Recruitment Campaigns to Hire Healthcare Professionals (3)

Part
01
of two
Part
01

Dental Company Social Media Analysis (3)

Goals

To analyze the social media activity of a US based dental company across Facebook, Twitter, Instagram and LinkedIn. The parameters that were analyzed included the messaging, tone, RTB and calls for action across the platforms.

Early Findings

  • In their marketing, ClearCorrect stress both the aesthetic and health benefits of their product.



https://docs.google.com/presentation/d/1RRRpgJ9jUslnGyy2i3tti1k35wys00-oiMBCyn1vm8Y/edit?usp=sharing


Part
02
of two
Part
02

Dental Company Social Media Analysis (1)

SmileDirectClub's social media messaging is frequent, funny, and humorous, posting about promotional discounts, customer progress journey, and product advertisements. Posts across all social media accounts are similar. The required information about the company's messaging, tone, RTB (reasons to believe their taglines), and calls to action is provided in slide 29-32 of the attached slideshow.

Facebook

Twitter

  • SmileDirectClub's Twitter posts are similar to its Facebook post, meaning that it shares similar messaging, tone, and calls to action.
  • SmileDirectClub's Twitter messaging involves frequent and convincing posts about its product advertisement, customers' progress journey, and general business information.
  • They use approachable phrases that most millennials would be familiar with and relate to, such as "New decade, new product."
  • An example of a customer testimonial that acts as the company's RTB is, "Closed my gap right up using @smiledirectclub. Recommended if you are looking for an affordable method to straighten your teeth."
  • Examples of its Twitter calls to action include, "Pick up our bright-on premium teeth whitening kit" and "Get our Boxing Day aligner discount + a special gift when you get started now."
  • Examples of screenshots of the company's Twitter messaging, calls to action, and RTB are provided here.

Instagram

LinkedIn

Sources
Sources