Ruth's Chris Steak House

Part
01
of eight
Part
01

Ruth's Chris Steak House - Company Background

Ruth's Chris Steak House is an international company that operates company-owned and franchisee-owned restaurants throughout the globe, albeit most of their locations are within the US. Further details about Ruth's Chris Steak House are given below.

Origins

  • Ruth's Chris Steak House was founded in 1965.
  • The company started when Ruth Fertel, the founder, purchased the 60-seat 'Chris Steak House' restaurant located near the New Orleans Fair Ground racetrack.
  • Ruth mortgaged her house for $22 thousand in order to purchase the 'Chris Steak House'.
  • That originally purchased restaurant was destroyed in a fire, after which Ruth decided to transform her restaurant into a 160-seat facility and relocated it nearby.
  • The terms of the original purchase dictated that Ruth could not use the original restaurant's name, i.e. 'Chris Steak House', so she named the new restaurant Ruth's Chris Steak House. This is where the Ruth's Chris Steak House brand was born.

Growth

  • Ruth opened a second restaurant in 1972, which marked the expansion of the Ruth's Chris Steak House brand.
  • The second restaurant was located in a suburb of New Orleans called Metairie.
  • The first franchisee-owned restaurant for Ruth's Chris Steak House was opened in 1976 in Louisiana.
  • The company went public in 2005 when the company and some shareholders completed the initial public offering of the company's common stock.
  • The company is listed on the Nasdaq Global Select Market under the ticker symbol "RUTH".
  • Craig Miller, chief executive at Ruth's Chris Steak House, said that franchising is key to the restaurant's international growth. He said at the Reuters Food Summit in Chicago, "When you license or franchise, you are not putting your own human capital or financial capital at risk. It’s a way of taking advantage of where the window is in the marketplace."

Number of Locations

  • There are a total of 156 Ruth's Chris Steak House restaurants globally.
  • The company owns and operates a total of 78 restaurants, out of the total 156.
  • 3 restaurants, out of the total 156, are operating under contractual agreements.
  • 75 restaurants, out of the total 156, are franchisee-owned.
  • Out of the 75 franchisee-owned restaurants, 20 are located internationally including Aruba, Canada, China, Hong Kong, Indonesia, Japan, Mexico, Singapore, and Taiwan.

Headquarters

  • Ruth's Chris Steak House is located at 1030 W. Canton Ave. Suite 100, Winter Park, FL 32789.
  • The company abandoned its New Orleans headquarters due to the destruction caused by Hurricane Katrina.

The Team

  • Ruth's Chris Steak House is a subsidiary of Ruth's Hospitality Group, Inc. and some members on the management team of these two are common.
  • The C-Suite team at the company includes Michael P. O'Donnell (Chief Executive Officer & Chairman, Ruth's Hospitality Group, Inc.), Arne G. Haak (Executive Vice President & Chief Financial Officer), Cheryl Henry (President & Chief Operating Officer, Ruth's Hospitality Group, Inc.), and Kevin Toomy (President & Chief Operating Officer, Ruth's Chris Steak House).

Advertising/Marketing Agency

There appear to be more than a single agency that Ruth's Chris Steak House is working with simultaneously. Details about a couple of them, with links to examples of creatives, are given below.
  • Ruth's Chris Steak House is a client of &Barr. Examples of &Barr's work for the recent Tastemaker Dinners campaign by Ruth's Chris Steak House can be found here.
  • Another agency that Ruth's Chris Steak House recently partnered with is UproarPR. An example of UproarPR's work for Ruth's Chris Steak House can be found here.
Part
02
of eight
Part
02

Ruth's Chris Steak House - Sales & Marketing Manager

Jaime Rodriguez grew up in Nutley, New Jersey and studied at the University of Kentucky. She has previously worked at Legal Seafoods and The Capital Grille. More information regarding her personal and professional background is provided below.

Personal Background

Professional Background

  • Some of Rodriguez's notable past experiences include assistant general manager and catering sales manager at Legal Seafoods, and sales and marketing manager at The Capital Grille.
  • An example of her published work is the article "Budgets for Corporate Holiday Parties are on the Rise".

Social Media Profiles

  • Rodriguez Facebook profile can be accessed here.
  • Her Instagram profile can be accessed here.
  • Her LinkedIn profile can be accessed here.

Research Strategy:

We were unable to provide any Jaime Rodriguez's awards won. In order to provide this information, we first looked into Ruth's Chris Steak House website, as many times companies like to share awards won by members of their team. However, the news published here was mainly about the company's partnerships and recognitions/acknowledgments, with no mention of Rodriguez.

Next, we searched through Rodriguez's social media sites, such as Facebook and LinkedIn (her Instagram profile is private), as people usually share their awards in these sites. Her LinkedIn profile only mentions, among her accomplishments, that she is a member of Women of the Vine, Meadowlands Chamber of Commerce, and Paramus Chamber of Commerce. Her Facebook profile does not mention any awards, as we searched through her timeline and general information.

Finally, we looked for news articles related to Rodriguez hoping to find any news related to her accomplishments. We searched through sources like CBC, Yahoo News, Business Wire, and Business Insider. However, we only found articles regarding Ruth's Chris Steak House that did not mention Rodriguez. From our research, we can conclude that Jaime Rodriguez has not won any awards that have been shared publicly.
Part
03
of eight
Part
03

Ruth's Chris Steak House - Recent Press

Eleven unique recent news and media articles about Ruth's Chris Steak House that chronicle the company's issues over the past 12 months have been detailed below. They include news on the restaurant opening new locations, introducing a TasteMaker Dinner Series, offering a free steak meal to new graduates, being forced to close for two weeks due to liquor license violations, being accused of creating a segregated "colored" dining room, and partnering with vineyards and wine companies to offer the TasteMaker Dinner Series.

Famed Fine Dining Restaurant, Ruth’s Chris Steak House, Opens its Doors in Columbus, Ohio

  • The link to the article is here.
  • The article talks about Ruth's Chris Steak House officially opening a new restaurant in Columbus Ohio’s Short North Arts District. It says that Ruth's Chris had been in business for over 50 years and the Columbus location was its 158th restaurant. The opening ceremony involved a traditional steak cutting on a sizzling 500-degree plate."

Ruth's Chris Steak House Introduces 2019 TasteMaker Dinner Series With Rombauer Vineyards

  • The link to the article is here.
  • The article talks about the introduction of the seven TasteMaker Dinner series by Ruth's Chris Steak House. The series was to feature Rombauer Vineyards and was to provide guests with the opportunity to sample several of the finest wines in the world accompanied by several courses crafted by the restaurant's executive chefs.

Ann Arbor's Ruth's Chris Steak House: Get a free steak if your name is Chris, Christina

  • The link to the article is here.
  • The article talks about a summer promotion by Ruth's Chris Steak House in Ann Arbor that offered a free 8-ounce petite filet steak to anyone legally named Chris.
  • The promotion started on 5 July 2019, and was only available at 314 S. Fourth Ave, and only valid when the customer bought another entrée.

Ruth’s Chris Steak House Features Belle Glos Wines in Second Dinner of 2019 Tastemaker Series

  • The link to the article is here.
  • The article talks about the restaurant partnering with Copper Cane Wines & Provisions to showcase Belle Glos Wines, particularly the world-renowned Pinot Noirs, in its second dinner in the 2019 TasteMaker series.

Liquor License Violation Forces Bethesda’s Ruth’s Chris Restaurant To Close for Two Weeks

  • The link to the article is here.
  • The article talks about Ruth’s Chris Steak House in Bethesda being forced to shut down for two weeks by the Montgomery County’s liquor license authorities for violating its liquor license and serving a beer to a 19-year-old. The violation is said to have happened a year before the closure and was the third in six years.

Ruth’s Chris Steak House TasteMaker Dinner Features an All-American Menu

  • The link to the article is here.
  • The article talks about the restaurant planning to partner with Federalist Wines and Tito’s Handmade Vodka to deliver its July 18, 2019, dinner. The night was to include a five-course meal and drinks from the two companies.

Ruth’s Hospitality Group, Inc. Reports First Quarter 2019 Financial

  • The link to the article is here.
  • The article reports on unaudited financial results for Ruth’s Hospitality Group, Inc., the company that owns Ruth's Chris Steak House restaurants. Restaurant sales in the first quarter of 2019 were reported to have increased by 2.4% to $113.0 million with a net income totaling $13.9 million.

Ruth's Chris coming to Chesterfield

  • The link to the article is here.
  • The article is about an announcement by Ruth’s Chris Steak House that it was going to open a third restaurant in the St. Louis area in late 2020 and the restaurant will be located in the new WildHorse development.

Patron says Ruth's Chris Steak House in Jacksonville made "colored" section on Father's Day for black patrons

  • The link to the article is here.
  • The article is about Ruth's Chris Steak House in Downtown Jacksonville refuting claims that it created a segregated dining room for Black customers on Father's Day. This was after a customer complained that she and her 10-member family and other Black customer groups were escorted from the restaurant's dining room to a DoubleTree Hotel banquet room.

Ruth’s Chris Steak House Partners With Duckhorn Vineyards For Exceptional Five-Course Dinner

  • The link to the article is here.
  • The article talks about the restaurant teaming up with the big American winery, Duckhorn Vineyards, to offer its fourth TasteMaker dinner experience.

Graduates qualify for free 3-course dinner at Ruth's Chris Steak House

  • The link to the article is here.
  • The article talks about Ruth's Chris Steak House offering a complimentary 3-course meal worth about $45 to customers who graduated in 2019 through June 30. The complimentary meal was only valid if a customer purchased four additional entrees and had proof of graduating.


Part
04
of eight
Part
04

Ruth's Chris Steak House - Competitors

Seven true competitors to Ruth's Chris Steak House include The Palm, Morton's Restaurant, Smith & Wollensky, The Capital Grille, Longhorn Steakhouse, Del Frisco's Restaurant Group, and Sizzler.

1) The Palm

  • Here is the link to the company website.

Why it is a competitor

  • The Palm and Ruth's Chris Steak House offers similar services. The Palm offers private dining and specializes in aged steaks.
  • The Palm has steak restaurants located in the United States.

Value Proposition

  • The Palm offers its customers "authentic and amazing food". It promises the availability of space to accommodate everyone.

2) Morton’s Restaurant

  • Here is the link to the company website.

Why it is a competitor

  • Morton's Restaurant and Ruth's Chris Steak House offer similar services. Morton's Restaurant also offers private dining, and specializes in aged steak.
  • Morton's Restaurant is a chain of steak restaurants in the United States.

Value Proposition

  • Morton's Restaurant offers customers "best aged prime beef and other meat". The prime beef is aged for 23-28 days and assures customers of high quality.

3) Smith & Wollensky

  • Here is the link to the company website.

Why it is a competitor

  • Smith & Wollensky and Ruth's Chris Steak House offer similar products and services. Smith & Wollensky also offers private dining and specializes in aged steak.
  • Smith & Wollensky has several steakhouses in the United States.

Value Proposition

  • Smith & Wollensky offers its customers steaks that are "hand butchered and dry-aged on-site". The company ensures it offers steaks that are of the best quality.

4) The Capital Grille

  • Here is the link to the company website.

Why it is a competitor

  • The Capital Grille and Ruth's Chris Steak House offer similar products and services. The Capital Grille offers private dining and specializes in aged steak.
  • The Capital Grille is a fine-dining American restaurant chain with steakhouses in the United States.

Value Proposition

  • The Capital Grille offers its customers comfortable elegance, dry-aged steaks, world-class wines, and fresh seafood. Their steaks are dry-aged on-premises and "hand-carved by in-house butchers".

5) Longhorn Steakhouse

  • Here is the link to the company website.

Why it is a competitor

  • Longhorn Steakhouse and Ruth's Chris Steak House offer similar products and services. Longhorn Steakhouse specializes in aged steak.
  • Longhorn Steakhouse is a restaurant chain in the United States.

Value Proposition

  • Longhorn Steakhouse offers its customers steaks that are "hand-trimmed and grilled to perfection". They also offer "fresh, never frozen, chicken and seafood".

6) Del Frisco's Restaurant Group

  • Here is the link to the company website.

Why it is a competitor

  • Del Frisco's Restaurant Group and Ruth's Chris Steak House offer similar services and products. Del Frisco's Restaurant offers private dining and specializes in aged steak.
  • Del Frisco's Restaurant Group is a steakhouse restaurant chain in the United States.

Value Proposition

  • Del Frisco's Restaurant Group is committed to excellence. It offers high-quality food and genuine hospitality to its customers.

7) Sizzler

  • Here is the link to the company website.

Why it is a competitor

  • Sizzler and Ruth's Chris Steak House offer similar products and services. Sizzler specializes in steak.

Value Proposition

  • Sizzler offers its customers "U.S.D. A Choice steaks cut fresh in-house". It also offers soups and appetizers that are made from scratch.

Research Strategy

In order to provide seven true competitors to Ruth's Chris Steak House, we started our research by trying to understand Ruth's Chris Steak House's business model, location, revenue and value proposition. We checked the company website and press releases. Ruth's Chris Steak House is a chain of steakhouses in the United States, specializes in aged steak and offers private dining. With this in mind, we identified competitors to Ruth's Chris Steak House as other companies that have a similar business model, with locations in the United States and offer similar products and services.
Part
05
of eight
Part
05

Ruth's Chris Steak House - Competitors: The Findings Part One

The Palm restaurant's competitive advantages include serving great food, treating guests like family, and acting as a second home to many customers. Its perceived weaknesses include infighting and a weak financial position that saw it file for chapter 11 bankruptcy in March 2019. Ruth's Chris Steak House's competitive advantage is being focused exclusively on the upscale dining segment. Its perceived weakness is that many of its restaurants offer only dinner and so it cannot maximize profit. Detailed information is below.

The Palm

  • The Palm's competitive advantages are to serve great food, treat guests like family, and to always exceed expectations. Also, it's just not a restaurant, but a second home to civil leaders, working families, artists and writers, screen stars, and tycoons who regularly frequent the place to enjoy a meal, catch up with friends, meet new people, celebrate family milestones, and close business deals.
  • One strength for the restaurant is that it operates an 837 Club for frequent customers to reward them for being part of the family. With every Palm purchase, members earn points that can be redeemed for meals, special rewards, and week-long getaways. The other strength is that the restaurant has been around for nine decades and has more than 20 locations across the U.S. and benefits from experience and numbers.
  • Perceived weaknesses for the restaurant are infighting and a financial position that is currently weak as it filed for chapter 11 bankruptcy in March 2019. This came as a result of a family feud that led to a judge in New York to order the company to pay about "$120 million to minority shareholders, who had accused the majority owners of cheating them out of royalties over the past 40 years."
  • The revenue for the restaurant is $44 million.
  • The restaurant operates in more than 20 locations across the United States with a footprint in Philadelphia, San Antonio, Tysons Corner, Washington DC, Houston, Las Vegas, Los Angeles, Mexico City, Miami, Nashville, New York City, Orlando, Boston, Beverly Hills, Atlantic City, Atlanta, Chicago, Denver, East Hampton, and Charlotte.

Ruth's Chris Steak House

  • The competitive advantage of Ruth's Chris Steak House is that the restaurant is focused exclusively on the upscale dining segment. The other competitive advantage is to deliver the highest quality beverages, food, and service in a warm and inviting atmosphere.
  • Strengths for Ruth's Chris Steak House include operating over 150 restaurants and the fact that it offers both food and beverages on its menu. Also, the availability of gift cards strengthens its brand, as people can gift others or receive a meal at the restaurant. Finally, the restaurant offers private dining rooms for those with a need.
  • One perceived weakness for Ruth's Chris Steak House is that many of its restaurants offer just dinner and so it cannot maximize profit. The second perceived weakness is that brand recall is low due to a lack of advertising and marketing promotions.
  • The total revenue for the restaurant's first quarter of 2019 was $119.7 million.
  • The restaurant operates in the United States, Mexico, Hong Kong, Taiwan, Tokyo, Japan, Aruba, and Canada. It runs Ruth’s Chris Steak Houses in 30 states in the U.S. including New Jersey, New York, Oregon, Indiana, Florida, California, Kansas, and Missouri. It's in Cities such as New York, Indianapolis, Mexico City, Tampa, and Kansas City. In Canada, the restaurant has locations in Toronto and Markham. Mexico restaurant locations are in Cancun and Los Cabos.
Part
06
of eight
Part
06

Ruth's Chris Steak House - Competitors: The Findings Part Two

Morton's The Steakhouse has a strong presence in the market, was established in 1978 and has restaurants in 74 locations. Smith & Wollensky was established in 1977 and has restaurants in 9 locations. Below is an overview of the findings.

Ruth's Chris Steak House Competitors


Morton's The Steakhouse

Competitive Advantage

  • Morton's The Steakhouse has a three-decade-old history and market presence in the industry as it was established in 1978. It has restaurants across more than 74 locations in the U.S. and worldwide.
  • Morton's strives to deliver quality and be consistent. The restaurant uses USDA Prime-Aged Beef which is the highest quality-grade designation from the U.S. Department of Agriculture in terms of tenderness, juiciness, and flavor. Less than 2% of the United State's beef supply earns the designation of "Prime" beef.

Strengths

  • Morton's has gained a good reputation and has earned recognition in the industry for its award-winning wine list (which exceeds guests' expectations), its exotic food menu, the atmosphere, and the genuine hospitality. It has received awards from People Report, Restaurant News, NRN's Consumer Picks and is the editors' choice for multiple magazines.
  • The restaurant offers an elaborate menu for dinner, lunch and wines, cocktails & spirits. Information on the calorie intake for each menu item is provided on its website.
  • Morton's has a strong social media presence and has 19,100 followers on Twitter and 151,974 followers and 153,333 likes on Facebook.

Perceived Weaknesses

  • Most restaurant review articles rate the price of dining at Morton's as very expensive especially for traveling businessmen who are entertaining important clients. The average check for two is $170, not including tax or gratuity.

Revenue

  • The estimated annual revenue of Morton's The Steakhouse restaurant is $69.09 million.

Footprint/Presence

  • Morton's The Steakhouse is present in more than 74 locations, which includes major states in the U.S. like Arizona, California, Indiana, Ohio, Tennessee, Texas, Nevada, NewYork, and others. Its international locations include Toronto, Beijing, Hong Kong, Macau, Shanghai (Morton's Steak and Seafood Grille), Mexico City, Singapore, Taipei, and Tokyo.

Smith & Wollensky

Competitive Advantage

  • Smith & Wollensky was established in New York in 1977 and is well recognized in the industry for its prime-grade beef, lamb, veal, and seafood dishes, along with an extensive wine list.
  • The restaurant offers e-commerce online merchandise for its steak sauce and steak knives, wine, gift cards, and various rewards and loyalty benefits for members of PPX loyalty diners.

Strengths

Perceived Weaknesses

Revenue

  • The estimated annual revenue of The Smith & Wollensky Restaurant Group Inc. is $85.94 million.

Footprint/Presence

  • The Smith & Wollensky Restaurant Group operates around 9 upscale steakhouses. The locations in the U.S. are Wellesley, Boston, Chicago, Las Vegas, Columbus, Miami, New York. It has two international locations in Taipei, Taiwan and London.

Research Strategy

To obtain comprehensive information on Morton’s Restaurant and Smith & Wollensky, the competitors of Ruth's Chris Steak House identified in a dependent request, we reviewed each restaurant's website, press releases, social media pages, and news articles (such as those found on Luxury Lifestyle Mag, 10 Best, Biz Journal, Wine Spectator, and others). As each competitor was privately-owned and revenue figures were not available on the company's website or in press releases, we searched and found estimated revenue figures on Hoover.

Part
07
of eight
Part
07

Ruth's Chris Steak House - Competitors: The Findings Part Three

A competitive analysis of the two competitors of Ruth's Chris Steak House has been presented below. The two competitors are The Capital Grille and LongHorn Steakhouse.

1. The Capital Grille

Competitive Advantages

  • The Capital Grille dry ages the steaks for 18 days on the premises for flavor and texture. The restaurant claims that the flavor and texture of those steaks are incomparable.
  • The restaurant has received multiple awards for its wine list of over 350 selections and its steaks.
  • The Capital Grille is acclaimed throughout the US for its dry-aging steaks and fresh seafood that is flown in daily. The in-house butchers at The Capital Grille carve the steaks with their own hands.

Strengths

  • The Capital Grille is recognized all over the US as one of the most popular high-end restaurants.
  • The restaurant offers a complete experience of fine dining or luxury dining.
  • The restaurant also offers exclusive services, such as private dining.
  • The Capital Grille offers different types of loyalty programs to its members.
  • The architecture and customer service of The Capital Grille is highly appreciated by its customers.

Perceived Weaknesses

  • The Capital Grille has not mentioned its weaknesses publicly. However, some weaknesses of the brand can be analyzed from its annual report and a SWOT analysis performed by MBA Skool.
  • The Capital Grille does not have an international presence. It only operates in the US.
  • The Capital Grille has a limited presence and activeness on social media when compared to its other competitors.
  • Since the restaurant chain was acquired by Darden Restaurants in 2007, it has constraints and limitations on its expansion.

Publicly Available Revenue

  • According to the annual report of Darden Restaurants, the net sales of The Capital Grille amounted to $421.3 million in 2017. The net sales increased by 4.6% to $440.7 million in 2018.

Footprints

  • The restaurant chain operates only in the US.
  • The restaurant can be found in the cities of Arizona, California, Colorado, Connecticut, D.C., Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, Tennessee, Texas, Virginia, Washington, and Wisconsin.

2. LongHorn Steakhouse

Competitive Advantages

  • LongHorn Steakhouse is known for its loyal customers as the steakhouse won "the 2018 Consumers’ Choice Award from Technomic for having the most loyal customers."
  • The steakhouse has separate menus for dinner and lunch. Additionally, it has separate menus across its multiple operating locations to reflect the geographic differences in prices, selections, and consumer preferences.
  • The steakhouse is well-known for its unique steaks, such as the center-cut Flo's Filet and Prime Rib, and its lunch menu that features more than 30 distinct combinations.

Strengths

  • Almost all 400 restaurants of LongHorn Steakhouse have online ordering services.
  • They serve specially-prepared drinks, such as the Strawberry Margarita and the signature Perfect Margarita.
  • They have good incentives and loyalty programs for their loyal customers. For example, the new members of the eClub get a free appetizer at LongHorn Steakhouse.
  • The steakhouse has some international branches in Mexico, Saudi Arabia, and El Salvador.

Perceived Weaknesses

  • LongHorn Steakhouse has not mentioned its weaknesses publicly. However, some weaknesses of the brand can be analyzed from a SWOT analysis performed by MBA Skool and the employee reviews on Glassdoor.
  • The steakhouse has a limited international presence when compared to the large restaurant chains of the same level.
  • Most of the employees on Glassdoor have complained about the long working hours and poor management at the steakhouse.

Publicly Available Revenue

  • According to the annual report of Darden Restaurants, the net sales of The Capital Grille amounted to $1.62 billion in 2017. The net sales increased by 5.0% to $1.7 billion in 2018.

Footprints

  • LongHorn Steakhouse has branches at multiple locations across the US, Mexico, Saudi Arabia, and El Salvador.

Research Strategy

We started the research by identifying the two competitors of Ruth's Chris Steak House and searching for the information required on the competitors. The information related to the competitive advantages, strengths, revenues, and footprints of the restaurants was available on their parent company's annual report and their respective websites. However, we found that the brands had not mentioned their weaknesses on their respective websites and social media pages. Therefore, we analyzed their weaknesses based on the most common reviews from their past and present employees on Glassdoor, their annual report, and the SWOT analyses performed by a database called MBA Skool. In this way, we were able to gather all the information required to complete this research.

Part
08
of eight
Part
08

Ruth's Chris Steak House - Competitors: The Findings Part Four

Del Frisco's Restaurant is a fine-dining restaurant chain with 35 locations in 14 states. Sizzler is a restaurant chain with 125 outlets in the US.

Del Frisco's Restaurant Group

Competitive Advantage

  • Del Frisco’s Restaurant Group delivers two restaurant concepts for customers to experience services ranging from the upscale atmosphere to a more casual and relaxed atmosphere.
  • Double Eagle Steakhouse provides a unique experience for customers through their expert chef-driven cuisine and the selection of over 1,200 wines and exceptional hospitality.
  • Del Frisco’s Grille provides an upscale bar and grill experience with hand-selected steaks, fresh seafood, and updated classics with an extensive wine list in a social atmosphere.

Strengths

  • The company has an expansion of 35 locations in 14 states, which 16 are Double Eagle Steakhouses, and the rest are Del Frisco’s Grille outlets.
  • Del Frisco's Restaurant has built a reliable distribution network that can reach the majority of its potential market.
  • The brand has been able to achieve a high level of customer satisfaction among present customers and good brand equity among potential customers.
  • The company has a successful track record on product innovation, which has helped them to produce unique concepts.

Weaknesses

  • Del Frisco's Restaurant has a higher attrition rate and has to spend a lot more compare to its competitors on the training and development of its employees.
  • Organization structure is only compatible with the present business model, and this can limit expansion in adjacent product segments.

Revenue

Locations

  • There are 16 Double Eagle Steakhouse outlets in the US, which includes one in Georgia, two in Massachusetts, one in North Carolina, four in Texas, one in Colorado, one in Nevada, two in California, one in New York, one in Florida, one in Washington, and one in Pennsylvania.
  • There are 19 Del Frisco’s Grille outlets in the US, which includes one in Georgia, one in Massachusetts, five in Texas, one in Colorado, two in California, three in New York, two in Florida, one in New Jersey, two in Tennessee, and one in Pennsylvania.


Sizzler

Competitive Advantage

  • Sizzler is recognized as the pioneer of the “Pay First,” fast-casual restaurant concept.
  • The company has a competitively priced value menu from salad bars to premium items, which makes it a perfect choice for every appetite and budget.
  • All items from choice steaks to seafood, fresh salads, and soups are prepared fresh in real kitchens, which is the Sizzler difference in the market.

Strengths

Weaknesses

Revenue

Locations

  • The company has 125 outlets in the US, which includes 13 in Puerto Rico, one in Florida, one in New Mexico, four in Arizona, 10 in Utah, six in Idaho, one in Nevada, three in Washington, eight in Oregon, and 78 in California.
Sources
Sources

From Part 03
Quotes
  • "Iconic New Orleans fine-dining restaurant, Ruth’s Chris Steak House, is officially open for business in Columbus’ vibrant, culture-rich Short North Arts District right across from the Greater Columbus Convention Center."
Quotes
  • "Ruth's Chris Steak House in Ann Arbor has a specially named promotion. Starting July 5, the restaurant is back with its summertime offering of a free steak if your name is Chris. Those named Chris can get a free 8-ounce petite filet steak. "
Quotes
  • "Ruth's Chris Steak House will hold its second dinner in the 2019 TasteMaker series by showcasing Belle Glos Wines."
Quotes
  • "Upscale steak house Ruth’s Chris is going all-American with their July Ruth’s Chris Steak House TasteMaker Dinner. Part of the larger TasteMaker dinner series, each evening is carefully curated with thoughtful pairings of food and beverages."
  • "For the July 18, 2019 dinner, Ruth’s Chris Steak House has partnered with two American beverage brands: The Federalist Wines and Tito’s Handmade Vodka."
Quotes
  • " This summer, Ruth’s Chris Steak House is teaming up with iconic American winery, Duckhorn Vineyards, for its fourth TasteMaker dinner experience. "
Quotes
  • "Ruth’s Chris Steak House in Bethesda has been shut down for two weeks by Montgomery County’s liquor license authorities."
Quotes
  • "Ruth’s Chris Steak House announced it’ll open its third St. Louis area location in the new WildHorse development. It’s expected to open in late 2020"
Quotes
  • "Those who graduated this year qualify for a complimentary 3-course meal — valued at roughly $45 — from the steakhouse chain's Seasonal Classics Menu."
Quotes
  • "The family was eventually seated in Ruth's Chris dining room after about a 15-minute wait. Franklin and her family finished their meal and exited the restaurant. She said her niece looked in the "private dining room" and immediately said, "Aunt, come look at this.""
  • "Franklin looked in the room, which was now full, and saw about 75 to 80 black patrons, "with the exception of one white person who was with a party of black people," she said."
Quotes
  • "Net income in the first quarter of 2019 was $13.9 million, or $0.47 per diluted share, compared to net income of $13.6 million, or $0.45 per diluted share, in the first quarter of 2018."
From Part 04
From Part 05
Quotes
  • "We are a leading publicly owned (NASDAQ: RUTH) restaurant company focused exclusively on the upscale dining segment."
Quotes
  • "Total revenues in the first quarter of 2019 were $119.7 million, an increase of 2.8% compared to $116.5 million in the first quarter of 2018. "
Quotes
  • "What began as a restaurant became a second home to a vibrant cast of artists and writers, tycoons and civic leaders, screen stars and working families. And so it continues today…"
Quotes
  • "As an 837 Club member, you receive Club Points every time you make a purchase at one of our restaurants or via our Online Store. As you accumulate Points, redeem them for a host of rewards curated especially for Club members, ranging from a complimentary entrée to a week-long getaway for two."
Quotes
  • "Though The Palm family has grown in these nine decades to more than 20 locations across the country, we are still family owned and operated. The Palm is a group that embraces our smallness, intimacy and a close-knit community of friends and extended family."
Quotes
  • " But the parent company of the clubby, caricature-heavy Palm steakhouse and Italian restaurant is now in Chapter 11 bankruptcy protection, all because of a lawsuit between family members generations removed from the founders."
Quotes
  • "The bankruptcy filing comes less than a month after a New York judge entered a final judgement ordering the company to pay nearly $120 million to minority shareholders, who had accused the majority owners of cheating them out of royalties over the past 40 years."