QSR and DIY Content

Part
01
of two
Part
01

QSR Content

Shelly Whitehead, Emma Liem Beckett, Elaine Watson, and Sam Danley are some leading content producers in the US that work for notable publications like QSR Web, Restaurant Dive, Food Navigator, and Food Business News, respectively. Details about the leading content producers and thought leaders in the QSR industry are provided in the attached spreadsheet.

QSR Industry-Leading Content Producers

Research Methodology

We started the research by searching for leading QSR industry publications in the US. We were able to identify nearly 15 leading content producers in the QSR industry. Next, we tried to identify the editors-in-chief for the shortlisted industry publication outlets.

We were able to compile a list of industry-leading content experts by checking the Muck Rack profile of each shortlisted editor. Additionally, we were able to understand the frequency of publication and topics of content published by the industry expert.
Part
02
of two
Part
02

DIY Content

John and Sherry of "Young House Love" publish content twice a week. Details specific to the top ten DIY industry thought leaders in the US have been provided on the attached spreadsheet and the basis for their inclusion in the top 10 has been provided below.

Ana White Woodworking Projects

  • Ana White has her own TV show--"Saving Alaska"--on HGTV. The show focuses on the restoration of old homes.

Shanty 2 Chic

  • Whitney and Ashley, the creators of Shanty 2 Chic, have their own DIY show--"Open Concept"--on HGTV, in which they transform "family homes into chic masterpieces with smart, functional spaces".

Young House Love

  • Young House Love has been featured in magazines such as HGTV magazine and Country Living; TV channels such as BBC, HGTV, Oprah's Super Soul Sunday; and written for columns such as DIY magazine and R.Home magazine.

Remodelaholic

  • Cassity of Remodelaholic is featured on Home Depot's blog. Remodeaholic has been featured in "Fort Worth Child Magazine and international magazine Home and Decor, Singapore, also Canadian Family".

Homemade Modern

  • Ben Uyeda of Homemade Modern writes for the Huffington Post in his free time. He is also one of the speakers at Workbenchcon conference. Homemade Modern are "leaders in modern styled, minimalist home good tutorials."

Centsational Style

  • Kate Riley of Centsational Style has been featured in print and online publications such as HGTV Magazine, Apartment Therapy, Better Homes & Gardens; and partnered with promotional brands such as Lowe's and Home Depot.

Vintage Revivals

  • Vintage Revivals was named "Better Homes and Garden’s Best DIY/Decorating Blog" and has been featured in magazines such as "HGTV, DIY, Better Homes and Gardens and People". Mandi Gubler, the creator of Vintage Revivals also writes regularly for the "Real Simple Idea House" magazine.

Designer Trapped

Addicted 2 Decorating

  • Addicted 2 Decorating features as the fourth-ranking DIY blog and the top-ranking DIY Homedecor Blog on Feedspot. While we did not find any information specific to columns written by Kristi, the owner of Addicted 2 Decorating, she has been included as she is one of the top DIY bloggers in the US.

The Inspired Room

  • The Inspired Room was recognized as the "Readers' Favorite Top Decorating Blog in 2015 and 2014 by Better Homes & Gardens magazine". It also features among the top DIY blogs in the United States. Melissa Michaels, the owner of Inspired Room, has also published several books on home decoration.

Research Strategy

We identified the top DIY blogs and websites based on a combination of factors including the Feedspot blog/website ranking, columns written, TV shows and magazines featured in, invitations for speaking at DIY conferences/events, brands promoted, social media following, and frequency of posting. None of the bloggers publish any special reports at specific times of the year.
Sources
Sources

From Part 01
From Part 02