Salary Guide Part 12

Part
01
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Part
01

Salary Guide: SEO Strategist Skills, Part 1

As requested, ten professionals on LinkedIn who hold the title of SEO Strategist have been gathered. The requested information on these individuals has been entered into the attached spreadsheet.

Nina McKinster

  • Nina McKinster is currently an SEO Strategist and Digital Marketing Manager at Propecta in Milwaukee. She has worked at the company since June 2018.
  • In 2008, she got a Graphic Design & Communication degree from Moraine Park - a technical college in Wisconsin. This means she has been out of college for 132 months (12 months in a year*11 years).
  • Between 2011 to 2013, Nina McKinster took 17 continuing education courses including Personal Interaction Styles, Retail Concepts, and Conflict Resolution.
  • On LinkedIn, she has over four endorsements for SEO, advertising, and social media.
  • Prior to Propecta, Nina McKinster worked at five different companies and spent an average of 16.9 months at these companies.

Samuel DALEY

  • Based in Chicago, Illinois, Samuel Daley is an SEO Strategist at Built In.
  • Between 2012 to 2016, Daley got a Bachelor's degree in Political Science and Government from Drake University.
  • His skills include research, marketing, and social media.
  • Prior to Built In, Daley worked at Hy-Vee for 44 months, Canvassar for 3 months, CNN for 1 month, Iowa Legislature for 13 months, and Rotary International for 18 months. This means on average, he stays at a job for 15.8 months [(44+3+1+13+18)/5].

Mary Velasquez

  • Mary Velasquez is currently an SEO Strategist at Evok Advertising in Orlando, Florida. She has been at the company for 23 months.
  • In 2014, she got a BS in Public Relations at the University of Florida and minored in Spanish there.
  • She has over 10 endorsements in copywriting, social media, public relations, journalism, and editing.
  • Mary Velasquez describes herself as an energetic "professional with experience in organic search, digital marketing, content strategy and content creation."
  • Before working at Evok Advertising, she worked at Gainesville Su for 12 months and Ad 2 Orlando for 24 months. This means on average, she stays at a job for 18 months [(24+12)/2].

Braden Becker

  • Braden Becker is a Senior SEO Strategist at HubSpot in Boston, Massachusetts. He has been at the company for 18 months.
  • He has a B.A.A in Writing and Rhetoric from Syracuse University.
  • Prior to HubSpot, he worked at The News Times for 4 months, Geomatrix Productions for 10 months, Outdoor Sports Center for 8 months, TMC for 14 months, Skyword for 33 months and Veolia North America for 12 months. This means, on average, he stays at a job for 13.5 months.
  • Braden Becker has more than five endorsements in editing, copy editing, social media, journalism, and video.
  • He is described by supervisors as a dedicated and detail oriented team player.

Melissa Nicolich

  • Based in New York City, Melissa Nicolich is an SEO Strategist at Conductor, Inc.
  • In 2014, she got a Bachelor of Business Administration in Marketing from James Madison University.
  • Melissa Nicolich has been endorsed in marketing, social media marketing, blogging, and advertising among many others.
  • Before working at Conductor Inc, she worked at MPCA Music Publishing for 4 months, Abbott & Caserta Realtors for 3 months, Indian Trail Club for 26 months, Qnary for 24 months, and Hearts & Science for 23 months, On average, she stays at a job for 15.4 months.

Connor Shocrylas

  • Connor Shocrylas is based in Atlanta, Georgia where he works as an SEO Strategist for 360i.
  • His skills include SEO, technical writing, e-commerce, web development, sales, and digital marketing.
  • In 2014, Connor Shocrylas got a BSc in Informatics and Environmental sustainability from Dalhousie University.
  • Prior to 360i, he worked at Halifax Regional Municipality for 8 months, Norex Web for 6 months, Dalhousie University for 7 months, and MOO for 11 months. On average, he stays at a job for 8 months.

Ashley Ryan

  • Ashley Ryan is an SEO Strategist at G5 Digital Marketing in Bend, Oregon. She has been at the company for 26 months.
  • In 2012, she got a BA in Marketing from Western Michigan University.
  • Ashley Ryan has a Google Analytics certification and has been endorsed in SEO, social media marketing, account management, brand development, digital marketing, and marketing strategy.
  • Before joining G5 Digital Marketing, she worked at Snap Fitness for 61 months and Engrained Marketing for 82 months. This means that on average, she stays at a job for 71.5 months.

Briant Brown

  • Briant Brown is an SEO Strategist at Career Step in Lehi, Utah.
  • In 2011, he received a Business Marketing degree from Utah Valley University.
  • Prior to Career Step, he worked at Omniture for 17 months, SecuityMetrics for 9 months, SEO.com for 25 months, Purch for 46 months, and SolarWinds for 11 months. This means that on average, she stays at a job for 21.6 months.
  • Brown is skilled in SEO, PPC, management, online marketing, web analytics, email marketing, and social media marketing.

Max Cowan

  • Max Cowan is an SEO Strategist at Socius Marketing in Tampa, Florida.
  • In 2014, he got a bachelor's in Business Communication from Metropolitan State University of Denver.
  • His professional skills include sales, social media marketing, advertising, strategic planning, and marketing communications.
  • Before Socius Marketing, he worked at Teatulia Organic Teas for 16 months, Location3 for 31 months, and Arrow Electronics for 9 months making an average of 18.7 months.

Jim Barnes

  • Jim Barnes is an SEO Strategist at Nordstrom in Seattle, Washington.
  • In 1986, he received a bachelor's degree in Marketing and Electronics Engineering Technology from Central Washington University. He also has four professional certificates from the University of Washington.
  • Prior to Nordstrom, he worked at Data I/O Corporation for 153 months, Loudeye Corporation for 9 months, HouseValues.com for 9 months, and Walgreens for 102 months making an average of 68.3 months.
  • He describes himself as a "savvy Internet marketer with 20+ years of experience."
  • His skills include web analytics, e-commerce, SEO, email marketing, social media marketing, product management, and business development.

RESEARCH STRATEGY:

We mainly relied on LinkedIn to get the names, educational background, job skills, and job tenure for these individuals. To maintain consistency, we changed the number of years they held previous positions to months. The same thing was done to get the total number of months they have graduated from college. In reference to average tenure, we added the number of months they held previous positions and divided it by the number of positions they have held so far.
Part
02
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Part
02

Salary Guide: SEO Strategist Skills, Part 2

10 more people on LinkedIn who hold the title of SEO Strategist are Marcus Howling, Kevin Fairbanks, Grayson Nowak, Caitlin Dwyer, Jessica Silapaswang, Steve Slater, Daniel Quigley, Sidney Howard, Devon Decembre, and Eric Serdar. We have summarized few of the SEO strategists below and included the full details in rows 13-22 of the attached spreadsheet.

10 more people on LinkedIn who hold the title of SEO Strategist

Marcus Howling

Kevin Fairbanks

Grayson Nowak
  • Skills: Social media marketing, content development, user experience.
  • Advanced degrees: N/A
  • Number of months out of college: 78
The full details of the other SEO strategists can be found in the attached spreadsheet.

Part
03
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Part
03

Salary Guide: SEO Strategist Skills, Part 3

The additional SEO Strategists that have their active professional profiles published at LinkedIn include: Al Sefati, Alane Cruz, Keith Goode, Andrew Corbett, Stephan Spencer, Ryan Johnston, Darren Huang, Jon Trobaugh, Radu Cioplea, and Ruan Marinho. We have summarized the data in rows 23-32, columns A-L in the SEO STRATEGIST TAB of the attached spreadsheet.


1. Al Sefati

  • Al Sefati's listed skills include entrepreneurship, testing KPIs, identifying trends, SEO, fostering growth strategies, and multichannel work.
  • Average job time: (58 + 39 + 16 + 22 + 14 + 22 + 11)/7 = 26 months


2. Alane Cruz

  • Alane Cruz's listed skills include digital marketing, SEO, data analysis, and account management.
  • Average job time: 6/1 = 6 months

3. Andrew Corbett

  • Andrew Corbett's listed skills include social media marketing, keyword research, SEO, developer of search engine training regimens, on page site analysis, and online marketing campaigns.
  • Average job time: (19 + 17 + 24 + 25)/4 = 23.5 months

4. Keith L. Goode

  • Keith Goode's listed skills include SEO, website analytics, copywriting, content development, MLA style writing, and presentations.
  • Average job time: (59 + 17 + 9 + 32 + 13 + 6 + 14 + 22 + 9 + 44 + 21 + 33)/12 = 23.25 months

5. Stephan Spencer

  • Stephan Spencer's listed skills include website traffic analysis, SEO, page rankings, technical issues, content, and online marketing.
  • Average job time: (16 + 302 + 9 + 106)/4 = 108.25 months

6. Ryan Johnston

  • Ryan Johnston's listed skills include KPIs testing, natural search campaigns, SEO, client website testing, editorial copywriting, and social network marketing.
  • Average job time: (5 + 25 + 28)/3 = 19.33 months

7. Darren H. Huang

  • Darren Huang's listed skills include Google Analytics, SEO, webmaster issues, developing a Chinese social media presence, online reputation management, and Excel.
  • Average job time: (12 + 4 + 7 + 32 + 3)/5 = 11.6 months

8. Jon Trobaugh

  • Jon Trobaugh's listed skills include automotive SEO, local SEO, scalable SEO, link building, content marketing, and social media marketing.
  • Average job time: (24 + 25 + 25 + 5 + 13 + 43 + 17 + 25)/8 = 22.125 months

9. Radu Cioplea

  • Radu Cioplea's listed skills include SEO forensics, SEO, programming, and growth management.
  • Average job time: (108 + 36 + 36 + 19 + 9)/5 = 41.6 months

10. Ruan Marinho

  • Ruan Marinho's listed skills include social media marketing, SEO, organic reach, Google Adwords, Google Analytics, and conversion optimization.
  • Average job time: (17 + 5 + 31)/3 = 17.66 months

Your research team applied the following strategy

We were able identify the additional 10 professionals on LinkedIn who hold the title of SEO Strategist by scanning through the LinkedIn platform. However, in order to identify the skills sets of Stephan Spencer, we had to scan through his personal website because the information was not available on LinkedIn. For the calculation of the average job time of each professional, we had to find the mean time that the professional spent at a job. Means are calculated via a summation of the values of months spent working at each different company that the professional has ever been employed in his/her career and then divided by N, which is the total number of employment that the professional has had at different companies. So, the average of 14, 28, 42, would be (14 + 28 + 42)/3 = 28.
Part
04
of ten
Part
04

Salary Guide: SEO Strategist Skills, Part 4

Nick Gable, Matt Mui, and Amanda Mangold are among the people on LinkedIn who hold the title of SEO strategist. All the relevant data has been entered in the attached spreadsheet, rows 33–42, columns A-L of the "SEO Strategist" tab.

1. Nick Gable

EDUCATION

  • It has been 102 months since Nick Gable earned his first degree.
  • Nick Gable has not earned an advanced degree.

AVERAGE TENURE

SKILLS

2. Matt Mui

EDUCATION

  • It has been 54 months since Matt Mui earned his first degree.
  • Matt Mui has not earned an advanced degree.

AVERAGE TENURE

SKILLS

3. Amanda Mangold

EDUCATION

  • It has been 90 months since Amanda Mangold her first degree.
  • Amanda Mangold has not earned an advanced degree.

AVERAGE TENURE

  • On average, Amanda Mangold stays in a job for 33 months.

SKILLS

A comprehensive list of people on LinkedIn who hold the title of SEO strategist has been provided in the attached spreadsheet, rows 33–42, columns A-L of the "SEO Strategist" tab.


Part
05
of ten
Part
05

Salary Guide: SEO Strategist Skills, Part 5

Christina Hecht, Cesar Cobo, Hana Omori, Hana Kwon, Nicole Belden, Monica Ferrell, Mate Dyekiss, Ryan Roggensack, Aja Frost and Jackson Lo are 10 additional people who hold the title of SEO Strategist and are based in the United States. The requested information has been provided in the attached spreadsheet, rows 43-52, columns A-L of the "SEO Strategist" tab. A brief overview of our findings is presented below.

findings

SEO Strategist living and working in the united states

  • Cesar Cobo is an SEO Strategist currently working at From The Future.
  • Hana Kwon is an SEO Strategist at Power Digital Marketing since August 2018.
  • Nicole Belden currently works at Power Digital Marketing as an SEO Strategist.
  • Albert Fang is an SEO Strategist at Houzz, he holds a Bachelor's Degree from UCLA and his skill sets include online marketing, SEO, Pay Per Click, Digital Marketing.
  • Mercedez Lemiuex is an SEO Strategist at The Grommet and previously worked as a Digital Marketing Manager at Pepper Gang.
Part
06
of ten
Part
06

Salary Guide: Content Strategist Skills, Part 1

As requested, 10 individuals on LinkedIn who currently hold the job title of Content Strategist have been provided on the attached spreadsheet, along with a listing of six of their relevant skills, the number of months since they completed their undergraduate degree, and the average number of months they remain at a single job. This information has been outlined in rows 3 through 12, columns A through K of the "Content Strategist" tab of the attached spreadsheet.

The 10 individuals included in the attached spreadsheet include:

Your Research Team Applied the Following Search Strategy

All of the above-listed Content Strategists were identified via a LinkedIn search. Specifically, your research team used LinkedIn's "People Search" feature to identify a list of Content Strategists in the United States. From there, we narrowed the results to include only those individuals who are currently employed in this role, and whose job title is explicitly that of "Content Strategist."

Once a list of 10 Content Strategists in the United States had been identified and their LinkedIn profiles populated, your research team reviewed each individual's LinkedIn profile to identify a list of their relevant skills, whether or not they have an advanced degree, how many months have elapsed since they completed their undergraduate degree, and the average number of months for which they remain at a single position.

In identifying which skills could be considered "relevant" to the role of Content Strategist, we have focused on those skills concerning the use of social media, marketing, and writing. We have chosen these broad topics as they are all necessary to the role of a Content Strategist.

In order to calculate the average number of months for which each individual remains at a single position, we began by adding up the number of months they have spent at each position listed on their LinkedIn profiles. Once a total had been calculated, we then divided that by the total number of positions which had been held. In so doing, we were able to ascertain an average number of months spent at a job. An example of this calculation has been provided below, using Karen Meadows as an example:

7 + 13 + 66 + 65 = 151 / 4 = 37.75

For two of the Content Strategists identified - Wendy Ramunno and Michael Suh - the number of months which have elapsed since their college graduation could not be provided. This is because these individuals did not publish their college graduation date on their LinkedIn profiles. As a result, these cells of the spreadsheet have been marked "N/A."


Part
07
of ten
Part
07

Salary Guide: Content Strategist Skills, Part 2

As indicated in the attached spreadsheet, ten additional people on LinkedIn who hold the exact title of Content Strategist, and who live and work in the US include; Matt Herron, Laura Trujillo, Angela Kilduff, Stephanie Elie, Tricia Rosetty, Thom Fain, Cara Hogan, Emily Shields, Germán Cabello and John Solit.
  • Matt Herron
LinkedIn profile: https://www.linkedin.com/in/mgherron/
Number of months out of college: 125 months.
Average tenure months: 41.67 months.
  • Laura Trujillo
LinkedIn profile: https://www.linkedin.com/in/laura-trujillo-baa97512/
Number of months out of college: 161 months
Average tenure months: 26.83 months.

  • Angela Kilduff

  • LinkedIn profile: https://www.linkedin.com/in/angelakilduff/
    Number of months out of college:
    Average tenure months:
    • Stephanie Elie
    LinkedIn profile: https://www.linkedin.com/in/stephanieelie/
    Number of months out of college: 257 months
    Average tenure months: 28.56 months.
    • Tricia Rosetty
    LinkedIn profile: https://www.linkedin.com/in/triciarosetty/
    Number of months out of college: 101 months
    Average tenure months: 12.63 months.
    • Thom Fain
    LinkedIn profile: https://www.linkedin.com/in/thom-fain-81449640/
    Number of months out of college: 89 months
    Average tenure months: 11.13 months.

  • Cara Hogan

  • LinkedIn profile: https://www.linkedin.com/in/caraahogan/
    Number of months out of college: 137 months
    Average tenure months: 13.70 months.
    • Emily Shields
    LinkedIn profile: https://www.linkedin.com/in/emily-shields-9b644b6/
    Number of months out of college:
    Average tenure months:
    • Germán Cabello
    LinkedIn profile: https://www.linkedin.com/in/germancabello/
    Number of months out of college: 101 months
    Average tenure months: 16.83 months.
    • John Solit
    LinkedIn profile: https://www.linkedin.com/in/johnsolit/
    Number of months out of college: 185 months
    Average tenure months: 26.43 months.

    Research Strategy:

    To find the information requested, we began the search using LinkedIn's "People Search" feature to identify Content Strategists. We then filtered the results to include only those individuals who are currently employed in this role in the U.S, and whose job title is precisely that of a "Content Strategist."
    Next, we reviewed each individual's LinkedIn profile to identify a list of their relevant skills, advanced degree and number of months since they completed their undergraduate degree. The ‘relevant’ skills considered based on the person's LinkedIn profile relate to copywriting, copy editing, social media, writing and marketing.
    We calculated the total number of months since graduation for all of them, as well as their average job tenure as follows:

    CALCULATIONS
    #1: Matt Herron
    Graduated from college in 2009, i.e. 10 years ago * 12 months = 120 months + 5 months in 2019 = 125 months from the first degree.
    Average tenure = 125 months of work/3 jobs = 41.67 months.

    #2: Laura Trujillo
    Graduated from college in 2006, i.e. 13 years ago * 12 months = 156 months + 5 months in 2019 = 161 months from the first degree.
    Average tenure = 161 months of work/6 jobs = 26.83 months.

    #3. Angela Kilduff
    Graduated from college in 2010, i.e. 9 years ago * 12 months = 108 months + 5 months in 2019 = 113 months from the first degree.
    Average tenure = 113 months of work/9 jobs = 12.56 months.

    #4. Stephanie Elie
    Graduated from college in 1998, i.e. 21 years ago * 12 months = 252 months + 5 months in 2019 = 257 months from the first degree.
    Average tenure = 257 months of work/9 jobs = 28.56 months.

    #5. Tricia Rosetty
    Graduated from college in 2011, i.e. 8 years ago * 12 months = 96 months + 5 months in 2019 = 101 months from the first degree.
    Average tenure = 101 months of work/8 jobs = 12.63 months.

    #6. Thom Fain
    Graduated from college in 2012, i.e. 7 years ago * 12 months = 84 months + 5 months in 2019 = 89 months from the first degree.
    Average tenure = 89 months of work/8 jobs = 11.13 months.

    #7. Cara Hogan
    Graduated from college in 2008, i.e. 11 years ago * 12 months = 132 months + 5 months in 2019 = 137 months from the first degree.
    Average tenure = 137 months of work/10jobs = 13.70 months.

    #8. Emily Shields
    Graduated from college in 2007, i.e. 12 years ago * 12 months = 144 months + 5 months in 2019 = 149 months from the first degree.
    Average tenure = 149 months of work/5 jobs = 29.80 months.

    #9. Germán Cabello
    Graduated from college in 2011, i.e. 8 years ago * 12 months = 96 months + 5 months in 2019 = 101 months from the first degree.
    Average tenure = 101 months of work/6 jobs = 16.83 months.

    #10. John Solit
    Graduated from college in 2004, i.e. 15 years ago * 12 months = 180 months + 5 months in 2019 = 185 months from the first degree.
    Average tenure = 101 months of work/7 jobs = 26.43 months.
    Part
    08
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    Part
    08

    Salary Guide: Content Strategist Skills, Part 3

    Ten additional people on LinkedIn who hold the exact title of Content Strategist and who live and work in the U.S. are Kenny Lipscomb, Morgan E. Balog, Shilpi Tomar, Garrett Tillman, Elizabeth Sahadeo, Jamie Tran, Nick Krieger, Victoria Stanell, Katie Cole, and Holly Heitmann. On the attached spreadsheet the requested information can be found on the "Content Strategist" tab in rows 23-32, columns A-L. Below is a summary of the findings.

    CONTENT STRATEGISTS

    • Katie Cole has social networking, creative writing, Search Engine Optimization (SEO), content marketing, marketing strategy, and blogging skills. She graduated in 2015 and therefore has been out of college for 53 months (= 4 years x 12 months + 5 months in 2019) but has no advanced degree. She has an average tenure of 14.33 months (3+24+20+10+8+24= 86/6).
    • Holly Heitmann has blogging, social media marketing, integrated marketing, strategic planning, online marketing, and proposal writing skills. She graduated from college in 2016 and therefore has been out of college for 41 months (= 3 years x 12 months + 5 months in 2019 but has no advanced degree. She has an average tenure of 16 months (=4+19+16+25=64/4)
    • Victoria Stanell has content strategy, social media marketing, SEO, web content, writing, and editing skills. She graduated from college in 2010 and therefore has been out of college for 113 months (= 9 years x 12 months + 5 months in 2019), however, there is no information available on whether she obtained an advanced degree. She has an average tenure of 21 months (= 4+8+10+4+13+28+10+45+78+10 = 210/10)
    • Nick Krieger has blogging, content management, SEO, SEM, content development, and social media skills. He graduated from college in 1999 and therefore has been out of college for 245 months (= 20 years x 12 months + 5 months in 2019) after obtaining the first degree and has obtained an advanced degree. He has an average tenure of 44 months (= 36+16+12+49+42+39+156+2 = 352/8)
    • Jamie Tran strategic planning, writing, social media marketing, market research, advertising, and UX research skills. She graduated from college in 2015 and therefore has been out of college for 53 months (= 4 years ago x 12 months + 5 months in 2019), however, there is no information available on whether she obtained an advanced degree. She has an average tenure of 11.17 months (= 8+3+4+3+43+6 = 67/6).
    • Elizabeth Sahadeo has social media marketing, blogging, digital strategy, SEO copywriting, content management, and copy-editing skills. She graduated in 2007 and therefore has been out of college for 149 months (= 12 years x 12 months + 5 months in 2019) but has no advanced degree. She has an average tenure of 18.08 months (24+12+12+12+12+12+2+6+25+62+26+12=217/12)
    • Garrett Tillman has content strategy, creative strategy, strategic communications, creative development, web analytics, and digital media skills. He graduated from college in 2009 and therefore has been out of college for 125 months (= 10 years x 12 months + 5 months in 2019) after obtaining the first degree and has obtained an advanced degree. He has an average tenure of 17.57 months (= 6+55+11+13+25+10+3 = 123/7)
    • Shilpi Tomar has blogging, e-commerce, social media marketing, social media, web content writing, and customer experience skills. She graduated from college in 2010 and therefore has been out of college for 113 months (= 9 years x 12 months + 5 months in 2019) after obtaining the first degree and has obtained an advanced degree. She has an average tenure of 13 months (= 28+17+14+25+15+4+6+3+5 = 117/9)
    • Morgan E. Balog has blogging, web content writing, marketing, writing, editing, and public relations skills. He graduated in 2011 and therefore has been out of college for 101 months (= 8 years x 12 months + 5 months in 2019) but has no advanced degree. He has an average tenure of 12.71 months (= 14+6+19+9+26+3+4+8 = 89/7).
    • Kenny Lipscomb has content strategy, content management, wireless networking, editing, social media marketing, and writing skills. He graduated in 2004 and therefore has been out of college for 185 months (= 15 years x 12 months + 5 months in 2019) but has no advanced degree. He has an average tenure of 21.75 months (= 25+16+36+11+5+24+38+19=174/8).

    Research Strategy

    All the above-listed Content Strategists were identified via a LinkedIn search. From their LinkedIn profile, we have found information on relevant skills, advanced degrees, and the number of months since they completed their undergraduate degree. We have focused on listing "relevant" skills that relate to copywriting, copy-editing, social media, writing, and marketing.

    To calculate the average tenure we have averaged the number of months that each individual remained in a single position. An example of this calculation has been provided below, using Shilpi Tomar as an example: 28 months + 17 months + 14months + 25 months +15 months + 4 months + 6months + 3months + 5months =(117 months/9 positions) = 13 months

    Furthermore, we have identified whether they have an advanced degree and calculated how many months have elapsed since they completed their undergraduate degree.


    Part
    09
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    Part
    09

    Salary Guide: Content Strategist Skills, Part 4

    Ten additional people on LinkedIn who hold the exact title of Content Strategist and who live and work in the U.S. are Alyssa Anderson, Julia Wayne, Zach Watson, Todd Lappin, Sarah (Virginia White) Dorsey, Angie King, Brandon Guarneri, Lauren Wong, Caitlin A. Brennan Donefer, and Matt Earp. The requested information were provided in rows 33-42 in the Content Strategist tab of the attached spreadsheet.

    Alyssa Anderson

    • Alyssa Anderson is currently employed as Content Strategist at Zero Gravity Marketing.
    • As shown on LinkedIn, she has marketing, marketing communications, SEO, web design, editing, and digital marketing skills.
    • She completed her bachelor's degree in 2015 hence, has been out of college for 53 months [(12 x 4) + 5].
    • Anderson has an average tenure of 19.13 months [(12 + 3 + 87 + 4 + 4 + 18 + 11 + 14) / 8].

    Julia Wayne

    • Julia Wayne is a Content Strategist at Facebook.
    • Some of her skills that are relevant to her current work are social media, copy editing, web content, publicity, SEO, and blogging skills.
    • She graduated from Scripps College in 2007 and therefore has been out of college for 149 months [(12 x 12) + 5].
    • Wayne has an average tenure of 32.65 months [(33 + 14 + 12 + 17 + 49 + 11 + 48 + 87 + 15 + 48 + 12 + 28 + 43 + 3 + 52 + 60 + 23) / 17].

    Zach Watson

    • Zach Watson is quite new to his job as Content Strategist at Golden Spiral.
    • Some of Watson's relevant skills are in marketing strategy, marketing, editing, press releases, email marketing, and digital marketing.
    • He took up Bachelor of Science in Mass Communication/Media Studies at Middle Tennessee State University. He graduated in 2010, hence has been out of college for 113 months [(12 x 9) + 5].
    • Watson has an average tenure of 21.33 months [(31 + 41 + 29 + 12 + 13 + 2) / 6].

    Todd Lappin

    • Todd Lappin works at Instagram as a Content Strategist.
    • He has skills in digital media, social media, marketing strategy, writing, digital marketing, and web content.
    • He earned his bachelor's degree in 1989 and therefore has been out of college for 365 months [(12 x 30) + 5]. He also went to graduate school at University of California, Berkeley.
    • Lappin has an average tenure of 32.67 months [(48 + 24 + 62 + 12 + 50 + 7 + 37 + 38 + 16) / 9].

    Sarah (Virginia White) Dorsey

    • Since November 2016, Sarah (Virginia White) Dorsey has been working as Content Strategist at Facebook.
    • Some of her skills are editing, content management, social media, content strategy, and art direction. She is also proficient in InDesign.
    • In 2003, she earned her undergraduate degree at Harvard University hence, has been out of college for 197 months [(12 x 16) + 5]. In 2010, she went to Northwestern University to study her master's.
    • Dorsey has an average tenure of 20.67 months [(21 + 12 + 7 + 7 + 19 + 60 + 16 + 12 + 32) / 9].

    Angie King

    • Angie King is currently employed as Content Strategist at U.S. Bank.
    • As shown on LinkedIn, she has social media, content management, SEO, advertising, web content, and editing skills
    • She completed her bachelor's degree in 2004 hence, has been out of college for 185 months [(12 x 15) + 5].
    • She has an average tenure of 37 months [(60 + 20 + 31 + 31 + 74 + 6) / 6].

    Brandon Guarneri

    • Brandon Guarneri is a Content Strategist at Rakuten Viber.
    • Some of his skills that are relevant to his current work are digital media, social media, web content, publishing, social media marketing, and blogging skills.
    • He graduated from Ithaca College in 2006 and therefore has been out of college for 161 months [(12 x 13) + 5].
    • He has an average tenure of 30.6 months [(4 + 59 + 19 + 58 + 13) / 5].

    Lauren Wong

    • For almost three years, Lauren Wong has been working as Content Strategist at Instagram.
    • Some of Wong's relevant skills are in social media, editing, writing, content strategy, marketing, and SEO.
    • She took up Bachelor of Arts in Communication at University of Southern California. She graduated in 2016, hence has been out of college for 41 months [(12 x 3) + 5].
    • Wong has an average tenure of 12.2 months [(23 + 2 + 3 + 12 + 8 + 29 + 3 + 4 + 3 + 35) / 10].

    Caitlin A. Brennan Donefer

    • Caitlin A. Brennan Donefer works at JPMorgan Chase & Co. as a Content Strategist.
    • She has skills in content strategy, social media, marketing, content marketing, editing, and writing.
    • She earned her bachelor's degree in 2008 and therefore has been out of college for 132 months [(12 x 11) + 5].
    • Donefer has an average tenure of 13.7 months [(5 + 22 + 31 + 3 + 3 + 17 +6 + 18 +13 + 19) / 10].

    Matt Earp

    • Since November 2018, Matt Earp has been working as Content Strategist at Facebook.
    • Some of his skills are digital media, creative direction, content strategy, copywriting, blogging, and social media.
    • In 2001, he earned his undergraduate degree at Wesleyan University hence, has been out of college for 221 months [(12 x 18) + 5]. In 2006, he went to UC Berkeley School of Information to study his master's.
    • He has an average tenure of 40.42 months [(34 + 20 + 4 + 12 + 67 + 25 + 168 + 48 + 12 + 75 +12 + 8) / 12].

    Research strategy

    All the given Content Strategists were found through LinkedIn. Based on the information available on their profile, we have identified that they all satisfied the research criteria. The experience, education, and skills and endorsements details on their profile were used to complete the required data in the spreadsheet. The computation for the average tenure was done by averaging the number of months that each person held a single position. For instance, Matt Earp has assumed 12 jobs to date. The employment duration for each job was determined: 34 months + 20 months + 4 months + 12 months + 67 months + 25 months + 168 months + 48 months + 12 months + 75 months +12 months + 8months. The total was computed and then divided by 12.
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    Part
    10

    Salary Guide: Content Strategist Skills, Part 5

    The information for ten people on LinkedIn who hold the title of Content Strategist have been provided in rows 43-52, columns A-L in the “Content Strategist” tab of the attached spreadsheet. The individuals provided are Doridé Uvaldo, Camella Lobo, Abbey Blanchard, Jessica Demarest, Aaron Apple, Sara Smida, Shelly White, Hannah Moser, Sonia Navlani, and Angela Morris.

    SUMMARY OF FINDINGS

    • The relevant job skills that the ten individuals have include content strategy, web content writing, creative writing, and others.
    • Sonia Navlani, a Content Strategist at Apple, has attained a Master of Business Administration (Advertising and Public Relations) from the Prestige Institute of Management and Research.
    • Angela Morris, a Content Strategist at NewsCred, has attained a Master of Business Administration (Business Administration and Management) from Baruch College.
    • Camella Lobo, a Content Strategist at The Walt Disney Company (Disney Parks, Experiences and Products), graduated from college 198 months ago.
    • The average number of months that Jessica Demarest, a Content Strategist at Wayfair, has stayed in a job is 16.82 months.

    RESEARCH STRATEGY

    As the “education” portion of the LinkedIn page does not show the month of graduation, we have calculated the “number of months out of college” by counting from the following year onward and add the total number of “complete years” plus six months (as we are approaching six complete months this year). For example, as Doridé Uvaldo had graduated in 2015, the total number of months since she graduated from college is 42 months [12*3+ 6 (2016 to 2018 plus 6 months)]. The formula has been provided in each cell in column J.
    The “average tenure” is calculated by examining the average time that the individual has stayed at each job (in terms of months). For example, as Doridé Uvaldo has stayed 5 months, 9 months, and 42 months respectively at three jobs, her average tenure is 18.67 months [Average(5, 9, 42)]. The formula has been provided in each cell in column K.
    Sources
    Sources