Salary Guide: New York City, Part 1

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Part
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Salary Guide: New York, Part 1

The number of open positions and salary ranges for the Director of Marketing, SEO Specialist, and Content Marketing Specialist in New York City have been provided as requested. The data is available on the "New York" tab of the attached spreadsheet, rows 4,7, and 8 and columns B through M.

OPEN POSITIONS

  • Currently, there are 46, 57, and 77 open positions for Director of Marketing jobs, including their comparable versions in New York City on Indeed, Glassdoor, and LinkedIn respectively.
  • There are 12,13, and eight open positions for SEO Specialist jobs, including their comparable versions in New York City on Indeed, Glassdoor, and LinkedIn respectively.
  • There are one, six, and four open positions for Content Marketing Specialist jobs, including their comparable versions in New York City on Indeed, Glassdoor, and LinkedIn respectively.

SALARY RANGES

  • The average salary offered to Directors of Marketing, including their comparable job Positions in New York City is between $54,000 and $224,550 based on estimated data from Indeed and Glassdoor.
  • The average salary offered to SEO Specialists, including their comparable job positions in New York City is between $50,500 and $128,650 based on estimated data from Indeed and Glassdoor.
  • The average salary offered to Content Marketing Specialists, including their comparable job positions in New York City is between $47,000 and $70,650 based on estimated data from Indeed and Glassdoor.

COMPARABLE JOB TITLES USED

  • Some of the similar job positions for Director of Marketing that we included in the tally include Director of Marketing and Communications Strategy, Director of Marketing and Communications, Director of Marketing and Branding, Director of Marketing Analytics, Director of Marketing Technology, Director of Marketing and Media Insights, Director of Marketing Operations, Director of Marketing Network Development, among others.
  • Some of the comparable job positions for SEO Specialists we included in the tallies are; Content SEO Specialist, Outstanding SEO Specialist, Email Marketing & SEO Specialist, Newsroom SEO Specialist, among others.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

To identify the number of open positions for Director of Marketing, SEO Specialist, and Content Marketing Specialists and their comparable job titles in New York City, we leveraged on advanced search tools available on Indeed, Glassdoor, and LinkedIn. In particular, we filtered job search only to provide full-time jobs at "10 mile radius". Additionally, we narrowed our search to the last one month on both LinkedIn and Glassdoor while for Indeed, we set the job age filter to anytime. For each site, we searched through the listed positions to find those meeting the exact job titles and also related job titles.
To provide salary data for Director of Marketing, SEO Specialist, and Content Marketing Specialist, we reviewed each job posting on Indeed and Glassdoor. Our focus was to ensure that the salary data provided focused only on full-time positions with the exact and comparable job titles as requested. Once we collected all salary data, the lowest and highest amounts were input in the attached spreadsheet. Please note that Indeed has provided only one salary data for Content Marketing Specialist, which we have entered in the high-end cell on the respective column and row.

Also, note that while searching for job positions for Content Marketing Specialist on Indeed, Glassdoor, and LinkedIn the search results provided job position with the exact job title and other job titles were not comparable to this position. For instance, on Indeed, our search produced one Content Marketing Specialist and one Marketing Associate. We did not count Marketing Associate since it is not equivalent to Content Marketing Specialist.
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Part
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Salary Guide: New York, Part 3

About 18 SEO Manager jobs with a salary range of $43,000 to $168,000; 30.66 Content Manager jobs with a salary range of $30,000 to $99,600; and 6.33 Content Director jobs with a salary range of $79,000 to $125,500, and 8 SEO Analyst with a salary range $33,000 to $78,000 are recently open in New York City within the past one month. Details of our findings have been updated on rows 10-13, columns B-M in the NEW YORK CITY TAB of the attached spreadsheet.

Summary of findings

SEO Manager

  • Indeed: 13
  • Glassdoor: 27
  • LinkedIn: 14

Content Manager

  • Indeed: 27
  • Glassdoor: 32
  • LinkedIn: 33

Content Director

  • Indeed: 7
  • Glassdoor: 5
  • LinkedIn: 7

SEO Analyst

  • Indeed: 7
  • Glassdoor: 10
  • LinkedIn: 7

Research Strategy:

To determine the job openings in New York City, we commenced by utilizing the advanced search tools of Indeed, Glassdoor, and LinkedIn. We filtered the results to show only full-time jobs posted in the past month as well as jobs located within 10 miles of New York. For each, we searched manually to find those jobs that were named exactly like the title requested and those jobs that were comparable versions of the same job.
To provide the average salary range, we checked on each job posting on Indeed and Glassdoor to ensure that the salary data was specifically for the job openings that meet the request criteria. Once all the available data was collected, we identified the lowest and highest amounts.

We were unable to provide the annual salary ranger from Indeed.com for SEO Manager and SEO Analyst. This was due to the fact that the jobs posted in our searches did not contain any information regarding the salary offered or a salary range. These cells have been left blank so that the spreadsheet is not altered.
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Part
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Salary Guide: San Francisco, Part 2

As requested, the number of open positions and salary ranges for SEO Specialist, Content Marketing Specialist, and Social Media Manager in San Francisco, California have been provided for each of the requested sites. The requested data points have been input in rows 7 through 9, columns B through M of the "San Francisco" tab of the attached spreadsheet.

SEO Specialist

  • According to Indeed, there is no job opening for SEO Specialist within a 10-mile radius of San Francisco, California. Also, there is no comparable version of the job title as the SEO Strategist role has a different job description.
  • According to Glassdoor, there is no job opening for SEO Specialist within a 10-mile radius of San Francisco, California and no comparable version of the job title as the SEO Strategist and SEO Analysts roles have a different job description and are not in the same level with SEO Specialist.
  • According to LinkedIn, there is no job opening for SEO Specialist in San Francisco, California.

Content Marketing Specialist

  • According to Indeed, there are 3 job openings for Content Marketing Specialist within a 10-mile radius of San Francisco, California. The comparable job titles that are in the same level and included in the number of job openings on Indeed are Marketing Content Specialist and Content Marketing Specialist IDEO.
  • According to Glassdoor, there are 5 job openings for Content Marketing Specialist within a 10-mile radius of San Francisco, California. Marketing Content Specialist is a comparable version of the job title and is in the same level with Content Marketing Specialist.
  • According to LinkedIn, there are 5 job openings for Content Marketing Specialist in San Francisco, California. The comparable job titles that are in the same level with Content Marketing Specialist on LinkedIn are Marketing Content Specialist, Success Content Marketing Specialist, and Content Marketing Specialist, IDEO.

Social Media Manager

  • According to Indeed, there are 15 job openings for Social Media Manager within a 10-mile radius of San Francisco, California. The comparable job titles on the same level as Social Media Manager on Indeed are Manager Social Media, Manager Social Media and Content Marketing, Social Media Marketing Manager, Social Media and Digital Marketing Manager, Social Media & Content Manager.
  • The low end salary of a Social Media Manager based on Indeed is $50,000 annually while the high end salary is $62,000.
  • According to Glassdoor, there are 38 job openings for Social Media Manager within a 10-mile radius of San Francisco, California. The job openings that are comparable and in the same level with Social Media Manager on Glassdoor are Marketing & Social Media Manager, Social Media & Content Manager, Social Media & Marketing Manager, Manager - Social Media, Social Media and Digital Marketing Manager, Social Media Community Manager, Content Distribution & Social Media Manager, Social Media Marketing Manager and Manager Social Media and Content Marketing.
  • The low end salary of a Social Media Manager based on Glassdoor is $40,000 annually while the high end salary is $80,000.
  • According to LinkedIn, there are 43 job openings for Social Media Manager in San Francisco, California. The comparable jobs that are in the same level with Social Media Manager on LinkedIn are Manager Social Media, Social Media Marketing Manager, Community & Social Media Manager, Social Media Campaign Manager, Content Distribution & Social Media Manager, Social Media Manager - Marmot, Manager Social Media and Content Marketing, Marketing Manager Social Media, Marketing Manager-Social Media, Manager Social Media and Content Marketing.

Research Strategy:

In searching for the requested data for San Francisco, California on Indeed, Glassdoor, and LinkedIn, we made use of each website's advanced search tools. Specifically, we narrowed each site's results to include only those positions marked as Full-Time. Additionally, for LinkedIn and Glassdoor, we limited the search results to those positions posted within the past month. For each site, we searched through the listed positions to find those meeting the exact job titles as well as its equivalent job titles with the same seniority level requirements.

In order to provide the requested salary data, we reviewed each individual job posting for each of the job titles in San Francisco, California on both Indeed and Glassdoor. This was done to ensure that the salary data provided focused solely and specifically on full-time positions with the exact and equivalent job titles requested. Once all the available salary data had been collected, the lowest and the highest amounts were input into the spreadsheet as requested.
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Part
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Salary Guide: San Francisco, Part 3

Salary guide data for San Francisco, California, marketing positions have been provided in the San Francisco tab, rows 10-13, column B-M of the attached spreadsheet.

Average job positions


Average salary range


Research strategy

In order to identify salary guide data, your research team utilized advanced search features on LinkedIn, Glassdoor, and Indeed. Specifically, the team applied job type features to include only full-time positions, as well as, those within a 10-mile radius of San Francisco, CA. Moreover, we also leveraged job-posting duration whereby we set the job age filter to anytime in Indeed and jobs within the past one month for LinkedIn and Glassdoor job listings.

Having set the stated parameters, we reviewed job positions that were closely related to the SEO Manager, Content Manager, Content Director, and SEO Analyst job titles. Some examples of job titles selected for SEO Manager are SEO Program Manager; Marketing Manager, SEO; Web SEO Content and Merchandising Manager; and SEO Manager (search engine optimization). Some examples of job titles selected for Content Manager are Manager, Retailer E-Commerce and Content; Manager, Content and Channel Strategy; Content Marketing Manager; Digital Content and Campaigns Marketing Manager; Manager, Social Media and Content Marketing; Content Production Manager; and Marketing Content Manager. A few examples of job titles chosen for Content Director are Content Marketing (Senior Manager/Director); Director, Content and Programming; Director, Content Architecture and Discovery; Director, Corporate Communications and Content; Director of Content and Brand Strategy; Director, Content Marketing; Director, Content Development; and Director, Content Marketing and Communication. Finally, some examples of job titles selected for SEO Analyst are SEO Associate Analyst; Digital Marketing Strategist/Analyst; Growth Marketing Analyst; and SEO/Web Marketing Analyst.

After identifying the positions that fit the above criteria, the team took note of each job's low-end and high-end salary. Next, we compared these figures for each job title (that is, SEO Manager, Content Manager, Content Director, and SEO Analyst) and indicated the lowest and highest salary figure in the appropriate cells in the attached spreadsheet. However, there are those job listings that did not include salary details. For such jobs, we left the appropriate cell blank on the attached spreadsheet.
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Part
05

Salary Guide: Los Angeles, Part 1

The number of open positions and salary ranges for Digital Marketing Managers, SEO Specialists, and Content Marketing Specialists in Los Angeles, California has been provided in the following spreadsheet. Below is a summary of the key findings.

OPEN POSITIONS

  • There are an average of 33 Digital Marketing Manager positions in Los Angeles, California according to search results from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 5.67 SEO Specialist positions in Los Angeles, California according to search results from Indeed, Glassdoor, and LinkedIn.
  • There is an average of 1 Content Marketing Specialist position in Los Angeles, California according to search results from Indeed, Glassdoor, and LinkedIn.

salary range

  • The average salary offered to Digital Marketing Managers in Los Angeles, California is between $45,500 and $144,500 according to data from Indeed and Glassdoor.
  • The average salary offered to SEO Specialists in Los Angeles, California is between $33,720 and $52,000 according to data from Indeed and Glassdoor.

research strategy

To find the requested data on Indeed, Glassdoor, and LinkedIn, we utilized the advanced search tools in each of the three websites. We ensured that we selected full-time positions and a 10-mile radius of Los Angeles on each site. Furthermore, we restricted the search results to the past month for LinkedIn and Glassdoor. We then manually searched through the listed positions to find the requested job titles. We included positions that used comparable versions of the requested job titles.

To find salary data, we manually checked through individual job postings on Indeed and Glassdoor. We conducted this search to ensure that the salaries provided were only for full-time positions. It is worth noting that the salary information for Content Marketing Specialist was left blank since no data was presented on both Indeed and Glassdoor. Since we were requested to only use the two sites for this section, we did not attempt any additional research strategies. For this reason, we left the assigned cells blank.

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Part
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Salary Guide: Los Angeles, Part 3

Within the past month, there have been 5 SEO Manager, 36 Content Manager, 10 Content Director, and 2 SEO Analyst job openings in Los Angeles, California published on Indeed. Details of our findings have been updated on rows 10-13, columns B-M in the LOS ANGELES TAB of the attached spreadsheet.

Summary of findings

SEO Manager

  • Indeed: 5
  • Glassdoor: 4
  • LinkedIn: 5

Content Manager

  • Indeed: 36
  • Glassdoor: 21
  • LinkedIn: 17

Content Director

  • Indeed: 10
  • Glassdoor: 1
  • LinkedIn: 1

SEO Analyst

  • Indeed: 2
  • Glassdoor: 3
  • LinkedIn: 1

Research Strategy:

To provide information on the recent SEO Manager, Content Manager, Content Director, and SEO Analyst job openings in Los Angeles, we used the advanced search tool on Indeed, Glassdoor, and LinkedIn to narrow down the available full-time job openings in Los Angeles and within 10 miles from the city for the past one month. Note that we have included job openings with a comparable job title and of the same seniority level to the requested job titles.

To determine the salary range for each of the job openings, we reviewed each identified job openings in Los Angeles, California on both Indeed and Glassdoor. This was done to ensure that the salary data provided focused solely and specifically on full-time positions for the identified job opening. Once all salary data had been collected, the lowest and highest amounts were input into the spreadsheet as requested.
Please note that for the identified SEO Analyst job openings, there was only one salary data available on Indeed, hence, we have used this data as the low-end and high-end salary data. Also, the appropriate cells for salary information of Content Director on Indeed and SEO Analyst on Glassdoor have been left blank because no salary data was provided.
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Part
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Salary Guide: Chicago, Part 1

There is an average of 30 open positions for a director of marketing or a comparable job in Chicago, Illinois, on LinkedIn, Glassdoor, and Indeed; 166 for a marketing manager, 15 for a digital marketing manager, six for an SEO specialist, and eight for a content marketing specialist. Below are the rest of our findings, and we also input the requested information, including the range of the annual salary of each of the position, in the spreadsheet attached.

OPEN POSITIONS IN CHICAGO, ILLINOIS

Annual Salary Range for Full-Time Jobs

Research Strategy

For this job, we used the advanced search tools of Indeed, Glassdoor, and LinkedIn. We filtered each site's results to include only full-time jobs and the location within 10 miles' radius from Chicago, Illinois. For LinkedIn and Glassdoor, we also filtered the search results to those positions posted in the past month. We individually looked into the listed jobs with the exact title and comparable titles to make sure the jobs meet the exact criteria requested. For example, we included job postings for a director of marketing and communications under the director of marketing statistics.
In order to provide the annual salary range, we looked into each qualified job we have previously determined to make sure we only include the date specific to full-time positions. Once all salary data had been collected, we took the lowest and highest amounts.
Unfortunately, we were unable to provide the annual salary range from Indeed.com for the SEO Specialist position because none of the job listings provide any information on salary or salary range. Thus, we left the corresponding cells in the Salary Guide spreadsheet blank.
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Part
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Salary Guide: Chicago, Part 3

The requested information for SEO Manager, Content Manager, Content Director and SEO Analyst has been entered into the attached spreadsheet. The average number of open jobs for SEO Managers in Chicago, IL is ten. The average annual salary range is $42,500 — $134,150.

Salaries in Chicago

  • The average salary for a SEO Manager in Chicago, IL is between $42,500 and $134,150, based on Glassdoor and Indeed.
  • The average salary for a Content Manager in Chicago, IL is between $38,250 and $156,600, based on Glassdoor and Indeed.
  • The average salary for a Content Director in Chicago, IL is between $39,100 and $182,500, based on Glassdoor and Indeed.
  • The average salary for a SEO Analyst in Chicago, IL is between $39,400 and $105,300, based on Glassdoor and Indeed.

Open Positions in Chicago


Research Strategy:

We started my researched by searching the assigned job titles in Indeed.com. We searched for each job title one by one. We made sure I used their advanced search options and made sure that the job type is full time and as per the notes I choose anytime, and the distance is 10 mile radius. Then we checked the results one by one and counted the open jobs based on the job title required and we also included the comparable versions of the job title as long as the seniority is the same. We were able to find also the salary range annually.
The same research strategy was applied to Glassdoor and LinkedIn, except the job age was filtered to the last month. We were able to get the number of open jobs based on the job title required and the comparable versions of the job title as long as the seniority was the same. We were able to find annual salary information for all the required job positions on Glassdoor.
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Part
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Salary Guide: Washington, D.C., Part 1

For Indeed.com, the full-time salary range for the position of Director of Marketing in Washington, D.C., is $55,000-$137,295. We obtained salary range information and number of job openings from Indeed, Glassdoor, and LinkedIn for the positions of Director of Marketing, Marketing Manager, and Digital Marketing Manager in Washington, D.C. This spreadsheet and the research brief below contain the details of our key findings.

JOB OPENINGS IN WASHINGTON D.C.

Director of Marketing

INDEED
  • Number of Open Jobs — 74 jobs, excluding the positions of Project Director II and Diabetes Campaigns (Social Marketing & Communication), as the job description explains that the individual will work on the project of diabetes with the social and marketing team, but gives a job description that closely resembles that of a project director than a marketing one.
  • Annual Salary Range for Full Time Jobs — Low end: $55,000 and high end: $137,295
  • Places that pay within this range include George Washington University ($94,723-$137,295 annually), HealthStar Informatics ($125,000-$135,000 annually), and Shared Hope International ($55,000-$60,000 annually).
GLASSDOOR
  • Number of Open Jobs — A search without quotation gave more than 20 pages with 400 unrelated jobs. Using filters, we found 17 jobs for Director of Marketing and 31 jobs for Marketing Director.
  • Annual Salary Range for Full-Time Jobs — Low-end for both jobs: $41,000 and high-end: $254,000.
  • Places that pay within this range for Director of Marketing include the University of Maryland ($47,000-$85,000 annually) and Capital One ($123,000-$189,000 annually).
  • For Marketing Director, the places that pay between $41,000 and $254,000 include Foreign Policy ($41,000-$77,000 annually) and Penn & Co (165,000-254,000 annually).
LINKEDIN

Marketing Manager

INDEED
GLASSDOOR
  • Number of Open Jobs — Manager of Marketing (27 jobs excluding Administrative Manager and Marketing Associate) and Marketing Manager (137 jobs).
  • Annual Salary Range for Full-Time Jobs — The annual low-end for both jobs positions: $34,000 and high-end: $187,000.
  • Places that pay within this annual range for Manager of Marketing include Direct Marketing Solutions ($35,000-$56,000) and Deloitte ($157,000-$229,000).
  • For Marketing Manager, the places that pay between $34,000 and $187,000 annually include Washingtonian Magazine ($34,000-$50,000) and New Relic with a $119,000-$187,000).
LINKEDIN

Digital Marketing Manager

INDEED
GLASSDOOR
  • Number of Open Jobs — Manager Digital Marketing (two jobs with no exclusions) and Digital Marketing Manager (13 jobs with no exclusions)

  • Annual Salary Range for Full-Time Jobs: Low-end for both job positions: $39,000 and high-end: $120,000 annually.
  • Teaching Strategies, LLC offers an annual salary range of $68,000-$108,000 for Manager Digital Marketing.
LINKEDIN

Research Strategy

For Indeed.com, your research team began its search to provide the number of job openings and salary range for Director of Marketing, Marketing Manager, and Digital Marketing Manager. The team then selected the website's filters to include job posts within a 10-mile radius from Washington, DC, full-time jobs only, and at any time. The team manually counted the number of jobs posted and excluded it from the count, as presented in the research brief. For the salary ranges, the team provided the low-end and high-end results based on the jobs that had salary information included, and not from the salary range graphic in the tool indicated in the RC.

With Glassdoor, the team tried to follow an open job title search approach as with Indeed. However, although the team applied the indicated filters, and while the filters of location and date were accurate, the results for job titles were far from what was needed, returning a high number of job results. Most results were completely unrelated. So, to make this easier, the team made multiple searches of the jobs using quotations marks to limit the results and make them more accurate, with different title descriptions like Director of Marketing and Marketing Director, Manager Of Marketing, and Marketing Manager, etc. Upon confirming the results from these, your research team still excluded unrelated jobs and provided the total of jobs by making a sum of the results obtained from all pages thus. To determine the high and low-end salaries, the team followed the same strategy as Indeed and also combined the results from all pages to determine the low and high from all the jobs.

With LinkedIn the team had a similar situation with Glassdoor when it came to the results return, however, even after using advanced search techniques like quotations, the team got the same inaccurate results, and had to do a manual count before extracting the total number of invalid jobs from the total number of search results.
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Part
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Salary Guide: Washington, D.C., Part 2

Indeed has two full-time SEO Specialist, one Content Marketing Specialist, and eight Social Media Manager jobs open currently in Washington, D.C. The annual salary range for a full-time Social Media Manager is $50,000 — $95,000 on Indeed and $37,000 — $81,000 on Glassdoor. The required information has been populated in the attached spreadsheet.

Number of Open full-time Jobs

Indeed:
  • SEO Specialist : 2
  • Content Marketing Specialist : 1
  • Social Media Manager: 8
Glassdoor:
  • SEO Specialist : 4
  • Content Marketing Specialist : 1
  • Social Media Manager: 8
LinkedIn:
  • SEO Specialist : 1
  • Content Marketing Specialist : 0
  • Social Media Manager: 19

Full Time Annual Salary Range

Indeed:

SEO Specialist :
Content Marketing Specialist :
Social Media Manager:
Glassdoor:

SEO Specialist :
Content Marketing Specialist
Social Media Manager

Research Strategy

In order to fulfill this request, we searched Indeed.com, Glassdoor, and Linkedin for the number of open jobs and salary ranges. For SEO specialist jobs, we included titles such as SEO Specialist, Associate SEO Specialist, and Technical SEO Specialist. For Social Media Marketing Manager jobs we included titles such as Senior Manager, Social Media ; Manager, Social Media ; Marketing and Social Media Manager ; Social Media Community Manager ; Communications and Social Media Manager, and Marketing & Social Media Manager. And, in the case of Content Marketing Specialist, our search was limited to the number of jobs available for the exact title. In order to provide the annual salary range of SEO Specialist, Content Marketing Specialist, and Content Manager on Glassdoor, we manually checked the salary for each posted job and determined the range. However, the salaries for SEO Specialist and Content Marketing Specialist have not been disclosed on the platform; only the salary for Social Media Manager was available.
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Part
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Salary Guide: Washington, D.C., Part 3

As requested, the number of open positions and salary ranges for SEO Managers, Content Managers, Content Directors, and SEO Analysts in Washington DC have been provided for each of the requested sites. The requested data points have been input in rows 10 through 13, columns B through M of the "Washington, D.C." tab of the attached spreadsheet.

Open positions

  • There are an average of 19.33 SEO Manager (and equivalent) positions available in Washington, D.C. based on data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 38.33 Content Manager (and equivalent) positions available in Washington, D.C. based on data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 38.33 Content Director (and equivalent) positions available in Washington, D.C. based on data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 4.67 SEO Analyst (and equivalent) positions available in Washington, D.C. based on data from Indeed, Glassdoor, and LinkedIn.

Salary ranges

  • The average salary being offered for SEO Managers (and equivalent positions) in Washington, D.C. is between $50,500 and $99,000 based on estimated data from Indeed and Glassdoor.
  • The average salary being offered for Content Managers (and equivalent positions) in Washington, D.C. is between $38,500 and $106,000 based on estimated data from Indeed and Glassdoor.
  • The average salary being offered for Content Directors (and equivalent positions) in Washington, D.C. is between $47,500 and $153,500 based on estimated data from Indeed and Glassdoor.
  • The average salary being offered for SEO Analysts (and equivalent positions) in Washington, D.C. is between $76,620 and $93,120 based on estimated data from Indeed and Glassdoor.

Equivalent job titles used

  • Some of the equivalent job titles included in the tallies for SEO Managers include Manager, SEO; Communications and SEO Manager; and Manager of SEO Communications, among others.
  • Some of the equivalent job titles included in the tallies for Content Managers include Communications and Content Manager; Manager of Digital Content; and Manager of Digital Content and Communications, among others.
  • Some of the equivalent job titles included in the tallies for Content Directors include Director of Content; Director of Content and Communications; and Director of Digital Content, among others.
  • Some of the equivalent job titles included in the tallies for SEO Analysts include SEO and Communications Analysts; SEO and Social Media Analyst; and Social Media Analyst (in cases where SEO was included among the job duties), among others.

Your research team applied the following search strategy

In searching for the requested data for Washington, D.C. on Indeed, Glassdoor, and LinkedIn, we made use of each website's advanced search tools. Specifically, we narrowed each site's results to include only those positions marked as Full-Time. Additionally, for LinkedIn and Glassdoor, we limited the search results to those positions posted within the past month. For each site, we searched through the listed positions to find those meeting the exact job titles as well as equivalent job titles with the same experience level requirements.

In order to provide the requested salary data, we reviewed each individual job posting for each of the job titles in Washington, D.C. on both Indeed and Glassdoor. This was done to ensure that the salary data provided focused solely and specifically on full-time positions with the exact and equivalent job titles requested. Once all salary data had been collected, the lowest and highest amounts were input into the spreadsheet as requested.
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Part
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Salary Guide: Boston, Part 1

As requested, the number of open positions and salary ranges for Director of Marketing, Marketing Manager, and Digital Marketing Manager in Boston, Massachusetts have been provided for each of the requested sites. The requested data points have been input in rows 4 through 6, columns B through M of the "Boston, MA," tab of the attached spreadsheet.

OPEN POSITIONS

  • There are an average of 47.33 Director of Marketing (and equivalent) positions available in Boston, MA, based on data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 291.66 Marketing Manager (and equivalent) positions available in Boston, MA, based on data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 26 Digital Marketing Manager (and equivalent) positions available in Boston, MA, based on data from Indeed, Glassdoor, and LinkedIn.

SALARY RANGES

  • The average salary being offered for Director of Marketing (and equivalent positions) in Boston, MA, is between $41,00 and $208,100 based on estimated data from Indeed and Glassdoor.
  • The average salary being offered for Marketing Managers (and equivalent positions) in Boston, MA, is between $49,500 and $144,100 based on estimated data from Indeed and Glassdoor.
  • The average salary being offered for Digital Marketing Manager (and equivalent positions) in Boston, MA, is between $54,200 and $120,650 based on estimated data from Indeed and Glassdoor.

EQUIVALENT JOB TITLES USED

  • Some of the equivalent job titles included in the tallies for Director of Marketing include Director of Marketing, Director of Marketing and sales, Director of Digital Marketing, and Director Product Marketing, among others.
  • Some of the equivalent job titles included in the tallies for Marketing Managers include Marketing Manager, Digital Marketing Manager, Product Marketing Manager, Regional Marketing Manager, Content Marketing Manager, Field Marketing Manager, Growth Marketing Manager, among others.
  • Some of the equivalent job titles included in the tallies for Digital Marketing Manager include Digital Marketing Manager, SEO/ Digital Marketing Manager, Digital Marketing Manager — Web Optimization, among others.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

In searching for the requested data for Boston, MA, on Indeed, Glassdoor, and LinkedIn, we made use of each website's advanced search tools. Specifically, we narrowed each site's results to include only those positions marked as Full-Time and located within 10 miles of Boston, MA. Additionally, for LinkedIn and Glassdoor, we limited the search results to those positions posted within the past month. For each site, we searched through the listed positions to find those meeting the exact job titles as well as equivalent job titles with the same experience level requirements.
In order to provide the requested salary data, we reviewed each individual job posting for each of the job titles in Boston, MA, on both Indeed and Glassdoor. This was done to ensure that the salary data provided focused solely and specifically on full-time positions with the exact and equivalent job titles requested. Once all salary data had been collected, the lowest and highest amounts were input into the spreadsheet as requested.

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Part
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Salary Guide: Boston, Part 2

As requested, we have provided the salary information and total number of SEO Specialist, Content Marketing Specialist, Social Media Manager and related job titles currently available in Boston in the attached spreadsheet "Boston" tab row 7 to 9.

SEO SPECIALIST

open positions

ANNUAL SALARY RANGE

CONTENT MARKETING SPECIALIST

open positions

ANNUAL SALARY RANGE

RESEARCH STRATEGY

In searching for the requested data for Boston on Indeed, Glassdoor, and LinkedIn, we made use of each website's advanced search tools. Specifically, we narrowed each site's results to include only those positions marked as Full-Time. Additionally, for LinkedIn and Glassdoor, we limited the search results to those positions posted within the past month. For each site, we searched through the listed positions to find those meeting the job titles requested and related job titles.

In order to provide the requested salary data, we reviewed each individual job posting for each of the job titles in Boston on both Indeed and Glassdoor. This was done to ensure that the salary data provided focused solely and specifically on full-time positions.

The appropriate cells for salary information of Content Marketing Specialist and Social Media Manager on Indeed have been left blank. This is because no salary information was presented for these jobs on Indeed instead, the salary information provided was for Communication Specialist and Social Media Specialists.

Please note that the number of available jobs for each job type presented in our research is the total number of jobs currently available within the country at the time of carrying out our research. As a job listing site, the number of jobs available on Indeed, Glassdoor and LinkedIn at a particular period may vary as a result of new jobs being added or jobs being no longer available on the platform.
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Part
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Salary Guide: Boston, Part 3

Salary guide information is provided in rows 10-13, columns B-M of the attached spreadsheet.

Average Number of Jobs

Average Salary

Research Strategy:

In order to unearth salary guide data for SEO managers, content managers, content directors and SEO analysts in Boston, MA, your research team leveraged advanced search features on Indeed, Glassdoor and LinkedIn. In particular, the team set the job type filter to full time, the distance filter to 10 mile radius. Additionally, we narrowed our search to the last one-month on both LinkedIn and Glassdoor. However, for Indeed the team set the job age filter to anytime.

Once the above filters were set, the team browsed the relevant job positions. We selected jobs that closely related to the sort job positions. For example the team picked the following job titles for each of the respective positions: SEO manager (SEO/digital marketing manager, SEO manager/marketing web analytics, and organic growth (SEO) product manager), content manager (content marketing manager, catalog & content manager, content production manager, marketing content manager, content and communication marketing manager, and social media content creator/account manager), content director (integrated content & communications director; director of content marketing; director, content strategy; director of content and digital; and content director, website and digital media), and SEO analyst (search engine optimization (SEO) analyst, paid search analyst, and web analytics manager).

In terms of salary range, the team browsed job positions that fit the above criteria. For these identified jobs, the team noted each job's low end and high end salary (where available). Next, we compared our results and indicated the low end and high end salary range for each of the required job positions on the attached spreadsheet. Nonetheless, there were jobs that did not indicate the salary offered. For such jobs, we left the respective cell blank on the attached spreadsheet.


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Salary Guide: US SEO and Content Marketing

As requested, we have provided the total number of SEO jobs and Content Marketing jobs in the United States and United Kingdom in the attached spreadsheet "SEO UK" tab and "SEO US" tab.

Findings

United states

united kingdom

research strategy

In searching for the requested data on the number of SEO and Content Marketing jobs currently available in the United States and the United Kingdom on Indeed, we made use of the website's advanced search tools. Specifically, we narrowed the site's results to include only those positions marked as 'Full-Time' and related job types currently available within each country.

Please note that the number of available jobs for each job type presented in our research is the total number of jobs currently available within each country at the time of carrying out our research. As a job listing site, the number of jobs available on Indeed at a particular period may vary as a result of new jobs being added or jobs being no longer available on the platform.

Sources
Sources