Jennifer's Homemade

Part
01
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Part
01

Company Overview - Jennifer's Homemade

Jennifer's Homemade was founded in 2005 in Miami, Florida. Since then, the company has faced several issues, but recently, the company has stabilized and is focused on growth.

Company overview


Company origins


Company growth


Countries and locations

  • Jennifer's Homemade has one store location, in Miami, Florida.
  • Jennifer's Homemade is currently present in hotels, restaurants and gourmet markets nationwide. The company's products don't appear to be available outside the US.
  • The company's products are available in retail outlets, primarily across Florida, New York, Connecticut and New Jersey, but restaurants and other small businesses across the country also offer the company's products. By examining the company's Facebook profile, it is evident Whole Foods is the main retailer of its products. Apart from Whole Foods, the company's products are offered in Harris Teeter, ShopRite, The Fresh Market, Lucky Market and Earth Fare.
  • Jennifer's Homemade products are available at all Whole Foods stores in Florida, New York, Connecticut, New Jersey, Northern California, Northern Nevada, Massachusetts, Maine, New Hampshire and Rhode Island. As of recently, all Whole Foods stores in Alabama, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Washington D.C., Texas, Virginia, Oklahoma, Ohio and Maryland also offer the company's products. Whole Foods location in Reno, Nevada also offers Jennifer's Homemade products.
  • In Florida, Jennifer's Homemade products are available in Publix stores from Key West to Vero Beach. Regardless, the company's Facebook profile appears to be most focused on online delivery services, as many posts offer discounts when ordering from the company's website.
  • Company's products are offered in several restaurants in Connecticut, Florida, Iowa, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Wisconsin. Apart from this, the company's products are offered in gourmet markets in California, Connecticut, Florida, Georgia, Idaho, Massachusetts, New Hampshire, New Jersey and Pennsylvania.

Pricing

On the company's website, prices are as follows:
  • Original Breadsticks: $5.99
  • Original Flatbread: $5.99
  • Rosemary Breadsticks: $5.99
  • Rosemary Flatbread: $5.99
  • Salt and Pepper Breadsticks: $5.99
  • Salt and Pepper Flatbread: $5.99
  • Variety Pack Breadsticks: $15.99
  • Variety Pack Flatbread: $15.99
  • Variety Pack Sampler: $16.99
  • Variety Pack One: $29.99
  • Variety Pack Two of Everything: $58.99

Company size

  • This company is privately-held and hasn't publicly disclosed its revenue, but third-party sources estimate its revenue to be under $500,000.
  • Recently, the company has appeared in the local magazines VoyageMIA and Miami Herald. The company is also known for appearing in the Marta Stewart show in 2007, on CNN and The New York Times in 2008 and for collaborating with American Express to create an advertisement for the OPEN small business card in 2009. The brand doesn't appear to have advertised through digital channels recently, although it is active on social media.

RESEARCH STRATEGY

Information of company's revenue growth couldn't be found. Also, information on company's growth over time couldn't be supported by comprehensive data, as relevant information is limited.

We started our search by examining the company's website. There, we found comprehensive information on company's presence and origins, but revenue wasn't disclosed. We proceeded to search the company's social media profiles, but even though information on the company's retail locations was available, desired data wasn't found.

Since this information wasn't available on the company website, we turned to interviews with Jennifer Behar, the founder of the company. There, we aimed to locate relevant statements from the founder herself. What we found was comprehensive information surrounding the company's growth over time. Still, this wasn't supported by comprehensive information and Behar hasn't mentioned any information on company's revenue or YoY growth, even in interviews older than 2 years.

We then turned to third-party sources, such as local publications and company databases (Miami Herald, Crunchbase, among others). There, we aimed to locate external revenue growth estimates and other relevant data, but what we found instead were descriptions of the company's background and other descriptive information. This way, estimated company's revenue was located, but information on the company's revenue growth over time couldn't be located.
Part
02
of eight
Part
02

Biography - Jennifer Bihar, Owner/CEO of Jennifer's Homemade

Jennifer Behar graduated in communication with a major and in psychology with a minor from Boston University. She lives in Miami, Florida and has a 21-year-old who is a student at Boston University.

Professional Background

Educational Background

Personal Interests and Hobbies

Social Media Accounts

Social Causes

  • Behar's company donated 10% of their sales to the Hurricane Dorian Relief Fund.
  • Jennifer Behar was among the chefs that provided for the "fight hunger and feed hope" campaign organized by Feeding South Florida.

Current Responsibilities as CEO

  • As the CEO of Jennifer's Homemade, she is responsible for maintaining the vision of the business and developing a business strategy to support it.
  • She also oversees the financials of the company which include, securing funding, handling the budget, hiring a CPA.
  • Jennifer Behar is also in charge of employee management which includes hiring employees, interviews, training, and termination of employee contracts.
  • She oversees the company's marketing campaigns and is responsible for creating relationships with suppliers and tracking inventory purchases.
  • She also has to assist with customer service and form business alliances to help at crucial moments to obtain resources, ideas and funding.

Recent News

  • In the past two years, Jennifer Behar has been featured in news articles by Boston University Campus Magazine, and Voyage MIA.
  • On the Boston University Campus, Jennifer Behar talked about her time in college and motivation for starting a business. She also shared advice for undergraduates seeking to go into entrepreneurship or choosing a career path.
  • Voyage MIA discussed Jennifer's professional background and a brief overview of role as the CEO of Jennifer's Homemade.

Research Strategy

There are limited available information on the role of Jennifer Behar as the CEO of Jennifer's Homemade. She only shared details of her role as the company's CEO in an interview by Voyage MIA, where she mentioned, she was responsible for overseeing the company's employees and handling payrolls; the information wasn't detailed enough to provide an overview of her responsibilities. Since Jennifer's Homemade is a small business, we searched for articles on the duties of a typical small business CEO. We used the information as a proxy for Jennifer Behar role as the company's CEO. For details on her board membership, we searched through media sources like CNN, NYT, Food and Wine, VoyageMIA, Indulge Magazine, Miami Herald, among others. We also searched through professional networking sites like ZoomInfo, LinkedIn and interviews on Jennifer Behar. There's was no publicly available information on any board she's a member of after using the strategies above. We also expanded our research beyond the standard two-year period, and there was no information on Jennifer's board membership.

Part
03
of eight
Part
03

Media Scan - Jennifer's Homemade

Ten recent articles concerning Jennifer's Homemade have been summarized below. Most of the articles focus on the release of products at new stores, or promotions.

Recent News

  • On November 12, 2019, Jennifer's Homemade announced the launch of their bread sticks at Publix grocery stores from Vero Beach to Key West.
  • On September 4, 2019, Jennifer's Homemade announced that 10% of all orders made via the company website during the month of September 2019 would go to support Hurricane Dorian relief.
  • On July 6, 2019, Jennifer's Homemade announced their 14th birthday, which included a sale.
  • On June 6, 2019, Jennifer's Homemade announced their participate in a Whole Foods Flavors Moment promotion in many Whole Food's Stores across the country.
  • On June 2, 2019, Jennifer's Homemade highlighted that they were part of the local promotion at Whole Foods Stores in Florida.
  • On April 3, 2019, Jennifer's Homemade announced the launch of their products at Whole Foods Market South stores (Alabama, Georgia, Mississippi, North Carolina, South Carolina and Tennessee).
  • On March 11, 2019, Jennifer's Homemade announced the launch of their products at Whole Foods Stores in Northern California & Northern Nevada.
  • On February 28, 2019, Jenifer's Homemade announced a limited partnership with Apolis to create a Jennifer's Homemade branded bag.
  • On November 2, 2018, Jennifer's Homemade announced the launch of their products at Harris Teeter stores.
  • On October 10, 2018, Boston University published a profile of the founder of Jennifer's Homemade, Jennifer Behar.

Research Strategy

The research team first looked for articles about Jennifer's Homemade published by newspapers, industry magazines, and press releases by utilizing multiple news databases like Newslookup and Millie Northern Light. However, none of these sources had any articles about Jennifer's Homemade published in the last year.

The next strategy was to search for articles on the founder of Jennifer's Homemade, Jennifer Behar. This returned one article that was a year old, and one article that was older than a year (which we have not included in our list of ten articles above).

Our final strategy was to review the company sources, like their social media, newsletter, and press page, to identify recent company news. This final strategy provided ample news, like recent product launches and promotions.
Part
04
of eight
Part
04

Jennifer's Homemade - Competitors

Seven true competitors to Jennifer's Homemade are SimpleMills, Back to Nature, Mary's Gone Crackers, Earth Balance, Judy’s Breadsticks, Flackers, and Rustic Bakery.

Jennifer's Homemade Overview

  • Jennifer's Homemade creates all-natural, non-GMO and 100% vegan products like breadsticks and flatbreads using extra virgin olive oil, kosher salt and fresh rosemary.
  • They are sold in gourmet markets, hotels, and restaurants across the U.S.
  • Online ordering is also available.

Jennifer's Homemade Competitors

SimpleMills

  • The company also have recipes available on their website, which promotes low sugar levels, boost vitamins, and mineral content.

Back To Nature

  • Back to Nature is a true competitor because its products like crackers, which are non-GMO verified, gluten-free, and vegan, are similar to Jennifer's Homemade products. They are US-based with extensive online presence with e-retailers like Amazon.
  • Back to Nature has been supporting The Nature Conservancy's Plant a Billion Trees program to promote a planet with healthier and happier people in line with its motto of recipes inspired by nature.

Mary's Gone Crackers

  • Mary's Gone Crackers is a true competitor because they are popular for their tasty crackers, that are organic, non-GMO, plant-based and 100% vegan. They are a U.S-based company with shipping available throughout the country, as well as Alaska and Hawaii. Online shopping is available along with a retail presence at stores like Wholefoods.
  • They source organic and sustainable palm oil from farms in South America who are committed to a zero deforestation policy.

Earth Balance

Judy’s Breadsticks

  • Judy’s Breadsticks is a true competitor because their products are 100% vegan and made using whole wheat flour. They are based in San Fransisco and are available online as well as at retailers like Whole Foods, Safeway, Mollie Stone’s, etc.
  • They recently celebrated 25 years of handmade, wonderful, chewy, unique rich flavored 100% natural breadsticks.

Flackers

  • Flackers is a true competitor because its crackers are vegan, paleo, non-GMO verified and gluten-free. One can shop online on their website as well as purchase through Amazon.com, Thrive Market, VitaCost.com, and other online retailers, along with major grocery stores like Whole Foods, HyVee, H.E.B., Sprouts.
  • All their crackers are made using flaxseed and help to maintain normal cholesterol levels and promote optimal digestion.

Rustic Bakery

  • Rustic Bakery is a true competitor because its famous products like naturally leavened flatbreads and crackers are vegan, low fat, and organic. They are based in Marin County, California, and are available at various bakeries like Murray’s and retailers like Whole Foods.
  • All their products are low in fat, full of nutrients and naturally delicious, and best paired with wine and cheese.

Research Strategy

To identify Jennifer's Homemade's true competitors, we first searched for other bakers and organic food brands in the U.S. that also serve crackers or breadsticks that are 100% vegan and non-GMO verified. We then looked at the individual company websites to confirm that they do fulfill all these criteria. We found that SimpleMills, Back to Nature, Mary's Gone Crackers, Earth Balance, and Flackers all have products that are vegan and non-GMO verified. Judy’s Breadsticks and Rustic Bakery has mentioned on their website that they are 100% vegan, however, the term non-GMO certified isn't mentioned. But they were included because they emphasized on the use of organic and sustainable products.
All of these companies are based in the U.S. and operate online as well as with various retailers just like Jennifer's Homemade.
Part
05
of eight
Part
05

Jennifer's Homemade - Competitive Landscape Part 1

One of Jennifer's Homemade's competitive advantages over rivals is its products' preparation with extra virgin olive oil, the finest kosher salt, and unbleached wheat flour. Simple Mill's digital marketing and activity on social media put it ahead of its competitors.

1. Jennifer's Homemade

Competitive Advantage

  • According to the company's website, their products are baked fresh daily, making them attractive to customers who inclined towards fresh foods, especially consumers who believe that fresh foods are more nutritious and have no health effects when consumed.
  • Jennifer's Homemade breadsticks and flatbreads are "made with extra virgin olive oil, the finest kosher salt, unbleached/unbromated wheat flour, and fresh rosemary" to give them a distinctive taste that is unparalleled.

Strengths

  • Large Production Capacity: Jennifer's Homemade has the capacity to bake about 70,000 breadsticks and flatbread daily.
  • Dependable Retail Partners: Jennifer's Homemade retail partners like Whole Foods, Publix, and The Fresh Market, are some of the most popular retail outlets among US citizens.
  • Social Media Presence: Jennifer Homemade is active on its social media platform; Twitter, Facebook, Pinterest, and Instagram. They make regular posts on their offerings to attract their online community.
  • Media Recognition: According to its LinkedIn page, "Jennifer's Homemade has been featured in Food & Wine and Gourmet Magazines, The New York Times, The Miami Herald, The Big Idea with Donny Deutsch, The Situation Room with Wolf Blitzer on CNN, and National Public Radio."

Perceived Weaknesses

  • Weak Marketing: There is no indication that the company has undertaken any marketing campaigns on digital channels. Its website does not specify any marketing efforts that have been employed, apart from its activity on social media.
  • Limited Offerings: The menu may be limiting to individuals who are not vegans and explorers of breadsticks and flatbread of diverse tastes.

Geographical Footprint

Publicly Available Revenue Information

  • This company is privately-held and hasn't publicly disclosed its revenue, but third-party sources estimate its revenue to be under $500,000.
  • The products are available in Whole Foods Market, Gourmet Markets and Shops, Harris Teeter, Lucky's Market, Publix, Earth Fare, and The Fresh Market among other retail outlets in all the states nationwide.

2. Simple Mills

Competitive Advantage

  • In an interview with Simple Mill's Founder and CEO, Katlin Smith, when asked about their competitive advantage, she stated: "We create products that our consumer wants, which sounds so simple, but it's more than just focus groups and customer surveys."
  • She added that they have remained competitive because they strive to "offer a consumer experience that is so much better than anything else in the market".
  • According to the CEO, the differentiators of their crackers are "3g of protein, a good source of Vitamin E, and a lower carbohydrate count, and glycemic impact than most competitive products.

Strengths

  • Highly Skilled and Trained Employees: In an interview published on Forbes, Katlin Smith said that they take their employees through a carefully designed recruitment process to ensure that they understand the consumer.
  • Firm Foundation: The company's operations are guided by strong cultural tenets that include holistic health elements, humility, drive, and internal collaboration.
  • Strong Marketing Strategy: According to the company's Vice President of Marketing, Michelle Lorge, social media and influencers have played a significant role in driving growth at Simple Mills. With considerable followings on social media, they have kept their audience highly engaged, working with hundreds of talented influencers who share incredible content on behalf of the company.
  • Strong Market Position: According to the CEO, as of 2017, Simple Mills was ranked third among natural cracker brands considering dollars sold.

Perceived Weaknesses

  • The saltiness of almond flour, fine ground sea salt crackers may be unattractive to customers who do not prefer salty foods.
  • Low Employee Base; With over 13,000 stores, Simple Mills has less than 50 employees, a fact that may slow down its operations. Employees may also be overwhelmed with work.

Geographical Footprint

  • Simple Mills is headquartered in Chicago, Illinois.
  • Currently, Simple Mills operates across the US. The products are available in over 13,000 stores nationwide.

Publicly Available Revenue Information

  • According to Crunchbase, Simple Mills has an estimated annual revenue of about $9 million.
  • In 2017, Simple Mills CEO reported that in 2016, the company registered a 300% retail sales increase and a 260% increase in revenue across its channels.

Research Strategy

To find Jennifer's Homemade and Simple Mills' competitive advantage, strengths, perceived weaknesses, any publicly available revenue information, and any cities/countries they have a footprint, we leveraged each of the companies' websites from which we find relevant data. We also utilized industry publications such as Food Navigator and relevant articles from reputable media outlets such as Forbes.

We attempted to find revenue information from annual reports (which were not available), and from media outlets, and from the websites but found no such information. The research team also checked for any executive interviews from Executive Interviews but found none for Simple Mills and Jennifer's Homemade. One interview with Simple Mill's CEO, Katlin Smith, was more about the company's strategy rather than financial performance. We, therefore, decided to retrieve such information from third party sites such as Crunchbase.
Part
06
of eight
Part
06

Jennifer's Homemade - Competitive Landscape Part 2

Back to Nature and Macy's Gone Crackers are premium products available in the United States at top fresh grocery stores such as Fresh Market and Whole Foods.

2. Back to Nature

Competitive Advantage

  • The major competitive advantage of Back to Nature is the company's willingness to meet consumer demand. They started in 1960 with a granola bar that was popular in health food stores in California and grew to provide other nutritious products by developing great tasting cereals, crackers, nuts and cookies.
  • The company has been awarded numerous certifications that give them a competitive edge such as Non-GMO Project Verified, USDA organic certified, and Whole Grains Council certified.

Strengths

Weaknesses

  • The company experienced some "growing pains" after its acquisition by B&G Foods. These weaknesses were inefficiencies in operations and weak performances in some categories.
  • Reviews regarding the cookies and crackers compare them to paper and state that there the bars are flavorless, however, even the bad reviews still cited something nice about their other products.

Revenue

  • Their sales in the fourth quarter of 2017 amounted to $20 million.

Footprint

3. Mary's Gone Crackers

Competitive Advantage

  • Mary's Gone Crackers is a premium rice cracker producer in the North American market and have experienced high rates of growth due to the rise of the Japanese food boom and health consciousness.
  • Mary's Gone Crackers was invented after the founder's diagnosis of Celiac Disease, so the products are loaded with "whole, nutritious, unique ingredients, and are gluten free and organic without trans-fats or dairy".
  • Their ingredients are conscientiously sourced and sustainable. The company sources its rice from California, where farmers and conservationists have converted 550,000 acres of rice fields to seasonal wetland habitats for millions of waterbirds. The organic palm oil comes from sustainable farms in South America that have been committed to a zero deforestation policy since 2001.
  • In September 2019, the company proclaimed that it was still the only fully organic and gluten-free cracker brand that is available nation-wide at major grocery stores.

Strengths

Weaknesses

  • The parent company, Kameda Seika, reported lackluster sales for Mary's Gone Crackers due to intensifying competition from new players and lost opportunities due to a plant move.
  • Mary's Gone Crackers' weakness is its distribution spread but it is currently working to expand through consolidation and make its processes more efficient.

Revenue

Footprint

  • Mary's Gone Crackers is headquartered in Nevada. As the brand does not appear in the parent company's international portfolio, we have assumed that it only operate in the US. Their parent company shows three locations in the US for Mary's Gone Crackers.
  • Mary's Gone Crackers is sold nationally in grocery stores and natural food stores such as Whole Foods Market, Kroger, and Sprouts.
Part
07
of eight
Part
07

Jennifer's Homemade - Competitive Landscape Part 3

A competitive advantage for Earth Balance is that it is the fastest-selling and most popular vegan buttery spread in the United States, while one of its strengths its widespread exposure on social media. Meanwhile, one of the strengths for Judy's Breadsticks participates in festivals, which helps it to expand its customer base and brand awareness.

Earth Balance

Competitive Advantage

  • Since its inception, Earth Balance has transformed into the most prominent and fastest-selling vegan buttery spread in the United States.
  • Through its Facebook page, customers can sign up for the company's newsletter. The newsletter assists Earth Balance in tracking and offering products to the customers.
  • Earth Balance also engages with its customers. These engagements include celebrating events such as Father's Day, National Fudge Day, National Peanut Butter Cookie Day, etc., where they interact virtually with their existing and potential customers, which helps to establish a strong relationship between the company and shoppers.

Strengths

Perceived Weaknesses

  • Conagra Foods (parent company of Earth Balance), which purchased the parent company of Boulder Brands, Pinnacle Foods Inc., eliminated the 100 positions within its Boulder office. This move affects the overall performance of the company. The former employees were granted outplacement support and severance pay, which could consume the company's resources.
  • Conagra Brands also shuttered its Boulder office, meaning those that did not lose their jobs had to be transferred to other facilities in which they required relocation, which could impact company performance.
  • Earth Balance has limited offers that only includes spreads, baking sticks, nut butters, dressings, snacks, and crackers. The snacks and crackers they provide merely consist of two options, the Vegan Aged White Cheddar Flavor Puffs and Vegan Cheddar Flavor Squares.

Revenue

  • In 2019, Conagra, which includes the Earth Balance brands, generated net sales of $2.391 billion.

Cities/Countries

  • As a part of Conagra Brands, Earth Balance has several plants located throughout the United States, including Georgia, New Hampshire, California, and Colorado.
  • Earth Balance's parent company, Conagra Brands, is located in Omaha and Chicago.

Judy’s Breadsticks

Competitive Advantage

  • Judy's Breadsticks offers a wholesale inquiry for customers. This unique feature, which is only meant for a particular transaction, helps the company to hear the concerns of shoppers and address queries regarding the purchase of goods in large quantities.
  • It has also operated in its market for decades, offering products to consumers in Marin County since the year 1993.
  • Additionally, the company allows customers to place their orders online through the official website.

Strengths

Perceived Weaknesses

  • A weakness of the company is the restricted number of locations, as most of their products can be found in the Bay Area (California).
  • Judy's Breadsticks' engagement on social media, specifically Facebook, is rather poor. With just 39 likes and 48 follows, the company does not have noticeable reach on their Facebook page, which most potential customers use.
  • Also, the company has a limited collection of products to offer, consisting of Lovesticks, Country Crackers, Twigs, and Somewhat Seedy Garlicky Toasted Bites.

Cities/Countries

  • Most of the company's locations are in California, namely San Francisco, Marin, Sonoma, Napa, East Bay, Peninsula/South Bay, and Santa Cruz.


Research Strategy:

Our research began by looking for each company's website and other sites that share news and updates to gather insights on their competitive advantage, strengths and weakness, and their locations. We found some information on Earth Balance through Conagra Brands, its parent company. For the revenue, we consulted company databases, such as Crunchbase, Craft, and Owler, that typically provide overviews of various businesses, including their revenue. Revenue information for each competitor was unavailable through Crunchbase and Craft. We found financial information on Owler, but these were estimates and not reliable data. Although we found a profile for Conagra Brands, Earth Balance's parent company, it contained general financial information and was not specific to Earth Balance.

We also looked for the companies' financial reports, which typically contain revenue information. Though financial reports were unavailable for Judy’s Breadsticks, for Earth Balance, we found the net sales, assets, and liabilities of Conagra Brands as a whole, which was not specific to Earth Balance.

Moreover, we examined each company's official website, but they only presented offers and basic information that did not include financial details. Furthermore, we attempted to find data points to use to triangulate the revenues. We explored government websites, industry publications, and various articles, but we could not find revenue details or helpful information that we could use for triangulation. Both Earth Balance and Judy's Breadsticks are privately owned, and therefore, they are not required to share their revenues publicly. This information is, however, available through paywalled reports.
Part
08
of eight
Part
08

Jennifer's Homemade - Competitive Landscape Part 4

Flackers is a brand of flaxseed-based crackers and crisps that offers consumers with a healthier and more nutritious option for savory snacks. Rustic Bakery offers artisan bakery products across the US; it is the only maker of homemade sourdough flatbread in the market.

1) Flackers

Competitive Advantage

Strengths

Weaknesses

  • The company operates in a narrow market segment of crackers and crisps. Further, the company offers just eight product SKUs with six flavors of crisps and crackers.
  • Even after a decade of existence, the brand has a low noise level on social media platforms. Flackers has just 1,894 followers on Facebook, 1,253 followers on Twitter, and 4,725 followers on Instagram.
  • The products are fairly expensive to buy, i.e., packs weighing 5oz (142grams) are priced at $5.99.

Revenue

  • $3 million to $5 million

Locations

  • Presence in over 3500 grocery stores across the US.


2) Rustic Bakery

Competitive Advantage

Strengths

Weaknesses

  • The company recently faced immigrant workers' issue when it was served with a notice to layoff immigrant workers by the US Immigration and Customs Enforcement (ICE) department.
  • The artisan bakery-cafes are present at four locations only. Also, the official sources of information like its website does not feature the availability of products across major retailers like Costco, WholeFoods, H.E.B., Amazon, among others.
  • Rustic Bakery's website provides no links to official social media profiles. Also, the bakery features moderate to low number of followers on Facebook (3,126 followers), Twitter (741 followers), and Instagram (6,027 followers).

Revenue

Locations

  • The cafes are present at four locations across California, i.e., two cafes at Larkspur, and one cafe at Novato and Tiburon, each.
  • The bakery offers products across more than 350 retail outlets of Murray's Cheese. Additionally, the company distributes its products across the US, Canada, the Middle East, and Japan.
Sources
Sources

From Part 01
From Part 04
From Part 08
Quotes
  • "Since co-founding with a medical doctor, I have overseen all aspects of the company. Commercialized a home developed recipe to self manufacturing and co-manufacturing. Build distribution from an initial 5 co-ops to over 3,500 stores nationally. Developed a lean and passionate core and extended team to manage this growth."