Primary Drivers for Brand Affinity & Loyalty

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Brand Loyalty Statistics

Brands’ deep understanding of consumer preferences, interaction with clients through their preferred communication channels, and being there for the consumers when needed are key factors that drive US consumers to have brand loyalty. Also, reliability and durability, a brand’s values and stance on issues that are important to consumers, trust, and experiences with excellent products, service, reviews, advice, etc. motivate consumers to be loyal to a particular brand.

FACTORS THAT DRIVE UNITED STATES CONSUMERS TO BE LOYAL TO BRANDS

  • More than half of consumers in the United States ensure brand loyalty only for the companies that communicate with them through preferred channels. By using different channels to talk to them, brands can improve customer retention strategies and minimize churning rates. According to Accenture, up to 51% of consumers in the US maintain brand loyalty for companies that engage them using preferred communication channels.
  • Majority of US consumers are more loyal to brands that care about their needs. Wunderman’s study of ‘wantedness’ revealed that the majority (79%) of consumers demonstrated that brands must prove that they “care about me” before they consider making purchases. In addition, 56% of consumers become loyal to brands that “get them” and deeply understand their tastes preferences.
  • The act of compassion by a brand can significantly influence customer loyalty. In a study conducted by Accenture, 81% of consumers are loyal to particular brands because such brands are usually there for them when the need arises. Also, more than 50% of consumers have switched brands as a result of poor experience during purchase.
  • Personalized consumer experience can enhance loyalty towards a brand. According to LoyaltyOne, 38% of companies believe in consumer experience, and as such provide consumers with customized offers via their online apps while 48% engage their prospective customers through email before and after purchase.

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  • "These surprising statistics present a strong case for why every business in the United States should invest more of their efforts into facilitating brand loyalty and customer retention."
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  • "Just as we've done over the past several years, we're compiling every relevant piece of customer engagement and loyalty data publicly released"
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  • "Some consumers—particularly Gen Z and millennials—are not always ready to commit to just one product. "
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  • "By 2020, customer experience will overtake product and price as the key brand differentiator"
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  • " Majority Of People More Loyal To Brands That Care About Them"
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  • "Our research shows that people tend to actively like, rather than actively dislike, a brand"
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  • "92% of iPhone owners who plan to get a new phone in the next 12 months say they're "somewhat or extremely likely" to stick with Apple. "