Print Magazine Readers - Demographics
The typical print magazine reader in the U.S. is a 50 year or older African-American, Hispanic-American, or Asian-American female who earns at least $79,000, and has graduated from college.
- Print magazine readers in the US are generally older.
- Data from 2017 indicated that 44.7% of monthly print magazine readers in the US were "aged 55 and above, compared to 41.2% in 2015."
- In 2017, 56.1% of adults in the US reported that they have read the print edition of a magazine in the past week. This percentage has decreased from 61.7% in the previous years.
- People aged 65 and older (73%) are twice as likely to read print magazines compared to those aged 18-24 (36%).
- The median age of print magazine readers in the US is higher than those who read digital magazines.
- As of 2019, the median age of print magazine readers in the US is 50 years compared to the median age of digital magazine readers i.e., 34-39 years.
- In the US, females are more likely to read print magazines than males. In fact, 10% more women than men are readers of print magazines.
- A survey conducted in fall 2019 indicated that 55% of women in the US read print magazines as compared to 45% of men.
- While the percentage of daily and weekly print magazine readers in the US is the same for both males and females, 15% of females read print magazines once a month compared to 13% of males.
- 21% of females read print magazines less than once a month compared to 17% of males.
- According to the MRI Survey of the American Consumer 2019, the average income of print magazine readers in the US is $79,000.
- The average household income of print magazine readers in the US is lower than those who read magazines on the publication's social networking site/blog ($88,000) or website ($91,000).
- Media Audience Demographics reports that 37.4% of monthly print magazine readers in the US are "affluents" with a household income of at least $100,000.
- The MRI Survey of the American Consumer 2019 provides insights into the education level of magazine readers indexed against average adults. According to the survey, the readers of print magazines in the US are 9% more likely (Index 109) to have graduated college and 5% more likely (Index 105) to have a professional/managerial career than the average US adult.
- The index numbers were converted into percentages in the light of basic indexing rules e.g., index 109 = 9% increase.
- According to the 2019 MPA Factbook published by MPA — The Association of Magazine Media, print magazine audience in the US is highly diverse and is composed of African-Americans, Hispanic-Americans, and Asian-Americans.
- African-American adults read the most number of print magazine issues i.e., 9.7 issues every month compared to 7.6 print magazine issues per month for all adults in the US.
- Hispanic-American adults read 7.9 and Asian-American adults read 7.5 print magazine issues every month.
- Moreover, Lesbian, Gay, Bisexual and Transgender (LGBT) adults also read more print magazine issues i.e., 8.5 issues per month as compared to all US adults.
The marital status of print magazine readers was not available. However, information on the ethnicity of print magazine readers was available and hence, we provided ethnicity of print magazine readers instead.