Salary Guide Part 14

Part
01
of ten
Part
01

Salary Guide: SEO Director Skills, Part 1

The information for ten people on LinkedIn who hold the title of SEO Director have been provided in rows 3-12, columns A-L in the “SEO Director” tab of the attached spreadsheet. The individuals provided are Lily Ray, William Kammer, Elmer Boutin, John Elstad, Sarah Mackenzie, Clayton Curtis, Katerina Clark, Yoav Reder, Alexander Roitman, and Scott Hepner.

SUMMARY OF FINDINGS

  • The relevant job skills that the ten individuals have include SEO, social media marketing, online marketing, and others.
  • Only Yoav Reder, the SEO Director at Ayima is the only one on the list with an advanced degree (MBA from the College of Management Academic Studies).
  • Elmer Boutin, the SEO Director at GTB, graduated from college 414 months ago.
  • The average number of months that Katerina Clark, the SEO Director at iQuanti, Inc., has stayed in a job is 17 months.

Part
02
of ten
Part
02

Salary Guide: SEO Director Skills, Part 2

Jayson Akers, Shannon Currie Markward, and Rachael Roark are among the people on LinkedIn who hold the exact title of SEO director. An additional list of 10 more SEO directors on LinkedIn has been included in the attached spreadsheet, rows 13-22, columns A-L in the SEO director" tab.

Jayson Akers

education

AVERAGE TENURE

  • On average, Jayson Akers stays in a job for 39 months.

2. Shannon Currie Markward

  • It has been 120 months since Shannon Currie Markward earned her first college degree.
  • Markward has not earned an advanced degree.
  • AVERAGE TENURE

    • On average, Shannon Currie Markward stays in a job for 13 months.

    4. Rachael Roark

  • It has been 96 months since Rachael Roark earned her first college degree.
  • Markward has not earned an advanced degree.
  • AVERAGE TENURE

    • On average, Rachael Roark stays in a job for 14 months.

    • A comprehensive list of people on LinkedIn who hold the title of an SEO manager has been provided in the attached spreadsheet, rows 13-22, columns A-L of the "SEO Manager" tab.

    Part
    03
    of ten
    Part
    03

    Salary Guide: SEO Director Skills, Part 3

    Details pertaining to ten additional SEO Directors have been populated in rows 23-32, columns A-L of the attached spreadsheet.

    FINDINGS

    Ten additional SEO Directors are

    RESEARCH STRATEGY

    All the information was obtained from the LinkedIn profile of the individuals. The top job skills were identified from the "Industry Knowledge" section of the LinkedIn profile.

    Only the year of graduation has been provided in the profiles. In cases where the year of starting the first job and the year of graduation were the same, we assumed the month of graduation to be the month prior to starting the first job. For all others, the month of graduation was assumed to be December and the months since graduation were calculated from January onward.

    Some profiles do not provide a complete history of the employment details. In such cases, we have calculated the average-number-of-months-a-person-stays-in-a-job using only the jobs listed in the profile. Only jobs started after graduation have been counted.

    Calculations for the number of months since graduation and the average number of months spent in a job have been shown in the attached spreadsheet.

    Part
    04
    of ten
    Part
    04

    Salary Guide: SEO Director Skills, Part 4

    Details pertaining to ten additional SEO Directors have been populated in rows 33-42, columns A-L of the attached spreadsheet.

    FINDINGS

    Ten additional SEO Directors are

    RESEARCH STRATEGY

    All the information was obtained from the LinkedIn profile of the individuals. The top job skills were identified from the Industry Knowledge section of the LinkedIn profile.
    Only the year of graduation has been provided in the profiles. In cases where the year of starting the first job and the year of graduation were the same, we assumed the month of graduation to be the month prior to starting the first job. For all others, the month of graduation was assumed to be December and the months since graduation were calculated from January onward.
    Some profiles do not provide a complete history of the employment details. In such cases, we have calculated the average number of months a person stays in a job using only the jobs listed in the profile. Only jobs started after graduation have been counted.
    Calculations for the number of months since graduation and the average number of months spent in a job have been shown in the attached spreadsheet.
    Part
    05
    of ten
    Part
    05

    Salary Guide: SEO Director Skills, Part 5

    As requested, 10 individuals on LinkedIn who currently hold the job title of SEO Director have been provided on the attached spreadsheet, along with a listing of six of their relevant skills, the number of months since they completed their undergraduate degree, and the average number of months they remain at a single job. This information has been outlined in rows 43 through 52, columns A through K of the "SEO Director" tab of the attached spreadsheet.

    The 10 individuals included in the attached spreadsheet include:

    YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

    All of the above-listed SEO Directors were identified via a LinkedIn search and in conjunction with the list of professionals previously provided on the attached spreadsheet. Specifically, your research team used LinkedIn's "People Search" feature to identify a list of SEO Directors in the United States. From there, we narrowed the results to include only those individuals who are currently employed in this role, and whose job title is explicitly that of "SEO Director." We then further narrowed our results to exclude any professionals previously listed on the attached spreadsheet.

    Once a list of 10 SEO Directors in the United States had been identified and their LinkedIn profiles populated, your research team reviewed each individual's LinkedIn profile to identify a list of their relevant skills, whether or not they have an advanced degree, how many months have elapsed since they completed their undergraduate degree, and the average number of months for which they remain at a single position.

    In identifying which skills could be considered "relevant" to the role of SEO Director, we have focused on those skills concerning the use of social media, marketing, SEO, analytics, and writing. We have chosen these broad topics as they are all necessary to the role of an SEO Director.

    In order to calculate the average number of months for which each individual remains at a single position, we began by adding up the number of months they have spent at each position listed on their LinkedIn profiles. Once a total had been calculated, we then divided that by the total number of positions which had been held. In so doing, we were able to ascertain an average number of months spent at a job. An example of this calculation has been provided below, using Rachel Lowe as an example:

    6 + 6 + 19 + 38 + 14 + 23 + 10 = 116 / 7 = 16.57

    For two of the SEO Directors identified — Rachel Lowe and Bill Rowland — the number of months which have elapsed since their college graduation could not be provided. This is because these individuals did not publish their college graduation date on their LinkedIn profiles. As a result, these cells of the spreadsheet have been marked "N/A."
    Part
    06
    of ten
    Part
    06

    Salary Guide: Content Director Skills, Part 1

    Ten people on LinkedIn who hold the exact title of Content Director, and who live and work in the US include Tony Cohn, Britt Erler, Julia Cassano, Kim Lear, Marc Phillips, Jennifer Runyon, Blair Pfander , Jill (Sussman) Foster, Jody Tropeano, and Angelina Walker. Their relevant knowledge, skills, average tenure per job, and the number of months from when they graduated from college have been listed in the attached spreadsheet. Below is a brief overview of our findings.

    tony cohn

    Britt Erler

    Julia Cassano

    • Julia Cassano is currently working at June Homes as a Content Director.
    • She graduated from Fordham University in 2017 with a Bachelor of Science Degree (BS) in Business Administration and Management, concentrating in Marketing. She is also a licensed Adobe practitioner.
    • She has been out from college for 29 months (12 months in a year x 2years + 5 Months in 2019).
    • Her relevant industry skills are Social Media Marketing, Digital Marketing, Graphic design, Corporate Identity, and Digital Media Marketing.
    • She has been working as a Freelancer and Creative Consultant for eight years and ten months and has worked a multitude of jobs across companies with an average tenure of 9 months.

    Kim Lear

    Marc Phillips

    Blair Pfander

    Jill (Sussman) Foster

  • Jill (Sussman) Foster has been working at Performics as a Content Director for the past 3yrs.
  • She graduated in 2007 from the University of Delaware with a Bachelor's Degree in Communication.
  • She has been out from college for 149 months (12 months in a year x 12years + 5 Months in 2019).
  • Her relevant industry skills include SEM, SEO, Online Marketing, Online Advertising, Digital Marketing, and Affiliate Marketing.
  • Prior to her present company, she has worked in only one other company for 55 months. Hence, including her current company tenure of 37 months, she has an average tenure of 46 months.
  • Jody Tropeano

    Angelina Walker


    Part
    07
    of ten
    Part
    07

    Salary Guide: Content Director Skills, Part 2

    We have updated roes 13-22 of the "Content Director" tab of the attached spreadsheet, with details of 10 people who currently hold the title of Content Director. A summary of our key findings has been presented below.

    Summary of Key Findings

    • Bob Parajon works at Compass Group as the content director.
    • Gayle Ronan works as the content director at Blue Flame Thinking.

    Calculations

    • Calculation 1: In other to ascertain the total number of months since each of the identified persons graduated from college, we counted the total number of years since they graduated, with the assumption that they graduated at the end of the specified year of graduation(in December). We then multiplied the number of years since they graduated, by 12 months, and added 5 months to accommodate the completed months in 2019(January to May).
    • Example: Tiyana graduated from college in 2005. 2005-2018 = 13 years. 13 years * 12 months per year = 156 months. 156 months representing 13 years + 5 months in 2019 = 161 months. It has been a total of 161 months since Tiyana graduated from college.
    • Calculation 2: To get the average number of months each individual spends on a job, we added up the years for all their work experiences listed on LinkedIn, multiplied it by 12 months, then divided it by the number of jobs they have held so far, as listed on their LinkedIn profile. This gave us the average number of months each person spends on a job.
    • Example: Tiyana has worked for a total of 14years, 10 months. 14years * 12 months in a year = 168 months. 168 months + 10 months =178 months. Tiyana has worked a total of 7 jobs so the average month spent per job= 178 months / 7 jobs =25.42 = 25 (rounded down to a whole number)
    • Since this research deals with periods (i.e months) we rounded up or down to arrive at a whole number.

    Research Strategy

    Your research team applied the following strategy. To fulfill this request, we commenced our research on LinkedIn specifying the location criteria (US), and using the exact job title Content Director. We carefully looked through the profile of each of the 10 people identified during the research, to ensure that they fulfilled all the stipulated criteria and that their exact current title is Content Director. All required details have been entered into rows 13-22 of the project spreadsheet.

    Part
    08
    of ten
    Part
    08

    Salary Guide: Content Director Skills, Part 3

    Ashlee Dunston, Ekaterina Walter, and Justine Jablonska are some of the people on LinkedIn who hold the title of content directors. An additional list of 10 more content directors on LinkedIn has been included in the attached spreadsheet, rows 23-32, columns A-L in the "Content Director" tab.

    Ashlee Dunston

    EDUCATION

    • It has been 228 months since Ashlee Dunston earned her first college degree.
    • Dunston has not earned an advanced degree. 

    AVERAGE TENURE

    skills

    Ekaterina Walter

    EDUCATION

    • It has been 204 months since Ekaterina Walter earned her first college degree.
    • Walter has earned an advanced degree. 

    AVERAGE TENURE

    Skills

    Justine Jablonska

    EDUCATION

    • It has been 276 months since Justine Jablonska earned her first college degree.
    • Jablonska has earned an advanced degree. 

    AVERAGE TENURE

    Skills


      A comprehensive list of people on LinkedIn who hold the title of a content director has been provided in the attached spreadsheet, rows 23-32, columns A-L in the "Content Director" tab.


    Part
    09
    of ten
    Part
    09

    Salary Guide: Content Director Skills, Part 4

    The information for ten people on LinkedIn who hold the title of Content Director have been provided in rows 33-42, columns A-L in the “Content Director” tab of the attached spreadsheet. The individuals provided are Jordan P. Kelley, Court Dunn, Daniel Garcia, Harish Bhandari, Geo Hagan, Erin Sian Williams, Ed Wenck, Caitlin Hanson, Michael H. Rand, and Parker King.

    SUMMARY OF FINDINGS

    • The relevant job skills that the ten individuals have include content strategy, web content writing, content management, and others.
    • Michael H. Rand, a Content Director at rand&rand, has attained a Master of Arts, English (Writing) from Salem State University.
    • Parker King, a Content Director at growth 360, has attained a Master of Arts, Professional Communication from Clemson University.
    • Ed Wenck, a Content Director at CEDIA, graduated from college 402 months ago.
    • The average number of months that Jordan P. Kelley, a Content Director at Brand Storytelling, has stayed in a job is 32 months.

    RESEARCH STRATEGY

    As the “education” portion of the LinkedIn page does not show the month of graduation, we have calculated the “number of months out of college” by counting from the following year onward and added the total number of “complete years” plus six months (as we are approaching six complete months this year). For example, as Jordan P. Kelley graduated in 2012, the total number of months since he had graduated from college is 78 months [12*6 + 6 (2013 to 2018 plus 6 months)]. The formula has been provided in each cell in column J.
    The “average tenure” is calculated by examining the average time that the individual has stayed at each job (in terms of months). For example, as Jordan P. Kelley has stayed 12, 48, 36, and 30 months respectively at four jobs, his average tenure is approximately 32 months [AVERAGE(12, 48, 36, 30)]. The formula has been provided in each cell in column K.

    Part
    10
    of ten
    Part
    10

    Salary Guide: Content Director Skills, Part 5

    The information for ten people on LinkedIn who hold the title of Content Director have been provided in rows 43-52, columns A-L in the “Content Director” tab of the attached spreadsheet. The individuals provided are Justin Davey, Maggie Sheldon, Eric Vaughn, Jasmine France, Justin Clemens, Jason Dressel, Stacy Hale, Meg Brett, Alex Jonathan Brown, and Emily Meussner.

    SUMMARY OF FINDINGS

    • The relevant job skills that the ten individuals have include content strategy, web content writing, content management, and others.
    • Alex Jonathan Brown, a Content Director at Common People United, has attained a Master of Arts, Communication and Media Studies from Ball State University.
    • Emily Meussner, a Content Director at DSM, has attained a Master's degree in Publishing from New York University.
    • Jason Dressel, a Content Director at Mascola Advertising, graduated from college 234 months ago.
    • The average number of months that Meg Brett, a Content Director at Do Big Things, has stayed in a job is 14 months.

    RESEARCH STRATEGY

    As the “education” portion of the LinkedIn page does not show the month of graduation, we have calculated the “number of months out of college” by counting from the following year onward and added the total number of “complete years” plus six months (as we are approaching six complete months this year). For example, as Justin Davey graduated in 2004, the total number of months since he had graduated from college is 174 months [12*14 + 6 (2005 to 2018 plus 6 months)]. The formula has been provided in each cell in column J.
    The “average tenure” is calculated by examining the average time that the individual has stayed at each job (in terms of months). For example, as Justin Davey has stayed 28, 28, 70, 42, and 35 months respectively at five jobs, his average tenure is approximately 41 months [AVERAGE(28, 28, 70, 42, 35)]. The formula has been provided in each cell in column K.

    Sources
    Sources

    From Part 06
    Quotes
    • "Experience Hideout.tv Content Director Company NameHideout.tv Dates EmployedJan 2018 – Present Employment Duration1 yr 6 mos"
    • "Education California State University-Sacramento Degree Name BA Field Of Study Communications Dates attended or expected graduation 1999 – 2002 Graduated Summa Cum Laude"
    • "Skills & Endorsements Industry Knowledge Social Media Marketing, Online Advertising, SEO, Affliate Marketing, SEO Marketing, SEO Copywriting "
    Quotes
    • "Experience Quartz Events Content Director Company Name Quartz Events Dates Employed: 2019 - Present Employment Duration: less than a year "
    • "Education University of Central Florida Degree NameBachelor’s Degree Field Of StudyBachelor of Arts (B.A.), Communications - Radio/Television Dates attended or expected graduation 2010 – 2014 Activities and Societies: Graduated Magna Cum Laude, Member of Kappa Delta Sorority"
    • "Skills & Endorsements Industry Knowledge Strategic Planning, Online Marketing, Sales, Public Relations, Digital Media Marketing, Social Media Marketing"
    Quotes
    • "Experience June Homes: Content Director Company Name: June Homes Dates Employed - Mar 2019 – Present Employment Duration - 4 mos Location - Greater New York City Area"
    • "Creative Consultant Company Name - Freelance Designer / Self Employed Dates Employed - Sep 2010 – Present Employment Duration - 8 yrs 10 mos "
    • "Education Fordham University Degree Name- Bachelor of Science (BS) Field Of Study - Business Administration and Management, Concentrating in Marketing Dates attended or expected graduation - 2013 – 2017 "
    • "Skills & Endorsements Industry Knowledge Social Media Marketing, Digital Marketing, Graphic design, Corporate Identity, Digital Media Marketing, etc "
    Quotes
    • "Experience Company Name: Inlay Insights Job Title: Founder + Content Director Dates Employed May 2015 – Present Employment Duration 4 yrs 2 mos"
    • "Education University of San Francisco Degree Name -Social Media Certification Dates attended or expected graduation - 2010 – 2011 The University of Kansas Degree Name - Bachelor of Arts and Sciences Field Of Study - Journalism Dates attended or expected graduation -2005 – 2009 Activities and Societies: Sigma Delta Tau, National Society of Collegiate Scholars, Integrated Marketing Team, Public Relations Student Society of America"
    • "Skills & Endorsements Industry Knowledge Social Media Marketing, Public Relations, Marketing, Marketing Strategy, Marketing Communications, Sales, etc"
    Quotes
    • "Experience Company Name - IBM Content Director, Watson Health Dates Employed - Apr 2019 – Present Employment Duration - 3 mos Location - New York"
    • "Education Ithaca College Degree Name=Bachelors of Science Field Of Study-Integrated Marketing Communications GradeCum Laude Dates attended or expected graduation 2009 – 2013 Roy H. Park School of Communications."
    • "Skills & Endorsements Industry Knowledge Social Media Marketing, Content Strategy, Digital Media Marketing, Advertising, Blogging, Copy Editing, etc"
    Quotes
    • "Experience Content Director at Clarion Energy Company Name -Clarion Events North America Inc Dates Employed-Jun 2018 – Present Employment Duration-1 yr 1 mo Location -Greater Boston Area "
    • "Education University of Virginia Degree Name - BA Field Of Study-English Dates attended or expected graduation- 1988 – 1992 Activities and Societies: Delta Zeta Sorority Madison House Big Sister English Major, French Minor Boston University, School of Education Degree Name MAT Field Of Study-English Education Dates attended or expected graduation 1995 – 1996"
    • "Skills & Endorsements Industry Knowledge Blogging, Publishing, Editing, Marketing, Communications, Strategic Planning, Social Media, etc "
    Quotes
    • "Content Director Company Name - SoulCycle Inc. Dates Employed-Jan 2019 – Present Employment Duration - 6 mos Location- Greater New York City Area"
    • "Education Columbia University in the City of New York Degree Name-BA Field Of Study - Creative Nonfiction GradeMagna Cum Laude Dates attended or expected graduation - 2010 – 2014 Activities and Societies: Honor Society"
    • "Skills & Endorsements Industry Knowledge Blogging, Social Media, Social Media Marketing, Creative Communications, Creative Writing, Digital Media"
    Quotes
    • "Experience Company Name - Performics Content Director Dates Employed - Jun 2016 – Present Employment Duration - 3 yrs 1 mo Location - Greater New York City Area"
    • "Education University of Delaware Degree Name - Bachelors Field Of Study -Commuciation Dates attended or expected graduation -2003 – 2007"
    • "Skills & Endorsements Industry Knowledge SEM, SEO, Online Marketing, Online Advertising, Digital Marketing, Affiliate Marketing, etc"
    Quotes
    • "Experience Company Name - HLTH Content Director Dates Employed -Jan 2018 – Present Employment Duration -1 yr 6 mos Location -Greater New York City Area"
    • "Education Fordham University Degree Name-BS Field Of Study -Concentration in Finance; Minor in Economics Dates attended or expected graduation- 2005 – 2009 Activities and Societies: Beta Gamma Sigma Honor Society, Phi Kappa Phi Honor Society Magna cum laude graduate with a cumulative GPA of a 3.8"
    • "Skills & Endorsements Industry Knowledge Marketing, Sales, Social Media, Strategic Planning, Social Media Marketing, Account Management, etc"
    Quotes
    • "Experience Company Name - Nurse.org Content Director Dates Employed - Jun 2017 – Present Employment Duration - 2 yrs 1 mo Location - Bellevue, Washington"
    • "Education University of Washington Degree Name - Bachelor of Arts Degree Field Of Study - Labor, Ethnic and Gender Studies Dates attended or expected graduation -2004 – 2009"
    • "Skills & Endorsements Industry Knowledge Social Media Marketing, Marketing, Public Relations, Strategy, Account Mgmt, Business Development etc"