Prospecting List for Taco Bell

Part
01
of nine
Part
01

Manufacturing Prospects for Taco Bell - Color Cosmetics

The top ten manufacturers of color cosmetics in the United States are Seed Beauty, NYX Professional Makeup, Maybelline New York, Morphe, BH Cosmetics, MAC Cosmetics, Urban Decay, Coty Cosmetics, Milani and e.l.f. Cosmetics. The requested information can be found in the attached spreadsheet.

Findings

Research Strategy

First, we attempted to search cosmetic manufacturers in the United States, which returned many private label and contract manufacturers. These results were non-viable because the manufacturers do not release lists of their clients online, most likely to protect privacy and business practices. So we turned to searching the for manufacturers of popular make up brands.

To identify brands to investigate, we searched for the most popular make-up brands on line, specifically Instagram. This was used to find brands that market to younger audiences and brands that have launched branded campaigns and with other companies. These were determined to be the most likely to engage in similar campaigns with Taco Bell. From this, we used LinkedIn to find the relevant personnel. Email addresses and phone numbers for individual employees were located through email locating tools, however, not all phone numbers were publicly available.
Part
02
of nine
Part
02

Manufacturing Prospects for Taco Bell - Tequila

The top tequila manufacturers in the US include Diageo, Proximo Spirits, Suntory Group, and Luxco. A profile of these companies and six more can be found in the attached spreadsheet.

Compatible Top Tequila Manufacturers

Research Strategy

To identify the top tequila manufacturers in the US, your research team cross-referenced multiple sources on the best-selling tequila brands in the US and then determined the producers/manufacturers of those brands. Note that tequila can only be produced in Mexico, so the manufacturing for these products does not take place in the US, but all of these brands have a presence in and are popular in the US. Next, we made sure that each manufacturer offers a successful tequila product that would be compatible to partner with Taco Bell. Since this prospecting request is asking for a specific product (tequila), we assumed that any successful tequila brand would be an acceptable fit for partnership. Finally, we used email finders such as Clearbit Connect and Hunter.io to find contact emails for the marketing contacts at each company. For contact phone numbers, we provided the number for the office where the contact person is headquartered.
Part
03
of nine
Part
03

Manufacturing Prospects for Taco Bell - Swimwear

Some of the top swimwear manufacturers with product lines compatible with partnering with Taco Bell include Dippin' Daisy's, Carve Designs, Sauvage, and SlipIns. The profile of these companies and six others can be found in tab "Swimwear" of the attached spreadsheet.

TOP SWIMWEAR MANUFACTURERS


Research Strategy:

We determined the top swimwear manufacturers in US by referencing a report by All American Reviews. It has a list of the top recommendation of swimwear manufacturers in the US. The site also states what these swimwear manufacturers are best known for. Hence, based on the report by All American Review, we are able to spot on the top swimwear manufacturers in the US which are compatible partnering with Taco Bell.

In our attempt to get the requested information about the top swimwear manufacturers, we searched the company websites. As this did not yield every requested information, we searched the LinkedIn profiles of the companies for the contact names. While we were unable to find the Marketing/Licensing Director contacts for every organization, we have provided the next best alternate contact we could find. We also used email finders, such as VoilaNorbert and Hunter.io to find contact emails for the marketing or licensing director. For contact phone number, we provided the number for the office where the contact person is headquartered. We were unable to find the email of one marketing director and contact number of three of the top swimwear manufacturers. The strategies we used are stated below.

First we tried to search for the requested information at the company website. While most company websites show the contact number and email, Cooltan Tan Through, Luminous Sol, Pistol Pete's, and Sauvage do not have its contact number displayed. So, by using this strategy, we were able to get contact number of some of the top swimwear manufacturers but Luminous Sol, Pistol Pete's, and Sauvage.

Second, we tried to search for the company profile in LinkedIn in attempt to get more information about the company, more specifically, the contact number. Unfortunately, most of these companies do not have LinkedIn profile. Therefore, we were still unable to provide the requested information using this strategy.

Lastly, we tried to use email finders website such as, VoilaNorbert, Hunter.io, and ZoomInfo to get the missing requested information. While using this strategy, we were able to get most of the requested email information, as well as, the contact number of Cooltan Tan Through's marketing manager. Unfortunately, we were still unable to find the email address of Dippin' Daisy's, and the contact numbers of Luminous Sol, Pistol Pete's, and Sauvage.
Part
04
of nine
Part
04

Manufacturing Prospects for Taco Bell - Loungewear

Ten top loungewear manufacturers in the US include H&M, AEO Management Co., Gap, Hanesbrands, L Brands, PVH, Ralph Lauren, Target Corporation, Fast Retailing, and Everlane. Complete information can be found in this spreadsheet.

KEY FINDINGS

RESEARCH STRATEGY

To determine the top ten loungewear manufacturers suitable for a partnership with Taco Bell, your research team conducted a three-step strategy.

First, we examined market research about the loungewear industry from sources like Reuters and MarketWatch. From these sources, we identified ten major loungewear manufacturers that suited the parameters of this research criteria. The parameters we used included a nation-wide scale, affordability, and brand popularity.

LinkedIn was the primary source of the names and titles of marketing directors for each of these companies. Through LinkedIn's company search function, we easily identified marketing directors for each company.
Finally, we looked for the email and phone numbers of each of the identified employees. To do this, we checked their LinkedIn pages, but none of the identified employees had phone numbers or emails posted there. Next, we checked databases like RocketReach and Zoom Info. From these sources, we found almost all the emails and phone numbers for the employees. Our next strategy was to check social media accounts for this information; we searched Instagram, Facebook, Twitter, and looked for personal websites for each of the remaining employees. While this search yielded some further details, the results still lacked complete contact information for Mario Moreno, Adam Kessler, Amy Thom, Marie Gulin-Merle, Allison Schoeneck, and Amandine Chow. So, we searched for company directories or hierarchy charts for each of their employers. Part of this search included looking for assistants to these employees, whose contact information could serve as a substitute for an email or phone number. Unfortunately, this final strategy failed to reveal helpful results. Ultimately, this failure is understandable given that that information is usually guarded as private.

Part
05
of nine
Part
05

Manufacturing Prospects for Taco Bell - Cookware

The top manufacturing companies for cookwares are Lodge Manufacturing Co., All-Clad Metalcrafters, 360 Cookware, Regal Ware Inc., Lloyd Pans, Corelle Brands LLC, Tramontina USA, Inc., Nordic Ware, Brooklyn Copper Cookware, and Made In Cookware. On the attached spreadsheet on the tab "Cookware", the requested information can be found.

COOKWARE MANUFACTURERS

1. LODGE MANUFACTURING CO.
  • Lodge Manufacturing Co. is the only "domestic producer of foundry seasoned cast iron cookware in the United States." The company was founded in 1896, is family-owned, and produces the largest assortment of cast iron cookware on the market.

2. ALL-CLAD METALCRAFTERS
  • All-Clad makes use of "American craftsmen and American-made metals" to manufacture its line of cookware. The company is known for its innovative, high-performance bonded cookware that is handcrafted in America "by American artisans using American steel."

3. 360 COOKWARE
  • This company is recognized by the EPA and makes no use of harsh chemicals when manufacturing its cookware or bake-ware. The company is so confident in the quality of the product it manufactures that it offers a lifetime warranty.

4. REGAL WARE INC.
  • Regal Ware has produced cookware for over a century in its facility in Wisconsin. Its products have been sold under diverse "brand names through direct-to-the-consumer channels, including Saladmaster®, Kitchen Fair®, Lifetime®, Classica®, and Royal Queen®. In addition, American Kitchen, 1919 Cookware and Christopher Kimball by 1919 Cookware, are available online and in select retail locations."

5. LLOYD PANS
  • Lloyd Pans produces "unique, leading-edge design, finish and durability" that were created by its engineers and manufactured by American workers specifically trained for the task. The products can be used in bakeries, food manufacturing facilities or kitchens.

6. CORELLE BRANDS LLC

7. TRAMONTINA USA, INC.
  • The company provides diverse "options for finishes, such as hard anodized, colored ceramic-coated, colored porcelain enamel, bright multi-colored exterior and polished and satin commercial-grade aluminum alloy 3004."

8. NORDIC WARE
  • The company provides products ranging from limited edition bundt pans to microwavable cookware. A great deal of Nordic Ware products are manufactured in the U.S.

9. BROOKLYN COPPER COOKWARE
  • The company provides pots and pans that are handcrafted in Brooklyn, New York.

10. MADE IN COOKWARE
  • Made In cookware is made from American metals. "Made In cookware is constructed with 5 layers of aluminum and steel."

11. THE FIELD
  • This company manufactures "cast iron pans that are lighter and have a smoother surface than typical cast iron products."

12. FINEX CAST IRON COOKWARE
  • FINEX Cast Iron Cookware is based in Portland and consists of a small team of perfectionists that are "dedicated to making heirloom quality cast iron cookware in America for the first time in over half a century. "

13. USA PAN
  • This company manufactures its pans in Kansas. Its pans are made from stainless steel and have an aluminum core and are safe in the oven and dishwasher.

Research Strategy

We determined the top cookware manufacturers by referencing a report by All American Review and an article made by USA Love List. All American Review has a list of the top recommendation of cookware manufacturers in the U.S. All American Review also states what those cookware manufacturers are best known for. Hence, based on the report by All American Review, we could spot the top cookware manufacturers in the U.S.
To find the requested information about the top cookware manufacturers, we searched the company website. As this did not yield all information requested, we searched the LinkedIn profiles of the companies for contact names. While we were unable to find the contacts for marketing/ licensing director for each organization, we have provided the next best alternate contact we could find. We also used email finders, such as Hunter, Rocket Reach, and Skrapp to find contact emails for the marketing or licensing director. For the contact phone number, we provided the telephone number of the office where the contact person is headquartered and some are from Rocket Reach. We have added three additional cookware manufacturers in the USA and from the list of 13 manufacturers.

We were unable to find four email addresses for the marketing director. To find these email addresses we first tried to search for the requested information on the company website. While most company websites show the contact number and email, Made In and Corelle Brands do not have its contact number displayed. By using this strategy, we were able to get contact number of some top cookware manufacturers. Second, we tried to search for the company profile in LinkedIn in attempt to get more information about the company, more specifically, the contact number although almost all the companies have LinkedIn profiles, we were still unable to provide the requested information using this strategy. Last, we tried to use email finders website, such as Hunter, and Zoominfo, Rocket Reach and Skrapp to get the missing requested information. While looking for the email address we have found specific numbers for marketing heads using the Rocket Reach and included in the spreadsheet.

We then changed gears and gathered all available information to provide helpful findings for the cookware manufacturers. We also tried looking for social media channels that are connected to their websites like Facebook, Instagram, Twitter, and Instagram, among others. Many companies today are staying current with trends and adding their business profiles to social media sites and often the number of employees at each company is also included. We did not find any data pertinent to their employees or management from social media channels of the cookware manufacturers assigned. It may have limited availability because data related to each company's marketing and management has not been made public or they may not have made it public for internal reasons.

Part
06
of nine
Part
06

Manufacturing Prospects for Taco Bell - Home Textiles/Bedding Manufacturers

The top Home Textile/Bedding manufacturers in the US that can partner with Teco Bell include American Textile Company; Pacific Coast Feather, LLC; Spring Global US, Inc; Westpoint Home, LLC; Louisville Bedding Company; Mohawk Industries, Inc.; Franco Manufacturing Co. Inc.; Mistdoda, Inc.; Sferra; and Shaw Industry. The requested information has been populated in the HomeTextile/Bedding tab of the attached spreadsheet.

Some Top 10 Home textile Manufacturers

Research Strategy

To identify the top Home Textile/Bedding manufactures in the US that can Partner with Teco Bell, we started our research by first searching through industry reports for any mention of the top manufacturers in this industry space. We were able to identify some markets research reports that listed the top manufacturers in the space globally. From here, we searched for manufacturers based in the US. We were able to gather information on some manufacturers, but the manufacturers were not up to ten. Hence, to complete the ten top manufacturers, we searched through Hoover for competitors of the identified top players. We also verified the estimated annual revenue of the previous identified top manufacturers, to ensure that the companies are indeed among the top. To be sure that the companies a well suited for the partnership with Teco Bell, we looked through the products and services which they are offering and made sure that they can align with Teco's services.

Next, we tried to find the marketing/licensing officers of the companies we saw. To do this, we searched through the companies' websites and LinkedIn to identify their team with their respective roles. Information on the marketing directors or executive for most of the companies was available, except for Mistdoda, Inc. for which the details of an available C-suite executive from the company was included. Also, we could not find the contact information for the Executive Vice President, Marketing and Brand Management of Westpoint Home, but we have included the email of the CEO in the spreadsheet.

To get the email address of all the individuals identified, we used email finder, Hunter.Io, as we were unable to find this on the individual websites of the companies. For telephone numbers, we could not locate phone numbers on the companies' website nor through third-party means. We tried to find this using Rocketreach, but this was not provided. Thus, N/A has been completed in the column for contact number on the attached spreadsheet. We determined that the companies listed

Part
07
of nine
Part
07

Manufacturing Prospects for Taco Bell - Activewear

Nike, North Face, Fruit of the Loom, Columbia Sportwear Company, Hannes, Gap Inc, Philips-van Heusen Corporation, Patagonia, Under Armour and Everlast are the top 10 activewear manufacturers in the U. S. Our findings have been provided in the attached document "Activewear" tab and screenshots of the contact details of the marketing directors can be found in the attached document.

FINDINGS

RESEARCH STRATEGY

We determined the top activewear manufacturers in the US based on their appearance as leaders in the activewear market reports by Allied Market Research, PRNewswire, NPD, among others. After locating the top manufacturers of activewear, we narrowed the companies to only include those headquartered in the United States. We couldn't provide the contact numbers for the marketing directors or equivalent positions for North Face, Patagonia, Philips, Gap Inc, Fruit of the Loom, Under Armour and Nike.

To locate the contact details of the persons holding a top marketing position at the mentioned companies, we first searched through the companies' leadership team for information on the persons. We hoped to find the contact information of the individuals in the "bio" section of the leadership team. Unfortunately, we couldn't find any information regarding the contact details of the persons instead, the information provided was a description of the roles and professional experiences of the persons.

Next, we combed through professional networking sites and databases like LinkedIn, ZoomInfo, Crunchbase, among others. On LinkedIn and Crunchbase, we sort to locate the personal sites or links to external sites containing the contact details of the persons. On ZoomInfo, we were able to locate the contact information of some individuals listed on the database but the information was only available behind a paywall. We were not able to locate the contacts of the persons for the mentioned companies after combing through these sources.

We also searched through professional email finding tools like Hunter.io, Rocketmail, Voila Norbert, FindThatLead, among others. Using this strategy, we were able to find the email addresses of the marketing directors for the mentioned companies but there was no information on the contact numbers of the individuals. We have provided a screenshot of the contact details of the individuals holding a top marketing position in the attached document.
Part
08
of nine
Part
08

Manufacturing Prospects for Taco Bell - Streetwear

The top ten streetwear manufacturing companies are Supreme, Stussy, Noah, Kith, Undefeated, HUF, Nike, A Bathing Ape, Carhartt WIP, and Off-White. Contact details of Marketing/ Licensing personnel (or equivalents) at these companies have been populated in the attached spreadsheet.

COMPATIBLE TOP STREETWEAR BRANDS

  • Supreme: It is a 20+-year-old brand ranked among the top few across lists of best/popular/top streetwear brands and is regarded as the "pinnacle of streetwear brand". It has worked with "groundbreaking designers, artists, photographers and musicians" and shaped a unique identity. Supreme has a cult following among skaters, which fits with Taco Bell's young, active, and impulsive brand personality.
  • Stussy : It is an innovative brand that collaborates with the best retailers (Très Bien, Slam Jam, and Dover Street Market). It has helped define the fashion landscape over 40 years and sells forward-thinking designs. Much like Taco Bell, Stussy is known for garnering attention through clever promotional initiatives and also for its product innovation.
  • Noah: Noah is known for taking a stand and making statements, something that is inherent to street culture. Before the 2016 elections, Noah offered a full refund to Trump supporters that did not agree with its political leanings. As Noah is a Mexican food chain, and a cult brand in the West Coast, where a lot of Hispanic population resides, it may be a good fit.
  • Kith : Other than being a streetwear brand, Kith is also a retailer that sells other streetwear labels. Kith has made surprising collaborations with brands in the past; it has collaborated with brands like Coca-Cola, Bugaboo, and Tommy Hilfiger. Streetwear as a category is young and dynamic, and Kith makes a good prospect as it is open to partner with brands like Taco Bell, which on the face of it is an odd combination.
  • Undefeated : Like Supreme and Stussy, Undefeated is one of the most recognizable streetwear brands. It is headquartered in LA and is very popular there. Given that Taco Bell has a cult following on the West Coast, both brands cater to similar audiences.
  • HUF : The brand launched in the early 90s and is native to San Fransisco. It is a "one-stop-shop of all things skate and surf at the bay". There is both regional--HUF is also a global brand--and brand personality compatibility.
  • Nike: Nike is an active and dynamic brand that has strong brand equity. It is America's most valuable fashion brand.
  • Bape/ A Bathing Ape : Bape is a Japanese brand recognized for its multi-color camouflage prints. It is very popular among teenage hypebeasts; older streetwear aficionados stay clear of the brand. As it is a vibrant and youthful brand it fits well with Taco Bell.
  • Carhartt : Carhartt makes it to the closet of the coolest kids. It has built a creative community through sponsored music activations and radio shows and has dressed music artists like Bad Bad Not Good and MorMor for world tours. Both Taco Bell and Carhartt are young brands.
  • Off-White: Off-White is known for its "innovative designs, forward-thinking, bold and distinctive prints as well as exciting collaborations". It has taken streetwear to the luxury world. As Taco Bell is also an innovative brand, Off-White is a compatible partner.

RESEARCH STRATEGY

We determined the top streetwear manufacturers based on their appearance in lists of top streetwear brands across sources like Fashion Beans, Ranker, Complex, Trend Spotter, and Hypebeast. Upon determining the top brands, we first searched the company websites for the contact details of the Marketing/ Licensing Director. As this did not yield any results, we searched the Linkedin profiles of the companies for the contact names. In cases where this strategy failed, we searched for management interviews by marketing professionals from these organizations. Not all Marketing/ Licensing Directors have Linked profiles or public interviews. While we were unable to find the Marketing/ Licensing Director contacts for every organization, we have provided the next best alternate contact we could find. The email ids of the contacts were found using email search engines like Viola Norbert, Hunter, and Rocket Reach.
Part
09
of nine
Part
09

Manufacturing Prospects for Taco Bell - Gummies and Hard Candy

Names, titles, and contact information of the marketing/licensing directors for the provided list of top ten manufacturers of gummies and hard candies have been populated in the attached spreadsheet, columns C-G and rows 5-12.

MARKETING/LICENSING DIRECTORS

  • Lori Schuman is the Director of Marketing for Hammond's Candies.
  • Vu Myers Babcock is the Licensing Manager for Jelly Belly Candy Company.
  • Rafael Velez is the Director of Marketing for Barcel USA.
  • Antonio Giacomo Bussolati is the Director of Marketing and Business Development at Ferrero North America.
  • Bob Balow is the Director of Marketing at Tootsie Roll Industries.
  • The Marketing Director of See's Candies is Jensen DeWees.
  • William Maclean is the Senior Marketing Director at the Hershey Co.
  • Ivan Pollard is Global Chief Marketing Officer at General Mills.

Sources
Sources

From Part 03
Quotes
  • "Established by Pedro Diaz, the brand has always been inspired by Europe’s fashion trends. The designer and founder, Diaz had envisioned and worked really hard since his college days to create something he loved and wanted to wear the same. With his vision and round the clock drudgery, the brand is now available in multitudes of boutiques, catalogs and online stores all over the world. At Erogenos, we feature a wide inventory with all the best products and consistently added new arrivals for you. You have the option to choose from men’s underwear and swimwear at the store."
From Part 04
From Part 08
Quotes
  • "Firstly, they’ve defined their target demographics (young, active, impulsive) and settled on the brand image according to it. Taco Bell now has a witty sense of humor and edge that attracts their exact target audience. They act like an old friend: they love banter, jumping on random conversations about tacos, emojis and memes."
  • "Taco Bell’s campaigns go viral far more often than it usually happens to companies. Let’s break down why. Firstly, they seem not to be afraid of anything."
  • "Most of their marketing campaigns are bold and different from everything you’ve seen before. When it comes to standing out on social media, Taco Bell marketers are pros."