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Part
01
Nestle Advertising Spend by Channel - US
After an extensive search, we were unable to find Nestle's advertising spend for television and radio in the United States. However, we discovered that Nestle spent US$633.4 million on paid media (any form of paid advertising on the Internet) in the US in 2017 and US$152 million on print expenses.
Digital/Online Platforms (Social Media and Website)
- Nestle spent US$633.4 million on paid media in the US in 2017, paid media means any form of paid advertising on the Internet.
Nestle Advertising Spend By Print
- Nestle print expenses reached US$152 million in US.
Helpful Findings
- Nestle spent US$30.6 million U.S. dollars on internet advertising in the US in 2013.
- In 2017, Nestle spent US$7.2 billion on global advertising efforts.
- In 2018, Nestle invested US$2.2 billion in advertising in the US.
- Nestle spent under $100 million on advertising in digital, print, and national TV in the last year.
- Nestle was expected to maintain its 2016 advertising expenditure in 2017.
Research Strategy:
We began by going through global organizations that provide analytical data for various countries of the world in a bid to find the breakdown of Nestle advertising spend by channel in the United States for television and radio.
Globally
We came across Statista report which only stated that 2017, Nestle spent US$7.2 billion on global advertising efforts without giving details on the breakdown of Nestle advertising spend by channel. As such, we could not find the breakdown of Nestle's advertising spend by channel in the US for television and radio.
Regionally
Statista still stated only that regionally Nestle invested US$2.2 billion in advertising in the US. Therefore, we were unable to find data on the breakdown of Nestle advertising spend by channel in the US for television and radio.
Media Radar
We checked Media Radar’s Top Advertisers Lists which controls large ad budgets and are great prospects for media and ad tech companies. This stated only that "Nestle spent under $100 million on advertising in digital, print, and national TV in the last year." This effort was futile as it did not give a breakdown of Nestle advertising spend by channel in the United States for television and radio.
Triangulation
With the lack of information, we were unable to triangulate an answer for the breakdown of Nestle advertising spend by channel in the US for television and radio As such, we concluded that the required data is not available in the public domain.