Redding, California Competitors, Part 1
Three of the top tourist destinations competing against Redding, California are Eugene, Salt Lake City, and Pasadena. These cities offer similar natural attractions to Redding and are known for their bike trails. The requested information on them has been provided in the attached spreadsheet.
- Redding is home to some of the most beautiful natural attractions in California, some of which include Lassen Volcanic National Park, Trinity Alps, Whiskeytown National Recreation Area, and Turtle Bay Exploration Park.
- The city has also been ranked as one of the top fishing destinations in the US and has a stellar trail system for mountain, BMX, and road bike riders.
- Currently, Redding's population is 91,320.
- Around 268 million tourists flocked to California in 2016.
- With a population of 161,649, Eugene is one of the largest cities in Oregon.
- It has been ranked as one of the most bicycle friendly cities in the US.
- Eugene is home to several parks, rivers, and bike trails which visitors enjoy for their picturesque views.
- Some of the most visited attractions in the city include Mount Pisgah, Hendricks Park, McKenzie River National Recreation Trail, Willamette River, Spencer Butte, Alton Baker Park, and Owen Rose Garden.
- Up to 300 people visit Spencer Butte per day which means 109,500 (300*365) people visit this park alone each year.
- About 30 million people visited Oregon in 2017.
Salt Lake City, Utah
- Salt Lake City, Utah is known as one of the best family-friendly and bike-friendly cities to visit.
- The city has a current population of 191,446.
- The city offers several bike trails such as the Bonneville Shoreline Trail, Tanner Bike Trails, Wild Rose Trailhead, and Dry Gulch Trail Head.
- Other top rated natural attractions include Memory Grove Park, Tomahawk Natural Area, City Creek Natural Area, and Parleys Historic Nature Park.
- Annually, 3 to 5 million visitors flock to Temple Square, a top attraction in Salt Lake City, Utah.
- Up to 200,000 people visit Red Butte Garden annually, a top rated park in the city.
- Pasadena's current population is 140,268.
- Pasadena is a pedestrian friendly city in California.
- In 2016, the city reported that it was taking major steps to be more bike friendly.
- Some bike trails in the city are LA River Bike Path, Brookside Park, and Arroyo Seco Bike Path.
- Pasadena offers scenic natural attractions including Eaton Canyon, Wrigley Gardens, Central Park, and Arlington Garden.
- According to the Pasadena's latest annual report, 3.2 million people visited the city in 2016.
In selecting competitors to Redding, California, several factors were taken into consideration. At first, we sought out the number of tourists or visitors in Redding California as a major factor in choosing its competitors. Upon finding that this was unavailable on the public domain, we examined the top rated tourist attractions in the city. We found that the city is known for having some of the most beautiful natural attractions in California. Reviews from Trip Advisor and Yelp also revealed that people mainly visit Redding for the parks, gardens, and bike trails it offers. We also examined Redding's population and decided to pick competitors with a similar population size. Armed with these criteria, we looked for cities in the Pacific Northwest and the Rockies that are widely known for the natural attractions they offer. We found about 20 cities meeting this criterion. We then weeded out cities that are not bike friendly. In addition, we excluded large metropolitan cities like Los Angeles. Salt Lake City, Eugene, and Pasadena are the only cities that met our checklist. Our next step involved finding the number of people that visit these cities annually. Unfortunately, we were unable to find or estimate the number of annual visitors in Redding, Eugene, and Salt Lake City. For Pasadena, California, the last recorded data on visitors was from 2016.
We implemented various strategies to find or estimate the number of annual visitors in Redding, Eugene, and Salt Lake City. The first step involved locating each city's tourism website. We then looked at news and press releases on these websites for any possible data on annual visitors. We also explored different sections of these websites including their "about us" page but this led to a dead end and produced nothing fruitful. Next, we located annual reports by each tourism bureau. The most recent annual report by the Redding Convention & Visitors Bureau was from the 2013/2014 fiscal year. Other cities had more recent annual reports but none of them provided the exact number of annual visitors they have. Instead, they provided financial figures such as the amount of money most tourists spend while visiting. We then went through travel magazines and news publications specific to each city, some include Oregon Live and Redding Record Searchlight. With the terrible forest fires in California this year, we hoped there would be local news articles mentioning a decrease in the number of people visiting Redding or an increase in the number of visitors in any of the other cities. Unfortunately, this was also a blank wall. Other strategies include thoroughly examining the websites of the counties and states these cities are located in, as well as the annual reports of these counties and states. Still, no related data could be found.
As an attempt to further look for the number of visitors in Redding, Eugene, and Salt Lake City, we expanded our search and tried to figure out the number of visitors in the top rated tourist attractions in each city. This was a successful strategy for Eugene and Salt Lake City. Since we were still unable to determine the number of annual visitors in Redding, we searched for the number of tourists in Shasta County, California (where Redding is located). Again, this was an unsuccessful attempt.
Our triangulation strategies include trying to find the total income in each city from tourism and the total tourism income in the states they are located in. Our plan was to use this ratio to estimate the number of visitors, having found statewide data for visitors. However, this was a shot in the dark which ended up being a failed strategy due to the fact that some of the figures we needed to use for our calculations could not be located for Redding, Eugene, and Salt Lake City. We did find a 2008 annual report which mentioned that Redding, California had over 150,000 visitors in 2007. Considering how old this data is, we decided not to use it.