Raspberry Pi

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Single Board Computer Market Size

While the size of the US market for single-board computers could not be determined, the global market for single-board computers was worth $2,060 million in 2019. The size of the single-board computer market in the Americas is estimated to worth $679.8 million in 2019.

Single-Board Computers Market Analysis

  • The global single-board computer (SBC) market entails the market for computers that are built on a "single circuit board and contains functional computer components including the microprocessor, input/output (I/O) and memory."
  • By type, the market is segmentation into x86, ARM, power, and others.
  • The global market was worth $2,060 million in 2019 and is projected to grow at a CAGR of 2.6% to hit $2,400 million by 2024.
  • Raspberry pi, Advantech, AAEON, Trenton Systems, and Curtiss-Wright are some key players in the global SBC market.

Triangulation

  • According to a market report by Technavio, "single-board computers are majorly used in embedded systems, particularly in embedded PCs."
  • The report also stipulates that in 2017, the Americas had a 33% share of the global embedded industrial PC market.
  • Assuming the share of the Americas in the global embedded industrial PC market mirrors that of the global SBC market, and remains the same till 2019, this means that the size of the SBC market in the Americas in 2019 was $679.8 million (i.e $2,060 million*33%).

Research Strategy

To determine the size of the SBC market in the U.S., your research team commenced with an exhaustive search for the number of SBCs in the U.S. We scoured through market research reports and expert publications to determine the total number of SBCs in the U.S. but was unsuccessful. We switched focus to find the size of the market in USD. While we found reports on the size of the global market, the share of the U.S. in the global market was gated by a paywall. Furthermore, we tried to determine the market share of some key players in the industry which we could use to estimate the size of the market but no relevant information was found on public data. In the course of this research, we found a report on the global embedded industrial PC market which provided the share of the Americas. Although this data is not specifically for the U.S. or the SBC market, we used this data to estimate the size of the SBC market in the Americas as an alternative data since the SBC market is a component of the embedded industrial PC market.
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Raspberry Pi

Three competitors to Raspberry Pi are Shenzhen Libre Technology Co., Ltd, Orange Pi, and Rock Pi.

Shenzhen Libre Technology Co., Ltd

  • Website
  • Shenzhen Libre Technology Co., Ltd is a single-board computer (SBC) company based in China. Its product that has been identified as a competitor to Raspberry Pi 3 B+ is the La Frite.
  • The La Frite processor is a "Quad 64-bit ARM Cortex-A53 CPU Cores at 1.2GHz."
  • It was identified as an alternative to Raspberry Pi by Tech Republic because it is almost similar to the "Raspberry Pi 3 B+ in some key aspects, using the same underlying Arm-based CPU and even offering faster DDR4 memory."

Orange Pi

  • Website
  • Orange Pi is an SBC manufacturer based in China. Its Orange Pi 3 is a competitor to the Raspberry Pi 3 B+.
  • The Orange Pi 3 has an H6 Quad-core 64-bit processor paired with 1.8GHZ ARM Cortex-A53.
  • It was identified as an alternative to Raspberry Pi by Tech Republic because its specifications are better than the Raspberry Pi 3 B+ at the same price.

Rock Pi

  • Website
  • Rock Pi is an SBC manufacturer in China. The company's product that competes with Raspberry Pi 3 B+ is the Rock Pi 4.
  • The Rock Pi 4 has a dual-core 2.0GHz ARM Cortex-A72 processor paired with a 1.5GHz quad-core Arm Cortex-A53.
  • The Rock Pi 4 was identified as a competitor to Raspberry Pi by Tech Republic because it is the "cheapest single-board computer based on the powerful Rockchip RK3399 system-on-a-chip".

Research Strategy

To identify competitors to Raspberry Pi, your research team found several pre-compiled lists of competitors to Raspberry Pi. While there are lots of pre-compiled lists that identified competitors to Raspberry Pi, we focused on SBC companies that produce only SBCs with ARM. In the course of this research, we noticed that some companies produce both SBCs with and without ARM processors. Therefore, to ensure that we are providing companies that produce SBCs with ARM processors, we focused on the list published by Tech Republic that selected the Raspberry Pi 3 B+ for comparison. To ensure that the selected competitors are direct competitors, we took care to select companies that are only focused on SBCs just like Raspberry Pi.
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Raspberry Pi Target Market

Raspberry Pi is a charity organization that targets young computing and digital making enthusiasts in schools and families around the globe. They engage millions of young people around the globe through a network of clubs, events, and partnerships with organizations.

Overview of Raspberry Pi's Target Market

  • According to the company's website, they "engage millions of young people in learning computing and digital making skills through a thriving network of clubs and events, and through partnerships with youth organizations."
  • They are a UK-based charity with the objective of harnessing the "power of computing and digital technologies" among young people by providing curriculum, resources, and training to school teachers.
  • To achieve this, they ensure that "low-cost, high-performance single-board computers and free software" are accessible to all.
  • Raspberry Pi's 2019 annual report revealed that they engage over 150,000 young people around the globe through over 10,000 coding clubs, and trained over 30,000 educators.
  • However, hobbyists can be considered as the company's secondary target market with the device proving popular with hobbyists.
Sources
Sources