Raja Kumari Partnerships/Sponsorships
Sony, MAC Cosmetics, Kay by Katrina, and Gundi studios are examples of brands/companies that Raja Kumari has worked with.
- On August 29, 2019, Raja Kumari partnered with Sony for the premiere of the short film titled "Raja Kumari: So Far".
- The film which was directed by Zoé Salicrup Junco illuminates Raja Kumari's music journey after she went to Mumbai from Los Angeles. It is a story about "searching for a space to belong".
- According to Idolator, Kumari says that the goal of the video is to "inspire and empower more young girls to manifest and accomplish their dreams".
- The film was produced by Sony and it has 151,541 views on YouTube.
- Raja Kumari among other celebrities such as Lindsey Wixson, Oyinda, San Cha, J Settes, and Lindsey Wixson has partnered with MAC Cosmetics for 2019 holiday campaign.
- The Mac Cosmetics holiday page features the celebrities' bios and links to their videos. Links to shop for products associated with celebrities are also included.
- Raja Kumari is meant to inspire potential MAC Cosmetics' customers to "come out and shine" by revealing their star.
- The campaign is meant to market the limited edition of the "Starring You" Collection of makeup kits.
- The "Starring You" video has 8,600 views on YouTube.
Kay by Katrina
- Kay by Katrina is a beauty brand owned by actor Katrina Kaif. On October 22, 2019, the actor posted on Instagram a promotion video for the brand.
- Raja Kumari and celebrities like Saina Nehwal and Nayanthara collaborated with Kay by Katrina brand to urge women "to be confident about their looks".
- Raja Kumari helped in promoting the brand through a video that started by asking viewers what they felt about themselves and ends on a note that it is okay to be the way they are.
- The video posted on Instagram attracted 1,752,091 views and 514,615 likes.
- On August 21, 2019, Raja Kumari collaborated with Gundi Studios to showcase the brand's streetwear collection at the Lakme Fashion Week.
- According to Radio and Music, Kumari "turned heads as she walked the ramp for Gundi Studios". The stylish ensemble was created by Natasha Sumant, founder of Gundi Studios.
- Kumari wore a "combination of half-draped saree clubbed with a velvet sports bra and shorts". She was also dressed in gold shoes.
- Gundi clothes are made using Zardozi techniques in partnership with Indian suppliers that positively impact desi women's livelihoods. The streetwear collection was meant to celebrate outspoken women.
- Commenting on her own performance during the show, Raja Kumari claimed that she always looked up to independent women and she aspired to be one.