Part
01
of two
Part
01
Roofing Industry Part 1 - Chouinard Bros, Dominion Roofing, Avenue Road Roofing
The competitive analysis of Chouinard Bros, Dominion Roofing, and Avenue Road Roofing shows that Chouinard Bros and Avenue Road Roofing seem to focus on the environment by providing green roofing and also supporting Canada's National Greening Program. On the other hand, Dominion Roofing prides itself in its wealth of experience that has spanned for almost a century.
A detailed breakdown of the analysis for each of the company can be found in the attached spreadsheet. Below is an overview of the competitive analysis of each company.
CHOUINARD BROS
VALUE PROPOSITION
- Chouinard Bros provides their services to customers by maintaining high standards in quality, being responsible to their customers, using experts in the field, providing customers with reliable warranties and by being accountable to their clients. All this has contributed to making them the largest roofing company in Canada.
PRODUCTS/ SERVICES OFFERED
- The products that are offered by Chouinard Bros are shingle roofs, flat roofs, siding, soffit and fascia, eavestroughs and downspouts, skylight, and attic ventilation system.
- The services offered are Roofing, Maintenance, Exterior Cladding, Interior.
STRENGTHS
- Chouinard Bros provides a very wide range of products and services.
- They are supporters of Canada's National Greening Program.
- Chouinard Bros fosters clear communication with customers by explaining their services clearly on their website and encouraging customers to request quotes to gain information about pricing.
- They have a wealth of partners, three of which are industry leaders.
WEAKNESSES
- Since the company has such details explaining their products and services, it would be great if they had a price range or basic price to gauge customers and consumers.
DOMINION ROOFING
VALUE PROPOSITION
- Dominion roofing has almost a century experience in the roofing business and this includes roof repairs and replacements, inspections, new roof construction. They are kin at providing their customers with high-quality work, quality customer service and high safety standards within the industry. They also provide warranty for customers which is considered the best.
PRODUCTS/ SERVICES OFFERED
- The products that are offered by Dominion Roofing include aluminum/cedar/copper shingles and sidings, soffit, fascia and eavestrough.
- The services that are offered by Dominion Roofing are new roof construction, custom roofing, roofing for subdivisions and residential low-rise applications.
- Other services include inspections, re-roofing, retro-fitting, aluminum, and vinyl siding, soffit, fascia, and eavestrough work, copper work, and cedar, slate and metal roofing.
STRENGTHS
- Dominion Roofing has over 96 years of experience doing roof tune-up, re-roofing and new constructions.
- They cater to residential and commercial customers and have the highest standards of safety in the industry.
- They have a record of more than 2 million roofing service jobs and offer warranty to customers.
WEAKNESSES
- Dominion doesn't provide enough information on their website for customers in terms of services and products that they offer.
COMPETITIVE ANALYSIS
- Compared to Chouinard Bros Company: Dominion Roofing has almost 100 years experience of roofing.
- Dominion has won awards based on the quality of their services and products.
- They provide copper, cedar, slate and metal roofing.
- They provide the highest standard of safety in the industry.
AVENUE ROAD ROOFING
VALUE PROPOSITION
- Avenue Road Roofing (ARR) provides roof installations, high-quality customer service by conducting ongoing training product knowledge and safety training and affordable payments.
- They provide high-quality work that has afforded them the opportunity to renovate heritage buildings.
- Work is done by certified and insured experts.
- Ironclad installation warranty is provided which are thought to be better than what competitors offer.
- Affordable roofing as low as $96/month With $0 Down.
PRODUCTS/ SERVICES OFFERED
The products offered by ARR include but are not limited to:
- Shingles, flat, cedar and slate roofs, eavestrough, soffit, fascia and siding, skylights, attic ventilation.
The services that are offered by ARR include:
STRENGTHS
- ARR supports the green initiative of the Canadian government by installing green roofs.
- ARR explains its products and services clearly for customers to be able to understand what they are about.
- ARR advertises its affordable price and payment options and it also advertises a free estimate to customers and consumers by phone or email.
- They won the Consumer Choice Award 2011 for Business Excellence.
WEAKNESSES
- While the company stated that the prices are affordable and that it starts as low as $96, it does not indicate which of the services are offered at this rate.
COMPETITIVE ANALYSIS
Compared to Chouinard Bros Company:
- ARR offers a wider variety of roofing services.
- ARR marks itself as affordable and offers free estimate by phone and email.
- ARR has a wide variety of options to find and share information about them on social media.
- They offer green roofing options which means they are more environmentally friendly.