Part
01
of three
Part
01
Quick Service/Fast Food Restaurants: Competitive Analysis
Starbucks offers a deal called Starbucks Reward Program. Chick-fil-A One and Subway also offers a deal called Chick-fil-A One and Subway MyWay. Chick-Fil-A and Subway partnered with Doordash for its delivery services.
STARBUCKS
- Starbucks offers free brewed coffee and tea refills to Starbucks Rewards members. They also offer exclusive, personalized deals for loyalty members.
- Users earn stars on items they purchase at Starbucks. They can also earn bonus stars by playing games and participating in in-app offers.
- As a member, you’ll collect stars on almost everything you buy and those stars add up to rewards, in as few as 2–3 visits.
- Starbucks posts deals such as free tall (12 fl oz) brewed coffee on Veterans Day and Free Nitro Cold Brew Shots on August 2 on their social media account
How it works
- For every 25 stars, members can customize their drinks (extra espresso shot, dairy substitute or a dash of your favourite syrup).
- For every 50 stars, members can get free brewed hot coffee, bakery item or hot tea.
- For every 150 stars, members can get a free handcrafted drink, hot breakfast or parfait.
- For every 200 stars, members can get free lunch sandwich, protein box or salad.
- For every 400 stars, members can get free selected merchandise or at-home coffee.
- Every time a customer pays using a registered gift card or the app, the customer collects 2 stars for every dollar. Customers can even get stars at Starbucks stores at U.S. airports, Target and some grocery stores.
- They also have a website called starbucks-stars.com, where members can earn stars by uploading the receipt for qualifying Starbucks products.
- Coupons and other deals are also offered on the website called Groupon.
Delivery Options
- The coffee chain partnered with Uber Eats to deliver coffee and other menu items.
- Starbucks is rolling out delivery at roughly 2,000 US stores starting in early 2019.
- According to Starbucks, only about half of its sales are traditional orders placed with baristas, as drive-thru, mobile ordering, and delivery flourish.
CHICK-FIL-A
- Chick-fil-A One offers a tiered membership program that gives customers the ability to earn points with every purchase.
- Members can receive points by placing an order through the Chick-fil-A App, an online catering order, or by scanning their Chick-fil-A One QR code at the register or in the drive-thru.
- Coupons and other deals are also offered on the website called Groupon.
- They also have deals posted on their social media account for events such as Cow Appreciation Day, Chick-fil-A offers free breakfast, lunch or dinner for anyone that wears anything cow-like.
How it works
- Chick-fil-A One members can get $1 for every 10 points. Some benefits are free foods, birthday reward, gift rewards, college football and backstage tour tickets.
- Members earn points for every purchase and use them to redeem available rewards of their choice. Each purchase brings a member closer to the next membership tier with increasing benefits.
- There is no cost to join and anyone is eligible to create a Chick-fil-A One account may participate.
- Members may receive surprise rewards from their local Chick-fil-A restaurants.
Delivery Options
- Chick-fil-A partnered with DoorDash for its Nationwide Delivery Service.
- The restaurant is offering delivery from over 1,100 of its restaurants nationwide as part of a partnership with DoorDash.
- In celebration of the partnership, Chick-fil-A and DoorDash gave away up to 200,000 free Chick-fil-A chicken sandwiches.
- To maintain both DoorDash’s commitment to high-quality service and Chick-fil-A’s food quality, deliveries are made to customers within a 10-minute radius of participating restaurants.
- Companies such as GrubHub, Mr.Deliver, Postmates also offer delivery of Chick-fil-A One foods.
SUBWAY
- Subway offers a deal called Subway MyWay Rewards, that will offer customers surprise treats and tokens that eventually mature into dollars.
- Subway MyWay Rewards launched in the U.S. and Canada and are available at 28,500 Subway restaurants.
How it works
- To begin earning Tokens and Rewards when ordering any of Subway sandwiches or other products, the customer can enroll through the Subway website or the App.
- For every dollar customers spend at Subway they earn 4 tokens. When customers reach 200 tokens, they receive $2 in Subway credit.
- The $2 Reward expires 90 days after Subway issues it.
- Their social media post are mostly about food that they advertise, there's no coupon/deals offered by their social media accounts.
Delivery Options
- Subway offers delivery at 9,000 Locations.
- Subway partnered with four delivery providers to bring the chain’s iconic menu to customers nationwide.
- Subway partnered with UberEats, Grubhub, DoorDash and Postmates to deliver products to the customer's home.