Rewards Programs Analysis
Your research team analyzed a list of companies in the attached spreadsheet and determined whether their rewards programs are aimed at local or small businesses.
- Miles enables users to earn and redeem points based on how much they travel.
- Cyclescheme is based off the UK Government's Cycle to Work initiative, and allows employees to get greater discounts for bikes and accessories.
- The incenTrip app allows customers to accumulate points during commute at peak hours.
- Koin Rewards matches users with merchants with values that match their own, and users can collect 3% cashback when they shop at one of these merchants.
- CoGo rates businesses based on their stances on social, environmental, and other issues, and gives CoGo users higher scores when they shop at and patronize these businesses.
In order to find out information on these businesses, we mostly used their websites along with their Linkedin and Crunchbase profiles. To determine if they operated in the US, we first looked at their main location. If they were based outside the US, we searched for US operations or any instance that they offer their services in the US. If the app or website mentions that they are based in another country and mentions services that are specific to that country, we determined that they didn't provide services to the US. We then determined whether they offered rewards for shopping at local or independent businesses based on the words they use on their website. If they did not mention supporting local or small businesses and mention earning rewards for large retailers and services such as Amazon, Walmart, Lyft, etc., we determined that they did not make their rewards for local or small businesses.