Reputation Management - March 31 (1)
The following are the additional B2B or B2C companies/organizations in the United Kingdom that would be potential candidates for reputation management services: Nestle, Co-op Food, Diabetes UK, UK Home Office, Tata Steel, Ted Baker, M&C Saatchi, Hargreaves Lansdown, Eddie Stobart, and Grant Thornton UK. More information has been stated in the attached spreadsheet.
- Nestle received criticism after it was "accused of violating ethical marketing codes and manipulating customers with misleading nutritional claims about its baby milk formulas."
- C-op Food UK was criticized for 'outrageous sexism' when they launched a marketing campaign suggesting that parents should treat their daughters to chocolate Easter eggs for "doing the washing up."
- Diabetes UK's partnership with Britvic, a soft drink manufacturer, was the target of health campaigners and media criticism as it has frequently sited that sugary soft drinks lead to diabetes.
- Tata Steel was involved in a "pensions misselling scandal that led to members of the British Steel Pension Scheme being exploited for cynical personal gain." The company was criticized by British MPs, members of the pension scheme, and the public.
- Eddie Stobart was recently forced to suspend trading in its shares and fire its chief executive officer over an accounting scandal that was estimated to dip the profits by £2 million in Q1 2019.
To obtain the insights and information on the additional B2B or B2C companies or organizations in the United Kingdom, which would be potential candidates for reputation management services, we researched credible news articles and industry publications such as BBC, Independent, Reuters, and Telegraph, among others to identify firms which in recent years are reported to have undergone major public criticism, lawsuits, business losses, and other similar instances, causing poor reputation for the organization, thereby being potential prospects for reputation management services.