Company Overview - Jennifer's Homemade
Jennifer's Homemade was founded in 2005 in Miami, Florida. Since then, the company has faced several issues, but recently, the company has stabilized and is focused on growth.
- Jennifer's Homemade is a privately-held company headquartered in Miami, Florida which is listed as a wholesaler of cookies and crackers. The company employs between 5 and 9 people.
- Jennifer's Homemade was founded in 2005 in Miami, Florida, when Jennifer Behar decided to put her passion for baking to use. Her friends gave her the advice to start selling her breadsticks, which Behar, having a background in marketing, listened to.
- In the beginning, Behar experimented with packaging, until she found the perfect combination. Jennifer's Homemade differentiated itself by donating 5% of every sale to the Daily Bread Food Bank, a local charity organization.
- By 2009, Behar already had her own food manufacturing facility and was present in major local supermarkets, such as Publix and Whole Foods. She aimed at Whole Foods because the retail chain donated some of its profits to charity, which aligned with her business goals. She overcame the economic downturn by keeping her product prices steady and earning lower profits (due to increasing ingredient prices). At the time, Behar's company had 8 employees.
- Around 2009, Jennifer's Homemade introduced the Double Chocolate Chunk Biscotti, which quickly gained popularity, but Behar stated she is more focused on the core offerings of her business and that she is exploring food service and caterers.
- By 2013, Behar's business had 20 employees. Her company went through restructuring, as she struggled to pay off company's debts. Around this time, Jennifer's Homemade company began to shift its focus from retail outlets to wholesale.
- By 2018, the company had reached stability and Behar was doing the majority of the business herself. She claims that her company is currently focused on growth.
Countries and locations
- Jennifer's Homemade has one store location, in Miami, Florida.
- Jennifer's Homemade is currently present in hotels, restaurants and gourmet markets nationwide. The company's products don't appear to be available outside the US.
- The company's products are available in retail outlets, primarily across Florida, New York, Connecticut and New Jersey, but restaurants and other small businesses across the country also offer the company's products. By examining the company's Facebook profile, it is evident Whole Foods is the main retailer of its products. Apart from Whole Foods, the company's products are offered in Harris Teeter, ShopRite, The Fresh Market, Lucky Market and Earth Fare.
- Jennifer's Homemade products are available at all Whole Foods stores in Florida, New York, Connecticut, New Jersey, Northern California, Northern Nevada, Massachusetts, Maine, New Hampshire and Rhode Island. As of recently, all Whole Foods stores in Alabama, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Washington D.C., Texas, Virginia, Oklahoma, Ohio and Maryland also offer the company's products. Whole Foods location in Reno, Nevada also offers Jennifer's Homemade products.
- In Florida, Jennifer's Homemade products are available in Publix stores from Key West to Vero Beach. Regardless, the company's Facebook profile appears to be most focused on online delivery services, as many posts offer discounts when ordering from the company's website.
- Company's products are offered in several restaurants in Connecticut, Florida, Iowa, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Wisconsin. Apart from this, the company's products are offered in gourmet markets in California, Connecticut, Florida, Georgia, Idaho, Massachusetts, New Hampshire, New Jersey and Pennsylvania.
On the company's website, prices are as follows:
- Original Breadsticks: $5.99
- Original Flatbread: $5.99
- Rosemary Breadsticks: $5.99
- Rosemary Flatbread: $5.99
- Salt and Pepper Breadsticks: $5.99
- Salt and Pepper Flatbread: $5.99
- Variety Pack Breadsticks: $15.99
- Variety Pack Flatbread: $15.99
- Variety Pack Sampler: $16.99
- Variety Pack One: $29.99
- Variety Pack Two of Everything: $58.99
- This company is privately-held and hasn't publicly disclosed its revenue, but third-party sources estimate its revenue to be under $500,000.
- Recently, the company has appeared in the local magazines VoyageMIA and Miami Herald. The company is also known for appearing in the Marta Stewart show in 2007, on CNN and The New York Times in 2008 and for collaborating with American Express to create an advertisement for the OPEN small business card in 2009. The brand doesn't appear to have advertised through digital channels recently, although it is active on social media.
Information of company's revenue growth couldn't be found. Also, information on company's growth over time couldn't be supported by comprehensive data, as relevant information is limited.
We started our search by examining the company's website. There, we found comprehensive information on company's presence and origins, but revenue wasn't disclosed. We proceeded to search the company's social media profiles, but even though information on the company's retail locations was available, desired data wasn't found.
Since this information wasn't available on the company website, we turned to interviews with Jennifer Behar, the founder of the company. There, we aimed to locate relevant statements from the founder herself. What we found was comprehensive information surrounding the company's growth over time. Still, this wasn't supported by comprehensive information and Behar hasn't mentioned any information on company's revenue or YoY growth, even in interviews older than 2 years.
We then turned to third-party sources, such as local publications and company databases (Miami Herald, Crunchbase, among others). There, we aimed to locate external revenue growth estimates and other relevant data, but what we found instead were descriptions of the company's background and other descriptive information. This way, estimated company's revenue was located, but information on the company's revenue growth over time couldn't be located.