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Diageo: News Scan
In the past six months, notable news from/relating to Diageo included partnering with MTV and the National Rugby League to launch new responsible drinking campaigns, new product launches by Talisker and Johnnie Walker, becoming a sponsor of the Major League Soccer and #CreativeComeback, and others.
Diageo Partners with MTV to Launch New Responsible Drinking Campaign
- Date: June 3, 2019
- Source: Company press release
- Summary: Diageo partnered with MTV to launch a responsible drinking campaign called Weekend Not Wasted that targeted youths aged 18 to 24 years old in the United Kingdom, Spain, Denmark, and Germany.
Talisker Launches the Second Release in the Talisker Bodega Series
- Date: July 5, 2019
- Source: Company press release
- Summary: Talisker launched a new 41-year-old single malt whisky as part of the Talisker Bodega series.
Johnnie Walker Introduces Johnnie Walker Blue Label Ghost and Rare Glenury Royal
- Date: July 8, 2019
- Source: Company press release
- Summary: Johnnie Walker launched the new Johnnie Walker Blue Label Ghost and Rare Glenury Royal single malt whisky as part of the Johnnie Walker Blue Label Ghost and Rare series.
There's a New Captain Taking the Field: Captain Morgan Partners with Major League Soccer
- Date: July 9, 2019
- Source: Company press release
- Summary: Captain Morgan became the official spiced rum and exclusive spirits partner of Major League Soccer and an official sponsor of Chicago Fire Soccer Club, D.C. United, New York City FC, Philadelphia Union, and Seattle Sounders FC.
Diageo Acquires Majority Shareholding in Seedlip, the World’s First Distilled Non-Alcoholic Spirit
- Date: August 7, 2019
- Source: Company press release
- Summary: Diageo acquired a significant majority shareholding in distilled non-alcoholic spirits brand Seedlip through Distill Ventures for an undisclosed value.
Johnnie Walker Announces Two New Limited-Edition Whiskies Celebrating the Enduring Legacy of Game of Thrones
- Date: August 20, 2019
- Source: Company press release
- Summary: Johnnie Walker partnered with HBO Licensing & Retail to launch new Scotch Whiskies inspired by the TV show Game of Thrones’ House Stark (A Song of Ice bottle) and House Targaryen (A Song of Fire bottle).
Bundaberg Rum Partners with the NRL to Launch New Responsible Drinking Campaign
- Date: September 16, 2019
- Source: Company press release
- Summary: Bundaberg Rum partnered with the National Rugby League to launch a new responsible drinking campaign called The Waterboy that targeted consumers in Australia.
2019 Special Releases Collection Unveiled
- Date: October 16, 2019
- Source: Company press release
- Summary: Diageo launched the Rare by Nature-inspired 2019 Special Releases collection that featured “eight cask strength single malt Scotch whiskies” produced in some of the most renowned distilleries based in Scotland.
Diageo Sponsors International Roll Out of Creative Equals Returner Scheme
- Date: November 12, 2019
- Source: Company press release
- Summary: Diageo became a sponsor of a Creative Equals Returner scheme called #CreativeComeback that focused on supporting 100 women in London, New York, and Mumbai to return to the creative industries after a career break.
Diageo Launches New AI Whisky Selector to Help People Discover Their Favorite Single Malt Scotch
- Date: November 28, 2019
- Source: Company press release
- Summary: Diageo launched a digital tool called What’s Your Whisky that used artificial intelligence and machine learning technologies to analyze consumers’ whisky flavor preferences.