Product Mentions

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Product Mentions (Wrap Up)

Further analysis of product mentions of Ciroc and Ciroc VS have showed that the majority of the posts are unique to all platforms. Analysis may be viewed in the attached spreadsheet.

INSTAGRAM

  • On Instagram there were 29 posts, with 28 being unique to all platforms.
  • There were 14 videos.
  • Product mentions: Ciroc (1 mention), Ciroq VS (7), Watermelon Ciroc (10), Black Raspberry Ciroc (4).

TWITTER

  • On Twitter there were 14 posts, with 12 being unique to all platforms. Some were quite similar with words, but the videos were different.
  • There were 8 videos.
  • Product Mentions: Ciroc (3), Ciroc VS(2), Watermelon Ciroc (5), Black Raspberry Ciroc (3).

FACEBOOK

  • On Facebook there were 6 posts, with 1 being unique to all platforms.
  • There were 3 videos.
  • Product Mentions: Ciroc VS (1), Black Raspberry Ciroc (3), Watermelon Ciroc (2).
Sources
Sources