Resale Ticket Information for the NFL
NFL season ticket holders are likely resell their tickets because they can't make a game, and not particularly likely to resell them in the hopes of making profit. They are selling them on platforms like Ticketmaster, StubHub, VividSeats, Seat Geek, TickPick, Score Big and Razorgator, as well as on eBay and Craigslist. In addition, fans may be influenced on where they decide to resell their tickets due to partnerships between platforms and teams.
WHY NFL SEASON TICKET HOLDERS RESELL THEIR TICKETS
In order to find out why season ticket holders decide to resell their tickets I first looked for pre-compiled information on the topic. For example, I looked for research papers as well as surveys and sources of other quantitative data on the subject. However, after a thorough search I found that this did not exist. So, next I looked through various online articles, news stories and industry reports. But again, there was no useful data. I believe that this is because the reasons for why NFL season ticket holders specifically decide to resell their tickets is quite a niche area, and data has yet to be collected. However, I was able to find several sources that suggest that NFL season ticket holders resell their tickets mostly due to the fact that they cannot attend a game.
For example, this recent article by Oregon Sports News tells us that NFL season ticket holders often resell their tickets because they are not able to attend the game on a particular day. So rather than letting them go to waste, they sell them. In addition, this article published by Ticketmaster claims that NFL season ticket holders resell their tickets when they can't make a game because "real fans don't let real tickets go to waste." Finally, this source suggests that generally fans are not motivated to sell to make a profit. This is because ticket resale prices are so unreliable it is a big risk as to whether you'll get at least face value for your ticket or not.
WHERE NFL SEASON TICKET HOLDERS RESELL THEIR TICKETS
There are various online marketplaces that are authorized to conduct the resale of NFL tickets. Ticketmaster, StubHub, VividSeats, Seat Geek, TickPick, Score Big and Razorgator. They also resell them on eBay and Craigslist.
I also looked for statistics on which sites are most popular for reselling NFL season tickets in particular. I searched for data on both number of ticket sales and revenue of sales specific to NFL season ticket resales on each of the above mentioned platforms. However, after a thorough search I have found that these companies do not reveal how many tickets/how much revenue is related to NFL season tickets resales.
The only information available related to NFL ticket sales overall. For example, last year the number of resale tickets went from no more than 3,000 per game to over 10,000 per game on Ticketmaster. Data from the other platforms was not available.
WHY NFL SEASON TICKET HOLDERS CHOOSE WHERE TO RESELL THEIR TICKETS
Again, as above I first searched for pre-compiled data regarding why NFL season ticket holders choose the places that they resell their tickets on. However, after again looking through academic papers, surveys, online articles and news stories I have found that this information does not exist pre-compiled. I also believe that this is because the data has yet to be collected because the area is fairly niche. However, using the data that was available, I have been able to triangulate the answer to this section.
I found a lot of information that discusses various deals and partnerships that have been made between certain NFL teams and ticket resale marketplaces. This may have the influence of encouraging season ticket holders who want to resell their tickets to use the marketplace that is associated with their team. For example, Seat Geek have partnered with the Dallas Cowboys and the New Orleans Saints. In addition, Vivid Seats have partnered with the Green Bay Packers.
POSSIBLE CONTINUED RESEARCH
Due to the fact that not all data was available in order to answer your question thoroughly, I have suggested some alternative avenues of continued research that may be of interest to you. For example, in researching this question I found many sources discussing how recently, some NFL teams have been cracking down on season ticket holders reselling their tickets. Specifically the Broncos and the Chargers have made the news recently for clamping down on reselling and annoying their fans. You may want to learn more about these trends, and see what other teams are taking specific action, and how this is expected to develop in the future.
To sum up, I have found that NFL season ticket holders are likely resell their tickets because they can't make a game. They are selling them on platforms like Ticketmaster, StubHub, VividSeats, Seat Geek, TickPick, Score Big and Razorgator, as well as on eBay and Craigslist. Finally, I found that partnerships between platforms and teams may be influencing fans on where they decide to resell their tickets.