Project Synthesis

Part
01
of four
Part
01

Iterate Competitors Synthesis

  • We've used the previous research in order to compile a synthesized executive summary presentation in the provided slides document.
Part
02
of four
Part
02

LVMH/Ulta/L'oreal Synthesis 1

  • A synthesis of the previous research on LVMH has been compiled in the first sixteen slides of the provided branded slides presentation.
Part
03
of four
Part
03

LVMH/Ulta/L'oreal Synthesis 2

The information provided on Ulta in the spreadsheet, has been synthesized and entered into slides 14 to 22 of the presentation. The sources from the spreadsheet have been entered into each slide as well.

SUMMARY

  • Ulta acquired QM Scientific to enhance and learn shopper habits and to respond and suggest them instantly.
  • It utilizes data generated from its loyalty program to deliver a distinctive and personalized experience to their clients.
  • It is building internal capabilities to accelerate its innovation through its acquisition of two small tech startups, GlamStreet and QM Scientific.
  • GlamStreet, its most recent acquisition, has been behind the development of GLAMLab.
  • GLAMLab is a virtual try-on app that allows users to upload a selfie and test products that match their skin tones.
Part
04
of four
Part
04

LVMH/Ulta/L'oreal Synthesis 3

  • A synthesis of the previous research on L'Oreal has been compiled into the last third of the provided branded slides presentation.
Sources
Sources