Salary Guide, Part 8

Delivered June 12th, 2019. Contributors: Maureen K., adeola, Reni D., joan M., Shadi S., Kumar A. and

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Salary Guide: Houston, Part 1

Our research team has completed rows 4-6, columns B-M in the Houston Tab of the attached spreadsheet. There are currently two job postings of Director of Marketing in Houston, on Indeed, one on Glassdoor, and none on LinkedIn. The average salary for Director of Marketing in Houston, based on Indeed, is between $18,000 to $165,000, and $70,000 to $147,000 based on the Glassdoor review.

DIRECTOR OF MARKETING 
There are currently two job postings for the role of Director of Marketing in Houston, on Indeed. 
There is currently one job posting for the role of Director of Marketing in Houston, on Glassdoor. 
The average salary for Director of Marketing in Houston, based on Indeed, is between $18,000 to $165,000. 
The average salary for Director of Marketing in Houston, based on Glassdoor, is between $70,000 to $147,000 on Glassdoor.

Marketing Manager  
There are currently twenty one job postings for the role of Marketing Manager in Houston, on Indeed. 
Twenty two job postings are available for the role of Marketing Manager in Houston, on Glassdoor. 
There are currently ten job postings for the role of Marketing Manager in Houston, on LinkedIn. 
The average salary for Marketing Manager in Houston, based on Glassdoor, is between $14,000 to $121,000  
 
 
 
DIGITAL MARKETING MANAGER 
•	Five job postings for the role of Digital Marketing Manager in Houston are available on Indeed.
•	There are currently three job postings for the role of Digital Marketing Manager in Houston, on LinkedIn. 
•	The average salary for the Digital Marketing Manager, based on Glassdoor, is between $51,000 to $99,000. 
research strategyWe started our research by looking for data on the exact job positions on Indeed, Glassdoor, and LinkedIn. This strategy produced few results for some positions, and a huge number of results for others. We then proceeded to manually count the number of job openings for the given positions to ensure accuracy. As for the salary ranges, we ensured that they were for full time positions by using the salary tools to choose this criteria. We also counter checked with a few salaries for part-time positions which were around half of the full time positions' salaries. 

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Salary Guide: Houston, Part 2

The research team has determined the total number of corresponding job titles currently open and listed on Indeed, Glassdoor, and LinkedIn for the positions in Houston tab of the attached spreadsheet. Below is the overview of our findings. 

SEO SPECIALIST
There are 3 job listings for SEO Specialist on Indeed, 4 job listings on Glassdoor, and 2 job listings on LinkedIn. 
The salary of a SEO Specialist in Houston ranges from $26000 to $123000 on Indeed. 
The salary of a SEO Specialist in Houston ranges from $45,000 to $100,000 on Glassdoor.

CONTENT MARKETING SPECIALIST
There is 1 job listing for Content Marketing Specialist on Indeed, 1 job listing on Glassdoor, and 1 job listing on LinkedIn.
The salary of a Content Marketing Specialist ranges from $26,000 to $67, 000 on Glassdoor.
The salary of a Content Marketing Specialist ranges from $22,000 to $106,000 on Indeed.

SOCIAL MEDIA MANAGER
There are 2 job listings for Social Media Manager on Indeed, 5 job listings on Glassdoor, and 6 job listings on LinkedIn. 
The salary of a Social Media Manager ranges from $37,000 to $76,000 on Glassdoor.
On Indeed site, the average salary of a Social Media Manager was estimated per hour, ranging from $7.25 to $31.40 per hour. 

Research strategy To address the research request, the research team explored through the specified sites (Indeed, Glassdoor, and LinkedIn) to identify SEO Specialist, Content Marketing Specialist, and Social Media Manager jobs that are currently open in Houston, Texas. The research team counted the number of jobs for each search and ensure they were exactly the same as the job positions provided. For instance, in our search for Content Marketing Specialist on Glassdoor, the search yielded 86 results but just 1 job was titled Content Marketing Specialist.

Also, in our search through the Indeed site for the average salary range of the Social Media Manager in Houston, we discovered that the average salary range was estimated per hour, ranging from $7.25 to $31.40 per hour. Going forward, we attempted to calculate the average salary range of the Social Media Manager in Houston, using the United States standard working hours per week (40 hours) and the quantitative data retrieved on Indeed site. 

CalculationIndeed low-end salary range of a Social Media Manager in Houston, Texas:
 40 (hrs) × $7.25 = $290/per week

 52 (weeks) × $290 = $15,080

Indeed high-end salary range of a Social Media Manager in Houston, Texas:
 40 (hrs) × $31.40 = $1256/per week

52 (weeks) × $1256 = $65,312

Therefore, the calculated average salary range of a Social Media Manager in Houston based on Indeed available data is $15,080 to $65,312. 
 
The research team has provided additional information regarding the research request in the attached spreadsheet, rows 7-9.   

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Salary Guide: Houston, Part 3

There is only 1 current open job position for SEO Managers, 8 job positions for Content Manager, 0 for Content Director and 1 available job position for SEO analyst in Houston, Texas. The average salary range for SEO Manager is $70,210, for Content Manager is $76,444, for Content Director is $95,562 and for SEO analyst is $52,598.
SEO ManagerThe available job position for a full-time SEO Manager in Houston, Texas listed on indeed.com is 0.
The available job position for a full-time SEO Manager in Houston, Texas listed on Glassdoor.com is 0.
The available job position for a full-time SEO Manager in Houston, Texas listed on LinkedIn is 1.
Content ManagerThe available job position for a full-time Content Manager in Houston, Texas listed on indeed.com is 1.
The available job position for a full-time Content Manager in Houston, Texas listed on Glassdoor.com is 6.
The available job position for a full-time Content Manager in Houston, Texas listed on LinkedIn is 2.
Content DirectorThe available job position for a full-time Content Director in Houston, Texas listed on indeed.com is 0.
The available job position for a full-time Content Director in Houston, Texas listed on Glassdoor.com is 0.
The available job position for a full-time Content Director in Houston, Texas listed on LinkedIn is 0.
SEO AnalystThe available job position for a full-time SEO Analyst in Houston, Texas listed on indeed.com is 1.
The available job position for a full-time SEO Analyst in Houston, Texas listed on Glassdoor.com is 0.
Available job position for a full-time SEO Analyst in Houston, Texas listed on LinkedIn is 0.
SALARYThe average annual salary for an SEO manager in Houston, Texas is $62,520, as listed on the indeed.com platform.
The average annual salary for an SEO manager in Houston, Texas is $78,170, as listed on the Glassdoor platform.
The average annual salary for a Content manager in Houston, Texas is $56,352, as listed on the indeed.com platform.
The average annual salary for a Content manager in Houston, Texas is $68,710, as listed on the Glassdoor platform.
The average annual salary for a Content Director in Houston, Texas is $94,589, as listed on the indeed.com platform.
The average annual salary for a Content Director in Houston, Texas is $96,536, as listed on the Glassdoor platform.
The average annual salary for an SEO Analyst in Houston, Texas is $51,874, as listed on the indeed.com platform.
The average annual salary for an SEO Analyst in Houston, Texas is $53,323, as listed on the Glassdoor platform.
Research Strategy:We leveraged the Indeed.com, Glassdoor.com and Linkedin.com job platform to find the currently open job positions for SEO managers, Content managers, Content directors, and SEO Analysts. In order to find the current open jobs, we used the ''anytime' job age filter on Indeed and the 'past/last month' job age filters on Glassdoor and LinkedIn. In addition to this, we were able to narrow our search on each platform by inserting 'HOUSTON, TEXAS' in the location field and also making sure it's for a full-time job by clicking the 'FULL-TIME FILTER' button. Although this full-time filter search wasn't available on LinkedIn, we made sure we read the job description to find if it was a full-time, part-time or contract position. Our focus was on the exact job title assigned, with no variance or deviation, so we had to go through them all and count up which positions matched the requested job title, as our search showed positions that were similar, but do not match the requested job title. Some job positions turned out to be unavailable on the job platform, and we believe that it was because we adhered strictly to the job title. For instance, our SEO analyst brought result like SEO specialist which we didn't include. Also, the Content director brought result like, "Director, user experience", which although is the same job description, it was a different job title so it was excluded.

For the average salary range, we leveraged the indeed.com and glassdoor.com platform to get the average salary for each city. The indeed.com platform doesn't have salaries specific to Houston, Texas but we assume that the salary range in Austin, Texas, and Houston will be the same because salaries don't usually vary by city but by state. We believe, therefore, that the salary in Texas will be general to all cities found in Texas, with little or no variance. We found the average salary listed on the Indeed and Glassdoor platforms by adding up the salaries and dividing by 2.
Calculations:The average annual salary for a SEO manager in Houston, Texas is $62,520 (as listed on the Indeed.com platform) + $78,170 (as listed on the Glassdoor platform) = $140,420/2 = $70,210
The average annual salary for a Content manager in Houston, Texas is $56,352 (as listed on the Indeed.com platform) +$68,710 (as listed on the Glassdoor platform) =$152,888/2 = $76,444
The average annual salary for a Content Director in Houston, Texas is $94,589 (as listed on the Indeed.com platform) + $96,536 (as listed on the Glassdoor platform)=$191,125/2 = $95,562
The average annual salary for a SEO Analyst in Houston, Texas is $51,874 (as listed on the Indeed.com platform) + $53,323 (as listed on the Glassdoor platform) =$105,197/2 = $52,598

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Salary Guide: Baltimore, Part 1

We were able to determine the total number of corresponding job titles open and listed on Indeed, Glassdoor, and LinkedIn for the positions in rows 4-6 of the attached spreadsheet. The findings are currently open full-time jobs.

NUMBER OF POSITIONS OPEN ON GLASSDOOR, INDEED, AND LINKEDIN
Glassdoor had the highest number of Marketing Manager and Digital Marketing Manager open full-time positions. LinkedIn had the most Director of Marketing positions available.
 Indeed lists five open Director of Marketing positions.
According to Indeed, there are nine open Marketing Manager positions.
 Glassdoor lists 22, while LinkedIn only lists eight.
Glassdoor has 7 Digital Marketing Manager jobs currently open.
 Indeed has five postings available while LinkedIn has six.
Rows 4-6 of the attached spreadsheet have been populated accordingly.

SALARY RANGES BASED ON OPEN POSITIONS
The salary tools on each platform were helpful in determining that each position has a wide pay range according to currently open positions, as recorded in rows 4-6 of the attached spreadsheet.
A Director of Marketing can make anywhere from $42,000 to $161,000. 
A Marketing Manager's salary ranges from $33,500 to $128,500, based on currently open positions.
Currently open positions on Indeed and Glassdoor suggest that a Digital Marketing Manager could make between $49,587 and $98,565.

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Salary Guide: Baltimore, Part 2

The number of jobs that are currently open in Baltimore, Maryland ranges from 3 to 10 jobs for SEO Specialist, 1 to 5 jobs for Content Marketing Specialist, and 6 to 8 jobs for Social Media Manager. The average salary for SEO Specialist is $39K (Low End is $26K and High End is $52K), for Content Marketing Specialist is $46.5K (Low End is $34K and High End is $59K) and for Social Media Manager is $55K (Low End is $35K and High End is $75K.)
The number of jobs that are currently open in Baltimore, Maryland and their average salaries can be summarized as follows:

SEO Specialist
Indeed.comAs per Indeed.com, SEO Specialist jobs that are currently open in Baltimore, Maryland are 0 jobs (N/A.)
The average salary range for an SEO Specialist in Indeed.com is N/A.
LinkedIn.com As per LinkedIn.com, SEO Specialist jobs that are currently open in Baltimore, Maryland are 10 jobs. The search keyword "SEO Specialist" yields 81; and after excluding irrelevant jobs, there are just 10 jobs.
The average salary range for an SEO Specialist in LinkedIn.com is N/A.
Glassdoor.comAs per Glassdoor.com, SEO Specialist jobs that are currently open in Baltimore, Maryland are 3 jobs. The search keyword "SEO Specialist" yields 25; and after excluding irrelevant jobs, there are just 3 jobs.
The average salary range for an SEO Specialist in Glassdoor.com is $39K (Low End is $26K and High End is $52K).

Content Marketing Specialist
Indeed.comAs per ‫Indeed.com, Content Marketing Specialist jobs that are currently open in Baltimore, Maryland are 0 jobs (N/A.)
The average salary range for a Content Marketing Specialist in ‫Indeed.com is N/A.
LinkedIn.comAs per LinkedIn.com, Content Marketing Specialist jobs that are currently open in Baltimore, Maryland are 1 job. The search keyword "SEO Specialist" yields 78 jobs; and after excluding irrelevant jobs, there is just 1 job.
The average salary range for a Content Marketing Specialist in LinkedIn.com is N/A.
Glassdoor.comAs per Glassdoor.com, Content Marketing Specialist jobs that are currently open in Baltimore, Maryland are 3 jobs. The search keyword "SEO Specialist" yields 25 jobs; and after excluding irrelevant jobs, there are just 3 jobs.
The average salary range for a Content Marketing Specialist in Glassdoor.com is $46.5K (Low End is $34K and High End is $59K).

3. Social Media ManagerIndeed.comAs per Indeed.com, Social Media Manager jobs that are currently open in Baltimore, Maryland are 0 jobs (N/A.)
The average salary range for a Social Media Manager in Indeed.com is N/A.
LinkedIn.com As per LinkedIn.com, Social Media Manager jobs that are currently open in Baltimore, Maryland are 8 jobs. The search keyword "SEO Specialist" yields 140 results; and after excluding irrelevant jobs, there are just 8 jobs.
The average salary range for a Social Media Manager in LinkedIn.com is N/A.
Glassdoor.comAs per Glassdoor.com, Social Media Manager jobs that are currently open in Baltimore, Maryland are 6 jobs. The search keyword "SEO Specialist" yields 205; and after excluding irrelevant jobs, there are just 6 jobs.
The average salary range for a Social Media Manager in Glassdoor.com is $55K (Low End is $35K and High End is $75K).

Research StrategyWe gathered our lists from Glassdoor, Indeed, and LinkedIn per the criteria of the request. We have limited our findings for each job to provide only relevant information, excluding any irrelevant results that job search engine may list by keywords alone. For example, as per Glassdoor.com, Social Media Manager jobs that are currently open in Baltimore, Maryland are 205 jobs; but after excluding irrelevant jobs, there are just 6 jobs relevant to this specific job (just Social Media Manager). The same practice has been applied for all jobs overall job search engines: Indeed.com, Glassdoor.com, and LinkedIn.com.

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Salary Guide: Baltimore, Part 3

The average number of open jobs for Content Manager in Baltimore is 1, and 0 for SEO Manager, Content Director, and SEO Analyst. The average salary range for SEO Manager is $55,000 - $108,000, for Content Manager is $43,000 - $85,000, for Content Director is $56,000 - $122,000, and for SEO Analyst is $27,500 - $97,000. The breakdown of this data is provided in rows 10-13, columns B-M of the "Baltimore" tab in the attached spreadsheet.

NUMBER OF OPEN JOBS IN BALTIMORE
SEO MANAGER
Indeed - 1  
Glassdoor -  0  
LinkedIn - 0  
Average -  0 

CONTENT MANAGER
Indeed - 1  
Glassdoor - 1  
LinkedIn - 0  
Average - 1 

CONTENT DIRECTOR
Indeed - 0  
Glassdoor - 0  
LinkedIn - 0  
Average - 0 

SEO ANALYST
Indeed - 1  
Glassdoor - 0 
LinkedIn - 0  
Average - 0  

SALARY RANGE
SEO MANAGER
Indeed - N/A 
Glassdoor - $55,000 - $108,000 
Average - $55,000 - $108,000 

CONTENT MANAGER
Indeed -N/A 
Glassdoor - $43,000 - $85,000 
Average - $43,000 - $85,000 

CONTENT DIRECTOR
Indeed - N/A 
Glassdoor - $56,000 - $122,000 
Average - $56,000 - $122,000 

SEO ANALYST
Indeed - $16,000 - $124,000 
Glassdoor - $39,000 - $70,000 
Average - $27,500 - $97,000 

Research Strategy:We started our research by looking for the given job positions on Indeed, Glassdoor, and LinkedIn. However, doing so resulted in a huge number of results. So we refined our search to get the exact results which largely decreased the number. We then proceeded to manually count the number of job openings for the given positions to be accurate. As for the salary ranges, Indeed did not have enough data and showed no results regarding the salary range for the positions of SEO Manager, Content Manager, and Content Director. The cells corresponding to these values have been entered with N/A due to this reason.