Renewable Energy

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01
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Part
01

Renewable Energy: Vestas

Vestas positions itself as a global leader in the wind energy industry. The company leverages social media and digital channels to market its products to customers and partners. More details on the company's marketing efforts have been provided on column C of the attached spreadsheet.

Company Overview

  • Vestas is a global partner in the sustainable energy industry with a specific focus on providing wind power solutions. The company is a global designer, manufacturer, and installer of wind turbines with a presence in over 80 countries.

Tagline

Partners

Examples of Digital Marketing Campaigns


Part
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of six
Part
02

Renewable Energy: Siemens Gamesa

In column D, rows 3 – 11 of the attached spreadsheet, the required information for the company Siemens Gamesa has been provided. Siemens Gamesa provides renewable energy solutions to customers globally. It has installed more than 99 GW in over 90 countries.

Siemens Gamesa

  • The company offers three services to its clients. They are onshore wind technology, offshore wind technology and service solutions.
  • Service solutions provided by Siemens Gamesa include turbine maintenance and optimization, technical assistance, and complete asset management.
  • The company's tagline is "Clean future now".
  • It advertises itself using channels such as LinkedIn and YouTube.
  • In August 2019, Siemens Gamesa extended its partnership with MidAmerican for the creation of a 95 MW wind energy plant in the US.
Part
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of six
Part
03

Renewable Energy: Voith

Voith's renewable energy segment, Voith Hydro, focuses on hydroelectric energy by supplying components, services, and digital solutions to hydropower plants globally for their entire life cycles. The company positions itself as an industry leader with over 140 years of experience in the United States. We have provided the requested information on how Voith positions itself in the US renewable market in the attached spreadsheet.

Summary

Company Overview

Company Messaging

Market Positioning

  • Voith Hydro positions itself as a market leader with over 140 years of experience in the hydroelectric power industry in the United States.
  • The company also positions itself as a pioneer in the digitizing the hydroelectric space by offering intelligent products and services while charting a new future for the industry.
Part
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Part
04

Renewable Energy: Goldwind

Goldwind uses the tagline "driving the winds of change." Requested information for the renewable energy company has been provided in the attached spreadsheet

Overview

  • Goldwind provides customized solutions to clients with "diverse needs and profiles." For instance, turbines can be customized to meet the demands of American geographies and operating conditions like low temperatures and high altitudes.
  • Goldwind does not shy away from stating that it has installed 50 GW globally, with over 32,000 turbines running in 24 countries. The energy company also praises its 1.5MW and 2.5MW wind turbines, terming them as "highest in class efficiency with the lowest life cycle costs and exceptional grid interface characteristics for small-scale wind projects."
  • Goldwind positions itself as a global leader in PMDD Turbine Technology, and an industry leader in customized energy solutions. The company uses the phrase "World Leader in PMDD Turbine Technology" and also claims to "drive the revolution for clean, sustainable, and customized wind energy solutions."
  • Goldwind has partnered with DNV-GL and ECN for the development of an advanced optimized control algorithm. The energy company also mentions direct-to-consumer partnerships with Fortune 500 companies. It, however, does not specify the companies.
  • Most of the articles on its web page are announcements on new and completed projects, key milestones, and new orders.






Part
05
of six
Part
05

Renewable Energy: Equinor

All requested information for Equinor has been provided in the project spreadsheet.
  • Equinor is promoting sustainability through their H2H Saltend project, which will be one of the "world’s first blue hydrogen facilities." They are also cutting CO2 emissions at the Sleipner and Gina Krog platforms through electrification, reducing emissions in their shipping fleet, and through their investment in the Northern Lights project, "Norway’s first exploitation license for CO₂ storage on the Norwegian Continental Shelf." They also focus on renewable wind energy.
  • Equinor promotes themselves as a longstanding industry leader in the energy industry, who is focused on innovation and sustainability in the energy sector. They wish to be the "world’s most carbon-efficient oil and gas producer, as well as driving innovation in offshore wind and renewables." They also highlight how essential their services are, but do not shy away from discussing challenges to the energy industry including climate change.
  • Equinor has run social media marketing, OOH, television, and online display advertising. No evidence of paid search advertising was found.
  • Most commonly highlighted in Equinor's stories and social media publications are future technologies and their impact on the world, like digitization, wind energy, artificial intelligence, and other emerging technologies. They also focus on CO2 reduction, their current energy projects, and their commitments to climate change agreements like the Paris Agreement.
Part
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Part
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Renewable Energy: Schneider Electric

Schneider Electric, a company that creates sustainable solutions for homes, buildings, and data centers, announced that it's committed to using 100 percent renewable electricity by 2030. The requested information about the company has been added in column H of the attached spreadsheet.

Overview of Schneider Electric

  • Schneider Electric aims to make energy that’s safe, sustainable, efficient, and reliable. It combines real-time automation, energy technologies, services, and software to create solutions for data centers, homes, buildings, and infrastructure.
  • According to Schneider Electric, it's "the world’s largest renewable energy and clean tech consultant to commercial, industrial and institutional buyers." The company said it has advised over "50 percent of all corporate power purchase agreements" that were signed since 2016. This includes the "design and implementation of renewable energy agreements for Brown-Forman, Digital Realty and Kimberly-Clark."

Current Partnerships

  • Schneider Electric partnered with Microsoft to develop, advertise, and "sell software solutions for enriched customer value." Through the partnership, they created an integrated automation and management platform that helped farmers save up to 50 percent of energy.
  • Schneider Electric partnered with Accenture to create digital solutions and provide customers with "IoT-enabled EcoStruxure architecture." Through their products and solutions, Schneider Electric and Accenture has helped reduce "development time to market by 80 percent, so customers gain improved efficiency, sustainability, and productivity."
  • Schneider Electric and Cisco have been partnering for over 15 years to develop automation architectures. Cisco said the partnership has allowed them to create solutions that reduce operational costs and optimize energy consumption.
  • Schneider Electric partnered with Intel to enhance machine learning, cybersecurity, and edge analytics. Schneider Electric and Intel have researched, developed, and commercialized "silicon-based cybersecurity solutions for the electrical grid."
  • In 2020, Schneider Electric renewed its partnership with CDP in order to provide sustainability software and consultancy services.
Sources
Sources