Reward Programs Analysis (2)

Part
01
of three
Part
01

Rewards Programs Analysis

Your research team analyzed a list of companies in the attached spreadsheet and determined whether their rewards programs are aimed at local or small businesses.

Summary

Research Strategy

In order to find out information on these businesses, we mostly used their websites along with their Linkedin and Crunchbase profiles. To determine if they operated in the US, we first looked at their main location. If they were based outside the US, we searched for US operations or any instance that they offer their services in the US. If the app or website mentions that they are based in another country and mentions services that are specific to that country, we determined that they didn't provide services to the US. We then determined whether they offered rewards for shopping at local or independent businesses based on the words they use on their website. If they did not mention supporting local or small businesses and mention earning rewards for large retailers and services such as Amazon, Walmart, Lyft, etc., we determined that they did not make their rewards for local or small businesses.
Part
02
of three
Part
02

Rewards Program Identification (1)

Your research team found Kabinger, Fivestars, Towny, Safe 2 Save, Moovel, Salus, Recyclebank, Recycling Perks, and mygrcitypoints as the programs that support local and small businesses. More information on these programs were placed into the attached spreadsheet.

Summary

  • Kabinger allows users to support local shops by finding deals and promotions for all regular purchases. It does this with a point system.
  • Fivestars rewards platform is the largest network of local businesses in North America, and it enables users to save money with just their phone number.
  • Towny rewards users and supports local businesses by helping users find local businesses and get exclusive deals.
  • SAFE 2 SAVE allows users to earn points while they drive. The points that are accumulated through safe driving can be used at local businesses.
  • Moovel's system gives transit agencies a way that they can integrate rewards into their platforms to incentivize riders to use their services, which in turn incentivizes riders to shop at local businesses from the rewards earned.

Research Strategy

In order to find US rewards programs that were aimed at incentivizing shopping at local businesses, we did a straightforward search for apps and platforms that did this based on the categories given in the spreadsheet, such as health and mobility. We made sure that they were either based in the US or operated in the US, and that the language they used emphasized rewards for shopping at local businesses. Hence, we ignored those that provided rewards for shopping at large national retailers and restaurants such as Walmart, Staples, McDonald's etc. We also used the businesses that were provided in the first tab under each category as a guide into what we should be looking for. We were successful in finding all businesses and placed their information in the spreadsheet.
Part
03
of three
Part
03

Rewards Program Identification (2)

The research found consumer rewards in the United States surrounding healthy living, multi-merchant shopping, dining, and consumer rebates. The reward programs found are consumer-driven, allowing the rewards to be spent on local businesses. More information on these programs was entered in rows 15-29 of tab 2 of the attached spreadsheet.

  • WellCare is an example of a wellness initiative insurance plan. The insured receives monetary incentives to complete preventative care appointments (e.g., check-ups, counseling, routine dental care) paid out in the form of a Visa debit card.
  • My Achievement connects with other apps to giver users points for various wellness activities completed, redeemable for monetary pay-out or a charitable donation, both of which can be invested in a local community.
  • Carepoynt is a consumer-driven healthcare points reward system that encourages community engagement and conscious choices.
  • At Shopkick, consumers earn kicks, which can be used for various digital gift cards from numerous retailers nationwide.
  • Rakuten receives rebates from stores for marketing them, which Rakuten, in turn, delivers to the consumer as, essentially, cash in hand. This money-back to consumers can be used to buy goods at local stores.
  • Refermate offers consumers the ability to be part of an on-line earning and referring community, earning up to 80% cashback on purchases. Consumers can then spend this money in their local communities.
  • Fivestars helps local businesses market to consumers while giving said consumers rewards for shopping or dining at those local businesses. It encourages repeat business on the producer and consumer level.
  • Dosh offers consumers cash immediately upon patronizing partnering businesses. All earned money is then at the consumer's hands to chose how it is spent, with local businesses potentially benefiting.
  • OpenTable partners with many local restaurants to reward diners with points to be used at their favorite places to eat.
  • iBotta allows consumers to earn cash back for all their purchases: cash that the consumer can then redeem in their local community.
  • BeFrugal gives consumers a choice of whether to get their rebate cashback from their large selection of retailers as cash, into PayPal, or to give to a charity, all of which can be invested into the consumer's local community.
  • Lemoney offers consumers turbo cashback, which they can receive as cash in hand to spend how they choose.
Sources
Sources

From Part 01
From Part 03
Quotes
  • "The Healthy Rewards Program rewards you for taking small steps that help you live a healthy life. By seeing your provider and completing certain health checkups, you can start earning rewards. You can earn up to $125 in rewards for each 12-month period"
Quotes
  • "Earn points for the highest value activity of a given kind per day. (For example, if you walk 4,000 steps according to Apple Health vs 1,000 steps from Fitbit, you’ll be rewarded the higher value of 4,000 steps). Staying healthy is an ongoing process, and we want Achievement to reflect that. That's why there's no limit to the amount of rewards that you can earn."
Quotes
  • "Develop healthy exercise and diet habits, get more insightful decisions and see better results as encouraged by your provider, employers, family and friends. "
  • "Your better health starts with small steps in an ongoing journey. Carepoynt knows your path to better health and helps you stay on course with rewards for health care. Everyone is ultimately rewarded when we are aligned and working together towards better health. And that's a great outcome for all of us!"
Quotes
  • "Earn kicks in-store and online, then redeem for a wide selection of digital gift cards."
  • "Most Shopkickers can earn enough kicks for a gift card in a week!"
Quotes
  • "Stores pay us a commission for sending our members to their websites, and we share it with you."
Quotes
  • "Refermate allows you to shop community-curated inspiration and save money while doing so. We believe that Inspiration can come from anywhere, so we built Refermate as a platform for everyone to contribute and share — while earning and saving money in the process."
Quotes
  • "Use Fivestars to support the local businesses that make your neighborhood great."
Quotes
  • "Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering with more than 1,500 brands and retailers. Whether you’re buying groceries, clothing, electronics, or wine and beer, Ibotta will pay you cash for your purchases."
Quotes
  • "It’s not points. It’s not coupons. Just cold, hard cash."
Quotes
  • "With our passion for hospitality, we take pride in bringing together people and the restaurants they love in the moments that matter."
  • "When you redeem your OpenTable Points for Dining Rewards, you will get a Rewards Card to use towards your bill at certain restaurants when making a reservation"
Quotes
  • "Shop through BeFrugal at any of 5000+ stores and earn Cash Back whenever you make a purchase."
  • "We'll send your earnings via your preferred method: check, Paypal, gift card or direct deposit."
Quotes
  • "Lemoney is the only site to offer Turbo Cashback, which allows you to get the best rates in more than 1700 stores."