Research metrics for note-taking software (Evernote, OneNote, Quip, Google Keep)

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Research metrics for note-taking software (Evernote, OneNote, Quip, Google Keep)

Hello! Thanks for turning to Wonder for your request for metrics of Evernote, OneNote, Quip and Google Keep. The most useful sources I found to answer your question are the numerous results I found from Searchman and Verto Analytics. The short version is that there is very limited publicly available data regarding the requested metrics for these software.

Per your request, I focused on researching metrics and information that was specifically not included in the previous request. I took my research a step further and explored their social media sites, customer review sites and several technology tracking search engines and databases.


According to Searchman, Evernote constantly had very good reception until they rolled out their latest update. Evernote scored a 4.0 rating for all it's versions overall but got a 2.0 for it's latest update. Reviews claim that the latest version's number 1 problem is it's high tendency to lag, freeze and crash. Other users, most notably those who have used Evernote for years, are concerned about the hike in prices. Recently, many have been completely driven away after Evernote's announcement that they will be reading private notes at random to improve the overall customer experience.

Venture Beat states that most customers only use 5% of Evernote's features.

Despite this, Evernote remains the Top 45 free productivity app and the Top 9 grossing productivity app.

This article about an interview with the CEO of Evernote back in 2010 provides insight as to what their statistics may be now. Premium subscriptions would bring in $300-400k a month, while licensing would bring in $45k. Evernote had 3.1 cumulative customers and that number was rising by 10k a day. User conversion was 0.5% but users that signed up 2 years prior to the interview were still active. 20% of those users became paid subscribers.

It appears that Evernote has not publicized updates to this information.


I searched for demographics via market analysis tools and databases, press release search engines and other advanced search techniques. According to Verto Analyics, 34% of Evernote users are Millennials (18-34), 44% are Gen X'ers (35-49), 20% are Baby Boomers (50-69) and 2% are Silents (70+)

I found a compilation of video testimonials in their official Youtube page which documents the ways different sizes of businesses use Evernote and how the software has helped them grow. Included in the video compilation are several individuals and companies from varying industries. Listed below are a few examples of these businesses.

1.) Jimmy's Iced Coffee - Food and Beverages
2.) Uppercase - Magazine Publishing
3.) Mailchimp - Email Marketing
4.) Klaus Badelt - Music Production
5.) Tim Ferris - Author
6.) Modcloth - Fashion and Retail
7.) Wayra - Start-up Accelerator
8.) Freitag - Fashion and Retail
9.) Chamoree - Architecture
10.) Craftsman and Wolves - Pâtisserie

I noted down all the ways these businesses used Evernote and the features that helped their businesses grow the most. The feature that almost every business used the most was the ability to take pictures of ideas, whiteboards, performances, written notes, scrapbooks, evidence, inspirations and anything else they consider noteworthy. They take all these pictures and compile them in a searchable database accessible to the entire team. Another common way Evernote was utilized was by receiving customer feedback within the software itself and immediately being able to compile them, research about issues, solve problems and share them with the team again, all while staying connected with a collaborating team.

Evernote designed their product like a Swiss Army Knife - a tool that can be used by everyone for a range of things. They avoid complicating the product with features that might appeal only to specific sectors by concentrating on their all-purpose database structure accessible from (almost) any device. They allow other developers to offer specialized add-ons for visual displays like Visualize Your Cloud or CardDesk for Evernote and backup software like Backupery.

I found demographics for Evernote's website which could give further insight into who is interested in products similar to what Evernote offers, and what they use them for.

According to Alexa, 29.9% of visitors were from Japan, 22.8% from the US, 5.6% from South Korea, 3.2% from Taiwan, 3.2% from UK and 35.3% from other countries.

Beyond this, it seems that the publicly available demographics for Evernote is very limited.


According to Searchman, OneNote continues to receive positive reviews, especially with their latest update. The average score for reviews for OneNote overall sits at 4.0, while the latest update was rated at 5.0. Almost all reviews praised OneNote for being flawless, some even confessed that they were happy that they migrated from Evernote. There were a few reviews from customers who were happy but were a bit concerned about the huge file size of the 250mb app. Some have voiced-out that OneNote would be even better if they had the ability to tag notes like how Evernote allowed them to.

OneNote is ranked as the Top 33 free productivity app.


I searched for demographics via market analysis tools and databases, press release search engines and other advanced search techniques. According to Verto Analyics, 37% of OneNote's users are Millenials (18-34), 17% are Gen X'ers (35-49), 40% are Baby Boomers (50-69) and 6% are Silents (70+).

According to iDatalabs, a technology tracking database, here are 4 companies that use Microsoft OneNote.

1.) Hibu Inc.
2.) Canada Revenue Agency
3.) Athena Health Inc.
4.) Indiana University Health Inc.

There was no publicly available data stating how these companies use OneNote for their businesses.

I search through OneNote's social media sites and found a compilation of videos about people who use OneNote for a variety of tasks. After watching all their videos, I learned that the favorite features of the people featured focused on getting ideas out, organized and shared anywhere in real-time.

According to SimilarWebs, 34.51% of people who visited the website of OneNote were from the US, 6.79% from Japan, 5.18% from Canada, 4.93% from the UK and 4.25% from Australia.


According to Searchman, reviews for Quip have remained good consistently. Both the overall score of Quip and of it's latest build are rated 4.0. Mostly positive reviews praise Quip for it's ability to link documents easily and for it's intuitive user interface. Some reviews, although positive, pointed out that Quip could improve on it's search function. Although it works efficiently with titles, it would have been better if they could also search within the body of the documents.

Quip was ranked as the Top 70 productivity app On Oct 7, 2016. On October 9, 2016, that ranking dropped down to Top 184.


According to Getapp, an app analytics database, Quip's typical users range from small businesses to medium-sized and enterprises. Not many freelancers use Quip for work.

I searched through Quip's social media sites and found 3 companies that use Quip

1.) Instacart - A same day grocery delivery app. The features that they use the most are primarily those that help them collaborate and promote transparency such as being able to easily present documents to each other almost real-time.

2.) New Relic - A software analytics company. The features that they use the most are those that revolve around Quip's idea of "living documents" which is real-time document sharing. New Relic takes advantage of this by sharing files from different regions very quickly. They consider Quip as a faster and more productive alternative to email.

3.) Product Hunt - A website that lets users share and discover new products. The features they enjoy the most are Quip's organization and categorization functions.

According to SimilarWebs, 44.07% of visitors of Quip's website were from the US, 8.92% from Japan, 5.71% from Taiwan, 3.83% from China and 3.59% from India.


According to Searchman, Keep is slowly climbing the ranks among productivity apps. It's current score sits at 4.0. It's current build however, rated at 3.0, has users concerned about several issues. One of these issues include notes being duplicated. Sometimes when users delete the duplicates, the original is deleted as well. A lot of users are also looking for formatting features normally found in other note-taking apps such as having the concept of folders to organize documents. Others have also opened up the topic of implementing notifications.

Google Keep is the Top 44 free productivity app in Searchman's database.

According to Computer World, Keep's key strengths are it's simplicity, universal access and native integration with other Google services. It's weaknesses are it's lack of formatting options, it's inability to revert to a previous or backup version of a note, the lack of a "find" command to search for specific words in a note, and the lack of more organization functions such as a feature that enables the user to rearrange notes. Google Keep's users could also benefit from the ability to edit documents within Google Drive.


I searched for demographics via market analysis tools and databases, press release search engines and other advanced search techniques. According to Verto Analyics, 58% of Keep's users are Millenials (18-34), 25% are Gen X'ers (35-49), 17% are Baby Boomers (50-69) and none are Silents (70+)

According to Similar Webs, 83.56% of visitors who visited Google Keep's website were from the US, 7.19% from Greece, 5.18% from Algeria amd 4.07% from Egypt.


I consulted Spiderbook, a competitive landscape search engine and trusted technology media sites such as Beboom to come up with a list of 5 more potential competitors in the note-taking app industry.

Bear - A cloud-based lightweight and lower-cost note-taking software for the iPhone, iPad and Mac. A number of Evernote users have migrated to Bear. This has prompted them to even make a detailed guide of how to migrate from Evernote to Bear completely.

SimpleNote - A completely free, ultra-lightweight note-taking software compatible with all platforms including Linux.

DevonThink - Compared to the previous 2 competitors, DevonThink is a lot more similar to Evernote in a sense that it offers more than just note-taking and has different pricing options depending on the scope of usage of their services.

Djiaro - Another completely free and lightweight note-taking software that runs on Mac, iOS and Web. Djiaro requires that you sync your notes and files via Dropbox.

Instapaper - A note-taking software launched by Pinterest. They are currently offering all their premium services for free. Features include voice transcription and syncing between all devices.

Note-taking software have grown beyond their roots, now offering collaborative workflow, reminders, checklists, geofencing, optical character recognition, voice transcription, sketching and more.


To wrap it up, despite trying my best to scoure the internet for the metrics you requested for, very limited information has been publicized and documented.

Thanks for using Wonder! Please let us know if we can help with anything else!

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