Electronic Imaging Materials Company Analysis
Paul Henkel and his wife Sue founded Electronic Imaging Materials (EIM) in 1987. Today, their son Alex serves as the President of the company. EIM focuses on providing barcode labels printing services, software, and hardware for industries such as industrial and manufacturing, warehousing and distribution, and laboratory and healthcare.
DESCRIPTION OF ELECTRONIC IMAGING MATERIALS
- Keene, New Hampshire-based EIM operates in the printing industry.
- The company was founded by Paul Henkel and his wife Sue in 1987.
- EIM began as a materials consultancy.
- However, the company started focusing on printing durable, abrasion-resistant labels when Henkel “became frustrated with the lengthy delays his customers were experiencing in having their materials converted into labels.”
- Their son Alex, along with his wife Heather Bell, bought the company in 2006.
- In 2017, EIM received the “TLMI Eugene Singer Award for Best Managed Company in the mid-range sized company division.”
- The company has 37 employees as of 2018.
- EIM’s estimated annual revenue is between $4.84 million and $5.2 million.
PRODUCTS AND SERVICES
- EIM provides barcode labels printing services and related software and hardware products.
- The company offers “more than 400 specialty materials supporting over 30,000 active products.”
- Some of EIM’s trademarked materials include EverPeel, CryoLabel, and Met-L-Mark anodized aluminum asset tag.
- The EverPeel plastic label uses a special adhesive that allows users to remove and reuse the label over and over again. It helps businesses save time and money as they do not have to keep buying “extra labels or use expensive magnets or placards.”
- The CryoLabel is a cryogenic label used by companies in the “fields of virology, genetics, DNA sequencing, drug discovery, forensics, and related laboratory sciences.” The label is capable of withstanding “cryogenic temperatures and adheres to a variety of vials, test tubes, and plates.”
- The Met-L-Mark® anodized aluminum asset tag is an “exceptionally durable metal tags” that can be used for up to 20 years. Businesses do not have to label their equipment again as the “printed information is virtually impossible to dull or fade thanks to a protective anodized seal.”
- EIM is a partner of Seagull Scientific BarTender. The software allows users to “set up professional label designs and print those designs to a laser or thermal transfer printer.”
- EIM also sells label printing products such as barcode label printers, barcode scanners, thermal transfer ribbons, handheld label applicators, and automatic label dispensers.
- According to EIM’s website and LinkedIn page, the key leaders of the company are President Alex Henkel and Vice President Heather Bell.
- Alex Henkel has been working full-time at the company since 1999.
- Heather Bell has been working at the company since 2006.
- Sales Manager Jason Wilder has worked at EIM since 1995 and is the “longest-tenured team member.”
- Ed August, Mary Hattie, and Marissa Salisbury serve as Account Managers at EIM.
- Other key employees of EIM (Label Experts) include CSR Supervisor Stacey Caouette and Desktop & Printer Support Specialist Joey Cocivera.
- EIM’s target audience/standout markets are companies that operate in industries such as industrial and manufacturing, warehousing and distribution, and laboratory and healthcare.
- The company’s clients in the industrial and manufacturing industry include companies that require barcode labels that can withstand challenging conditions such as “abrasion, moisture, temperature extremes, chemicals, solvents, and rigorous quality standards.”
- Companies in the warehousing and distribution industry use EIM’s solutions to create labels that can be pasted on racks, bins, totems, floors, and pallets.
- EIM provides custom-tailored labels for companies in the laboratory and healthcare industry that are capable of handling “extreme conditions such as cryogenic storage, rigorous chemicals, stains and solvents like xylene or acetone.”
- EIM’s competitive advantage includes having the capabilities to provide customers “unique materials with serialization and variable data.”
- The company’s research and development team possess the ability to create “new label materials and designs to meet precise, application-specific needs.”
- In 2017, EIM acquired mprint’s mLabel “digital UV inkjet hybrid press with inline lamination and die-cutting.”
- The machine’s variable data printing capabilities include “1D/2D bar codes, serialization, and customization.”
- EIM’s leadership position in the label printing industry is driven by the company’s heavy investments in “research, development, and new tooling.”
- In an interview published in 2018, Wilder noted that “there aren’t too many players out there with our [EIM’s] capabilities.”