Psychographics and demographics - Everee

Part
01
of two
Part
01

Everee Psychographics

An extensive search of the public domain revealed no publicly available information to answer the question fully, we've used the available data to pull together key findings that highlight some characteristics of a typical user of Everee, like the competitor's audience interests, CFO personality, the lifestyle of American business owners, among others.


COMPETITOR'S AUDIENCE INTERESTS

  • It is found that the audiences of BambooHR, Workday, Dayforce HCM and Deltek are interested in topics like jobs, career, employment, programming, software development, computers, electronics, technology, news, finance, and media, among others.

CFO PERSONALITY

  • According to Deloitte's Business Chemistry C-suite study, CFOs were more likely to be drivers (37%) and guardians (26%).
  • As Drivers, CFOs are those who value challenge and generate momentum.
  • As Guardians, CFOs are those who value stability and bring order and rigor.

Characteristics/Lifestyle of American Small Business Owners

  • Small business owners characterized themselves as highly motivated to succeed.
  • Small business owners are hard workers; it is found that about 29% would work for more than 50 hours per week, and 85% would work on weekends.
  • Additionally, 53% worked one of the six major holidays, i.e., New Year's Eve, Independence Day, Memorial Day, Labor Day, Thanksgiving, and Christmas.
  • More than 50% eat one meal at home daily, and nearly 20% missed three or more doctor's appointments every year.
  • Small business owners said they missed out on social events and hobbies because they were focused on building their business. It is also noted that they are more optimistic.

HR PRO'S QUALITIES

  • Important qualities for HR specialists include great listening skills, speaking skills, decision-making skills, being detail-oriented, and interpersonal skills.


RESEARCH STRATEGY

We were not able to create psychographics of a typical user of Everee, but we have provided general psychographics of the typical users of HR payroll software such as Everee as a broader approach to the request. We have performed the strategies below.

STRATEGY 1
We started our research by looking at the company website, company directory profiles, and social media pages of Everee. The goal was to garner an overview of the company and to see if there are available data on its users. We found out that the company website does not contain any testimonials or reviews of users, which could lead us to look at the personality of the users by searching their social media accounts. The social media profiles of Everee like Facebook and Linkedin contained minimal information. In their Facebook page, only 18 people liked their page, and we could not access their profiles. In their Linkedin, it only had 1 post, and the commenters were from the company itself. Hence, we could not pull out any psychographics data using this approach.

STRATEGY 2
Next, we tried using tools like SimilarWeb, since this tool provides audience interests of their website visitors. Unfortunately, there is no available data for Everee in SimilarWeb. We also tried pulling data from Spyfu and Hashtagify, but no data was available for Everee.

STRATEGY 3
Alternatively, we tried looking for third party website reviews for Everee. The goal was to look at the name of reviewers and analyze their interests. Unfortunately, we could not find reliable reviews for Everee. We looked in websites like Trustpilot, Capterra, among others. We were able to find reviews of Everee's competitors like BambooHR, Workday, Dayforce, and Deltek. We also checked the position/role of the reviewers who are mostly HR and financial managers. We assumed that the reviewers of these competitors would likely be the same as the users of Everee, so we decided to look at the profiles of these competitors in SimilarWeb to pull out audience interests. With this approach, we were able to pull out the interest of potential users of Everee.

STRATEGY 4
Lastly, we looked for psychographics of typical users like small business owners, CFOs, and human resources professionals. The goal was to get some insights about the potential users of Everee. We searched for precompiled demographics, statistics, and surveys from credible media publications like Forbes, Entrepreneur, Deloitte, WSJ, and the US Bureau of Labor Statistics. We were able to identify some personality and characteristics of their typical users; the same has presented them in the key findings.

The unavailability of data maybe because Everee was recently established in April 2018, which makes the availability of news, articles, and data regarding the company to be minimal.
Part
02
of two
Part
02

Payroll Software Users

Five professionals who are most likely to use payroll software products are HR professionals, CFOs, payroll administrators, small business owners, and accountants.


1. HR PROFESSIONALS

  • They use this type of software to organize all the tasks involved with employee payment as well as the filing of employee taxes and paying employment taxes to the government.
  • They also use this software to help keep track of employees' hours and calculate wages including withheld taxes and deductions.
  • Payroll software products also assist HR professionals with printing and delivering checks, completing direct deposits, and paying insurance premiums.

2. CFOs

  • They use this type of software to assist with evaluating data and executing strategic plans, an approach which leads to lower turnover rates.
  • They also use this type of software to help them work with HR managers. This kind of collaboration generates more accurate reports and identifies potential profit leaks.


3. PAYROLL ADMINISTRATORS

  • They use this type of software to generate payslips and send them to the employees.
  • Payroll software products also help payroll administrators with updating and modifying employee information such as details about their salary.
  • They also use this type of software to record employee’s attendance and calculate the days each employee works.
  • They use payroll software to also process sick, maternity, and paternity leave. Additionally, it is used to calculate overtime, pay increases, bonuses, and reimbursements.
  • Payroll software also assists payroll administrators with deducting loans, processing returns, and filing taxes.

4. SMALL BUSINESS OWNERS

  • Small business owners use payroll software products to help them process payments for their employees.
  • Payroll software products and services also help small business owners with calculating and filing taxes.
  • They also use payroll software products and services for guidance and support in their daily business operations.


5. ACCOUNTANTS

  • Accountants use payroll software products and services to help them process calculations, update tax rate changes, and changes in rules from various governmental agencies.
  • Payroll software products and services assist accountants with tracking employee hours.
  • They also use this type of software to help them with completing and submitting various tax forms and payments.



RESEARCH STRATEGY

We began our research by looking through credible business articles and news outlets like Forbes and BusinessInsider to find articles that provide information on payroll software products and the professionals who use them. Using this approach, we found payroll software products such as HR software, HRIS, ADP, Paychex Accountant HQ, WorkDay payroll, Gusto, SurePayroll, PayChex Flex, UltiPro and the like. We looked at the product descriptions and official websites of each of these products to gain insight into the professionals who use them. We cross-referenced this information on additional media sources such as business journals, articles, and blogs written by HR professionals, CFOs, payroll administrators, small business owners, and accounts to ensure that these are indeed the software tools that they use. From this research, we learned how each category of professionals use payroll software and how they typically use it.
Sources
Sources

From Part 01
Quotes
  • "While Pioneers were more prevalent in the C-suite overall, for example, CFOs were more likely to be Drivers (37%) and Guardians (26%). "
  • "Developed by Deloitte in conjunction with scientists from the fields of neuro-anthropology and genetics, Business Chemistry identifies four dominant personality patterns: Drivers, who value challenge and generate momentum; Guardians, who value stability and bring order and rigor; Integrators, who value connection and draw teams together; and Pioneers, who value possibilities and spark creativity."
From Part 02
Quotes
  • "A payroll system is software designed to organize all the tasks of employee payment and the filing of employee taxes. These tasks can include keeping track of hours, calculating wages, withholding taxes and deductions, printing and delivering checks, completing direct deposit, paying premiums to insurance carriers, and paying employment taxes to the government."
Quotes
  • "Companies with strong links between HR managers and CFOs enjoy faster growth, higher earnings, and greater employee productivity, according to Ernst & Young. By using a centralized database, CFOs and HR managers can work together to generate more accurate reports and identify profit leaks. Leaders should implement a system that blends HR data with day-to-day financial data to create a unified center of information, which helps members of each side see the impact of their work on the other."
Quotes
  • "Here’s A List Of Everyday Jobs Managed By A Payroll Administrator » Update and modify employee details » Update salary details » Capture employee’s attendance & calculate working days » Capture and verify employee leave records » Process sick, maternity and (or) paternity expenses » Calculate overtime, pay increases, bonuses, reimbursements, » Deduct loan returns and taxes » Process monthly payroll » Generate pay slips and send them to employees » Update accounting system"
Quotes
  • "Getting this stuff wrong can be more than a hassle—it can result in penalties or lawsuits. But you’re a small-business owner on a budget. You probably can’t afford the $36,000 or more to pay a full-time bookkeeper, let alone a whole team of accountants. Fortunately, there are several payroll software and service providers that can help you do the work at a fraction of the traditional bookkeeping cost. In this post, we review 10 leading providers of small-business payroll services. We’ve broken down the plans and services offered into three types: self-service, full service, or outsourced."