Part
01
of two
Part
01
Research Data Apps - Rows 2-6
Five mobile apps designed to allow users to log data and behaviors for research purposes are: Qualboard, Ethos, Thoughtlight, Crowdlab, and Liveminds. While each of these apps is available for download via Google's Playstore and Apple's App Store, download statistics are only available for downloads via Google. All the information requested for these apps is provided in rows 2-6 of the attached spreadsheet.
KEY FINDINGS
QUALBOARD
QualBoard describes its app as "a simpler way to gain insight into participants anywhere in the world." It is used to participate in group discussions that trigger actions and alter behavior.
Features of Qualboard include advanced reporting, full transcripts, participant segmentation, live training sessions, 24/7 technical support, and dedicated account management. The free companion mobile app features geolocation data capture for richer insights.
ETHOS
The Ethos app facilitates discussions by allowing people selected by the client to socialize and share ideas on the go.
Features include unlimited media entries, ability to export project data in one shot, support in more than 20 languages, work spaces/buckets, and quick project set-up time.
Samples are not provided.
THOUGHTLIGHT
The Thoughtlight app allows users to "get closer to the real thoughts and feelings of [their] respondents while also helping reduce the need for extensive, costly and time-consuming travel."
Client information is not available.
CROWDLAB
Crowdlab describes its app as being "designed with people in mind—we fit into real lives, so [respondents] give us their real truths in simple yet significant ways."
Features include repeatable diaries and forums, unlockable tasks based on date, question types designed for mobile, full routing and piping capabilities, automatic transcoding of media into compatible formats, group discussions, live project management tracking, weave-in forum/community tasks, one-to-ones and ‘blind’ tasks, segmentation by filter, tag creation to codify media and data responses, easy export of content, full coding and tabulation services, translation and transcription services, and live moderator support for foreign language discussions.
Samples are provided; however, Crowdlab does not recruit from research panels. Rather, it posts targeted ads on individual's Facebook feeds according to particular demographic and behavioral data. Individuals that click an ad that interests them are then re-screened before they are accepted into the community.
Client information is not available.
LIVEMINDS
Liveminds aims to simplify global research and to "inspire...clients with rich insights from real behavior."
Samples are provided. Liveminds sources participants using insights based on users’ behavior on Facebook and 10 million other websites. Applicants are screened via a 4-step process to ensure a representative research sample.
Features include support in 33 languages, automated management, rich media stimulus, agile project design, A-grade SSL security, custom branding, spotlight analysis tool, one-click exports, and the ability to host conversations, set tasks, and run diaries.
Clients include Google, Aviva, Coca Cola, Microsoft, BBC, Twitter, Samsung, Unilever, and the Guardian.
CONCLUSION
Qualboard, Ethos, Thoughtlight, Crowdlab, and Liveminds all aim to simplify research by helping clients gather and log behavioral data. Some apps provide samples; those that do not offer assistance in the recruitment process. Downloads of the apps on the Google Playstore range from 100 to 10,000 downloads. All the information requested for these apps is provided in rows 2-6 of the attached spreadsheet.