Electronic Imaging Materials, Inc

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Electronic Imaging Materials Company Analysis

Paul Henkel and his wife Sue founded Electronic Imaging Materials (EIM) in 1987. Today, their son Alex serves as the President of the company. EIM focuses on providing barcode labels printing services, software, and hardware for industries such as industrial and manufacturing, warehousing and distribution, and laboratory and healthcare.

DESCRIPTION OF ELECTRONIC IMAGING MATERIALS

  • Keene, New Hampshire-based EIM operates in the printing industry.
  • The company was founded by Paul Henkel and his wife Sue in 1987.
  • EIM began as a materials consultancy.
  • However, the company started focusing on printing durable, abrasion-resistant labels when Henkel “became frustrated with the lengthy delays his customers were experiencing in having their materials converted into labels.
  • Their son Alex, along with his wife Heather Bell, bought the company in 2006.
  • In 2017, EIM received the “TLMI Eugene Singer Award for Best Managed Company in the mid-range sized company division.”
  • The company has 37 employees as of 2018.
  • EIM’s estimated annual revenue is between $4.84 million and $5.2 million.

PRODUCTS AND SERVICES

KEY LEADERS/EMPLOYEES

TARGET AUDIENCE

  • EIM’s target audience/standout markets are companies that operate in industries such as industrial and manufacturing, warehousing and distribution, and laboratory and healthcare.
  • The company’s clients in the industrial and manufacturing industry include companies that require barcode labels that can withstand challenging conditions such as “abrasion, moisture, temperature extremes, chemicals, solvents, and rigorous quality standards.”
  • Companies in the warehousing and distribution industry use EIM’s solutions to create labels that can be pasted on racks, bins, totems, floors, and pallets.
  • EIM provides custom-tailored labels for companies in the laboratory and healthcare industry that are capable of handling “extreme conditions such as cryogenic storage, rigorous chemicals, stains and solvents like xylene or acetone.”

COMPETITIVE ADVANTAGE

  • EIM’s competitive advantage includes having the capabilities to provide customers “unique materials with serialization and variable data.”
  • The company’s research and development team possess the ability to create “new label materials and designs to meet precise, application-specific needs.”
  • In 2017, EIM acquired mprint’s mLabel “digital UV inkjet hybrid press with inline lamination and die-cutting.”
  • The machine’s variable data printing capabilities include “1D/2D bar codes, serialization, and customization.”
  • EIM’s leadership position in the label printing industry is driven by the company’s heavy investments in “research, development, and new tooling.”
  • In an interview published in 2018, Wilder noted that “there aren’t too many players out there with our [EIM’s] capabilities.”
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