job openings for Social Media Manager when the radius is expanded to 25 miles and includes comparable jobs such as Public Relations & Social Media Manager, Operations & Social Media Manager, Social Media Marketing Manager, and Manager Social Media Marketing.
  • Glassdoor: there are 8 job openings for Social Media Manager within a 10-mile radius around San Jose, California while also using comparable job titles such as Social Media Marketing Manager, and Manager Social Media Marketing.
  • Glassdoor: there are 23 job openings for Social Media Manager when the radius is expanded to include a 25-mile radius around San Jose, California and comparable job titles such as Manager Social Media Strategy, Social Media Analytics Manager, Marketing Manager-Social Media, Social Media Marketing Manager, and Manager Social Media Marketing are used.
  • The low-end salary of a Social Media Manager based on Glassdoor is $80,000 annually while the high-end salary is $100,000.
  • LinkedIn: there are 4 job openings for Social Media Manager, and we have also used comparable versions of the job such as Digital Marketing and Social Media Manager.

Research Strategy:

We began by searching for open positions and salary information on SEO Specialists, Content Marketing Specialists, and Social Media Managers in San Jose, California on Indeed, Glassdoor, and LinkedIn, making use of each website's advanced search tools. Specifically, we narrowed each site's results to include only those positions marked as full-time. Additionally, for LinkedIn and Glassdoor, we limited the search results to those positions posted within the past month. For each site, we searched through the listed positions to find those meeting the exact job titles as well as its equivalent job titles with the same seniority level requirements.

In order to provide the requested salary data, we reviewed each individual job posting for each of the job titles in San Jose, California on both Indeed and Glassdoor. This was done to ensure that the salary data provided focused solely and specifically on full-time positions with the exact and equivalent job titles requested.

With the initial 10-mile radius search giving very few to zero hits for both SEO Specialist and Content Marketing Specialist, we expanded the search to cover a 25-mile radius around San Jose, California. However, even with this revised parameter, we did not find salary data for these two roles. Once all the available salary data had been collected, the lowest and the highest amounts were input into the attached spreadsheet.
Part
04
of fourteen
Part
04

Salary Guide: San Jose, Part 3

As requested, the number of available jobs and associated salaries for SEO Managers, Content Managers, Content Directors, and SEO Analysts in San Jose, California have been provided in rows 10 through 13, columns B through M on the "San Jose" tab of the attached spreadsheet.

OPEN POSITIONS

  • There are an average of 11.67 SEO Manager and equivalent positions available in San Jose based on listings from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 85 Content Manager and equivalent positions available in San Jose based on listings from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 10 Content Director and equivalent positions available in San Jose based on listings from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 1.33 SEO Analyst and equivalent positions available in San Jose based on listings from Indeed, Glassdoor, and LinkedIn

SALARY RANGES

  • The average salary of an SEO Manager in San Jose is between $66,00 and $188,000 based on estimated data from Glassdoor. Despite expanding the location radius from 10 to 25 miles on Indeed, only five additional job listings could be found for this position, and no salary data was available.
  • The average salary of a Content Manager in San Jose is between $66,000 and $263,500 based on estimated data from Indeed and Glassdoor.
  • The average salary of a Content Director in San Jose is between $89,250 and $197,500 based on estimated data from Indeed and Glassdoor.
  • The average salary of an SEO Analyst in San Jose could not be identified using data from Indeed and Glassdoor. Despite expanding the location radius from 10 to 25 miles on both sites, only a few additional positions could be found and no salary data was available.

EQUIVALENT JOB TITLES INCLUDED IN THIS RESEARCH

  • Some of the alternative job titles considered to be equivalent to that of SEO Manager for the purposes of this report include SEO & SEM Manager; and SEM Manager.
  • Some of the alternative job titles considered to be equivalent to that of Content Manager for the purposes of this report include Digital Content Manager; and Content and Communications Manager.
  • Some of the alternative job titles considered to be equivalent to that of Content Director for the purposes of this report include Director of Content; Director of Content and Communications; and Digital Content Director.
  • Some of the alternative job titles considered to be equivalent to that of SEO Analyst for the purposes of this report include SEO & SEM Analyst; SEM Analyst; and SEO Specialist.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

In order to obtain the requested job listing and salary data for San Jose, California, we relied on the advanced search filters for Indeed, Glassdoor, and LinkedIn. Specifically, we began by searching within a 10-mile radius for full-time positions with the listed job titles as well as equivalent job titles. For Glassdoor and LinkedIn, the time range was set to include those positions posted within the past month, while on Indeed we searched for those positions posted at any time.

If and when salary data was not available for a minimum of five job listings, we expanded the location search to a 25-mile radius. In the case of SEO Analyst positions on both Indeed and Glassdoor, even this did not provide us with any salary data and, as a result, these cells of the spreadsheet have been left blank. Similarly, even with an expansion to a 25-mile search radius, no salary data could be found on Indeed for SEO Managers and, as a result, these cells have also been left blank. In the case of SEO Analyst positions, no job listings could be found on LinkedIn, even with an expansion to a 25-mile search radius. The number of jobs listed on the attached spreadsheet for these positions reflect those found with a 25-mile search radius.
Part
05
of fourteen
Part
05

Salary Guide: Atlanta, Part 1

The number of open positions and salary ranges for Directors of Marketing, Marketing Managers, and Digital Marketing Managers in Atlanta, Georgia, have been provided for each of the requested sites. The requested data points have been input in rows 4 through 6, columns B through M of the "Atlanta" tab of the attached spreadsheet.

OPEN POSITIONS

  • There are an average of 64 Director of Marketing (and equivalent) positions available in Atlanta, Georgia, based on data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 134 Marketing Manager (and equivalent) positions available in Atlanta, GA, based on data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 105 Digital Marketing Manager (and equivalent) positions available in Atlanta, GA, based on data from Indeed, Glassdoor, and LinkedIn.

SALARY RANGES

  • The average salary being offered for Directors of Marketing (and equivalent positions) in Atlanta, GA, is between $56,000 and $144,500 based on estimated data from Indeed and Glassdoor.
  • The average salary being offered for Marketing Managers (and equivalent positions) in Atlanta, GA, is between $32,500 and $100,000 based on estimated data from Indeed and Glassdoor.
  • The average salary being offered for Digital Marketing Managers (and equivalent positions) in Atlanta, GA, is between $41,500 and $143,000 based on estimated data from Indeed and Glassdoor.

EQUIVALENT JOB TITLES USED

  • Some of the equivalent job titles included in the tallies for Director of Marketing include Marketing Director; Director of Marketing and Communications; and Marketing and Communications Director.
  • Some of the equivalent job titles included in the tallies for Marketing Manager include Marketing and Communications Manager; Area Marketing Manager; Digital Marketing Manager; and Online Marketing Manager.
  • Some of the equivalent job titles included in the tallies for Digital Marketing Manager include Digital Marketing and Communications Manager; Manager, Digital Marketing; and Online Marketing Manager.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

In searching for the requested data for Atlanta, Georgia, on Indeed, Glassdoor, and LinkedIn, we made use of each website's advanced search tools. Specifically, we narrowed each site's results to include only those positions marked as full-time. Additionally, for LinkedIn and Glassdoor, we limited the search results to those positions posted within the past month. For each site, we searched through the listed positions to find those meeting the exact job titles as well as equivalent job titles with the same experience-level requirements.

In order to provide the requested salary data, we reviewed each individual job posting for each of the job titles in Atlanta, Georgia, on both Indeed and Glassdoor. This was done to ensure that the salary data provided focused solely and specifically on full-time positions with the exact and equivalent job titles requested. Once all salary data had been collected, the lowest and highest amounts were input into the spreadsheet as requested.
Part
06
of fourteen
Part
06

Salary Guide: Atlanta, Part 2

As requested, the number of available jobs and associated salaries for SEO Specialists, Content Marketing Specialists, and Social Media Managers in Atlanta, Georgia, have been provided in rows 7 through 9, columns B through M on the "Atlanta" tab of the attached spreadsheet.

OPEN POSITIONS

  • There are an average of 12 SEO Specialist and equivalent positions available in Atlanta based on listings from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 13 Content Marketing Specialist and equivalent positions available in Atlanta based on listings from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 21 Social Media Manager and equivalent positions available in Atlanta based on listings from Indeed, Glassdoor, and LinkedIn.

SALARY RANGES

  • The average salary of an SEO Specialist in Atlanta is between $30,000 and $61,000 based on estimated data from Indeed and Glassdoor.
  • The average salary of a Content Marketing Specialist in Atlanta is between $62,260 and $78,300 based on estimated data from Indeed and Glassdoor.
  • The average salary of a Social Media Manager in Atlanta is between $31,500 and $80,250 based on estimated data from Indeed and Glassdoor.

EQUIVALENT JOB TITLES INCLUDED IN THIS RESEARCH

  • Some of the alternative job titles considered to be equivalent to that of SEO Specialist for the purposes of this report include Search Engine Optimization (SEO) Specialist; SEO Content Specialist; and SEO and SEM Specialist.
  • Some of the alternative job titles considered to be equivalent to that of Content Marketing Specialist for the purposes of this report include Marketing Specialist; Content Specialist; and SEO Content Specialist.
  • Some of the alternative job titles considered to be equivalent to that of Social Media Manager for the purposes of this report include Social Media Marketing Manager; Social Media Community Manager; and Media Manager.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

In order to obtain the requested job listing and salary data for Atlanta, Georgia, we relied on the advanced search filters for Indeed, Glassdoor, and LinkedIn. Specifically, we began by searching within a 10-mile radius for full-time positions with the listed job titles as well as equivalent job titles. For Glassdoor and LinkedIn, the time range was set to include those positions posted within the past month, while on Indeed we searched for those positions posted at any time.
Part
07
of fourteen
Part
07

Salary Guide: Atlanta, Part 3

The number of open positions for SEO Manager, Content Manager, Content Director, and SEO Analyst for Atlanta, Georgia have been provided from Indeed, Glassdoor, and LinkedIn. The requested data points have been entered into rows 10-13, columns B-M on the Atlanta, GA Tab of the attached spreadsheet.

OPEN POSITIONS

  • There are an average of 3 open positions for SEO Manager in Atlanta, GA based off of data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 12.33 open positions for Content Manager in Atlanta, GA based off of data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 2 open positions for Content Director in Atlanta, GA based off of data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of open 5 positions for SEO Analyst in Atlanta, GA based off of data from Indeed, Glassdoor, and LinkedIn.

SALARY RANGES

  • The average salary for an SEO Manager in Atlanta, GA is $51,000-$98,000 based off of data from Indeed and Glassdoor.
  • The average salary for a Content Manager in Atlanta, GA is $32,560-$63,600 based off of data from Indeed and Glassdoor.
  • The average salary for a Content Director in Atlanta, GA is $63,800-$84,400 based off of data from Indeed and Glassdoor.
  • The average salary for an SEO Analyst in Atlanta, GA is $47,750-$82,200 based off of data from Indeed and Glassdoor.

EQUIVALENT JOB TITLES

  • Some equivalent job titles found for SEO Manager include Lead Global SEO, Regional SEO Manager, and Search Engine Optimization Manager.
  • Some equivalent job titles for Content Manager include Creative Content Manager, Web Content Manager, and Marketing Content Manager.
  • Some equivalent job titles for Content Director include Content Unit Director, Content Creative Director, and Director of Content Strategy.
  • Some equivalent job titles for SEO Analyst include Senior SEO Analyst, Search Engine Optimization Analyst, and SEO Strategist.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

We leveraged the advanced search features of Indeed, Glassdoor and LinkedIn to find full-time job listings in Atlanta, GA within a 10 miles radius for the requested titles. For Glassdoor and LinkedIn, we narrowed the search to those listed within the last month. For each site, we searched through the listings to find the exact job titles, as well as equivalent titles that meet the same experience level and full-time status.

In order to provide salary data, we searched through each listing to find published salary data. If salary data was not available for the listings or under 5 listings posted salary data, we expanded our search to a 25-mile radius of Atlanta. Despite expanding to the 25-mile radius on Indeed, there were no listings for the SEO Manager position or SEO Analyst position with published salary data. Therefore, there was no data to enter into the salary columns for these positions. There was one listing for Content Manager and one listing for Content Director on Indeed with a published salary range. This data was input into the low and high salary columns on the spreadsheet.

On Glassdoor, each of the positions required us to expand to the 25-mile radius in order to locate salary data. There were 3 listings for the SEO Manager position, 3 listings for the Content Manager position, and 5 listings for the SEO Analyst position with published salary data. This data was entered into the low and high salary columns on the spreadsheet. There were no job postings for a Content Director in Atlanta, GA in the last month on Glassdoor. Therefore, there was no data to enter into the salary columns for this position.


Part
08
of fourteen
Part
08

Salary Guide: Dallas, Part 1

The number of open positions and salary ranges for the Director of Marketing, SEO Specialist, Content Marketing Specialist, and Social Media Manager in Dallas, Texas, have been provided as requested. The data is available on the "Dallas" tab of the attached spreadsheet, rows 4,7,8, and 9 and columns B through M.

OPEN POSITIONS

  • Currently, there is an average of six open positions for Director of Marketing jobs, including their comparable job titles in Dallas, Texas, based on data from Indeed, Glassdoor, and LinkedIn.
  • There is an average of five open positions for SEO Specialist jobs, including their comparable versions in Dallas, Texas, based on data from Indeed, Glassdoor, and LinkedIn.
  • There is an average of 11 open positions for Content Marketing Specialist jobs, including their comparable versions in Dallas, Texas, based on data from Indeed, Glassdoor, and LinkedIn.
  • There is an average of 12 open positions for Social Media Manager jobs, including their comparable versions in Dallas, Texas, based on data from Indeed, Glassdoor, and LinkedIn.

SALARY RANGES

  • The average salary offered to Directors of Marketing, including their comparable job Positions in Dallas, Texas, is between $33,350 and $153,300 based on estimated data from Indeed and Glassdoor.
  • The average salary offered to SEO Specialists, including their comparable job positions in Dallas, Texas, is between $32,750 and $$91,700 based on estimated data from Indeed and Glassdoor.
  • The average salary offered to Content Marketing Specialists, including their comparable job positions in Dallas, Texas, is between $30,000 and $87,700 based on estimated data from Indeed and Glassdoor.
  • The average salary offered to Social Media Managers, including their comparable job titles in Dallas, Texas, is between $41,000 and $122,050 based on estimated data from Indeed and Glassdoor

COMPARABLE JOB TITLES USED

  • Some of the similar job positions to Director of Marketing that we included in the tally include Director of Marketing and Communications, Director of Marketing Operations, Director Product Marketing, among others.
  • The comparable job positions to SEO Specialists we included in the tallies are Sales Marketing and SEO Specialist, and Search Engine Marketing Specialist.
  • Some of the equivalent job titles to Content Marketing Specialist we added in the tally are Marketing Content Specialist, Marketing Specialist, among others
  • Some of the comparable job titles to Social Media Manager we included in the tally include Social Media, and Content Manager, Social Media and Business Development Manager, Content Social Media Manager, among others.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

To identify the number of open positions for Director of Marketing, SEO Specialist, Content Marketing Specialists, and Social Media Manager and their comparable job titles in Dallas, Texas, we leveraged on advanced search tools available on Indeed, Glassdoor, and LinkedIn. In particular, we filtered job search only to provide full-time jobs. Additionally, we narrowed our search to the last one month on both LinkedIn and Glassdoor while for Indeed, we set the job age filter to anytime. For each site, we searched through the listed positions to find those meeting the exact job titles and also related job titles with the same experience level requirements.

On Indeed, we set the distance to 25-mile radius for Director of Marketing, SEO Specialist, and Content Marketing Specialist because the 10-mile radius yielded less than five jobs that provide salary data. Also, on LinkedIn, we set the distance at 25-mile radius for SEO Specialist. However, despite setting the distance to 25-mile radius, the search yielded less than 5 five job postings for SEO Specialist and Content Marketing Specialist on Indeed. We have entered the data in the attached spreadsheet.
To provide salary data for Director of Marketing, SEO Specialist, Content Marketing Specialist, and Social Media Manager, we reviewed each job posting on Indeed and Glassdoor. Our focus was to ensure that the salary data provided focused only on full-time positions with the exact and comparable job titles as requested. Once we collected all salary data, the lowest and highest amounts were input in the attached spreadsheet. Please note that Indeed has provided only one salary data for Content Marketing Specialist, which we have entered in the high-end cell on the respective column and row.
Part
09
of fourteen
Part
09

Salary Guide: Dallas, Part 3

As requested, the number of available jobs and associated salaries for SEO Managers, Content Managers, Content Directors, and SEO Analysts in Dallas, Texas have been provided in rows 10 through 13, columns B through M on the "Dallas" tab of the attached spreadsheet.

OPEN POSITIONS

  • There are an average of 7 SEO Manager and equivalent positions available in Dallas based on listings from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 21 Content Managers and equivalent positions available in Dallas based on listings from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 7.33 Content Director and equivalent positions available in Dallas based on listings from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 5.67 SEO Analyst and equivalent positions available in Dallas based on listings from Indeed, Glassdoor, and LinkedIn. 

SALARY RANGES

  • The average salary of an SEO Manager in Dallas is between $40,000 and $140,000 based on estimated data from Glassdoor. Despite expanding the location radius from 10 to 25 miles on Indeed, only two additional job listings could be found for this position, and no salary data was available.
  • The average salary of a Content Manager in Dallas is between $31,000 and $75,000 based on estimated data from Glassdoor. Despite expanding the location radius from 10 to 25 miles on Indeed, only 24 additional job listings could be found for this position, none of which provided salary data.
  • The average salary of a Content Director in Dallas is between $98,000 and $178,000 based on estimated data from Glassdoor. Despite expanding the location radius from 10 to 25 miles on Indeed, only five job listings could be found for this position, and no salary data was available. In order to obtain a sufficient amount of data from Glassdoor, we expanded the location radius from 10 to 25 miles; however, this only provided salary data for a total of two job listings. As a result, the salary data provided for this position comes from a total of two job listings on Glassdoor.
  • The average salary of an SEO Analyst in Dallas is between $23,000 and $79,000 based on estimated data from Glassdoor. Despite expanding the location radius from 10 to 25 miles on Indeed, only four additional job listings could be found for this position, and no salary data was available. In order to obtain a sufficient amount of data from Glassdoor, we expanded the location radius from 10 to 25 miles, allowing us to find 10 additional job listings for this position, six of which provided salary data.

EQUIVALENT JOB TITLES INCLUDED IN THIS RESEARCH

  • Some of the alternative job titles considered to be equivalent to that of SEO Manager for the purposes of this report include SEO & SEM Manager; and SEM Manager.
  • Some of the alternative job titles considered to be equivalent to that of Content Manager for the purposes of this report include Digital Content Manager; and Content and Communications Manager.
  • Some of the alternative job titles considered to be equivalent to that of Content Director for the purposes of this report include Director of Content; Director of Content and Communications; and Digital Content Director.
  • Some of the alternative job titles considered to be equivalent to that of SEO Analyst for the purposes of this report include SEO & SEM Analyst; SEM Analyst; and SEO Specialist.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

In order to obtain the requested job listing and salary data for Dallas, Texas, we relied on the advanced search filters for Indeed, Glassdoor, and LinkedIn. Specifically, we began by searching within a 10-mile radius for full-time positions with the listed job titles as well as equivalent job titles. For Glassdoor and LinkedIn, the time range was set to include those positions posted within the past month, while on Indeed we searched for those positions posted at any time.

If and when salary data was not available for a minimum of five job listings, we expanded the location search to a 25-mile radius. In the case job listings on Indeed, this still did not provide us with any salary data. For the position of Content Director, we were only able to provide salary data for two job listings, despite expanding Glassdoor's location radius to 25 miles.
Part
10
of fourteen
Part
10

Salary Guide: Austin, Part 1

As requested, the number of available jobs and associated salaries for Marketing Managers, SEO Specialists, Content Marketing Specialists, and Social Media Managers in Austin, Texas have been provided in rows 5 and 7 through 9, columns B through M on the "Austin" tab of the attached spreadsheet.

Open positions

  • There are an average of 132.67 Marketing Manager and equivalent positions available in Austin based on listings from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 17.33 SEO Specialist and equivalent positions available in Austin based on listings from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 36 Content Marketing Specialist and equivalent positions available in Austin based on listings from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 14 Social Media Manager and equivalent positions available in Austin based on listings from Indeed, Glassdoor, and LinkedIn

salary ranges

  • The average salary of a Marketing Manager in Austin is between $43,500 and $141,500 based on estimated data from Indeed and Glassdoor.
  • The average salary of an SEO Specialist in Austin is between $40,000 and $75,000 based on estimated data from Indeed and Glassdoor. In searching Indeed for salary data, only one job posting containing salary information could be found, despite expanding the location radius from 10 to 25 miles. In so doing, we were able to find only three additional job listings, only one of which included salary data.
  • The average salary of a Content Marketing Specialist in Austin is between $47,000 and $69,000 based on estimated data from Indeed and Glassdoor.
  • The average salary of a Social Media Manager in Austin is between $33,100 and $89,000 based on estimated data from Indeed and Glassdoor.

Equivalent Job Titles Included in this Research

  • Some of the alternative job titles considered to be equivalent to that of Marketing Manager for the purposes of this report include Marketing and Communications Manager; Digital Marketing Manager; Marketing Campaign Manager; and Product Marketing Manager.
  • Some of the alternative job titles considered to be equivalent to that of SEO Specialist for the purposes of this report include Search Engine Optimization (SEO) Specialist; SEO Content Specialist; and SEO and SEM Specialist.
  • Some of the alternative job titles considered to be equivalent to that of Content Marketing Specialist for the purposes of this report include Marketing Specialist; Content Specialist; and SEO Content Specialist.
  • Some of the alternative job titles considered to be equivalent to that of Social Media Manager for the purposes of this report include Social Media Marketing Manager; Social Media Community Manager; and Media Manager.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

In order to obtain the requested job listing and salary data for Austin, Texas, we relied on the advanced search filters for Indeed, Glassdoor, and LinkedIn. Specifically, we began by searching within a 10-mile radius for full-time positions with the listed job titles as well as equivalent job titles. For Glassdoor and LinkedIn, the time range was set to include those positions posted within the past month, while on Indeed we searched for those positions posted at any time.

If and when salary data was not available for a minimum of five job listings, we expanded the location search to a 25-mile radius. In the case of SEO Specialist positions on Indeed, even this did not provide us with a minimum of five job posts which provided salary data. Specifically, expanding the location radius from 10 to 25 miles provided us with an additional three job listings, only one of which provided salary data. When searching with a 10-mile radius, no salary data could be found on LinkedIn. As a result, the "high-end" cell for Indeed has been left blank for the SEO Specialist position.
Part
11
of fourteen
Part
11

Salary Guide: Austin, Part 3

The number of open positions for SEO Manager, Content Manager, Content Director, and SEO Analyst for Austin, TX, have been provided from Indeed, Glassdoor, and LinkedIn. The requested data points have been entered into rows 10-13, columns B-M of the attached spreadsheet.

Open Positions

  • There are an average of 7.33 open positions for SEO Manager in Austin, TX, based off of data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 12.33 open positions for Content Manager in Austin, TX, based off of data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 3.33 open positions for Content Director in Austin, TX, based off of data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 7 open positions for SEO Analyst in Austin, TX, based off of data from Indeed, Glassdoor, and LinkedIn.

Salary Ranges

  • The average salary for an SEO Manager in Austin, TX, is $39,000-$98,000 based off of data from Indeed and Glassdoor.
  • The average salary for a Content Manager in Austin, TX, is $45,000-$119,000 based off of data from Indeed and Glassdoor.
  • Salary data for a Content Director in Austin, TX, was not published on Indeed and Glassdoor, even after expanding to a 25-mile radius.
  • The average salary for an SEO Analyst in Austin, TX, is $35,000-$74,000 based off of data from Indeed and Glassdoor.

Equivalent Job Titles

  • Some equivalent job titles found for SEO Manager include Lead Global SEO and Search Engine Optimization Manager.
  • Some equivalent job titles for Content Manager include Website and Digital Content Manager, Web Content Manager, and Communications and Content Manager.
  • Some equivalent job titles for Content Director include Director of Digital Content, Director of Marketing Content, and Director of Native Content.
  • Some equivalent job titles for SEO Analyst include SEO Marketing Analyst, Digital Marketing Analyst-SEO, and Search Engine Optimization Analyst.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

We leveraged the advanced search features of Indeed, Glassdoor and LinkedIn to find full-time job listings in Austin, TX, within a 10-mile radius for the requested titles. For Glassdoor and Linkedin, we narrowed the search to those listed within the last month. For each site, we searched through the listings find the exact job titles, as well as equivalent titles that meet the same experience level and full-time status.

In order to provide salary data, we searched through each listing to find published salary data. If salary data was not available for the listings or under 5 listings posted salary data, we expanded our search to a 25-mile radius of Austin.
On Indeed, even within the 25-mile radius, only one listing provided salary data for an SEO Manager and for a Content Manager. None of the Content Director listings on Indeed or Glassdoor provided salary data even after expanding to 25 miles. In addition, there was no salary data for SEO Analyst listings published on Indeed at a 25-mile radius.
Part
12
of fourteen
Part
12

Salary Guide: Seattle, Part 1

The number of open positions and salary ranges for the Director of Marketing, Marketing Manager, and Digital Marketing Manager in Seattle, Washington have been provided as requested. The data is available on the "Seattle" tab of the attached spreadsheet, rows 4 to 6.

OPEN POSITIONS

  • There is an average of 12 open positions for a director of marketing or a comparable job in Seattle, Washington, on Indeed, Glassdoor, and LinkedIn.
  • There is an average of 140 open positions for a marketing manager or a comparable job in Seattle, Washington, on Indeed, Glassdoor, and LinkedIn.
  • There is an average of 16 open positions for a digital marketing manager or a comparable job in Seattle, Washington, on Indeed, Glassdoor, and LinkedIn.

SALARY RANGES

  • The average salary offered to Directors of Marketing, including their comparable job Positions in Seattle, Washington is between $80,000 and $158,000 based on estimated data from Indeed and Glassdoor.
  • The average salary offered to Marketing Manager, including their comparable job positions in Seattle, Washington is between $47,500 and $130,000 based on estimated data from Indeed and Glassdoor.
  • The average salary offered to Digital Marketing Manager, including their comparable job positions in Seattle, Washington is between $57,500 and $109,500 based on estimated data from Indeed and Glassdoor.

COMPARABLE JOB TITLES USED

Some of the similar job positions for Director of Marketing that we included in the tally include Director of Marketing Automation, Director of Marketing and Communications, Director, Marketing & Business Development-IV, Director of Communications & Marketing, Director, Sales & Marketing, among others.

Some of the equivalent job titles included in the tallies for Marketing Managers include Marketing Manager, Field Marketing Manager, Social Media Marketing Manager, Demand Generation Marketing Manager, Growth Marketing Manager, Campaign Marketing Manager, Online Marketing Manager, and Event Marketing Manager, among others.

Some of the equivalent job titles included in the tallies for Digital Marketing Manager include Digital Marketing Manager, Digital Marketing Manager, Gaming, Digital Marketing Manager — AWS Targeting & Personalization, among others.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

To identify the number of open positions for Director of Marketing, Marketing Manager, and Digital Marketing Manager and their comparable job titles in Seattle, Washington, we leveraged on advanced search tools available on Indeed, Glassdoor, and LinkedIn. In particular, we filtered job search only to provide full-time jobs at "10 mile radius". Additionally, we narrowed our search to the last one-month on both LinkedIn and Glassdoor while for Indeed, we set the job age filter to anytime. For each site, we searched through the listed positions to find those meeting the exact job titles and also related job titles.
To provide salary data for Director of Marketing, Marketing Manager, and Digital Marketing Manager, we reviewed each job posting on Indeed and Glassdoor. Our focus was to ensure that the salary data provided focused only on full-time positions with the exact and comparable job titles as requested. Once we collected all salary data, the lowest and highest amounts were input in the attached spreadsheet.
Part
13
of fourteen
Part
13

Salary Guide: Seattle, Part 2

The following are the average rounded-up number of open positions around Seattle, Washington for the following job titles: SEO Specialist and related titles - 5; Content Marketing Specialist and related titles - 2; and Social Media Manager titles - 10. The rest of the available requested data points were inputted in the Seattle tab of the linked spreadsheet, rows 7 to 9, and under columns B to M.

FINDINGS:

The following section contains the average rounded-up number of open positions around Seattle, Washington for the specified job title and related roles based on the specified parameters stated in the research strategy. These figures were automatically calculated by the formula in the linked spreadsheet based on the data from Indeed, Glassdoor, and LinkedIn.

SEATTLE, WASHINGTON OPEN POSITIONS

  • The average rounded-up number of full-time open positions in Seattle, Washington for the SEO Specialist role and related job titles is 5. This is automatically calculated by the formula in the linked spreadsheet based on the data from Indeed, Glassdoor, and LinkedIn.
  • The average rounded-up number of full-time open positions in Seattle, Washington for the Content Marketing Specialist role and related job titles is 2. This is automatically calculated by the formula in the linked spreadsheet based on the data from Indeed, Glassdoor, and LinkedIn.
  • The average rounded-up number of full-time open positions in Seattle, Washington for the Social Media Manager role and related job titles is 10. This is automatically calculated by the formula in the linked spreadsheet based on the data from Indeed, Glassdoor, and LinkedIn.
The following section contains the available average salary figures for the open full-time positions around Seattle, Washington as described above. These figures were automatically calculated by the formula in the linked spreadsheet based on the available data from Indeed and Glassdoor.

SALARY RANGES

  • The average annual salary range data for the SEO Specialist and other equivalent roles is between $43,500 to $76,000 based on the available figures on Indeed and Glassdoor.
  • The average annual salary range data for the Content Marketing Specialist and other equivalent roles is not available on Indeed and Glassdoor.
  • The average annual salary range data for the Social Media Manager and other equivalent roles is between $39,000 to$93,000 based on the available figures on Indeed and Glassdoor.

EQUIVALENT JOB TITLES INCLUDED

  • The following are the equivalent job titles that were included in the job count for the SEO Specialist role based on the data from Indeed, Glassdoor, and LinkedIn: Technical SEO specialist, SEO Conversion Optimization Specialist, SEO Analyst - Digital Marketing Division, SEO Specialist - remote, SEO Conversion Optimization Specialist, SEO Analyst, SEO Conversion Optimization Specialist, SEO Analyst, Digital Marketing and SEO Specialist, Marketing Analytics, Amazon SEO Specialist, Social Media Specialist, and Marketing Specialist - SEO Copywriter.
  • There are no equivalent job titles found for the Content Marketing Specialist role based on the data from Indeed, Glassdoor, and LinkedIn.
  • The following are the equivalent job titles that were included in the job count for the Social Media Manager role based on the data from Indeed, Glassdoor, and LinkedIn: SEM and Social Media Manager, Social Media Community Manager, and Social Media Organic Campaign Activations Manager.

RESEARCH STRATEGY

We gathered the requested number of open job positions for the SEO Specialist, Content Marketing Specialist, and the
Social Media Manager roles and equivalent titles in Seattle, Washington based on the available data from Indeed, Glassdoor, and LinkedIn. We ensured that the equivalent titles have the same experience levels as the specified roles. We also searched for the corresponding salary ranges of these job positions on the Indeed and Glassdoor sites. While searching for the required information, we used the site filters to ensure that we only include the full-time open positions for the three specified roles. As specified, we included only those that were posted in the past month for LinkedIn and Glassdoor. For Indeed, we did not specify any data range as per the criteria. We also initially narrowed our search to include only those open positions within 10 miles of Seattle, Washington. However, if there are less than 5 positions, we further expanded our filters to include those open positions that are within 25 miles of the city. For some roles and sites, expanding to 25 miles did not yield further open jobs. For each role, we used the same radius of 25 miles if one site did not yield the target of 5 open positions for a 10-mile radius in order to be consistent.
We further reviewed the results individually to ensure that the number of open job positions and the salary ranges will meet the specified criteria above in terms of being full-time roles, within a specific location radius to try to meet the target job counts, and within the same experience levels as the given roles. We then entered the available open job positions for each of the three sites into the linked spreadsheet under the Seattle tab, rows 7 to 9, and under columns B to F. As for the salary ranges, we entered the available high end and low end figures from the Indeed and Glassdoor sites under columns G to M of the linked spreadsheet.
Part
14
of fourteen
Part
14

Salary Guide: Seattle, Part 3

We have provided the average number of open positions in Seattle for the roles of SEO Manager, Content Manager, Content Director, and SEO Analyst. As well, we have provided the average salary range for each of these jobs titles. This information has been updated in rows 10-13, columns B-M of the "Seattle" tab of the attached spreadsheet.

KEY FINDINGS

  • On average, there are about 3 (or 2.67) open positions for the role of SEO Manager on Indeed, Glassdoor, and LinkedIn. The average salary range is $47,000 to $154,000. The only equivalent job version for this title includes Product Manager SEO.
  • On average, there are about 11 (or 10.67) open positions for the role of Content Manager on Indeed, Glassdoor, and LinkedIn. The average salary range is $47,000 to $108,000. The common equivalent versions of this title on Indeed and Glassdoor include Community Content Manager Copywriter & Content Manager, PR & Content Manager, Support Content Manager, Technical Content Manager, and Enablement Content Manager.
  • On average, there are 3 open positions for the role of SEO Analyst on Indeed, Glassdoor, and LinkedIn. The average salary range is $42,000 to $92,000. The common equivalent versions of this title are SEO Analyst — Digital Marketing Division and Search Engine Analyst, SEO.

RESEARCH STRATEGY

To tackle this request, we made use of Indeed, Glassdoor, and LinkedIn to provide the requested information. We used the advanced search tools of each of these platforms to narrow down each site's results to only include those positions marked as 'Full-Time' and are within a 10-mile radius. Furthermore, for LinkedIn and Glassdoor, we limited the results to those positions that were posted within the past month. For these platforms, we only provided the positions that met the exact job titles and other comparable versions of the title. We ensured that their seniority levels were the same. Note that there were no open jobs on Indeed, Glassdoor, and LinkedIn for the role of 'Content Director' in Seattle, therefore, we left their corresponding cells blank.

To provide the requested salary information, we reviewed each individual job posting for each of the job titles in Seattle, specifically on Indeed and Glassdoor. We did this to ensure that salary data provided, pertained to only full-time positions and with the relevant, requested job titles. Next, we selected and provided the lowest and the highest amounts in the spreadsheet. For cases where there were fewer than five salary jobs that provided salary data, we expanded the 10-mile radius parameter to a 25-mile radius, as requested. However, after expanding that parameter, most of these cases still returned the same number of relevant open jobs, else, we updated the number of open jobs accordingly. This was the case for 'SEO Manager' on Glassdoor. The cases where the number of relevant postings was the same after expanding to a 25-mile radius parameter include for the 'SEO Manager' (10-mile radius, 25-mile radius), 'Content Manager' (10-mile radius, 25-mile radius), and 'SEO Analyst' (10-mile radius, 25-mile radius), all on Indeed; as well as 'SEO Analyst' (10-mile radius, 25-mile radius) on Glassdoor.

Also, note that there was no salary data on Indeed for all the requested positions (SEO Manager, Content Manager, Content Director, and SEO Analyst) in Seattle on Indeed; on Glassdoor, it was available only for the position of 'Content Director'. Hence, and again, we left their corresponding cells blank.

In summary, there was no data on the number of open jobs and the salary range for 'Content Manager' on Indeed, Glassdoor and/or LinkedIn.
Sources
Sources

From Part 14