Spotlio Overview

• Spotlio helps businesses, destinations, and cities to build their own branded mobile apps using Spotlio’s App Builder. They can communicate with their users and manage their presence with Spotlio’s Manager App.
• Using customized apps, Spotlio's customers can engage with their users through promotions and mobile coupons.
• Their products include "Mobile Destination Guide Apps, Direct Mobile Booking, Interactive 3D Maps and Responsive Websites" which are white label and customizable.
• Spotlio presents its platform as a revenue-increasing solution that is easy to use.
• The Spotlio City Guide app can be customized with several features such as mobile coupons, GPS-tracking, forms, and emergency call service.
• The Spotlio Destination Guide app can be customized with several features like direct booking, push notifications, mobile coupons, promotions, live weather, and interactive 3D Maps.

Spotlio Differentiation

• Spotlio offers a 30-day free trial. Marketers and marketing agencies can use Spotlio’s Management Console to build and test their own Mobile Guide app without any obligations or credit card details.
• Spotlio also provides free consultation on mobile marketing.
• Spotlio does not directly offer any points/rewards system as they do not engage directly with end-users. However, their customers can offer any type of rewards system through customized apps built on the Spotlio platform.
• The Spotlio platform currently has 25,382 businesses with 263,842 active monthly users and 11,388 active promotions.
• Spotlio is both app-based and web-based.
• Spotlio does not directly offer any reward that is tied to any citywide initiative. Spotlio is involved in tourism, retail, event management, and community management.

Spotlio Business Model and Locations

• Spotlio offers a Platform as a Service (PaaS) model.
• Spotlio’s Management Console costs a minimum of €399/month for marketers and a minimum of €499/month for marketing agencies. Marketing agencies can build customized Mobile Guide apps for businesses using the Spotlio platform.
• Spotlio has office locations in Barcelona, St. Moritz, Salzburg and Andorra.

Spotlio Platform

• Spotlio apps are used in St. Moritz, Tenerife, Vilanova and several cities and tourist destinations in the US, Canada, Switzerland, Spain, and globally.
• A review of media and the company website did not reveal any details of actual contracts, they only spoke of customers.
• Spotlio currently partners with Inntopia and Skidata to provide booking systems integration.
• Their target markets are businesses, events managers, cities, and tourist destinations that want to build a mobile platform to interact with their customers.
• They also target marketing agencies for reselling purposes.

Research Strategy