Saint Lucia Competitive Landscape, Pt. 2

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Saint Lucia Competitive Landscape, Pt. 1

Along with its 1.2 million tourists, St. Lucia is described as an "earthier" island than the others than surround it. Meanwhile, rough a million people visit Barbados's every year, enjoying beaches along with high-end shopping, farmer's markets, and siting sea turtles. Finally, St. Kitts and Nevis host over a hundred thousand visitors each year who enjoy the island's British-like appeal. All three islands, St. Lucia, Barbados and St Kitts and Nevis, have had significant quantitative data surrounding tourism and expected growth and qualitative information about competitive advantage added to the attached spreadsheet.

St Lucia

  • In 2018 St Lucia had 1.2 Million tourists visit the island, up 10.1% from 2017.
  • The cruise industry provided the largest number at 760,306. Stay over visitors totaled 394,780.
  • The majority increase was from the US, UK, and France, with increases of 4.1%, 4.9% and 17.3% respectively.
  • Now an independent nation, it is seen as friendliest and most peaceful Caribbean island.
  • Unlike other islands where beaches stretch for miles, St Lucia is described as "earthier".
  • The terrain varies considerably form one place to another, from volcanoes to tropical rain forests to beaches and resorts on the Western side of the island.
  • St Lucia has recently completed a new terminal at Hewanorra airport, the international gateway in Vieux Fort in the south of the island.
  • They have expanded their berth capacity at its cruise port at Pointe Seraphine in Castries: they also have plans for a second cruise port in the south, near the airport.
  • St Lucia is planning for significant growth in the hotel industry on the island.


  • Barbados has approximately one million tourists per year
  • It is the #1 destination to the region for visitors from the UK.
  • In 2017, Barbados had a stay-over rate of 663,441. The largest number are in the months of December through March.
  • Crane Beach is the most famous beach in Barbados. With soft sand and surrounded by cliffs, Forbes Magazine puts it on the 2019 list of Best Caribbean Beaches.
  • Barbados is billed as the island that has it all — whatever you are looking for in a Caribbean vacation is there. Beaches, high end shopping, farmer's markets, rum, and the sea turtles!
  • Barbados has negotiated with airlines to increase the number of flights to Barbados, which they expect will continue to grow their tourism market.
  • They also expect a number of new hotels by 2020, the most prominent one being Beaches by Sandals with over 600 rooms.
  • As a unique attraction the Virgin Atlantic Departure Beach will also open on near the airport giving guests the opportunity to spend their last few moments in Barbados on one of the island’s best beaches.

St Kitts and Nevis

  • The latest year for which information is available is 2015, when St Kitts had 122,000 visitors.
  • Revenue from tourism in St Kitts and Nevis was $354,000,000 USD
  • Peak season is considered to be November through March.
  • Pinneys Beach, Nevis is one of the most talked about beaches on the islands. It has saffron colored sand and most tourists like it although it is rustic. It is one the Forbes 2019 list of Best Caribbean Beaches.
  • In 2017 a Park Hyatt hotel opened on St Kitts. The island was immediately on the radar of sophisticated travelers.
  • It hosts one of the best kept secrets of the Caribbean, the Belle Mont Farm. It is located in Kittian Hill, a pioneering community in the West Indies with a passion for sustainable living.
  • St Kitts is seen as the place where life slows down. With a strong British vibe, it is "a mellow itinerary of golf, delicious meals and lazy beach days, led by a regular crowd who like their hotels five-star and their drinks order memorised."
  • St Kitts Tourism Authority has worked hard to increase the tourism market and has largely been successful. Tourism grew 30% in 2018 from the same months in 2017.
  • "We will continue to employ this successful marketing formula as we strive to reach our goal of 150,000 stayover guests by 2021 from our primary source markets of the US, Canada, UK and the Caribbean."
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Saint Lucia Competitive Landscape, Pt. 2

An overview, typical traveler profiles and differentiating factors are included for Bermuda, Aruba, and the Bahamas in the attached spreadsheet. A brief summary of the findings is given below for each island destination.


  • The Bahamas is comprised of 700 islands and over 2,000 rocks and cays, sprinkled over 100,000 square miles of ocean. The archipelago is an ecological oasis boasting the clearest water on the planet.
  • According to the UNWTO, the tourism revenue of the Bahamas amounted to $2.6B in 2017.
  • Seventy-eight percent of the visitors in 2016 were from the USA, 9% were from Canada, 6% were from Europe and 7% were from other countries.


  • Tourism contributed $162 million representing 16% of the total government revenue for 2017.
  • The island's tourism plan is expected to increase visitor spending from $422 million in 2011 to $1.4 billion by 2022


  • The National Archaeological Museum in Aruba houses a varied collection of items of stone, shell and ceramic which help in understanding the life and traditions of the people of Aruba through the ages, from 2500 BC to the 19th century.


From Part 01