Research Data Logging Apps

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Research Data Apps - Rows 2-6

Five mobile apps designed to allow users to log data and behaviors for research purposes are: Qualboard, Ethos, Thoughtlight, Crowdlab, and Liveminds. While each of these apps is available for download via Google's Playstore and Apple's App Store, download statistics are only available for downloads via Google. All the information requested for these apps is provided in rows 2-6 of the attached spreadsheet.

KEY FINDINGS


QUALBOARD

QualBoard describes its app as "a simpler way to gain insight into participants anywhere in the world." It is used to participate in group discussions that trigger actions and alter behavior.

Features of Qualboard include advanced reporting, full transcripts, participant segmentation, live training sessions, 24/7 technical support, and dedicated account management. The free companion mobile app features geolocation data capture for richer insights.

Over 600,000 samples are provided.

CarePayment is one of the clients of Qualboard.

The Qualboard mobile app on Google Playstore has been downloaded by 10,000 people.

ETHOS

The Ethos app facilitates discussions by allowing people selected by the client to socialize and share ideas on the go.

Features include unlimited media entries, ability to export project data in one shot, support in more than 20 languages, work spaces/buckets, and quick project set-up time.

Samples are not provided.

Clients include Coca Cola, Mastercard, Merck, Mondelez International, Coty, and Unilever.

The Ethos mobile app on Google Playstore has been downloaded by 5,000 people.

THOUGHTLIGHT

The Thoughtlight app allows users to "get closer to the real thoughts and feelings of [their] respondents while also helping reduce the need for extensive, costly and time-consuming travel."

Features include audio and video capture, photo capture, text responses, and location capture.

Samples are not provided; however, the app assists in recruiting participants.

Client information is not available.

The Thoughtlight mobile app on Google Playstore has been downloaded by 100 people.

CROWDLAB

Crowdlab describes its app as being "designed with people in mind—we fit into real lives, so [respondents] give us their real truths in simple yet significant ways."

Features include repeatable diaries and forums, unlockable tasks based on date, question types designed for mobile, full routing and piping capabilities, automatic transcoding of media into compatible formats, group discussions, live project management tracking, weave-in forum/community tasks, one-to-ones and ‘blind’ tasks, segmentation by filter, tag creation to codify media and data responses, easy export of content, full coding and tabulation services, translation and transcription services, and live moderator support for foreign language discussions.

Samples are provided; however, Crowdlab does not recruit from research panels. Rather, it posts targeted ads on individual's Facebook feeds according to particular demographic and behavioral data. Individuals that click an ad that interests them are then re-screened before they are accepted into the community.

Client information is not available.

The Crowdlab mobile app on Google Playstore has been downloaded by 10,000 people.

LIVEMINDS

Liveminds aims to simplify global research and to "inspire...clients with rich insights from real behavior."

Samples are provided. Liveminds sources participants using insights based on users’ behavior on Facebook and 10 million other websites. Applicants are screened via a 4-step process to ensure a representative research sample.

Features include support in 33 languages, automated management, rich media stimulus, agile project design, A-grade SSL security, custom branding, spotlight analysis tool, one-click exports, and the ability to host conversations, set tasks, and run diaries.

Clients include Google, Aviva, Coca Cola, Microsoft, BBC, Twitter, Samsung, Unilever, and the Guardian.

The Liveminds mobile app on Google Playstore has been downloaded by 1,000 people.

CONCLUSION

Qualboard, Ethos, Thoughtlight, Crowdlab, and Liveminds all aim to simplify research by helping clients gather and log behavioral data. Some apps provide samples; those that do not offer assistance in the recruitment process. Downloads of the apps on the Google Playstore range from 100 to 10,000 downloads. All the information requested for these apps is provided in rows 2-6 of the attached spreadsheet.
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Research Data Apps - Rows 7-11

Indeemo, Over The Shoulder, Survey Monkey, Nativeye and Experience Fellow are all mobile apps that are designed to allow users to log data/behaviors for research purposes. Data on these five apps has been added into the spreadsheet provided, as well as below.

FINDINGS

1. Indeemo

Indeemo offer features such as pre-task/post task assignments, video diaries, product testing, customer journeys, shopper research and more. They have a number of huge international clients such as Nickelodeon, Bayer and Bayer, Unilever, Sony, Nestle and many more. With this app, respondents are found by the app user, they are not provided by Indeemo. The app has had between 1,000-5,000 downloads on Google Play. Unfortunately Apple does not publish number of downloads for iOS. After a thorough search through articles and news stories, and after looking through the company's website, I found no other data on the total number of downloads.


Over The Shoulder offer features such as mobile journalling, diary studies, project design, finding and managing recruiting partner, project community management and more. No, participants are recruited by the user or through a recruiting partner which Over The Shoulder can set you up with. The app has had 10,000–50,000 downloads on Google Play, Apple does not publish number of downloads for iOS. After a thorough search through articles and news stories, and after looking through the company's website, I found no other data on the total number of downloads, or the clients who Over The Shoulder currently work with.


Survey Monkey allows users to create any type of survey using an easy-to-use builder, collect responses via text, email or social media, filter, compare and analyze results in real time, collaborate on shared surveys and more. Its clients include Toyota, HSBC, Huawei, PayPal, T Mobile and more. In addition, 99% of the Fortune 500 use the app. Respondents using Survey Monkey are found by the client and not provided by the app. Survey Monkey claims to have a total of 25 million users. It has had 500,000–1,000,000 downloads from Google Play alone.

4. Nativeye

Nativeye has features such as: Multimedia data capture, charts and export, photo and video capture, time and GPS location capture, respondent management and more. Its clients include the Telegraph, Netfluential, Seren Design and various UK media agencies, and global research and advertising agencies. Nativeye has a network of respondents who are available to be contacted by clients using the app. Nativeye has had 1,000–5,000 downloads on Google Play, and again, after a thorough search the total number of downloads was not available.


Experience Fellow has the features of project creation, data collection in real time, customer journey comparison, data export, text, photo and video capture and more. It advertises fewer big clients than the other apps, just Usecon, the Upper Austrian Tourism Board and Sports Management Symposium. Participants are provided by Experience Fellow, the number of which are limited depending on which price plan is selected. The app has had 1,000–5,000 downloads on Google Play. Again, total download data is not available.

All this information is also included in the spreadsheet in more detail.

CONCLUSION

To sum up, I have found that Indeemo, Over The Shoulder, Survey Monkey, Nativeye and Experience Fellow are five market research mobile apps that allow users to log data/behaviors for research purposes.
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