Reputation Management (March 31)

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01
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Part
01

Reputation Management - March 31 (1)

The following are the additional B2B or B2C companies/organizations in the United Kingdom that would be potential candidates for reputation management services: Nestle, Co-op Food, Diabetes UK, UK Home Office, Tata Steel, Ted Baker, M&C Saatchi, Hargreaves Lansdown, Eddie Stobart, and Grant Thornton UK. More information has been stated in the attached spreadsheet.

FINDINGS

  • Nestle received criticism after it was "accused of violating ethical marketing codes and manipulating customers with misleading nutritional claims about its baby milk formulas."
  • C-op Food UK was criticized for 'outrageous sexism' when they launched a marketing campaign suggesting that parents should treat their daughters to chocolate Easter eggs for "doing the washing up."
  • Diabetes UK's partnership with Britvic, a soft drink manufacturer, was the target of health campaigners and media criticism as it has frequently sited that sugary soft drinks lead to diabetes.
  • Tata Steel was involved in a "pensions misselling scandal that led to members of the British Steel Pension Scheme being exploited for cynical personal gain." The company was criticized by British MPs, members of the pension scheme, and the public.
  • Eddie Stobart was recently forced to suspend trading in its shares and fire its chief executive officer over an accounting scandal that was estimated to dip the profits by £2 million in Q1 2019.

RESEARCH STRATEGY

To obtain the insights and information on the additional B2B or B2C companies or organizations in the United Kingdom, which would be potential candidates for reputation management services, we researched credible news articles and industry publications such as BBC, Independent, Reuters, and Telegraph, among others to identify firms which in recent years are reported to have undergone major public criticism, lawsuits, business losses, and other similar instances, causing poor reputation for the organization, thereby being potential prospects for reputation management services.
Part
02
of two
Part
02

Reputation Management - March 31 (2)

The following are the additional B2B or B2C companies/organizations in the United Kingdom that would be potential candidates for reputation management services: Deloitte UK, Bakkavor, National Grid, Glencore UK, Clarks UK, Nando UK, Aviva, Bupa Insurance UK, AIB UK, and BMI Healthcare. More details has been entered in the attached spreadsheet.

FINDINGS

  • National Grid has faced criticisms following a major blackout last year, the worst in a decade, that saw "millions of homes in the dark and trains forced to a standstill around the UK." The company is currently under investigation into "its handling of the energy system."
  • Glencore UK is under investigation, by the UK’s Serious Fraud Office, over 'suspicions of bribery' regarding the firm's conduct, its employees, officials, and associated persons. Its share price dipped more than 20 percent following the announcement.
  • Clarks was "accused of "everyday sexism" for calling a girls' school shoe "Dolly Babe", while the boys' equivalent, "Leader"."
  • Aviva was recently fined £8.2 million after heated complaints "for failing to comply with rules in place to protect its customers’ money."
  • Nando UK has been accused and criticized by the World Animal Protection for ignoring chicken welfare to "fuel profits," including cooking sick chicken to be served at restaurants.

Research Strategy

To obtain the insights and information on the additional B2B or B2C companies or organizations in the United Kingdom, which would be potential candidates for reputation management services, we researched credible news articles and industry publications such as BBC, Independent, Reuters, and Telegraph, among others to identify firms which in recent years are reported to have undergone major public criticism, lawsuits, business losses, and other similar instances, causing poor reputation for the organization, thereby being potential prospects for reputation management services. Where necessary, we used a Currency Converter to convert currency to USD.
Sources
Sources