Recruiting/Staffing Industry - Trends

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01
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Part
01

Technology Trends in Recruiting/Staffing (Part 1)

The use of interview chatbots and resume screening with the use of AI-based technology are two trends related to the use of technology in the staffing space.

Use of interview chatbots

  • It is a trend that involves the use of chatbots designed to engage with job applicants during the pre-screening and early assessments of the recruiting process. These chatbots can mimic human conversational abilities with the use of natural language processing technology.
  • This method has increased the efficiency of the recruiting process as many can be interviewed at once from any channel they are using to communicate with the chatbot, and it also makes unbiased selections so that candidates can be selected based on an analytical approach.
  • This trend makes an impact as it can automate up to 80% of top-of-funnel recruiting activities, which reduces both the cost of hire and time to hire. It also has impacted the regular face to face interview process as most candidates are now comfortable interacting with AI and recruitment chatbots.
  • U.S. Army provides a recruitment chatbot called Sgt Star for applicants to answer questions about their recruitment process, and Sutherland, which is an IT company uses a chatbot for their initial screening process called Tasha.

Resume screening with the use of AI-based technology


Research Strategy

Based on the request, we first searched through staffing industry trade magazines such as Recruiting Daily to examine what trends they reported within the staffing/recruiting technology segment in the US and were able to find information on current trends in the hiring space through pre-compiled lists that directly mentioned the current technology trends in the relevant space. We gathered the most mentioned trends in these lists to present the above information.
Part
02
of three
Part
02

Technology Trends in Recruiting/Staffing (Part 2)

The use of recruiting software and Applicant Tracking Systems (ATS), and the increased use of video interviews are the additional technology trends in the staffing space in the United States.

The Recruiting Software and Applicant Tracking System (ATS)

  • Starbucks and Nike are the leaders using this trend to collect and organize large volumes of applicants.

The Increased Use of Video Interviews

Research Strategy

To identify additional trends in the recruiting staffing industry, we consulted staffing industry experts through their respective websites and blogs. Using this strategy, we were able to identify various articles that were corroborated to identify the current trends in the hiring space. We settled for the most mentioned trends identified in the corroborated articles, to come up with the additional trends presented above.


Part
03
of three
Part
03

Technology Trends in Recruiting/Staffing (Part 3)

Social media recruiting and recruitment CRMs are two additional technology trends in US staffing.

Social Media Recruiting

  • Social media recruiting was selected as a top technology trend in US recruiting given that a preponderance of credible resources are currently discussing this staffing trend (e.g., PC World, Newton, UrbanBound, Yoh).
  • US recruiters are increasingly leveraging social media to attract top talent by establishing a strong and attractive employer brand through these online, corporate-owned channels.
  • In particular, companies are using social media to share key philanthropy initiatives, highlight exciting new products and share employee stories, giving potential candidates an opportunity to identify shared values and build a connection with the organization.
  • Additionally, some recruiters are even using social media to proactively target potential hires, by launching ads on social media to niche audiences.
  • Overall, these social media strategies have enabled US companies to attract talent at a lower cost as well as to more easily reach potential candidates on a worldwide basis.
  • Meanwhile, Marriott, Dell, Taco Bell and UPS are among the US companies that have "nailed social media recruiting."

Recruitment CRM

  • Recruitment CRMs were chosen as another technology trend in US recruiting based on the fact that numerous industry experts are highlighting this theme as a major staffing trend in the industry (e.g., Staffing Future, Recruiting Daily, UrbanBound).
  • Recruitment CRMs are essentially an automated retention system for "all relevant hiring engagement information," that helps capture recruitment team interactions with prospective new hires, match known candidates with available positions, facilitate strategic recruiting analytics and provide a myriad of other helpful staffing functions.
  • These technology tools are having a significant impact on US recruiting, given that they enable staffing departments to "work faster" and in a "more coordinated fashion" as they manage talent pipelines and engage with candidates.
  • Notably, industry experts including Smart Recruiters emphasize the benefits of having both recruitment CRMs and ATS systems (a separate technology trend in staffing) given that ATS systems workflow only current applicants, while CRMs more broadly manage a company's entire pool of former, passive and active candidates.
  • Additionally, while there are many competitors offering recruitment CRM tools, providers are increasingly offering enhanced candidate relationship management systems that us artificial intelligence to automatically scour the internet for candidate updates or more efficiently make candidate/position recommendations.
  • Two leaders in this emerging space of AI-enhanced recruitment CRMs are Gr8 and Phenom People, which have released AI-driven recruitment CRMs to high profile US companies including Microsoft, Hershey's, Burton and Talbots.
Sources
Sources