Dental Company Social Media Analysis (3)
To analyze the social media activity of a US based dental company across Facebook, Twitter, Instagram and LinkedIn. The parameters that were analyzed included the messaging, tone, RTB and calls for action across the platforms.
- ClearCorrect, a competitor of Invisalign, is a US based company specializing in the production of a transparent alignment system that straightens teeth and provides an alternative to braces.
- ClearCorrect market themselves to the public directly on Facebook and Instagram, and prefer to use Twitter and linkedin to connect with dental professional.
- In their marketing, ClearCorrect stress both the aesthetic and health benefits of their product.