Salary Guide: Charlotte, Part 1

Part
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Part
01

Salary Guide: Charlotte, Part 1

The research team has provided the required information regarding the number of open positions and salary ranges for the Director of Marketing, Marketing Manager, and Digital Marketing Manager in Charlotte, North Carolina. The data is available on the "Charlotte" tab of the attached spreadsheet, rows 4 to 6.

OPEN POSITIONS

  • There is an average of 16 Director of Marketing and equivalent positions available in Charlotte based on listings from Indeed, Glassdoor, and LinkedIn.
  • There is an average of 48 Marketing Manager and equivalent positions available in Charlotte based on listings from Indeed, Glassdoor, and LinkedIn.
  • There is an average of 13 Digital Marketing Manager and equivalent positions available in Charlotte based on listings from Indeed, Glassdoor, and LinkedIn.

SALARY RANGES

  • The average salary offered to Director of Marketing, including their comparable job positions in Charlotte, North Carolina is between $43,500 and $124,000 based on estimated data from Indeed and Glassdoor.
  • The average salary offered to Marketing Manager, including their comparable job positions in Charlotte, North Carolina is between $44,000 and $102,000 based on estimated data from Indeed and Glassdoor.
  • The average salary offered to Digital Marketing Manager, including their comparable job positions in Charlotte, North Carolina is between $51,500 and $114,500 based on estimated data from Indeed and Glassdoor.

COMPARABLE JOB TITLES USED

  • Similar job positions for Director of Marketing that we included in the tally include Director of Marketing & Communications, Director of Digital Marketing, Marketing Director, Director of Sales & Marketing, among others.
  • Some equivalent job titles included in the tallies for Marketing Manager include Social Marketing Manager, Field Marketing Manager, Community Marketing Manager, Sales Marketing Manager, among others.
  • Some equivalent job titles included in the tallies for Digital Marketing Manager include Digital Marketing Manager, Paid Media, Manager of Digital Marketing, Digital Marketing Program Manager, among others.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

To identify the number of open positions for Director of Marketing, Marketing Manager, and Digital Marketing Manager and their comparable job titles in Charlotte, North Carolina, we leveraged on advanced search tools available on Indeed, Glassdoor, and LinkedIn. Initially, we filtered job search only to provide full-time jobs at "10 miles radius". On Indeed, we set the distance to 25-mile radius for Director of Marketing, Marketing Manager, and Digital Marketing Manager because the 10-mile radius yielded less than five jobs that provide salary data.

Additionally, we narrowed our search to the last one-month on both LinkedIn and Glassdoor, while for Indeed, we set the job age filter to anytime. For each site, we searched through the listed positions to find those meeting the exact job titles and also related job titles.
To provide salary data for Director of Marketing, Marketing Manager, and Digital Marketing Manager, we reviewed each job posting on Indeed and Glassdoor. Our focus was to ensure that the salary data provided focused only on full-time positions with the exact and comparable job titles as requested. Once we collected all salary data, the lowest and highest amounts were input in the attached spreadsheet.
Part
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Part
02

Salary Guide: Charlotte, Part 2

The number of open positions and salary ranges for the SEO Specialist, Content Marketing Specialist, and Social Media Manager in Charlotte, North Carolina have been provided as requested. The data is available on the "Charlotte" tab of the attached spreadsheet, rows 7 to 9.

OPEN POSITIONS

  • There is an average of two open positions for a SEO Specialist or a comparable job in Charlotte, North Carolina, on Indeed, Glassdoor, and LinkedIn.
  • There is an average of two open positions for a Content Marketing Specialist or a comparable job in Charlotte, North Carolina, on Indeed, Glassdoor, and LinkedIn.
  • There is an average of four open positions for a Social Media Manager or a comparable job in Charlotte, North Carolina, on Indeed, Glassdoor, and LinkedIn.

SALARY RANGES

  • The average salary offered to SEO Specialists, including their comparable job Positions in Charlotte, North Carolina is between $29,000 and $67,000 based on estimated data from Indeed and Glassdoor.
  • The average salary offered to Content Marketing Specialist, including their comparable job positions in Charlotte, North Carolina is between $38,000 and $49,000 based on estimated data from Glassdoor.
  • The average salary offered to Social Media Manager, including their comparable job positions in Charlotte, North Carolina is between $33,000 and $109,000 based on estimated data from Glassdoor.

COMPARABLE JOB TITLES USED

Some of the similar job positions for SEO Specialist that we included in the tally include Search Engine Marketing (SEO) Specialist, SEM/SEO Specialist, among others.
Some of the equivalent job titles included in the tallies for Content Marketing Specialists include Marketing Content Specialist, Social Media and Content Marketing Specialist, On-Site Content & SEO Marketing Specialist, Web Content Specialist, among others.
Some of the equivalent job titles included in the tallies for Social Media Manager include Social Media Community Manager, Social & Digital Media Manager, PR & Social Media Manager, among others.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

To identify the number of open positions for SEO Specialist, Content Marketing Specialist, and Social Media Manager and their comparable job titles in Charlotte, North Carolina, we leveraged on advanced search tools available on Indeed, Glassdoor, and LinkedIn. In particular, we filtered job search only to provide full-time jobs at "10 mile radius". Additionally, we narrowed our search to the last one-month on both LinkedIn and Glassdoor while for Indeed, we set the job age filter to anytime. For each site, we searched through the listed positions to find those meeting the exact job titles and also related job titles.
To provide salary data for SEO Specialist, Content Marketing Specialist, and Social Media Manager, we reviewed each job posting on Indeed and Glassdoor. Our focus was to ensure that the salary data provided focused only on full-time positions with the exact and comparable job titles as requested. Once we collected all salary data, the lowest and highest amounts were input in the attached spreadsheet. For the role of Content Marketing Specialist and Social Media Manager, we did not find any salary information included in the current job postings on Indeed, within 25 miles of Charlotte. For the role of SEO Specialist, there was only one job position on Glassdoor, and the position did not include any salary information.
Part
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Part
03

Salary Guide: Charlotte, Part 3

As requested, the number of open positions and available salary ranges for SEO Managers, Content Managers, Content Directors, and SEO Analysts in Charlotte, North Carolina have been provided for each of the requested sites. The requested data points have been input in rows 10 through 13, columns B through M of the "Charlotte" tab of the attached spreadsheet.

Open Positions

  • There are an average of 4.33 SEO Manager (and comparable versions) positions available in Charlotte, North Carolina based on data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 5.66 Content Manager (and comparable versions) positions available in Charlotte, North Carolina based on data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 0 Content Director (and comparable versions) positions available in Charlotte, North Carolina based on data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 4.33 SEO Analyst (and comparable versions) positions available in Charlotte, North Carolina based on data from Indeed, Glassdoor, and LinkedIn.

Salary Range

  • The only available salary information on SEO Manager jobs puts the salary range at between $55,000 and $85,000.

EQUIVALENT JOB TITLES USED

  • Some of the equivalent job titles included in the tallies for SEO Managers include Search & SEO Manager, SEO Content Manager, and SEO Account/Campaign Manager.
  • Some of the equivalent job titles included in the tallies for Content Managers include Manager, Content Strategy; Content Marketing Manager; Marketing Manager — Catalogs & Content; and Content Marketing/Social Media Manager.
  • There were no equivalent jobs similar in title description to SEO Analyst, while there were no Content Director jobs across all the platforms.

Research Strategy

In searching for the requested data for Charlotte, North Carolina on Indeed, Glassdoor, and LinkedIn, we made use of each website's advanced search tools. Specifically, we narrowed each site's results to include only those positions marked as "Full-Time". Additionally, for LinkedIn and Glassdoor, we limited the search results to those positions posted within the past month. For each site, we searched through the listed positions to find those meeting the exact job titles as well as equivalent job titles with the same experience level requirements.

For instances where the search yielded less than five results, we expanded the scope of the search to 25 miles. This was done for:
  • SEO Manager search on Indeed, Glassdoor, and LinkedIn.
  • Content Manager search on LinkedIn.
  • Content Director search on Indeed, Glassdoor, and LinkedIn.
  • SEO Analyst search on Indeed, Glassdoor, and LinkedIn.
In order to provide the requested salary data, we reviewed each individual job posting for each of the job titles in Charlotte, North Carolina on both Indeed and Glassdoor. This was done to ensure that the salary data provided focused solely and specifically on full-time positions with the exact job title requested. Unfortunately, all the jobs on Indeed and Glassdoor did not carry any salary information, except one, which was for the SEO Manager role.

For this reason, the appropriate cells for salary information of Content Managers, Content Directors, and SEO Analysts on the spreadsheet have been left blank. This is because, for all the positions listed in Glassdoor and Indeed, no salary information was presented. In order to ensure the calculations conducted on the spreadsheet were not altered, these cells have been left blank.

Part
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Part
04

Salary Guide: Miami, Part 1

Average salary being offered in Miami for Content Marketing Specialists is between $40,000 and $50,000 per year. There is an average of 14 positions opened for Directors of Marketing, 7 for SEO Specialists, 6 for Content Marketing Specialists and there are 8 positions available on average for Social Media Managers in Miami. You can find all the requested information compiled in rows 4 and 7-8 in the attached spreadsheet.

Director of MarketinG

  • There are 123 openings for a Director of Marketing on Indeed.
  • There are 363 openings for a Director of Marketing on Glassdoor.
  • There are 341 openings for a Director of Marketing on Linkedin.
  • There is an average of 276 openings for a Director of Marketing available on these sites.

SEO Specialist


Content Marketing Specialist


Social Media Manager


EQUIVALENT JOB TITLES USED

  • Some equivalent job titles for Director of Marketing include: Marketing Director, Director, Corporate Marketing, City Sales & Marketing Director, Director Of Marketing And Business Development, Director of Sales & Marketing, Complex Director of Sales & Marketing.
  • Some equivalent job titles for SEO Specialist include: Search Engine Optimization Specialist, Technical SEO Specialist, Site/SEO Specialist, Content and SEO Specialist, E-commerce SEO Specialist/ Web Developer.
  • Some equivalent job titles for Content Marketing Specialist include: Content Specialist, Social, Media and Content Specialist, Marketing Copywriting and Content Specialist, Bilingual Content Specialist, Social Media Coordinator & Content Specialist, Digital Content and Copywriting Specialist.
  • Some equivalent job titles for Social Media Manager include: Manager, Social Media, Social Media Community Manager, Content/Social Media Manager, Social Media Marketing Manager, Social Media Manager/Creative Writer.

RESEARCH STRATEGY:

To identify the number of open positions for Director of Marketing, SEO Specialist, Content Marketing Specialist, and Social Media Managers, along with their comparable job titles in Miami, FL, we aggregated the information available on Indeed, Glassdoor, and LinkedIn. We began our research by filtering the job search function to look for only to full-time jobs at 10-mile radius, occasionally opening this search up to 25 miles to ensure that the full scope of available positions was included. Furthermore, we specified our search to include only the last one-month on both LinkedIn and Glassdoor while for Indeed, we set the job age filter to anytime. For each site, we searched through positions for only those that meet the required/related job titles.

To provide salary data for these positions, we reviewed each job posting on Indeed and Glassdoor. We focused on ensuring that the salary data we provided included only on full-time positions for the job titles requested. Once we collected all salary data, the lowest and highest amounts were input in the attached spreadsheet.

Part
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Part
05

Salary Guide: Miami, Part 3

The following are the average rounded-up number of open positions around Miami for the following job titles: SEO Manager - 1; Content Manager and related titles - 2; Content Director and related titles - 1; and SEO Analyst - 0. The rest of the available requested data points were inputted in the Miami tab of the linked spreadsheet, rows 10 to 13, and under columns B to M.

FINDINGS:

The following section contains the average rounded-up number of open positions around Miami for the specified job title and related roles based on the specified parameters stated in the research strategy. These figures were automatically calculated by the formula in the linked spreadsheet based on the data from Indeed, Glassdoor, and LinkedIn.

MIAMI OPEN POSITIONS

  • The average rounded-up number of full-time open positions in Miami for the SEO Manager role is 1. This is automatically calculated by the formula in the linked spreadsheet based on the data from Indeed, Glassdoor, and LinkedIn.
  • The average rounded-up number of full-time open positions in Miami for the Content Manager role and related job titles is 2. This is automatically calculated by the formula in the linked spreadsheet based on the data from Indeed, Glassdoor, and LinkedIn.
  • The average rounded-up number of full-time open positions in Miami for the Content Director role and related job titles is 1. This is automatically calculated by the formula in the llinked spreadsheet based on the data from Indeed, Glassdoor, and LinkedIn.
  • The average rounded-up number of full-time open positions in Miami for the SEO Analyst role is 0. This is automatically calculated by the formula in the linked spreadsheet based on the data from Indeed, Glassdoor, and LinkedIn.
The following section contains the available average salary figures for the open full-time positions around Miami as described above. These figures were automatically calculated by the formula in the linked spreadsheet based on the available data from Indeed and Glassdoor.

SALARY RANGES

  • The average annual salary range data for the SEO Manager role was derived to be between $31,200 to $83,200 based on the hourly data from the Indeed site.
  • The average annual salary range data for the Content Manager and other equivalent roles is between $50,000 to $77,000 based on the available data from the Glassdoor site.
  • The average annual salary range data for the Content Director and other equivalent roles is between $68,000 to $119,000 based on the available data from the Glassdoor site.
  • The average annual salary range data for the SEO Analyst is not available on the Indeed and Glassdoor sites.

EQUIVALENT JOB TITLES INCLUDED

  • There are no equivalent job titles found for the SEO Manager role on the Indeed, Glassdoor, and LinkedIn sites.
  • The following are the equivalent job titles that were included in the job count for the Content Manager role based on the Indeed, Glassdoor, and LinkedIn sites: Crossplatform Content Manager, Digital Content Manager, Journalist/Content Manager, Content and Media Manager,
  • The following is the equivalent job title that is included in the job count for the Content Director role based on the Indeed, Glassdoor, and LinkedIn sites: Director of Brand Media and Content.
  • There are no equivalent job titles found for the SEO Analyst role on the Indeed, Glassdoor, and LinkedIn sites.

RESEARCH STRATEGY

We gathered the requested number of open job positions for the SEO Manager, Content Manager, Content Director, and SEO Analyst roles and equivalent titles in Miami based on the available data from Indeed, Glassdoor, and LinkedIn. We ensured that the equivalent titles have the same experience levels as the specified roles. We also searched for the corresponding salary ranges of these job positions on the Indeed and Glassdoor sites. While searching for the required information, we used the site filters to ensure that we only include the full-time open positions for the three specified roles. As specified, we included only those that were posted in the past month for LinkedIn and Glassdoor. For Indeed, we did not specify any data range as per the criteria. We also initially narrowed our search to include only those open positions within 10 miles of Miami. However, if there are less than 5 positions, we further expanded our filters to include those open positions that are within 25 miles of the city. For some roles and sites, expanding to 25 miles did not yield further open jobs. For each role, we used the same radius of 25 miles if one site did not yield the target of 5 open positions for a 10-mile radius in order to be consistent.
We further reviewed the results individually to ensure that the number of open job positions and the salary ranges will meet the specified criteria above in terms of being full-time roles, within a specific location radius to try to meet the target job counts, and within the same experience levels as the given roles. For the full-time SEO Manager job in Indeed, the calculation for the annual salary range based on the available daily salary range is shown below.
We then entered the available open job positions for each of the three sites into the linked spreadsheet under the Miami tab, rows 10 to 13, and under columns B to F. As for the salary ranges, we entered the available high end and low end figures from the Indeed and Glassdoor sites under columns G to M.

CALCULATION FOR THE INDEED SEO MANAGER ROLE ANNUAL SALARY:

Using the US standard of a 40-hour work week, the following formula is used ($x/hr * 2080, where 2080 = 40 hours * 52 weeks)
Given salary range of an SEO manager in Dinner Key, Florida (location within 25 miles of Miami): 15 to 40 an hour
Low End:($15/hr * 2080, where 2080 = 40 hours * 52 weeks) = $31,200
High End: ($40/hr * 2080, where 2080 = 40 hours * 52 weeks) = $83,200
Part
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Part
06

Salary Guide: Houston, Part 1

The number of open positions and salary ranges for the Director of Marketing, Marketing Manager, and Digital Marketing Manager in Houston, Texas have been provided as requested. The data is available on the "Houston" tab of the attached spreadsheet, rows 4 to 6.

OPEN POSITIONS

  • There is an average of 12 open positions for a director of marketing or a comparable job in Houston, Texas, on Indeed, Glassdoor, and LinkedIn.
  • There is an average of 25 open positions for a marketing manager or a comparable job in Houston, Texas, on Indeed, Glassdoor, and LinkedIn.
  • There is an average of eight open positions for a digital marketing manager or a comparable job in Houston, Texas, on Indeed, Glassdoor, and LinkedIn.

SALARY RANGES

  • The average salary offered to Directors of Marketing, including their comparable job Positions in Houston, Texas is between $101,000 and $137,500 based on estimated data from Indeed and Glassdoor.
  • The average salary offered to Marketing Manager, including their comparable job positions in Houston, Texas is between $46,500 and $102,000 based on estimated data from Indeed and Glassdoor.
  • The average salary offered to Digital Marketing Manager, including their comparable job positions in Houston, Texas is between $55,500 and $108,000 based on estimated data from Indeed and Glassdoor.

COMPARABLE JOB TITLES USED

Some of the similar job positions for Director of Marketing that we included in the tally include Director of Marketing Automation, Director of Marketing and Communications, Director, Marketing & Business Development-IV, Director of Communications & Marketing, Director, Sales & Marketing, among others.
Some of the equivalent job titles included in the tallies for Marketing Managers include Marketing Manager, Field Marketing Manager, Social Media Marketing Manager, Demand Generation Marketing Manager, Growth Marketing Manager, Campaign Marketing Manager, Online Marketing Manager, and Event Marketing Manager, among others.
Some of the equivalent job titles included in the tallies for Digital Marketing Manager include Digital Marketing Manager, Digital Marketing Manager, Gaming, Digital Marketing Manager — AWS Targeting & Personalization, among others.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

To identify the number of open positions for Director of Marketing, Marketing Manager, and Digital Marketing Manager and their comparable job titles in Houston, Texas, we leveraged on advanced search tools available on Indeed, Glassdoor, and LinkedIn. In particular, we filtered job search only to provide full-time jobs at "10 mile radius". Additionally, we narrowed our search to the last one-month on both LinkedIn and Glassdoor while for Indeed, we set the job age filter to anytime. For each site, we searched through the listed positions to find those meeting the exact job titles and also related job titles.
To provide salary data for Director of Marketing, Marketing Manager, and Digital Marketing Manager, we reviewed each job posting on Indeed and Glassdoor. Our focus was to ensure that the salary data provided focused only on full-time positions with the exact and comparable job titles as requested. Once we collected all salary data, the lowest and highest amounts were input in the attached spreadsheet.
Part
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Part
07

Salary Guide: Houston, Part 2

As requested, the number of open positions and available salary ranges for SEO Specialist, Content Marketing Specialist, and Social Media Manager in Houston, Texas have been provided for each of the requested sites. The requested data points have been input in rows 7 through 9, columns B through M of the "Houston" tab of the attached spreadsheet.

OPEN POSITIONS

  • There are an average of 4 SEO Specialist (and comparable versions) positions available in Houston, Texas based on data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 3 Content Marketing Specialist (and comparable versions) positions available in Houston, Texas based on data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 2 Social Media Manager (and comparable versions) positions available in Houston, Texas based on data from Indeed, Glassdoor, and LinkedIn.

SALARY RANGE

  • The only available salary information was for a Content Marketing Specialist position. A single job opening on Indeed and Glassdoor puts the salary range at between $55,000 and $60,000.

EQUIVALENT JOB TITLES USED

  • Some of the equivalent job titles included in the tallies for SEO Specialist include Adwords/SEO Specialist, Digital Media Specialist (SEO), and Digital Growth Specialist — PPC & SEO.
  • The only equivalent job title included in the tally for Content Marketing Specialist is Marketing Content Specialist.
  • Some of the equivalent job titles included in the tallies for Social Media Manager include Manager Social Media, Social Media Manager/ Influencer Outreach, and Social Media Coordination/Manager.

Research Strategy

In searching for the requested data for Houston, Texas on Indeed, Glassdoor, and LinkedIn, we made use of each website's advanced search tools. Specifically, we narrowed each site's results to include only those positions marked as "Full-Time". Additionally, for LinkedIn and Glassdoor, we limited the search results to those positions posted within the past month. For each site, we searched through the listed positions to find those meeting the exact job titles as well as equivalent job titles with the same experience level requirements.

For instances where the search yielded less than five results, we expanded the scope of the search to 25 miles. This was done for:
  • SEO Specialist search on Indeed, Glassdoor, and LinkedIn.
  • Content Marketing Specialist search on Indeed and LinkedIn.
  • Social Media Manager Search on Indeed, Glassdoor, and LinkedIn.
In order to provide the requested salary data, we reviewed each individual job posting for each of the job titles in Houston, Texas on both Indeed and Glassdoor. This was done to ensure that the salary data provided focused solely and specifically on full-time positions with the exact job title requested. Unfortunately, all the jobs on Indeed and Glassdoor did not carry any salary information, except one, which was for the Content Marketing Specialist.

For this reason, the appropriate cells for salary information of SEO Specialist and Social Media Manager on the spreadsheet have been left blank. This is because, for all the positions listed in Glassdoor and Indeed, no salary information was presented. In order to ensure the calculations conducted on the spreadsheet were not altered, these cells have been left blank.

Part
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Part
08

Salary Guide: Houston, Part 3

The number of open positions for SEO Manager, Content Manager, Content Director, and SEO Analyst for Houston, Texas, have been provided from Indeed, Glassdoor, and LinkedIn. The requested data points have been entered into rows 10-13, columns B-M of the attached spreadsheet, in the "Houston" tab.

OPEN POSITIONS

  • There are an average of 2 open positions for SEO Managers in Houston, Texas, based off of data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 5.7 open positions for Content Managers in Houston, Texas, based off of data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of one open position for Content Directors in Houston, Texas, based off of data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of one open position for SEO Analysts in Houston, Texas, based off of data from Indeed, Glassdoor, and LinkedIn.

SALARY RANGES

  • The average salary for an SEO Manager in Houston, Texas, is $58,000-$95,000 based off of data from Glassdoor.
  • The average salary for a Content Manager in Houston, Texas, is $35,750-$58,750 based off of data from Indeed and Glassdoor.
  • Salary data for a Content Director in Houston, Texas, was not published on Indeed and Glassdoor, even after expanding to a 25-mile radius.
  • Salary data for an SEO Analyst in Houston, Texas, was not published on Indeed and Glassdoor, even after expanding to a 25-mile radius.

EQUIVALENT JOB TITLES

  • Some equivalent job titles found for SEO Manager include Lead Global SEO and Search Engine Optimization Manager.
  • Some equivalent job titles for Content Manager include Website and Digital Content Manager, Web Content Manager, and Communications and Content Manager.
  • Some equivalent job titles for Content Director include Director of Digital Content, and Director of Marketing Content.
  • Some equivalent job titles for SEO Analyst include SEO Marketing Analyst, Digital Marketing Analyst-SEO, and Search Engine Optimization Analyst.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

We leveraged the advanced search features of Indeed, Glassdoor and LinkedIn to find full-time job listings in Houston, Texas, within a 10-mile radius for the requested titles. For Glassdoor and LinkedIn, we narrowed the search to those listed within the last month. For each site, we searched through the listings find the exact job titles, as well as equivalent titles that meet the same experience level and full-time status.
In order to provide salary data, we searched through each listing to find published salary data. If salary data was not available for the listings or under 5 listings posted salary data, we expanded our search to a 25-mile radius of Houston. On Indeed, even within the 25-mile radius, there was no salary information for SEO Managers, Content Directors, or SEO Analysts in Houston. For the role of Content Manager, there was only one job listing on Indeed that provided salary information. On Glassdoor, we expanded our search for SEO Managers to 20 miles, even with the additional results only one job listing provided salary information.
Part
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Part
09

Salary Guide: Baltimore, Part 1

The number of open positions and salary ranges for the Director of Marketing, Marketing Manager, and Digital Marketing Manager in Baltimore, Maryland have been provided as requested. The data is available on the "Baltimore" tab of the attached spreadsheet, rows 4 to 6.

OPEN POSITIONS

  • There is an average of 11 open positions for a director of marketing or a comparable job in Baltimore, Maryland, on Indeed, Glassdoor, and LinkedIn.
  • There is an average of 24 open positions for a marketing manager or a comparable job in Baltimore, Maryland, on Indeed, Glassdoor, and LinkedIn.
  • There is an average of 11 open positions for a digital marketing manager or a comparable job in Baltimore, Maryland, on Indeed, Glassdoor, and LinkedIn.

SALARY RANGES

  • The average salary offered to Directors of Marketing, including their comparable job Positions in Baltimore, Maryland is between $38,000 and $109,000 based on estimated data from Glassdoor.
  • The average salary offered to Marketing Manager, including their comparable job positions in Baltimore, Maryland is between $45,500 and $109,500 based on estimated data from Indeed and Glassdoor.
  • The average salary offered to Digital Marketing Manager, including their comparable job positions in Baltimore, Maryland is between $45,00 and $104,000 based on estimated data from Indeed and Glassdoor.

COMPARABLE JOB TITLES USED

Some of the similar job positions for Director of Marketing that we included in the tally include Director of Marketing and Communications, Director, Marketing Communications, Marketing & Communications Director, among others.

Some of the equivalent job titles included in the tallies for Marketing Managers include Marketing Manager, Channel Marketing Manager, Marketing Operations Manager, Product Marketing Manager, Marketing & Events Manager, Manager of Marketing and Communications, among others.
Some of the equivalent job titles included in the tallies for Digital Marketing Manager include Digital Marketing Manager, Digital Marketing Media Manager, Social & Digital Media Manager, Digital Education Manager,

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

To identify the number of open positions for Director of Marketing, Marketing Manager, and Digital Marketing Manager and their comparable job titles in Baltimore, Maryland, we leveraged on advanced search tools available on Indeed, Glassdoor, and LinkedIn. In particular, we filtered job search only to provide full-time jobs at "10 mile radius". Additionally, we narrowed our search to the last one-month on both LinkedIn and Glassdoor while for Indeed, we set the job age filter to anytime. For each site, we searched through the listed positions to find those meeting the exact job titles and also related job titles.
To provide salary data for Director of Marketing, Marketing Manager, and Digital Marketing Manager, we reviewed each job posting on Indeed and Glassdoor. Our focus was to ensure that the salary data provided focused only on full-time positions with the exact and comparable job titles as requested. Once we collected all salary data, the lowest and highest amounts were input in the attached spreadsheet. For the role of Director of Marketing we did not find any salary information included in the current job postings on Indeed, within 25 miles of Baltimore. Additional searches found salary information for cities within 50 miles, however we have not included this information in the spreadsheet.

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Part
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Salary Guide: Baltimore, Part 2

The number of open positions and salary ranges for the Director of Marketing, Content Marketing Specialist, and Social Media Manager in Baltimore, Maryland have been provided as requested. The data is available on the "Seattle" tab of the attached spreadsheet, rows 7 to 9.

OPEN POSITIONS

  • There is an average of one open position for a SEO Specialist or a comparable job in Baltimore, Maryland, on Indeed, Glassdoor, and LinkedIn.
  • There is an average of two open positions for a Content Marketing Specialist or a comparable job in Baltimore, Maryland, on Indeed, Glassdoor, and LinkedIn.
  • There is an average of six open positions for a Social Media Manager or a comparable job in Baltimore, Maryland, on Indeed, Glassdoor, and LinkedIn.

SALARY RANGES

  • The average salary offered to SEO Specialists, including their comparable job Positions in Baltimore, Maryland is between $30,000 and $75,000 based on estimated data from Indeed.
  • The average salary offered to Content Marketing Specialist, including their comparable job positions in Baltimore, Maryland is between $39,000 and $57,000 based on estimated data from Indeed and Glassdoor.
  • The average salary offered to Social Media Manager, including their comparable job positions in Baltimore, Maryland is between $44,000 and $84,000 based on estimated data from Glassdoor.

COMPARABLE JOB TITLES USED

Some of the similar job positions for SEO Specialist that we included in the tally include Search Engine Marketing (SEO) Specialist, SEM/SEO Specialist, among others.
Some of the equivalent job titles included in the tallies for Content Marketing Specialists include Marketing Content Specialist, Social Media and Content Marketing Specialist, On-Site Content & SEO Marketing Specialist, Web Content Specialist, among others.
Some of the equivalent job titles included in the tallies for Social Media Manager include Social Media Community Manager, Social & Digital Media Manager, PR & Social Media Manager, among others.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING SEARCH STRATEGY

To identify the number of open positions for SEO Specialist, Content Marketing Specialist, and Social Media Manager and their comparable job titles in Baltimore, Maryland, we leveraged on advanced search tools available on Indeed, Glassdoor, and LinkedIn. In particular, we filtered job search only to provide full-time jobs at "10 mile radius". Additionally, we narrowed our search to the last one-month on both LinkedIn and Glassdoor while for Indeed, we set the job age filter to anytime. For each site, we searched through the listed positions to find those meeting the exact job titles and also related job titles. There were no SEO Specialist positions listed on LinkedIn.
To provide salary data for SEO Specialist, Content Marketing Specialist, and Social Media Manager, we reviewed each job posting on Indeed and Glassdoor. Our focus was to ensure that the salary data provided focused only on full-time positions with the exact and comparable job titles as requested. Once we collected all salary data, the lowest and highest amounts were input in the attached spreadsheet. For the role of Social Media Manager, we did not find any salary information included in the current job postings on Indeed, within 25 miles of Baltimore. For the role of SEO Specialist, there was only one job position on Glassdoor, and the position did not include any salary information.
Part
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Part
11

Salary Guide: Baltimore, Part 3

As requested, the number of open positions and available salary ranges for SEO Managers, Content Managers, Content Directors, and SEO Analysts in Baltimore, Maryland have been provided for each of the requested sites. The requested data points have been input in rows 10 through 13, columns B through M of the "Baltimore" tab of the attached spreadsheet.

OPEN POSITIONS

  • There are an average of 1 SEO Manager (and comparable versions) positions available in Baltimore, Maryland based on data from Indeed, Glassdoor, and LinkedIn.
  • There are an average of 9 Content Manager (and comparable versions) positions available in Baltimore, Maryland based on data from Indeed, Glassdoor, and LinkedIn.
  • There is an average of 1 Content Director (and comparable versions) position available in Baltimore, Maryland based on data from Indeed, Glassdoor, and LinkedIn.
  • There is currently no SEO Analyst (and comparable versions) job open in Baltimore, Maryland based on data from Indeed, Glassdoor, and LinkedIn.

SALARY RANGE

  • The only available salary information on Content Manager jobs puts the salary range at between $40,000 and $50,000.

EQUIVALENT JOB TITLES USED

  • The only equivalent job title included in the tally for SEO Managers is SEO Campaign Manager.
  • Some of the equivalent job titles included in the tallies for Content Managers include Content Manager, Assessment Services; Content Strategist/Manager; Content Manager/Editor; Digital Content Manager; Social Media & Content Manager, and Medical Content Manager, among others.
  • The only equivalent job title included in the tally for Content Director is Director, Web Content Strategy, while there were no SEO Analyst jobs across all the platforms.

RESEARCH STRATEGY

In searching for the requested data for Baltimore, Maryland on Indeed, Glassdoor, and LinkedIn, we made use of each website's advanced search tools. Specifically, we narrowed each site's results to include only those positions marked as "Full-Time". Additionally, for LinkedIn and Glassdoor, we limited the search results to those positions posted within the past month. For each site, we searched through the listed positions to find those meeting the exact job titles as well as equivalent job titles with the same experience level requirements.

For instances where the search yielded less than five results, we expanded the scope of the search to 25 miles. This was done for:
  • SEO Manager search on Indeed, Glassdoor, and LinkedIn.
  • Content Manager search on Indeed, Glassdoor, and LinkedIn.
  • Content Director search on Indeed, Glassdoor, and LinkedIn.
  • SEO Analyst search on Indeed, Glassdoor, and LinkedIn.
In order to provide the requested salary data, we reviewed each individual job posting for each of the job titles in Baltimore, Maryland on both Indeed and Glassdoor. This was done to ensure that the salary data provided focused solely and specifically on full-time positions with the exact job title requested. Unfortunately, all the jobs on Indeed and Glassdoor did not carry any salary information, except one, which was for one Content Manager job post on Indeed.

For this reason, the appropriate cells for salary information of SEO Manager, Content Managers, and SEO Analysts on the spreadsheet have been left blank. This is because, for all the positions listed in Glassdoor and Indeed, no salary information was presented. In order to ensure the calculations conducted on the spreadsheet were not altered, these cells have been left blank.

Sources
Sources