Blooming Brands, Company Overview & History
Bloomin' Brands, Inc. was founded in Tempa, Florida in 1988. Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, and Fleming's Prime Steakhouse & Wine Bar are brands under the Bloomin' Brands. Below is the detail of our findings.
Brand names under the Bloomin' Brands Umbrella
- Outback Steakhouse: This is an Australian-inspired restaurant. They offer variety steak cuts such as chicken, ribs, and seafood as well as crisp salads and freshly made soups and sides. They are positioned as a leading casual dining restaurant serving high-quality food and service in a casual atmosphere.
- Carrabba's Italian Grill: They offer a "variety of fresh, handmade Italian dishes cooked to order in a lively exhibition kitchen". Their services are provided in a customized manner, under a warm, festive atmosphere.
- Bonefish Grill: They specialize in providing a market-fresh grilled fish in an atmosphere similar to a "big city bar atmosphere serving regional craft beers and seasonal cocktails with hand-squeezed juices and fine herbs."
- Fleming's Prime Steakhouse & Wine Bar: They offer contemporary steakhouse services such as "cuts of beef, chops, fresh fish, seafood and poultry, salads and side dishes featuring USDA Prime corn-fed beef, both wet and dry-aged for flavor and texture, in a variety of sizes and cuts". They also offer an award-winning selection of 100 wines by the glass.
Bloomin' Brands Locations
They have 1,516 outlets around the globe, which include 1,276 restaurants and 240 franchised restaurants, of which 1,164 restaurants and franchised 113 restaurants are located in the U.S.
Bloomin' Brands Revenue
A breakdown of their revenue for the past five years is as follows;
- 2018 — $4,126 million.
- 2017 — $4,223 million.
- 2016 — $4,261 million.
- 2015 — $4,378 million.
- 2014 — $4,443 million.
Bloomin' Brands Positioning
They are one of the largest companies in the global casual dining industry, with about 93,000 team members in 48 states in the U.S., Puerto Rico, Guam, and 20 countries. They are listed on Forbes' 2019 list of America’s Best Employers for Diversity. However, judging by the decline in revenue from $4,443 million in 2014 to $4,126 million in 2018, we assume that their brand positioning over the last five years has been reduced. This is explained in their annual report, which hinted that they are "facing growing competition from the supermarket industry and home delivery services and applications." Furthermore, the report hinted that they "face increasing competition due to an increase in the number of casual dining restaurant options in the markets internationally."