Purpose Campaigns

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Purpose Campaigns

Some examples of purpose campaigns from the United Kingdom are Change4Life, One You, WISE, Double UK Tree Cover, and Put Pupils Before Profit.

1. CHANGE4LIFE NUTRITION CAMPAIGN

PURPOSE
  • This campaign aims to support parents in lowering their child's intake of sugar. Their campaign focuses on fighting tooth decay, type 2 diabetes, heart disease as well as cancers in children.
DETAILS
REACTIONS

2. ONE YOU CAMPAIGN

PURPOSE
DETAILS
REACTIONS

3. WISE CAMPAIGN

PURPOSE
  • This campaign focuses on promoting the participation of women in science, technology, engineering, and mathematics.
DETAILS
  • WISE Campaign works directly with businesses that are looking to create gender balance by focusing on women advancing in STEM careers.
  • They advertise themselves as "an independent Community Interest Company."
  • They execute their campaign by providing business to business services through their own experts. Their website indicates that they provide "insight and knowledge," along with collaboration in a network of other professional, hosting inspirational events, and financial advice for social enterprises.
  • Some of their partners include Airbus Group, 3M and Abe[+]mray.
  • They promote their campaign through social media including Facebook, Twitter, LinkedIn, YouTube and Instagram.
REACTIONS
  • The WISE campaign has been successful with corporations like Amazon, who is partnering with them with the goal of growing "the number of women in innovation roles across the UK."

4. DOUBLE UK TREE COVER CAMPAIGN

PURPOSE
  • The purpose of this campaign is to educate people about ways to protect the environment and fight against climate change by removing emissions.
  • Double UK Tree Cover does this by planting trees with the hope of doubling the number of trees in the UK as a way of preventing more deforestation and to achieve a better environment for all.
DETAILS
  • The campaign requires donations to assist with their objective to plant double the amount of trees and get more government commitments.
  • Supporters are also encouraged to sign the petition to double tree cover in the UK.
  • The campaign is a pressing issue since the National Assessment of UK Forestry and Climate Change Steering Group found that the UK could benefit from reduced carbon dioxide in the atmosphere.
  • This campaign is led by Friends of the Earth.
REACTIONS
  • The Friends of the Earth campaigns, as seen with the number of people who often support their campaigns. For example, 200,000 people made direct contact with their Member of Parliament to fight against climate change after interacting with the Double UK Tree Cover campaign.
  • People have commented to the Craig Bennett of Friends of the Earth supporting the efforts of Friends of the Earth efforts to fight climate change through tree cover.
  • It was rated 94.64/100 for financial and accountability and transparency as a charity.

5. PUT PUPILS BEFORE PROFIT CAMPAIGN

PURPOSE
  • This campaign focuses on preventing the government from misusing funds that are set aside to help students get a free and quality education.
  • Its aim is to lessen the privatization of education in the UK as well as internationally.
DETAILS
  • The execution of the campaign involves signing a petition for the International Development Secretary.
  • The campaign is working alongside the National Education Union and has already gotten 3,741 people to sign the petition out of 4,000.
  • Supporters are encouraged to watch the video provided as part of the campaign, read the report on the issue and sign the petition.
  • This campaign is led by Global Justice Now.
REACTIONS
  • The press seems to be in agreement with the effort of the campaign since they have highlighted the fact that the Aid funds are being spent to make profits rather than what it was intended to accomplish.
  • The joint general secretary of the NEU also demonstrated support of the campaign by speaking out against what the UK government has been doing with the Aid.


Research Strategy:

We began our research by searching for examples of campaigns that require public support and call for action. We looked for campaigns which support issues such as gender equality, health, politics, activism, global development, and climate change. After finding these campaigns, we analyzed the need for public support and whether their campaigns specifically called for change. Once we determined the necessity for public support, we aggregated information such as the purpose of the campaign, details on how they execute their strategy, and then searched for reactions to these campaigns in the public discourse and the press. For these reactions, we looked at media and press releases. We also looked at financing numbers, social media presence, and notable public statements to gauge the public's reaction.
Sources
Sources