Product Pricing: U.K. Pharmacies

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Part
01

Product Pricing: U.K. Pharmacies

The pricing data for 20 branded beauty products and 20 branded over-the-counter medicines sold across the following stores: Boots, Lloyds Pharmacy, Chemist Direct, Tesco, Sainsbury's, and ASDA, is provided in the attached spreadsheet.

Over-the-Counter Medicine

Beauty Products

  • Olay Total Effects Feather-Weight Moisturizer (50ml) costs £10.00at Sainsbury's and ASDA.
  • The beauty product retails at £14.99 at Boots, £11.99 at Lloyds Pharmacy, and £14.99 at Chemist Direct.
  • Garnier Organic Lavandin Anti Age Day Cream Nourishing Moisturiser (50ml) cost £9.99 at Boots, £9.99 at Chemist Direct, £7.00 at Sainsbury's, and £6.50 at ASDA.

Research Strategy

The research team searched through each store's official website for each category's (beauty products and over-the-counter medicines) pricing for any 20 branded products. We ensured that the selected products were similar and had pricing info across at least 4 – 5 stores; for example, no more than 2 N/As per row.

Research proposal:

Only the project owner can select the next research path.
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