What is the role of a father when shaping his son's adults decisions (with a focus on brands and alcoholic beverages).

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What is the role of a father when shaping his son's adults decisions (with a focus on brands and alcoholic beverages).

Hello! Thank you for asking Wonder what the role of the father plays in shaping an adult son's decisions.
 
The most useful sources I found to answer your question were psychology articles as well as news articles highlighting father and son relationships. The short version is that as an adult male enters adulthood, he will revert to give preference to his father's advice. Fathers are emulated by sons in relationships that are mutually respectful. The son's decisions are influenced by the father including hobbies, interests and consumables.

Below you will find a deep dive of my findings.

METHODOLOGY
I started with researching the psychology of fathers and sons and their relationships through the developing ages. I then looked for examples of fathers and sons sharing of brands or alcoholic beverages that may support the idea that fathers are influential in their sons purchase decisions. 

FINDINGS

FATHERS AND SONS
Fathers play a large part in the development of their son's lives. Let's explore some key factors in how children develop and the role that fathers play in influencing a child through adulthood. Male children begin childhood by idolizing their fathers. Every boy's hero begins with their father. If the father is attentive and affectionate with the child, the son will develop proper risk taking and social skills. Because of this nurturing relationship, the son will be able to handle stressful situations more easily. As the child grows into an adolescent, he may want to forge his way in the world, though the influence of the father will not diminish. Teens may question authority and challenge perceptions they hold of their fathers during this time. Mark Twain said, “When I was a boy of fourteen, my father was so ignorant I could hardly stand to have the old man around. But when I got to be twenty-one, I was astonished at how much he had learned in seven years.”

As sons age to adulthood, they tend to hold views similar to their fathers. As adults, male sons learn to forgive their father's and decide to "become friends, share interests, and trade opinions in a respectful manner".  Many adolescent males turn away from their fathers and learn to reconnect once they have experienced adulthood. A statement from a man who was estranged from his father for over a decade that came to connect with him again said, “There’s a beautiful flow between us now, it’s something I never thought could happen.”

SHARED EXPERIENCES
In researching the influences that a father has over his son, I came upon a generational story about a father who shared an interest of his father before him, which was a love of beer. The father and son decided to take the ultimate road trip throughout Iowa to try all 73 craft breweries. They traveled throughout the state together, making new memories. Marc states why he choose this experience; to share his love of craft beer with his father, “I could hit up a dive bar anytime with my friends, but this way I can make a memory.”

Another father and son moment is documented by the Huffington Post, a son wanted to thank his father for providing him with a life of hockey, of which they both had a deep love. He flew "himself and his father up to a remote hockey rink via helicopter to shoot some pucks before the chopper flew in with a fridge of beer. The father and son enjoyed a happy moment together as they looked out over a beautiful, icy vista".

FATHERS INFLUENCE ON SONS CHOICES
There are countless examples of the lasting effect that fathers have on their sons drinking choices, as this is a continued opportunity to bond. One son who lost his father to Alzheimer's disease, explained that the beer they shared together symbolized more 'than any mere taste of beer. It symbolizes an important relationship'. Interestingly, professor Jonah Berger, notes in his book Invisible Influence, the ways in which the people you surround yourself with impact your behavior without you even noticing, even the drink you choose. A GQ article which makes reference to Berger's book when discussing the psychology of what beer a person orders, explains that this invisible influence isn’t relevant to just beer choices rather all kinds of day-to-day choices an individual makes. Although the article focused on friends and associates, by extension it would apply to the family and a fathers influence on their sons brand or beer choices.

CONCLUSION
To wrap it up, fathers who remain attentive and affectionate in their son's lives typically enjoy mutually satisfying relationships with their sons. As adults, male children respect the advice of their fathers as well as enjoy similar interests and hobbies. Additionally, a son's choice of beer can be a statement about the emotional attachment he feels for his father. Furthermore, evidence suggests that we can be subtly in our choices, by those closest to us.

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