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Hello Alfred - Case Studies
Airtasker and Homeadvisor are two case studies that demonstrate why other companies that provide services similar to "Hello Alfred" have not been able to replicate their unique services and business model.
CASE 1: AIRTASKER
- It is a company that has a mobile and online marketplace that enables users to outsource everyday tasks.
- Users log in and describe the task and indicate a budget for the task, community members then bid to complete the task. These are mostly home chores.
SIMILARITIES WITH "HELLO ALFRED"
- In comparison with "Hello Alfred", they both offer to complete house chores.
- They both have apps that connect them to clients.
DIFFERENCES
- Airtasker uses community members to complete tasks of others for a fee while "Hello Alfred" uses professionals with the help of artificial intelligence.
- Airtasker offers a broad range of services such as carpentry and plumbing that are not offered by "Hello Alfred".
FAILURES
- The quality of services offered varies from individual to individual depending on the worker. Those that complete the task may not have enough skills and may not complete it professionally.
- Low reliability in areas where there is a disparity in the number of workers and clients.
- Lack of innovation as compared with "Hello Alfred" that uses artificial intelligence to help complete tasks.
- Airtasker relies on traditional methods of advertising such as online and media. This is in contrast with "Hello Alfred" because they might be able to determine when and how their clients will need their service.
- Airtasker has little knowledge of its clientele as compared with "Hello Alfred" as they get to know the usage habits of their clients to provide better services.
- Lack of partnership. "Hello Alfred" has partnered with real estate company and other brands that help increase their customer base.
CASE 2: HOMEADVISOR
SIMILARITIES WITH "HELLO ALFRED"
- In comparison with "Hello Alfred", they both offer to complete house chores.
- They both connect with clients online.
DIFFERENCES
- Homeadvisor uses prescreened local professionals to complete tasks of others for a fee while "Hello Alfred" uses professionals they employ with the help of artificial intelligence.
- Homeadvisor offers a broad range of services such as carpentry and plumbing that are not offered by "Hello Alfred".
FAILURES
- Every time a client requires a service, they have to contact the company to provide a quote and a professional to complete the task. On the contrary "Hello Alfred" removes the hassles of e-commerce by offering on-demand services.
- The quality of services offered varies from individual to individual depending on the worker. Those that complete the task may not keep up with the previous quality.
- Low reliability in areas where there is a disparity in the number of workers and clients.
- Lack of innovation as compared with "Hello Alfred" that uses artificial intelligence to help complete tasks.
- Homeadvisor relies on traditional methods of advertising such as online and media. This is in contrast with "Hello Alfred" because they might be able to determine when and how their clients will need their service.
- Homeadvisor has little knowledge of its clientele as compared with "Hello Alfred" as they get to know the usage habits of their clients to provide better services.
RESEARCH STRATEGY
In order to find 2-3 case studies that demonstrate why other companies that provide services similar to "Hello Alfred" have not been able to replicate their unique services and business model, we started the research by finding the other companies that offer similar services as "Hello Alfred". We were able to find companies such as Airtasker and Homeadvisor. They did not have the measure of success as witnessed in "Hello Alfred", we reviewed their websites and also checked for articles and surveys to be able to compile case studies.