Salary Guide Part 10

Delivered June 13th, 2019. Contributors: VIVEK K., Karla A., Clarisse G., Gene E., Cristina G., Varun N., Mariana D., Seyi A. and

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Salary Guide: US SEO and Content Marketing

While information was limited on the subjected, we were able to identify that there were 569 SEO jobs and 423 content marketing jobs in the US. All the relevant information has been included in the attached spreadsheet. 
OTHER INFORMATIONAccording to the Indeed help center, the company does not keep an archive of past jobs. 
Indeed has 569 open SEO jobs in the US, with titles ranging from SEO specialists, SEO strategists, SEO managers, to SEO directors. 
The total number of content marketing job that are currently open in the US is 423, with titles such as Content Marketing Specialist, Content Marketing Strategist, Content Marketing Manager, and Content Marketing Director. 
Indeed lists various job search tools to help in the search of various job posts but no relevant tools could be found to identify past date/expired/closed jobs. 
Research Strategy:We began our research by going through Indeed's multiple search filters to find the total number of SEO and content marketing job openings. We mainly used the website's advanced filters function and limit the search to 2018, but there were no available current or past job openings. We also tried to identify the "expired" or "closed" jobs on Indeed and then filter it based on the job titles but no relevant results were published. We also accessed the Indeed Help Center to check if the company maintains a repository for past job openings. Unfortunately, it was established that the company does not keep an archive of past jobs.

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Salary Guide: UK SEO and Content Marketing

Currently, there are 311 SEO jobs and 106 content marketing jobs open in the United Kingdom. The link to the spreadsheet is here.
SEO job openingsAccording to Indeed's search tool, currently, there are 311 open SEO jobs in the UK, with titles ranging from SEO specialists, SEO strategists, SEO managers, to SEO directors.
ITjobswatch estimated 1344 permanent SEO jobs in 2018.
There was a +2 positions rank change year-on-year versus the previous year.
Content Marketing job openingsThe total number of content marketing jobs that are currently open in the UK is 106, with titles ranging from Content Marketing Specialist, Content Marketing Strategist, Content Marketing Manager, and Content Marketing Director.
ITjobswatch estimated 85 permanent SEO jobs in 2018.
There was a -34 positions rank change year-on-year versus 2017.
Your Research team applied the following Strategy:In order to identify the total number of UK SEO and content marketing jobs posted on Indeed in 2018, we examined the website and used its job search tool. However, Indeed's search tool does not provide options to identify past date, expired or closed jobs, and the possibility to search by date older than 15 days. Therefore, all that we found was about the current SEO and content marketing jobs available on the platform.

We continued our search through Indeed's forum, blog, and press releases in order to find information in the form of articles or posts that could provide job information. We performed this search because job seeking websites constantly publish press releases with job statistics such as "top IT jobs in the UK" and the like. However, we were unable to find any relevant press releases or blog entries about SEO or content marketing jobs statistics. What we found was press releases titled such as "Indeed Labor Market Report: U.S., Germany, and Canada Lead 12 Major Markets in Unfilled Jobs" or "Indeed’s 2016 Best College Majors for Jobs of the Future".

Although we were able to find some job reports published in 2018 such as "An Inadequate Online Presence Provokes “Automatic” Distrust in 70% of Job Seekers" and "The State of U.S. Salaries and Raises", this provided no insights about the required data because Indeed does not publish statistics of any kind on the number of jobs published on the platform. Also, the data that we found on the reports were not regarding SEO and content marketing jobs in the UK.

Finally, we tried to search for precompiled information on media sources such as The Irish Times, NBC News, Forbes, and other similar websites. Our thinking here was that sometimes companies release relevant information about the labor sector i.e what are the top jobs in a determined country. However, this search attempt proved to be futile. We were only able to find articles titled as "Indeed Ireland reports a huge rise in revenues as headcount increases" published by Irish times and "These are the 'Best Jobs of 2019', according to Indeed.com" by NBC News.

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Salary Guide: Top US SEO Cities

According to our research, some of the top cities for SEO jobs are New York, Austin (Texas), San Francisco, Chicago, Atlanta, San Diego, and Philadelphia. On the SEO US tab of the attached spreadsheet, our findings on the top 20 cities for SEO jobs in the United States are available in rows 11 through 30 of columns B through D.
TOP 20 cities for SEO jobs New York, NY - 116  
 Austin, TX - 44  
 San Francisco, CA - 41  
 Chicago, IL - 40  
 Atlanta, GA - 26  
 San Diego, CA - 23  
 Philadelphia, PA - 20  
 Los Angeles, CA - 20  
 Boston, MA - 18  
 Seattle, WA - 16  
 Charlotte, NC - 15  
 Denver, CO - 12  
 Phoenix, AZ - 10  
 Houston, TX - 10  
 Miami, FL - 10  
 Boca Raton, FL - 10  
 Tampa, FL - 9  
 Fort Lauderdale, FL - 9  
 Irvine, CA - 9  
 Washington, DC - 8  
Additional FindingsFor the title SEO Specialist, New York leads the list with 25 job listings followed by Austin (19 jobs) and Atlanta (13 jobs). 
For the title SEO Strategist, San Francisco leads the list with seven job listings followed by San Diego (six jobs) and New York (four jobs). 
For the title SEO Manager, New York leads the list with 17 job listings followed by San Francisco (nine jobs) and Boston (four jobs).
For the title SEO Director, Chicago leads the list with two job listings followed by Mountain View (one job) and Denver (one job).

Research Strategy:Our research began by examining job titles such as SEO Specialist and SEO Strategist. We wanted to add the number of job listings for all SEO-related jobs. During our research, we took advantage of Indeed's advanced search options. The term SEO returned a total of 981 job listings while Search Engine Optimization returned about 66 job listings for the whole United States. Afterward, we added the results, which are available below, together to determine the total number of job listings for the top cities. Furthermore, we tried adjusting our spelling variations (Optimization vs. Optimisation) but it returned zero results. Also, the site only listed the top 14 cities. Therefore, we searched for information for each of the 50 states and sought cities next to the top14 (Houston, TX) listed on the site. We located two additional cities with 10 job listings like Houston, along with three cities with nine listings and Washington, D.C. with eight openings to complete the top 20.


SEO
 New York, NY (112) 
 Austin, TX (41) 
 San Francisco, CA (38) 
 Chicago, IL (37) 
 Atlanta, GA (26) 
 San Diego, CA (23) 
 Los Angeles, CA (20) 
 Philadelphia, PA (20) 
 Boston, MA (16) 
 Seattle, WA (16) 
 Charlotte, NC (13) 
 Denver, CO (12) 
 Houston, TX (10) 
 Phoenix, AZ (10) 

Search Engine Optimization 
 New York, NY (4) 
 Austin, TX (3) 
 Chicago, IL (3) 
 San Francisco, CA (3) 
 San Antonio, TX (2) 
 Jersey City, NJ (2) 
 Overland Park, KS (2) 
 Charlotte, NC (2) 
 Naples, FL (2) 
 Boston, MA (2) 
 Schaumburg, IL (2) 
 Milwaukee, WI (1) 
 Mount Pleasant, SC (1) 
 Passaic, NJ (1) 

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Salary Guide: Top US Content Marketing Cities

The top 20 cities for content marketing jobs in the US, in descending order, are New York, NY; San Francisco, CA; Chicago, IL; Austin, TX; Boston, MA; Los Angeles, CA; Denver, CO; Seattle, WA; Atlanta, GA; Boulder, CO; Washington, DC; Charlotte, NC; Palo Alto, CA; Philadelphia, PA; Minneapolis, MN; Houston, TX; Dallas, TX; Miami, FL; Tucson, AZ; and San Antonio, TX. Below are the number of content marketing jobs in each of the cities. We also input the following information in the spreadsheet attached.
Top 20 cities for Content Marketing jobs
#1 New York, NY: 78 job listings 
#2 San Francisco, CA: 58 job listings 
#3 Chicago, IL 40 job listings 
#4 Austin, TX: 29 job listings 
#5 Boston, MA: 24 job listings 
#6 Los Angeles, CA: 22 job listings 
#7 Denver, CO: 16 job listings 
#8 Seattle, WA: 15 job listings 
#9 Atlanta, GA: 14 job listings 
#10 Boulder, CO: 11 job listings 
#11 Washington, DC: 10 job listings 
#12 Charlotte, NC: 10 job listings 
#13 Palo Alto, CA: 9 job listings 
#14 Philadelphia, PA: 9 job listings 
#15 Minneapolis, MN: 9 job listings 
#16 Houston, TX: 8 job listings 
#17 Dallas, TX: 7 job listings 
#18 Miami, FL: 6 job listings 
#19 Tucson, AZ: 6 job listings 
#20 San Antonio, TX: 6 job listings 
YOUR TEAM APPLIED THE FOLLOWING RESEARCH STRATEGYWe utilized the advanced job search option of Indeed.com by filtering the job results according to job titles that have the phrase "content marketing." Then we chose "anytime" for job age and "United States overall" for the location.  The results show that there are 860 jobs available that has titles like content marketing manager, content marketing strategist, content marketing specialist, and content marketing director in the United States. The results also have a ranking of the top 15 cities that currently have open jobs for content marketing. 

In order to provide five more cities for the top 16th to 20th according to the number of content marketing jobs currently available, we did the same steps above, but this time we filtered the location manually for each of the 50 US states. The per state filtered option also yielded the top cities in each state that have content marketing job titles. With this strategy, we were able to add another five for the top 16th to 20th cities. 

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Salary Guide: Top US Pay Per Click Cities

The top 3 US cities for pay per click (PPC) jobs are New York, NY with 76 currently open jobs, followed by Chicago, IL and Los Angeles, CA with 43 and 28 jobs currently open respectively. The rest of the information are entered in rows 11-30, columns H-J in the SEO US TAB of the attached Salary Guide spreadsheet. 
The Top 20 Cities in Pay Per Click (PPC) jobs in the USNew York, New York — 76
 
Chicago, IL - 43
 
Los Angeles, CA — 28
 
 Austin, TX — 22
 
Dayton, OH — 20
 
San Francisco, CA — 18
 
Seattle, WA — 16
 
Philadelphia, PA — 15
 
Boston, MA — 14
 
 Atlanta, GA — 11
 
Denver, CO — 11
 
Cincinnati, OH — 11
 
Raleigh, NC — 9
 
Salt Lake City, UT — 9
 
San Diego, CA — 8
 
Irvine, CA — 8
Phoenix, AZ — 8
Orlando, FL — 7
 
Indianapolis, IN — 6
 
Charlotte, NC — 6
 
Research Strategy:In order to identify the number of currently open jobs that is related to Pay Per Click in the US cities, we have leveraged advanced search fields on Indeed website.  We ensured that the jobs were indeed the exact ones required. The top cities provided by Indeed were only 14 for the titled Pay Per Click jobs, to find more cities with the highest PPC job listing, we manually counted the number of each job title for various cities in which it was available. We have calculated the top 25 cities, however, only top 20 have been presented as required. The details of the calculations we made to arrived at the top cities we presented can be found on the attached spreadsheet.

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Salary Guide: Top UK SEO Cities

Details pertaining to the top 20 cities in the UK for SEO jobs has been populated in the attached spreadsheet.
TOP CITIES in THE UK FOR SEO JOBS(City: no. of jobs posted on Indeed)
London: 238 
Manchester: 55
 
Leeds: 25
Nottingham: 16
Birmingham: 11
Newcastle: 10
Chester: 9
Bristol: 9

Harrogate: 8
Reading: 7
Sheffield: 5
 
Edinburgh: 5
York: 5
Cardiff: 4
Leicester: 4
Milton Keynes: 3
Swindon: 3
 
Crawley: 3
Peterborough: 3 
Coventry: 2 
research strategyIn order to fulfill this request, we looked for all UK-based SEO jobs posted on Indeed. The positions we looked for had SEO in their title and could have been posted anytime in the past. The titles include SEO Manager (83), SEO Executive (78), SEO Specialist (43), SEO Account Manager (26), SEO Analyst (15), and Head of SEO (10). The job types include full-time (244), permanent (201), contract (29), part-time (20), temporary (19), apprenticeship (7), and internship (5). On searching for SEO jobs in the UK, we found the top six cities with the largest number of jobs openings. To determine the remaining 14 of the top 20 cities in the UK with the most number of SEO job openings, we searched for job postings in cities with a population greater than 150,000.

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Salary Guide: Top UK Content Marketing Cities

The top 20 cities for content marketing jobs in the UK are London, Manchester, Leeds, Richmond, Tewkesbury, Cambridge, Birmingham, Newcastle, Knutsford, Bristol, Reading, Croxley Green, Twickenham, Glasgow, Richmond, Northwich, Deeside, Windsor, Feltham, and York. The entire project is here.

Salary Guide: Top UK Content Marketing CitiesLondon is the city we rank as number one, with 83 jobs listed.
Manchester is the city we rank as number two, with 10 
jobs listed.
Leeds is the city we rank as number three, with four
 jobs listed.
Richmond is the city we rank as number four, with three jobs listed.
Tewkesbury is the city we rank as number five, with three jobs listed.
Cambridge is the city we rank as number six, with three jobs listed.
Birmingham is the city we rank as number seven, with two jobs listed.
Newcastle is the city we rank as number eight, with two
 jobs listed.
Knutsford is the city we rank as number nine, with two jobs listed.
Bristol is the city we rank as number 10, with two jobs listed.
Reading is the city we rank as number 11, with two jobs listed.
Croxley Green is the city we rank as number 12, with two jobs listed.
Twickenham is the city we rank as number 13, with two
 jobs listed.
Glasgow is the city we rank as number 14, with just one job listed.
Richmond is the city we rank as number 15, with just one
 job listed.
Northwich is the city we rank as number 16, with just one job listed.
Deeside is the city we rank as number 17, with just one job listed.
Windsor is the city we rank as number 18, with just one job listed.
Feltham is the city we rank as number 19, with just one job listed.
York is the city we rank as number 20, with just one job listed.
Research Strategy:We began our inquiry with a comprehensive search of the specified site Indeed.com. Our search revealed 158 jobs located in cities across the United Kingdom. We then proceeded to manually count the number of cities listed with content marketing jobs. However, our count revealed a total of 13 cities; the remaining cities in our search had one content marketing job. We decided to fill the remaining entries using a random sample of these cities. Finally, we have provided one reference for all entries because the information presented both here and on the spreadsheet comes from the same source. 

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Salary Guide: Top UK Pay Per Click Cities

FINDINGSIn the UK, the top cities for Pay Per Click are London, Manchester, Leeds, Surrey, Bristol, Nottingham, Newcastle, Birmingham, Brighton, Peterborough, Portsmouth, York, Harrogate, Belfast, Woking, Edinburgh, Solihull, Elstree, Glasgow and Gibraltar. The details of the requested information have been inputted in rows 11-30, columns H-J of the attached spreadsheet.

Overview of the findingsLondon- 224 job listings.
Manchester- 45 job listings.
Leeds- 29 job listings.
Surrey- 18 job listings.
Bristol- 14 job listings.
Nottingham- 13 job listings.
Newcastle- 9 job listings.
Birmingham- 8 job listings.
Brighton- 6 job listings.
Peterborough- 6 job listings.
Portsmouth- 5 job listings.
York- 5 job listings.
Harrogate- 5 job listings.
Belfast- 5 job listings.
Woking- 4 job listings.
Edinburgh- 3  job listings.
Solihull- 3 job listings.
Elstree- 3 job listings.
Glasgow- 3 job listings.
Gibraltar- 3 job listings.
Research strategyWe started this research by using the advanced search fields on the Indeed website. We used this to search for all the related jobs and grouped them based on the cities where the job posting is available. Afterwards, we determined the cumulative frequency of each city gotten from each related job search and then ordered the cities in a descending order. The breakdown of the cumulative frequency is available on this attached spreadsheet. 