Product Strategy Deliverables - Non-Profit
Product deliverables are various stages of work that an organization needs to present to the client including intellectual materials like reports and roadmaps. The product strategy deliverables prepared by for-profit organizations and non-profit organizations are vastly different. While for-profit organizations prepare product strategies to maximize profits, non-profits mainly focus on fundraising and volunteer management. At non-profits, the deliverables are prepared in the form of a document that contains the strategy, which is then executed upon by the management and sub-contractors like graphic artists and writers. Below you will find a breakdown of four major non-profits and their product strategies, as well as the outcomes of the implementation of these strategies.
CREATIVE COMMONS — GLOBAL NETWORK STRATEGY
Creative Commons presents its product strategy deliverable in the form of a document that outlines the background of the organization, its main vision, mission and guiding principles and the role the Creative Commons headquarters play in the global network. The main purpose of the document is to "revitalize and grow" the international Creative Commons network.
Creative Commons was established in 2001 with the vision of driving "a new era of development, growth, and productivity" and the mission of building "a global commons of creativity and knowledge". The organization achieved its mission in 2011 when it internationalized its license suite and established one version of the Creative Commons licenses for the entire world. To realize its vision, it organized a summit in 2015 with participants from various countries and planned the strategic direction of the organization. As a result of the summit, a Network Strategy Steering Committee was created. Then, the committee prepared deliverables in the form of global and regional reports on the current state of the organization and the processes that need to be implemented to fulfill the organization's vision.
The document also outlines the processes and procedures the organization needs to follow for its fundraising activities.
American Red Cross — Strategic Plan Humanitarian Services
The American Red Cross presents its product strategy deliverables in the form of a document outlining its vision and mission and presenting its strategies in the form of flowcharts, roadmaps, and other visual representations. It also utilizes images to represent its values and fundamental principles. The goal of the product strategy deliverable document is to provide the exact action plan to be taken to achieve each of its main strategic objectives. For example, for the strategic objective of "readiness", the action plan includes developing a template for the disaster response, identifying the human resource needs, and procuring material resources like construction material. Using this action plan, 6,963 individuals were prepared for disaster and 22,043 individuals were trained in strategies like CPR, first aid, and water safety.
The steps of the design process used by American Red Cross are strategic foundations, strategic direction, strategic goals and scorecard and strategic initiatives. These steps are used to set the "direction and priorities" of the organization. This plan is annually revised. Besides providing the strategy, the document also provides a financial summary of the organization for the years 2014–2018.
American Diabetes Association — 2017 and beyond
The American Diabetes Association presents its product strategy deliverable in the form of a document outlining their vision, mission, values and case studies of individuals who have benefited as a direct result of each of its strategic goals. Besides case studies, the document also utilizes infographics and images to represent and visualize the success of their strategies.
The main vision of the group is to create a "life free of diabetes", while their mission is to "improve the lives" of people suffering from diabetes. To achieve these goals, the organization divides these goals into objectives like "drive discovery", "raise voice" and "support people". Then, specific strategies like increasing investment in Diabetes research are enlisted to achieve these objectives. Finally, case studies are reported to present the outcomes of these strategies.
As an outcome of its objective of "raise voice", the organization helped Ashlynn, a diabetes patient, raise awareness about diabetes in sports and change the policy of a sports program to include training for the staff to administer glucagon, a diabetes medicine. As an outcome of its objective of "support people", the organization granted a five-year grant to Thomas Delong, a diabetes researcher.
Boys & Girls Clubs Movement — Great Futures 2025
The Boys and Girls Clubs Movement presents its product strategy deliverables in the form a roadmap for the organization through 2025. Besides providing a specific timeline for its strategies, the document also outlines the vision, mission and strategic direction of the organization. The timeline of its design process presented in the document includes gathering data, drafting direction by the planning commission, holding meetings and sharing their strategic plan between January 2015 and February 2017. The timeline also states that the organization will strive to achieve 56 percent optimal Club Experience by spring of 2020. The timeline assists the organization in adding urgency and structure to their strategic plan.
The mission of the organization is to help young people achieve "their full potential" and the vision is to "provide a world-class Club Experience". As a result of implementing these strategies, the club surveyed and reported that the participating teens were 42 percent more likely to volunteer, 19 percent more likely to attend college and 41 percent less likely to get into a physical fight.
In conclusion, the non-profit organizations documented their product strategy deliverable in the form of vision and mission statements, case studies, timelines, images, infographics, and survey reports.