Cow Parade Salvador 2019

• A unique website link for this event is here.
• Cow Parade Salvador 2019 event was published in the Cowparade Brazil website.
•  Smugmug site contains images of Cow Parade Salvador 2019, which highlights advertising at various public places like the Sorveteria De Ribeira, CCR Metro, airports, Teatro Castro Alves, Shopping Da Bahia, among others.

Event Social Media Engagement

•  Cowparade Brazil Facebook page posted advertisements on Cow Parade Salvador 2019 event which reaches 18,870 people who follow this page.
• Facebook page also posted images of Billboards of Cow Parade Salvador 2019.
• Cowparade Brazil has 8,384 followers on Instagram, but no specific images or post promoting Cow Parade Salvador 2019 event are posted.
• Cowparade has twitter account followed by 583 followers, but no specific images or post promoting Cow Parade Salvador 2019 event are posted.

News/Media Articles

• News articles of newsba cover the information on Cow Parade Salvador 2019 stating that event “Cow Parade Brasil will be launched in Salvador this Tuesday” Jul 15, 2019.
• This event does not focus on promotions through TV commercial.

Target Market

•  The event is organized to promote social responsibility.
• The event saw more than 10,000 artists and an estimate of over 500 million people had seen one of the sculptures.
•  Regional artists from various segments can register to participate in the event.

Market Analysis

• The event saw the support of the City Government, through the Salvador Turismo Company (Saltur).
• According to Newsba, “the exhibition involves 60 sculptures made in glass and a symbol of the show.”
• The launch event also saw live work by a graffiti artist, Sista Katia.

Cow Parade Chicago 2019

• A unique website link for this event is here.
• Based on Facebook posts it is derived that there was advertising at Jane M. Byrne Plaza, Chicago promoting Cow Parade Chicago 2019.

Event Social Media Engagement

• No dedicated Facebook pages for the event were found, but many people were seen posting pictures of the event at Jane M. Byrne Plaza, Chicago.
• CowParade Instagram account has 183 followers, but no specific images or post promoting Cow Parade Chicago 2019 are posted.
• Cowparade has Twitter account followed by 583 followers, but no specific images or post promoting Cow Parade Chicago 2019 event is posted.

News/Media Articles

• The event was mostly publicized through news and media articles in the Chicago Tribune, CBS Chicago, ABC 7 Chicago among others.
• This event does not focus on promoting through TV commercial.
• The figurines are installed citywide, and the ‘Holy Cow’ at Harry Caray’s original restaurant on Kinzie is on a permanent display and is considered to be the most famous.
• The event does not indulge in display advertising.

Target Market

• The event focuses on the local artists, and Chicago tribune also mentioned: “Cows on Parade, conceived as a canvas for local artists.”
• The event is to draw the attention of both locals and visitors to the city.
• The event saw huge success by being photographed an estimated 600,000 times, with many people sitting on it as well.

Market Analysis

•  20 of the original herd of more than 300 cows installed in 1999 were reinstalled at downtown Chicago in 2019.
•  Peter Hanig had brought the idea to Chicago Cultural Affairs Commissioner Lois Weisberg in 1998 after he spotted and liked a Zurich, Switzerland cow display.
• The cows are made with fibreglass and were constructed head down, up or prone body by the same Swiss company, and later offered by the Chicago’s Department of Cultural Affairs to various artists to decorate as a Public Art Project.

Cow Parade Fortaleza 2018

•  A unique website link for this event is here.
•  Cow Parade Fortaleza 2018 event was published in the Cowparade Brazil website.
•  Cow Parade Fortaleza 2018 figurines are installed near the event location as per images posted during the opening ceremony on Facebook.

Event Social Media Engagement

• Cowparade Brazil Facebook page posted advertisements on Cow Parade Fortaleza 2018 event which reaches 18,870 people who follow this page.
• Cowparade Brazil has posted promotional videos on Cow Parade Fortaleza 2018 event.
•  Peter Pan association via Instagram is also advertising Cow Parade Fortaleza 2018 event.
• Cow Parade Fortaleza 2018 is also promoted through YouTube by Brazil-ministry of cultural.
• Cowparade Twitter contains promotional post of Cow Parade Fortaleza 2018 event.

News/Media Articles

• News articles on the launch of Cow Parade Fortaleza 2018 are published in multiple new reports such as Diario do Nordeste, tribuna do Ceara and others.
•  This event does not focus on promoting through a TV commercial.
•  The event does not indulge in display advertising.

Target Market

•  The event is targeted to create a social impact of their mobilizations in the capital of Ceará.
•  The event proceeds went to charities for children and the elderly, namely to the organizations of the Peter Pan Association, the Early Childhood Institute (Iprede) and the Torres de Melo Home (for assistance to the elderly).

• The event aims to promote social responsibility among all with an urban art show.
•  The art pieces were produced by local people, including amateurs and professionals such as painters, graffiti artists, artisans, architects and designers.

Market Analysis

• The works of Fortaleza are up for bidding in person and the online auction.
•   The event was sponsored by the Extrafarma pharmacy chain and had support from Fortaleza City Hall through the Secretariat of Tourism and International Relations Advisory.
• A distribution logistics was conducted on the important tourist spots, which will give access to all for the works.