Regenerative Agriculture

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Regenerative Agriculture

Two measures that are accelerating regenerative agriculture practices are the offering of incentives for regenerative farming and partnerships to support farmers towards regenerative farming. Danone, Nestle, and L’Oréal are case studies of organizations that are transitioning to regenerative agriculture practices in their supply chains.

Measures Accelerating Regenerative Agriculture Practices

Incentivising Regenerative Farming

  • "Often, farmers face shrinking margins, hold significant debt, and are unable to find the capital to restructure their farm. FinTech and alternative financing mechanisms are essential to provide farmers the capital they will need to transition to regenerative."
  • To accelerate the adoption of regenerative farming, governments could offer subsidies as incentives to farmers that adopt practices that improve soil health and remove subsidies for farmers that adopt practices that decrease the carbon content in soils.
  • In 2018, the government of Andhra Pradesh, India, announced plans to "transition 6 million farms/farmers to 100% chemical-free agriculture by 2024."
  • The Zero-Budget Natural Farming (ZBNF) scheme targets transforming the cultivation of 8 million hectares of land towards sustainable agriculture with an investment of up to US$ 2.3 billion by 2024.
  • Indigo Agriculture offers financial incentives — Terraton Initiatives — aimed at implementing regenerative practices by accelerating carbon sequestration from farm soils.
  • The company looked to offer $15 to farmers for every metric ton of carbon dioxide sequestered to capture "1 trillion metric tons (a teraton) of carbon dioxide worldwide."
  • In France, the Travelling Agroecology School and Eloi were launched to accelerate the transition towards regenerative agriculture practices.
  • Eloi looks to identify and buy large-scale conventional farms that are converted into small organic farms for young farmers.
  • "Each farmer demonstrates with a 10 years business model that they can buy back the land from Eloi and this money will be reinvested into new farms."
  • Similarly, some states in the U.S. offer incentives to support carbon farming towards regenerative agriculture.

Strategic Partnerships to Support the Next Generation of Farmers

  • Strategic partnerships such as the partnership between regenerative agriculture pioneers — Gabe Brown, Ray Archuleta, and Dr. Allen Williams — to launch the Understanding Ag, LLC offers consultation services to farmers on regenerative agriculture.
  • Understanding Ag, LLC partnered with General Mills to support oat producers to "implement regenerative practices like no-till, crop rotation, and diversification, integrating cover crops, and integrating livestock when possible."
  • General Mills announced in 2019 plans to implement regenerative farming practices on 1 million acres of farmland by 2030. The company also granted $650,000 to Kiss the Ground — a not-for-profit organization — to support farmer training and coaching.
  • Furthermore, General Mills partnered with "Gunsmoke Farms LLC to convert 34,000 acres of conventional farmland in South Dakota to certified organic acreage, using regenerative agriculture practices, by 2020."

Case Studies on Organizations Transitioning to Regenerative Agricultural Practices


  • To meet the evolving consumer preferences on yogurt products, Danone evolved its portfolio to include Non-GMO Project Verified options.
  • Danone converted about "65,000 acres to non-GMO cropland to provide feed for the cows that make milk for its Non-GMO Project Verified products" in 2016.
  • The company also launched a $6 million multi-year soil health research program towards improving the qualities and efficiency of soil.
  • This transitioning has placed Danone as a leader in plant-based organic foods and beverages in the U.S.


  • To implement regenerative agriculture, Nestle partnered with "Yayasan Sime Darby (YSD) to restore migration pathways for animals by planting native trees along the Lower Kinabatangan River, in Malaysia."
  • Nestle also encouraged villagers to plant native seedlings which the company eventually buys from them as a way of supporting them through the RiLeaf project.
  • The company also partnered with several papaya growers within an area of 70 hectares to diversify its source of papaya purée.
  • Since the inception of this program in 2011, 680,000 trees have been planted on more than 2,400 hectares of native forests that were previously palm plantations.


  • With 59% of the raw material used by L’Oréal plant-based, the company looked to implement a sustainable sourcing policy.
  • L’Oréal uses approximately "1,600 raw materials from nearly 340 species of plants originating from around 100 countries."
  • The company is committed to "plant-based, sustainable raw materials that respect the principles of the Convention on Biological Diversity" which looks to protect the people and the ecosystem.
  • In Madagascar, L’Oréal partnered with suppliers and NGOs in different farming communities to source for vanilla, implementing a sustainable supply chain that maintains the integrity of natural ecosystems.
  • 154 farmers in the community benefited from the training on responsible farming practices and reforestation initiatives.

Research Strategy

To provide insights around the predicted acceleration of regenerative agriculture practices in commercial agricultural settings, the team scoured through media publications, articles, and agriculture-related blogs. However, no further information on the predicated acceleration of regenerative agricultural settings that is different from what we have provided in our initial report was found. In the course of this research, we found current measures that are accelerating regenerative agriculture practices. We have provided this information as an alternative to future insights.