On the Rocks Cocktails
Some of the creatives that the On the Rocks Cocktails (OTR) Company has deployed in the past two years include images and videos in social media sites such as its Facebook account and YouTube channel. The official agency on record for company and any corresponding advertising channel used by any agency for OTR was not found.
On The Rocks Cocktails Creatives
- On the Rocks Cocktails (OTR) offers its award-winning artisanal cocktails that are made with natural ingredients.
- The company's messaging includes communicating to its customers that it aims to bring the bar to them.
- On its Facebook page, one of the creatives posted by On The Rocks is an image of its "The Aviation" premium cocktail.
- The creative image includes the pink product and a flower on a white backdrop.
- On Instagram, the company has posted multiple creatives that feature several varieties of its cocktails.
- One creative feature the "Old Fashioned" cocktail that features "#KnobCreek."
- On its Twitter account, the company posted a creative image that shows several of its cocktail varieties such as The Mai Tai, The Margarita, The Aviation, The Old Fashioned, The Cosmopolitan and The Jalapeno Pineapple, Margarita cocktails.
- The company also uploaded a creative video for its "The Aviation" cocktail product.
- The company uses its social media accounts on Facebook, Instagram, Twitter, and YouTube to post its marketing creatives.
Agency on Record Helpful Information
- On the Rocks cocktail products are served at several establishments such as the Four Seasons hotels, Hilton Hotels, the Hyatt, Marriott, and others.
- The IMI Agency is focused on creating campaigns for beverage brands.
- It develops campaigns for beverages that are being served at several establishments such as the Four Seasons hotels, Hilton Hotels, the Hyatt, Marriott, and others.
- There might be a possibility that the IMI agency has campaigned for the OTR cocktail products on behalf of the establishments above that are serving OTR cocktails.
To determine the agency of record that was used by the On the Rocks Cocktails company and the corresponding advertising channels used, we looked through the company's websites and press releases. We also looked through marketing sites and media publications. However, we were not able to find the official agency on record by the company and the corresponding advertising channels. What we found were the marketing campaigns that were posted by OTR on its websites and press releases.
We also looked for any acknowledgments or credits on the advertising creatives that OTR posted on its website, social media channels, blogs, and others. We hoped to find an agency on record that created the campaigns found. However, there were no indications on these creatives as to who created the campaigns and only the OTR company name was indicated.
We then looked for agencies that specialize in doing marketing campaigns for beverage brands such as The Food Group, Straight North, Powerbrands, IMI, and others. We also looked through the client lists of other agencies that handle all industries. We hope to determine if any of these agencies listed any beverage clients such as OTR Cocktails on their websites. Based on this approach, we were not able to find OTR in the client list of these agencies. What we found is that the IMI agency creates beverage campaigns for some of its clients where OTR cocktail products are being served. Based on this, we have presented the information that the IMI agency might have created some of the OTR cocktail brand campaigns for their clients. However, the details of the IMI agency campaigns for these establishments were not found.
We inferred that the reason why these pieces of information are not available could be due to the private nature of this information. Based on our quick look at several websites of private companies, the agency of record for their campaigns were also not available.