Reunion Ranch Competative Landscape

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01
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Part
01

Reunion Ranch - Corporate Event Spaces

The top three competitors of Reunion Ranch who operate large corporate event spaces within 25 miles of Austin, Texas, capable of accommodating between 300 to 6,000 people are Carson Creek Ranch, Star Hill Ranch, and Garden Grove. For each venue, we researched location, capacity and acreage, target audience, packages offered, unique selling point, activities rendered, and pricing information when available. Please note that although the top competitors were requested, these were the only three venues that meet the criteria within 25 miles of Austin. There were two other venues in the area, but each held fewer people than the three detailed here. As such, these are, by default, Reunion Ranch's top competitors. Details are provided below and in the attached spreadsheet.

Carson Creek Ranch

Located at 9507 Sherman Road, Austin, TX 78742, Carson Creek Ranch is located eight miles, or 21 minutes driving time from Austin, Texas. The venue consists of two 20 acre pastures and has a capacity of over 2,500 guests.

Carson Creek targets primarily festival and concert events. It will also host special events. No outdoor games, or sports, such as those advertised by Reunion Ranch, are listed on the Carson Creek website.

The Carson Creek brand advertises that it is "one of the oldest existing ranches in Texas." Branding for the property appears to focus on the "hip" nature of events that are routinely hosted there; it is regularly used for festivals and concerts featuring modern, popular artists. For example, the "Finding Euphoria" festival will be held at Carson Creek Ranch in May 2018. The festival features well-known hip-hop and independent artists. Also in 2018, Carson Creek will host "Beer Camp on Tour", America's largest craft beer festival.

Specific pricing for the Carson Creek Ranch venue is not published on the website. Prospective event planners can fill out a contact form on the website, to discuss event proposals with management.

Star Hill Ranch

Located at 1500 Hamilton Pool Road, Bee Cave, Texas, 78738, Star Hill Ranch is 18.9 miles, or 50 minutes driving time outside of Austin, Texas.
The venue is 30 acres in size and has a capacity of up to 2,000 guests for corporate events.

The unique selling point of Star Hill Ranch is that the facility is "a re-creation of a Texas Hill Country community typical of the early 1900s." No outdoor games, or sports, such as those provided by Reunion Ranch, are listed on the Star Hill Ranch website. However, Star Hill advertises capacity for weddings, corporate events, holiday parties, non-profit, student and church-related events. In our research, we noted that Star Hill seems to emphasize unique capabilities to host projects from the film production industry.

Branding for the property appears to advertise Star Hill as primarily a wedding venue, that also has the capacity to serve corporate events. A Texas-style wedding chapel and a newlywed couple are prominently featured on the venue website, which describes Star Hill as "a unique and accommodating setting for. . . Anything needing diverse facilities and flexibility in a beautiful setting."

According to the Star Hill Ranch website, full venue pricing starts at a range of $2,300 — $5,700 for Monday - Thursday rates, followed by $2,600 — $6,750 for Friday and Sunday, and $3,300 - $7800 for Saturday. Prospective clients are sent to a contact form, to request custom pricing from management.

Garden Grove

Located at 9770 FM 967, Buda, Texas, 78610, Garden Grove is 23 miles, or 49 minutes driving time outside of Austin, Texas. The venue size is 12.5 acres. According to a published source, Garden Grove accommodate up to 1,000 guests.

Garden Grove targets high-end weddings and corporate events. According to the website, Garden Grove was "born out of a love for luxury Mediterranean design & well-curated events." The unique selling point for Garden Grove appears to be a suggestion that the venue itself is more luxurious than other, comparable venues. No outdoor games or sports, such as those advertised by Reunion Ranch, are listed. The property features a 7,500 square foot "main house," with space for small corporate retreats. New overnight accommodations are advertised, with options for as many as 50 guests.

The Garden Grove website indicates an availability of 8 and 12 hour daily bookings, as well as weekend reservations. Pricing is not advertised. Prospective clients are sent to a contact form, to discuss event pricing with a representative.

CONCLUSION

We researched corporate event venues within 25 miles of Austin, Texas. Three potentially competitive venues were identified. Results have been included in our written report and in the attached spreadsheet.

Part
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Part
02

Reunion Ranch - Hill Country wedding venues

The top three competitors of Reunion Ranch, which operate Hill Country wedding venues, offer all-inclusive wedding packages, have outdoor accommodations, and are within 25 miles of Austin, Texas are Pecan Springs Ranch, Ma Maison, and Camp Lucy.

Methodology

We conducted a thorough overview of Reunion Ranch's web page to have a better understanding what exactly what they offered and what a top competitor of the ranch would offer. We used Owler, Datafox, and a pre-compiled search as its initial attempt at finding the top competitors, but no information was available. Therefore, we used a preexisting list, found on "The Knot", of top wedding venues in Austin, Texas and chose the top three competitors by seeing who had a capacity of more than 300 people, had won awards, and had packages and offers along the lines of what Reunion Ranch offers. By using "The Knot" as the main source of information, the top three competitors are Pecan Springs Ranch, Ma Maison, and Camp Lucy.

Pecan Springs ranch

Located at 10601 B Derecho Lane, Austin, TX, Pecan Springs Ranch, it is only 15 minutes from downtown Austin. The venue has a capacity of over 300 people. Pecan Springs Ranch states proudly on their web page, that "their venue was created with a neutral backdrop in mind so that each couple can create their vision of their wedding and reflect their personalities." They also state that they "have seen everything from black tie affairs to kick off your shoes and stay awhile", implying that couples can truly make the day their own.
The ranch offers a general package which includes a 12-hour rental time, a 1-hour rehearsal, a 2-hour time slot allotted for pictures, 400 wooden chairs, a variety of tables, outdoor lighting and furniture, 2 vintage buffets, an onsite manager, a bride's cottage, and a groom's suite.

The target audience is wide, as the ranch offers packages for civil unions, commitment ceremonies, elopements, interfaith ceremonies, non-religious ceremonies, religious ceremonies, same sex ceremonies, second weddings, and vow renewal ceremonies.
Add-ons available for each package include additional decor items, as well as "drink donkeys".

Pricing information is only available after contacting the venue.
Some Pecan Springs Ranch's unique selling points include its abundance of wildlife, its display and array of wildflowers and other plant life, and its use of "drink donkeys".

Ma Maison

Located at 2550 Bell Springs Road, Dripping Springs, Texas, Ma Maison is 43 minutes from Austin, Texas. The venue has a capacity of over 300 people. The venue is inspired by their French heritage and has a passion for providing "warm, inviting Southern hospitality".
The average wedding package at Ma Maison costs approximately $7,500. Through this package, the following amenities are offered: various tables and chairs, a bridal suite, a groom's den, a kitchen, portable wooden bars, a staff to assist in the set-up and tear-down of the event, a rehearsal, a bridal photo shoot, indoor and outdoor space, liability insurance, and a security officer.

The target audience is extensive, as the venue offers ceremonies for civil unions, commitment ceremonies, elopements, interfaith ceremonies, non-religious ceremonies, religious ceremonies, same sex ceremonies, second weddings, and vow renewal ceremonies.

A unique selling point for Ma Maison is its variety of on-site venue options, such as The Grove, The Green Cathedral, The Lake View, The Trellis, and The Great Hall. Each of these venues has unique characteristics, making Ma Maison a perfect wedding venue for virtually any couple.

Add-ons and extras for the wedding packages include a three-installment payment plan, audiovisual equipment, and decorative items and antiques.

Camp Lucy

Located at 3509 Creek Road, Dripping Springs, Texas, Camp Lucy is 41 minutes from Austin, Texas. The venue has a capacity of over 300 people.

The average wedding package at Camp Lucy costs around $8,500. This package includes a chapel, a pavilion, a great lawn, the events hall, a security officer, a rehearsal, and a variety of chairs, tables, and cocktail tables.

A unique selling point for Camp Lucy is its venue options including Ian's Chapel, Whit's Inn on the Creek, and Sacre Oaks. Each of these venues has a different things to offer each couple in regard to look and feel of the venue.

The target audience for Camp Lucy is broad, as venue offers ceremonies for civil unions, commitment ceremonies, elopements, interfaith ceremonies, non-religious ceremonies, religious ceremonies, same sex ceremonies, second weddings, and vow renewal ceremonies.

Add-ons and extras include a two-hour engagement photo session and a fully equipped bridal cottage for the bride and bridesmaids. Couples can also add a parking attendant and an additional hour to their package for $25 an hour and $300 an hour, respectively.

CONCLUSION

We researched wedding and event venues within 25 miles of Austin, Texas. Three potentially competitive venues were identified. Results have been included in our written report and in the attached spreadsheet.

Part
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Part
03

Reunion Ranch - Direct Competitors

Overview

Three direct competitors for Reunion Hill Ranch are Camp Lucy, Star Hill Ranch, and Terrace Club. Each of these three venues offer to hold corporate events as well as weddings; Camp Lucy and the Terrace Club are located in Dripping Springs, TX, while Star Hill Ranch is located in Austin. The information below is also recorded on a spreadsheet for easy comparison and contrast.

Camp Lucy

Camp Lucy is located in Dripping Springs, TX, and houses three different venues on its 275 acres for events. Between these three venues, 100 guests can be accommodated at Whit's Inn on the Creek, while Ian's Tower and Sacred Oaks can both accommodate 300 guests. The different locations on Camp Lucy's property could be considered their competitive advantage — rather than one hall or outdoor space for customers to choose from, Camp Lucy has a variety. Camp Lucy does not appear to offer any specific packages beyond these different locations available for events. However, it is notable that all of Camp Lucy's services are offered through Whim Hospitality, and except for photographers, bakers, and wedding coordinators, those holding an event are given lists of approved vendors to choose from. The target audience for Camp Lucy appears to be people holding weddings and corporate events, however, nothing indicates that the venue isn't open to holding other types of events as well. In terms of the venue's motto and messaging, it boasts a tagline of "Experience Luxury. Experience Camp Lucy."

In terms of pricing, renting space at Camp Lucy can cost between $3,500-$9,000 for a wedding; this includes a ceremony and reception, as well as setup and cleanup, totaling six hours. Each additional hour added on costs $300. Additionally, a security deposit (which is refundable) of $1,000 is required. Camp Lucy offers lodging on site, as well as unique guest experiences including alpacas. The venue can provide flowers for events; this requires a direct inquiry. Events held on Saturdays require the use of a specific caterer for alcoholic beverages; on events held Sunday-Friday, it is permissible for guests and hosts to bring their own alcohol.

Star Hill Ranch

Star Hill Ranch is located in Austin, TX, and can accommodate between 20 and 2,000 guests on its 30 acres. The unique selling point of Star Hill Ranch is its theming: according to its website, Star Hill ranch is a "re-creation of a Texas Hill Country community typical of the early 1900s." To achieve this aesthetic, the buildings around the venue have been restored for modern use after being brought in from various areas in Texas. While the facility does not appear to have a concrete motto, the messaging on their website emphasizes diversity and "flexibility in a beautiful setting." The primary audience for Star Hill Ranch seems to be those hosting weddings and corporate events, however, the venue's website also lists itself as being available for events like fundraisers, church events, and even as a filming and production location.

Packages and pricing at Star Hill Ranch are all tied to a client's selection of days and buildings. A full facility rental can cost between $2,300-$5,700 on Monday-Thursday; Fridays and Saturdays cost between $2,600-$6,750; and Saturdays can cost anywhere between $3,300-$7,800. Additionally, Star Hill Ranch offers single building rates on Monday-Thursday. Per guest, the first Reception Hall can cost between $7-$19; for the Fitzhugh with the use of the Biergarten, the cost is between $10-$25 per guest; and a second Reception Hall costs between $13-$25 per guest.

Terrace Club

The Terrace Club is located in Dripping Springs, TX, and can accommodate between 200-450 guests. According to the Terrace Club, they are a unique venue due to offering an all-inclusive fee, three different areas for indoor and outdoor events (the two outdoor areas include a contingency plan for inclement weather), and their ability to provide event coordinators on site. The Terrace Club only appears to offer specific accommodations for weddings and corporate events. The Terrace Club was founded on the idea that in Texas Hill Country, there was a need for a venue that was all-inclusive. Additionally, the Terrace Club is conveniently located near several lodging options and local attractions in Dripping Springs.

Events at the Terrace Club have a base cost of $500-$1,000, which varies based upon the day of the week chosen for the event. Package pricing for the Terrace Club can range between $66-$88 per guest, which also depends upon what day of the week the event is being held, as well as the menu choices made for the event.

Conclusion

Three venues that are viable competition for the Reunion Ranch are Camp Lucy, Star Hill Ranch, and the Terrace Club. Star Hill Ranch is located in Austin, while Camp Lucy and the Terrace Club are located in Dripping Springs. Information about these three competitor venues is available in a spreadsheet for easy compare and contrast.
Sources
Sources